<http://schema.org/name>
"\u0410\u0434\u043C\u0438\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gorodskievesti.ru/2016/02/09/vybiraem-missis-pervouralsk-2016-po-versii-gorodskih-vestej/>