<http://schema.org/startDate>
"2012-10-15T20:00"^^<http://schema.org/Date>
<http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=4871985&wt.mc_id=aff_BUYAT_73074&camefrom=CFC_BUYAT_73074>