<http://schema.org/alternativeHeadline>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/Steve-Jobs/Walter-Isaacson/9781451648539?intcmp=l_fl&cp_type=l_fl_books_detail_young%20guns_eric%20cantor_trade%20paperback_9781451607345&prefd=l_fl_9781451648539>