<http://schema.org/description>
"\u0410\u0434\u0440\u0435\u0441\u0430, \u0441\u0442\u043E\u0438\u043C\u043E\u0441\u0442\u044C \u043A\u0443\u0440\u0441\u043E\u0432."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/references/addresses/33933/114789>