<http://schema.org/name>
"\u6176\u61C9\u533B\u5B66\u90E8\u306E\u95C7 \u798F\u6FA4\u8AED\u5409\u304C\u6CE3\u3044\u3066\u3044\u308B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26284363.html>