<http://schema.org/name>
"\u0627\u0644\u0641\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mam9.yourme.net/t11029-topic>