<http://schema.org/name>
"\u0635\u0648\u0631 \u0645\u062E\u0627\u0631\u062C \u0627\u0644\u062D\u0631\u0648\u0641 \u0627\u0644\u0639\u0631\u0628\u064A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://rokayfreinds.ideaboard.net/t288-topic>