<http://schema.org/description>
"\u043A\u0430\u043A \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043E\u0432\u0430\u0435\u0442\u0441\u044F \u041C\u041A\u0414"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/26580>