<http://schema.org/headline>
"\u041A\u0430\u043A \u0440\u0435\u0430\u0433\u0438\u0440\u043E\u0432\u0430\u0442\u044C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/55995/156004>