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"No surprises here, but Amazon has taken their fancy new Unbox video downloads store live, and it's looking... download-ey. Bad news first: prices are kind of xtreem, with our personal fav Rumor Has It going for $19.62, and the 1999 cult hit Office Space topping the download charts at $13.45. Luckily, the price fluctuations have an up-side, since you can catch boy wonder Elijah Wood in Everything Is Illuminated for a mere $8.99. TV prices, however, sit solidly at the $2 price predicted. As for download format, the full-length and preview videos are standard .wmv fare, but can only be played by the Unbox player. A third file is downloaded in a \".amzn\" format for playback on mobile devices, but Amazon claims it's just a straight PlaysForSure DRM-scheme. They've tested the files out on the Zen Vision, Zen Vision: M, Gigabeat S, Archos AV 500/700 and the iRiver PMC, but we're guessing most devices shouldn't have much of a problem. As for the full quality flicks, we can't get an exact number, but we're just going to assume \"DVD quality\" means 720 x 480, and we did note that sound is 5.1 surround. With rights management, rentals allow you a 30 day window to start watching the movie, but once you've begun you have 24 hours to enjoy before the file gets deleted. Purchased movies can reside on up to two computers, with each computer being allowed to sync with one portable device, and it does seem that re-downloading will be allowed in case your HDD crashes.  DVD burning is allowed for backup, but you can't burn playable DVDs, and the only way to get video to your TV is through a video out plug from your PC or media player. Now if you'll excuse us, we've just dropped a Jackson to see what crazy antics Jennifer Aniston has gotten herself into this time.[Thanks to everyone who sent this in]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2006/09/07/amazons-unbox-video-download-service-goes-live/>