<http://schema.org/headline>
"Helping ease the passage of pets: After suffering own loss, funeral director now offers new service"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fosters.com/apps/pbcs.dll/article?AID=/20130204/GJNEWS_01/130209763/0/FOSREGION&CSProduct=fosters>