<http://schema.org/name>
"Burn 7.0 Low Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/BURN7L.html?cgid=50028&srule=By%20Price%20%28Low-High%29&start=8&dwvar_BURN7L_color=White_with_Black>