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"  &amp;quot;I would never do [a commercial] with a homosexual family, not for lack of respect, but because we don&amp;#039;t agree with them,&amp;quot; Guido Barilla, the head of the eponymous pasta line, told an Italian radio show this week. He hastened to add that gay consumers who don&amp;#039;t like that attitude can: &amp;quot;eat another brand of pasta.&amp;quot; And what do you know, people are doing just that! Fueled by Twitter hashtags and the mounting sense of outrage that rumbles around the Internet when ridiculous statements like this get made, a boycott of Barilla products is in the works. Barilla made the comments after show hosts asked for his thoughts on recent speeches made in Italy&amp;#039;s parliament about television commercials viewed as degrading to women. (A recent Italian political conference discussed the role of women in the country&amp;#039;s media specifically.) Those thoughts: not pleasant. Barilla said he would never allow a gay couple to feature in a Barilla advert, because &amp;quot;ours is a traditional family where the woman has a fundamental role.&amp;quot; By fundamental role, he means doing the (pasta&amp;#039;s) cooking. Barilla \u2014 who also noted in the interview he&amp;#039;s against gay adoption because child-rearing is &amp;quot;too complex&amp;quot; for the gays \u2014 has since apologized for his words. Well, sort of: a statement released today from Barilla reads, &amp;quot;I apologize if my words have generated controversy of misunderstanding\u2026 in the interview I just wanted to emphasize the central role of women within the family.&amp;quot; So, yeah, one of those horrid &amp;quot;sorry not sorry, but sorry if you&amp;#039;re offended&amp;quot; approaches then. And the assumption that women&amp;#039;s central role (inferred: in the kitchen) remains. Image via Getty "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.com/lifestyle/news/a15782/barilla-pasta-homophobic/?click=rel>