<http://schema.org/alternativeHeadline>
"\"Jordans are amongst the most culturally relevant pieces of design in our generation, so this is more than a dream come true for us.\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.details.com/story/breaking-public-school-and-jordan-team-up-for-a-sneaker-collaboration>