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"  The magical world of Disney is breaking ties with junk food. In the future, when kids watch the Disney channel and other Disney affiliated networks, they won&amp;#039;t see unhealthy food on the screen during commercials. Instead, Disney plans to regulate advertisers with a strict set of nutritional guidelines. According to The New York Times, Disney announced that by 2015 the company will only allow food advertisements on its child geared television channels, radio stations, and websites that promote healthy products. Current advertisers like Kraft Lunchables and Capri Sun beverages will get the boot, along with sugary cereals, fast food, and candy. More From Delish: Our Favorite Fictional Foods from Screens Big and Small Disney also plans to reduce the amount of sodium in its theme park food by 25 percent and it will fund public service announcements that advertise healthy eating and exercise. Disney announced these new initiatives at a press conference with Michelle Obama, who stated, &amp;quot;With this new initiative, Disney is doing what no other media company has ever done before in the U.S. \u2014 and what I hope every company will do going forward.&amp;quot; While the First Lady is pleased with Disney&amp;#039;s new initiative, there is some doubt over whether the move will go over well with parents. Some people might feel that Disney is overstepping its bounds and trying to tell parents how to raise their children. One concern in particular is the &amp;quot;Mickey Check.&amp;quot; This is a seal of approval that will be placed on Disney-licensed products to tell buyers that the food they are eating is &amp;quot;Good For You,&amp;quot; as the logo states. Although many logos are currently not trusted because of false advertising, Mr. Brownwell, director of the Rudd Center for Food Policy and Obesity at Yale University, stated that Disney&amp;#039;s effort was &amp;quot;enormously important&amp;quot; and that the intentions of the guidelines &amp;quot;appear quite good.&amp;quot; Disney might appear to be taking altruistic measures, but Robert A. Iger, Disney&amp;#039;s chairman, assures the public that companies that can, should help with childhood obesity. &amp;quot;This is not altruistic. This is about smart business,&amp;quot; he said. The new initiative is an attempt to mold Disney into a brand that families can trust, which will help increase sales. Disney will probably initially lose money in advertising, but the company expects to gain it back in other areas. More From Delish: Delish Cooking School Recipes Seen On TV In addition to the question of how parents will view Disney&amp;#039;s strategic move, another unknown is what other major children&amp;#039;s television networks will do to compete. The New York Times predicts that the new Disney guidelines will create, &amp;quot;a ripple effort through the children&amp;#039;s entertainment industry.&amp;quot; In the past, rivals like Nickelodeon, Cartoon Network, and Discovery Channel were pressured to follow Disney&amp;#039;s lead, and it&amp;#039;s likely that will happen again. For example, back in 2006 Disney stopped using its name to advertise brands that were high in sugar, salt, and fat, like Pop-Tarts and happy meals. Other kids TV giants, like Nickelodeon, followed suit within months. What do you think of Disney&amp;#039;s new nutritional advertising standards? Find more great food content on Delish:  Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/cooking/nutrition/news/a19535/disney-bans-junk-food-ads/>