<http://schema.org/name>
"\u0427\u0430\u0439\u043D\u0430 \u0410\u043D \u041C\u0430\u043A\u043B\u0435\u0439\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/How-to-Build-A-Better-Boy-Da-si-programirash-priatel-2014-online-18758/>