<http://schema.org/alternateName>
"Direct Mail Newsmagazine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.southwestorlandobulletin.com/?view=article&type=raw&catid=79%253Asummer-kids-calendar&id=238%253Adining-guide&format=pdf&option=com_content&Itemid=104>