<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/news/environment/wildlife/floridas-manatees-are-in-trouble-so-help-our-columnist-lend-a-hand/2119525>