<http://schema.org/keywords>
"ENGLAND/NEWCASTLE (PIX)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://uk.reuters.com/article/2013/01/30/soccer-england-newcastle-idUKL4N0AZ5KT20130130?feedType=RSS&feedName=everything&virtualBrandChannel=11708>