<http://schema.org/name>
"\u0642\u0633\u0645 \u0631\u0648\u0636\u0629 \u0627\u0644\u0633\u0639\u062F\u0627\u0621"^^<http://www.w3.org/2001/XMLSchema#string>
<http://rokayfreinds.ideaboard.net/t288-topic>