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"I can assure you that many fellas have cowered in the fear of PMS, as indicated in the &amp;#039;Everything I do is Wrong&amp;#039; Campaign. When it comes to PMS, guys might as well surrender. The best thing to do is to shut up and follow the example the men in the hilarious &amp;#039;Everything I do is Wrong&amp;#039; Campaign have set. The whole idea is to advertise that outside of its nutritional value, milk has the power to lower symptoms of PMS before chaos ensues and you&amp;#039;re sleeping on the couch -- again. The prints depict fearful husbands/boyfriends holding cartons of milk apologizing to their missus as they pray they take a sip. Above them are hilarious apologies that are responsible for this dreaded return home from the supermarket. Assuming that dairy really is this helpful, I hope the men make it out alive."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/everything-i-do-is-wrong-campaign>