<http://schema.org/about>
"2012 is on track to seeing a record number of rhino deaths from poaching -- but conservationists have turned to the internet in hopes of reducing that grim figure by two."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/endangered-species/can-social-media-save-two-rhinos-left-dead-poachers.html>