<http://schema.org/name>
"The-Leaky-Cauldron.org"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.the-leaky-cauldron.org/2008/06/28/cauldron-shop-update-sale-on-deluxe-deathly-hallows-pre-order-anniversary-sorcerer-s-stone/2/>