<http://schema.org/alternativeHeadline>
"When Leanne Mai-ly Hilgart, founder of Vaute Couture, set out to create her own line of coats, the former model and MBA student certainly had her work cut out for her. She wanted a line..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/vaute-couture-warms-us-up-with-chic-green-coats>