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"In the first ratings period of 2013, WISN 12 is the evening news leader among southeastern Wisconsin households in both early evening and late news, with audience growth from November 2012 at 6:00 p.m. and 10:00 p.m.\u201CIt is very gratifying to start the new year with such strong momentum,\u201D says Jan Wade, WISN-TV president and general manager. \u201CGrowing our news audience at 6:00 p.m. and for the 10:00 p.m. hour is a testament to the hard work and dedication of a very committed and talented staff. We know the importance of keeping our viewers informed on the important information of the day, and we are honored that they count on us for that each and every day,\u201D adds Wade.In the highly competitive late news race, WISN 12 News leads at 10:00 p.m. with an 8.1 household rating, followed by WTMJ (7.8), WITI (5.3) and WDJT (5.2). WISN 12 was the only station to grow its 10:00 p.m. news audience from the previous ratings period (November 2012), and is the only station to grow its late news audience from January 2012.WISN 12 News grew its second half hour late news audience both book-to-book and year-to-year. With a 5.9 rating for the half-hour, WISN 12 News at 10:30 p.m. leads in its time period and draws a larger audience than WITI\u2019s or WDJT\u2019s 10:00 p.m. newscasts.WISN 12 continues to lead the local news race in the early evening for the fifth consecutive January sweeps period. WISN 12 News at 6:00 p.m. grew its audience from the previous ratings period and is the No. 1 local newscast in the early evening with a 6.7 household rating. The station is also No. 1 for the 5:00 to 6:30 p.m. early news block.Weekday morning local news continues to be highly competitive with a close race between WISN and WITI from 4:30 to 7 a.m. On the weekend, WISN 12 News This Morning has a solid lead in the Saturday-Sunday, 7 to 9 a.m. time period, where three local news stations compete head-to-head.With the new year came changes to the WISN 12 program schedule. The station flipped its 3 to 5 p.m. weekday lineup, beginning Monday, Jan. 7, by moving The Dr. Oz Show to 3 p.m. and The Ellen DeGeneres Show to 4 p.m. The next night, ABC made a highly anticipated shift in its late night lineup by moving Live With Jimmy Kimmel ahead of Nightline. WISN 12 now airs Kimmel at 11 p.m., immediately following its hour of late news. Nightline follows at midnight. These changes improved the program audience for The Ellen DeGeneres Show (+11 percent) and Live With Jimmy Kimmel (+71 percent). The Nightline move to midnight also improved the half-hour time period audience by 47 percent from January 2012.\u201CThese programming changes were strategic,\u201D adds Wade. \u201CWe are excited about bringing these shows to our viewers at more convenient viewing times. Ellen DeGeneres and Jimmy Kimmel are the freshest and funniest names in Hollywood right now. The uplifting content and topical comedy are great fits adjacent to WISN 12 newscasts.\u201DWISN 12, the ABC station in Milwaukee, is owned by Hearst Television Inc, a wholly-owned subsidiary of Hearst Corporation. Hearst owns 29 television stations and two radio stations in geographically diverse U.S. markets. The company's television stations reach approximately 18 percent of U.S. TV households, making it one of America\u2019s largest television station groups. It also owns more than three dozen websites and multicasts more than two dozen digital channels providing news, weather and entertainment programming. The company's web address is www.hearsttelevision.com. WISN 12\u2019s web address is www.wisn.com.Source: Nielsen Media Research, 1/3/13-1/30/13 Live +SD household ratings "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wisn.com/article/wisn-12-wins-early-evening-late-news-in-january/6313543>