<http://schema.org/name>
"\u0414\u0435\u043D\u044C \u043F\u0430\u043C\u044F\u0442\u0438 \u0438 \u0441\u043A\u043E\u0440\u0431\u0438..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t1132p30-topic>