<http://schema.org/description>
"Spread the word about your new app, with the help of the App Launch Guide. This guide is packed with ideas and best practices from around the country."^^<http://www.w3.org/2001/XMLSchema#string>
<https://en-us.help.blackboard.com/Community_Engagement/Administrator/140_Blackboard_Mobile_Communications_App/010_App_Launch_Kit>