<http://schema.org/description>
"It wasn't too long ago that a scandal like the Chinese woman who was killed by a faulty, probably counterfeit iPhone charger would have been met with total silence by Apple, a notoriously close-lipped company whose crisis management playbook was usually to stonewall as long as possible, then abjectly apologize. But Cupertino seems to be..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/112722/apples-iphone-charger-take-back-program-is-genius-pr-and-it-may-even-boost-the-bottom-line/>