<http://schema.org/description>
"On this day in economic and financial history...  One of the worst things any company can experience is a product or brand launch so wretchedly unpopular that it later becomes synonymous with"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2012/11/19/how-ford-became-synonymous-with-failure/20383596/?gen=1>