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"&amp;lt;vc&amp;gt;&amp;lt;strong&amp;gt;Apple launched its Retina display-sporting iPad in China on Friday to orderly lines, a scene contrasting the company's most recent product launches in the country which were marred with unruly crowds and scalpers.&amp;lt;/strong&amp;gt;\r\n\r\nA pre-sale &amp;lt;a href=\"http://www.appleinsider.com/articles/12/07/19/apple_adopts_anti_scalping_measures_ahead_of_chinese_ipad_launch.html\"&amp;gt;reservation system&amp;lt;/a&amp;gt; instituted by Chinese Apple Stores appeared to be effective as the third-generation iPad launch went off without a hitch, perhaps uncharacteristically so for such a substantial release.\r\n\r\nThe scene came as a &amp;lt;a href=\"http://www.reuters.com/article/2012/07/20/us-apple-china-idUSBRE86J04G20120720?\"&amp;gt;surprise&amp;lt;/a&amp;gt; to Apple customers, reports &amp;lt;em&amp;gt;Reuters&amp;lt;/em&amp;gt;, as many have become used to long lines and overnight waits to purchase the new products. Scalpers were also an issue as demand sometimes drastically outweighed supply. Apple in January was forced to &amp;lt;a href=\"http://www.appleinsider.com/articles/12/01/12/unruly_crowd_disrupts_iphone_4s_launch_in_beijing.html\"&amp;gt;halt sales&amp;lt;/a&amp;gt; of the popular iPhone 4S on launch day as a large group of customers became unruly upon hearing that the handset was sold out. \r\n\r\n\"I'm very surprised that there is no line,\" said Sun Xufei, an IT worker who was first in line at the Shanghai Lujiazui Apple Store. \"I thought there was going be a long line so I came over a bit earlier to pick it up.\" The line Xufei was standing in was reportedly only about 20 people deep.\r\n\r\n&amp;lt;div align=\"center\"&amp;gt;&amp;lt;img src=\"http://photos.appleinsider.com/12.07.20-ChinaiPad.jpg\" alt=\"China iPad Launch\" width=\"450\" height=\"293\" border=\"0\"&amp;gt;&amp;lt;br&amp;gt;&amp;lt;span class=\"minor2\"&amp;gt;Apple's third-gen iPad debuts in China. | Source: &amp;lt;em&amp;gt;Reuters&amp;lt;/em&amp;gt;&amp;lt;/span&amp;gt;&amp;lt;/div&amp;gt;\r\n\r\nApple adopted a pre-order system in which customers are prompted to reserve an iPad through the Apple online store between 9 a.m. and 12 p.m. after which they are assigned a time to pick up their device the next day. This allows the company to somewhat control the flow of foot traffic in and around the six official brick-and-mortar Apple Stores on the Chinese mainland. Hong Kong also has one Apple Store to serve the region's over seven million residents which accompanies a network of authorized resellers dotted throughout the country.\r\n\r\n\"This method is much better because everyone's time is precious,\" said a person at the launch event who gave his name as Zhong.\r\n\r\nThe Wi-Fi-only third generation iPad first gained Chinese regulatory &amp;lt;a href=\"http://www.appleinsider.com/articles/12/03/27/apples_new_ipad_gains_regulatory_approval_in_china.html\"&amp;gt;approval&amp;lt;/a&amp;gt; in March and was &amp;lt;a href=\"http://www.appleinsider.com/articles/12/05/30/3g_version_of_apples_new_ipad_certified_for_sale_in_china.html\"&amp;gt;followed&amp;lt;/a&amp;gt; by the 3G wireless version in May."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/12/07/20/apples_third_gen_ipad_makes_quiet_chinese_debut>