<http://schema.org/name>
"\u0414\u0436\u0435\u0439\u0441\u043E\u043D \u0424\u043B\u0435\u043C\u0438\u043D\u0433"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Viy-Vii-2014-online-18029/>