<http://schema.org/StartDate>
"2011-01-04T22:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-10-11/chapin-vs-midland-valley/1-4-2011-xXazPieRYk-pNyZgqQhdNg.htm>