<http://schema.org/name>
"\u041A\u0435\u043B\u0438 \u0411\u0435\u0440\u0433\u043B\u044A\u043D\u0434"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/How-to-Build-A-Better-Boy-Da-si-programirash-priatel-2014-online-18758/>