<http://schema.org/name>
"\u30CD\u30A4\u30C6\u30A3\u30D6\u304C\u6559\u3048\u308B\u307B\u3093\u3068\u3046\u306E\u82F1\u8A9E\u306E\u524D\u7F6E\u8A5E\u306E\u4F7F\u3044\u65B9"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26217307.html>