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" An iPhone 5S spoof video has been created ahead of Apple&amp;#039;s launch event today (September 10). The YouTube upload mocks the iPhone brand, with talking heads claiming to be executives at the corporation praising themselves for being &amp;quot;innovatively deceptive&amp;quot;.      &amp;quot;We have found ways to sell the exact same iPhone a year later, changing nothing but the name,&amp;quot; says one &amp;#039;CEO&amp;#039;. &amp;quot;We call it the iPhone 5S. The &amp;#039;S&amp;#039; stands for same.&amp;quot; Another states: &amp;quot;To create the new iPhone, we started with a design that we really loved, and then... stopped. &amp;quot;I think there&amp;#039;s this profound and enduring beauty with how much we&amp;#039;re able to get away with. And we push that as far as we can.&amp;quot; The video has amassed more than 2.6 million views since it was posted on Thursday (September 5). The iPhone 5S is expected to ship in three different colours, with a gold version available alongside the company&amp;#039;s standard black and white variants. Meanwhile, images of a plastic-coated handset bearing the Apple logo have fuelled rumours that the firm will also launch a lower-priced handset, the iPhone 5C. History of Apple&amp;#039;s iPhone in pictures: "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/fun/news/a514118/iphone-5s-spoof-video-the-s-stands-for-same/>