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"Heineken has unveiled a new device called the Sub, which aims to bring premium draught beer to the user&amp;#039;s home. The gadget comes with a special two-litre keg called the Torp, and will offer beers from Heineken, Affligem, Desperados, and Birra Moretti Baffo d&amp;#039;Oro.  &amp;quot;The urban, at-home market is one of the fastest growing beer segments. Consumers want to create the high-end experience that they associate with the Heineken brand at home, from the appliance through to the pour of a perfect draught beer,&amp;quot; said Heineken executive Francois-Xavier Mahot. &amp;quot;They also want the convenience of trying a variety of beers. The Sub is an innovation that delivers this and more.&amp;quot; The Sub was designed by Heineken in collaboration with award-winning designer Marc Newson, and consumer technology experts Krups. Heineken will release the appliance in a number for markets next year, with Italy and France among the first to receive it. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a524673/heineken-unveils-the-sub-at-home-beer-appliance/>