<http://schema.org/name>
"\u30E1\u30C7\u30A3\u30AB\u30EB\u30FB\u30D1\u30D6\u30EA\u30B1\u30FC\u30B7\u30E7\u30F3\u30BA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26268029.html>