<http://schema.org/name>
"\u041C\u0430\u0440\u0448\u044A\u043B \u0423\u0438\u043B\u044F\u043C\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/How-to-Build-A-Better-Boy-Da-si-programirash-priatel-2014-online-18758/>