<http://schema.org/description>
"Last week Iceland blamed poor trading figures on a decision to supply only organic produce in its stores. But did management really ever trust its bold decision? &amp;lt;i&amp;gt;just-food.com&amp;lt;/i&amp;gt; digs deep and finds some answers."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/analysis/did-iceland-trust-its-organic-campaign_id93840.aspx>