<http://schema.org/keywords>
"Sports"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sportsdaydfw.com/high-school/sportsdaydfw/2013/09/13/photos-3aprivate-argyle-blasts-paris-53-7-mckinney-christian-shuts-out-lutheran-42-0>