<http://schema.org/headline>
"\u201CIt Won\u2019t Work\u201D Ususally Means \u201CI Don\u2019t Know\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/it-wont-work-ususally-means-i-dont-know>