<http://schema.org/name>
"\u0410\u0433\u043D\u0438\u044F \u0414\u0438\u0442\u043A\u043E\u0432\u0441\u043A\u0438\u0442\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Viy-Vii-2014-online-18029/>