<http://schema.org/headline>
"Apple&amp;#8217;s iPhone charger take-back program is genius PR\u2014and it may even boost the bottom line"^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/112722/apples-iphone-charger-take-back-program-is-genius-pr-and-it-may-even-boost-the-bottom-line/>