<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/sports/football/bucs/running-back-doug-martin-takes-on-big-workload-for-tampa-bay-buccaneers/1251220>