<http://schema.org/articleBody>
"Analysts have long been saying that YouTube is a gift for the TV networks: now we have the stats to prove it.  CBS announced today that viewers are flocking to their TV shows after seeing the clips on YouTube.  \"Letterman\" has gained  5 percent (or 200,000 new viewers), while \"The Late Late Show with Craig Ferguson\" is up 7 percent (or 100,000 viewers) since the CBS YouTube channel debuted a month ago.  They've uploaded 300 clips so far, which have averaged 857,000 views per day in total - that's 29.2 million views on YouTube this month.  It's also worth noting that YouTube takes that content to millions of viewers outside of the US who can't access CBS normally - if we could measure the channel's global influence and recognition, I'm sure that will have increased dramatically.  CBS has three of the top 25 Most Viewed videos this month, and they have 9 of the Most Viewed videos today (let's hope they're not gaming YouTube!).  What's more, they've got nearly 22,000 subscribers.  \nIn an Adage article last week, CBS CEO David Poltrack sounded shockingly sensible when he said: \"When you have something the public really wants, the economic value in that is to come up with a way to satisfy the rights holders and serve the consumers.\"  That's a lesson that some media companies have been slow to learn.  \nThe list of organizations that have threatened to sue YouTube is growing: Bayern Munich, Time Warner and Universal Music, to name a few.  Of course, many of these organizations probably aren't as backwards as they seem: they're just trying to negotiate better revenue sharing deals.  That's likely the cause of the YouTube-Comedy Central fiasco, where some clips were pulled from the site, only to be reinstated when an uproar ensured.  I'm hearing that a deal is very close between Comedy Central and YouTube, but it's also the case that Comedy Central are beefing up their video efforts - they plan to relaunch their MotherLoad service by adding Flash videos that can be embedded in blogs, MySpace, hi5 and the rest.  That's a much-needed makeover, since the existing site is terrible.  But it's interesting that while Viacom are working on a deal with YouTube, they're also trying to turn the ComedyCentral site into a YouTube clone.\nAs the only major channel that consistently uploads good content to YouTube, CBS have the advantage right now.  But eventually their rivals will see the light, and their cut of the pie might become smaller - just as it did for the independent video bloggers once CBS moved in.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/11/21/the-youtube-effect-cbs-gets-massive-boost/>