<http://schema.org/name>
"\u0414\u0435\u043D\u044C \u043F\u0440\u043E\u0440\u043E\u043A\u0430 \u041D\u0430\u0443\u043C\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t4685-topic>