<http://schema.org/headline>
"Hershey&amp;#8217;s and Reese&amp;#8217;s are the Sweetest TV Spenders in the Candy Sector"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/cmo/2014/07/24/hersheys-and-reeses-are-the-sweetest-tv-spenders-in-the-candy-sector/?mod=WSJBlog>