<http://schema.org/description>
"Save Mart Supermarkets has converted a 34,000sq ft conventional store into a value-focused format store, to open tomorrow (17 November)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/save-mart-supermarkets-launches-new-store-format_id113228.aspx>