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"When OK Go released their newest video/Facebook contest the other month, we wondered whether people would grow weary of the viral video-lovin' band. Well, if Babelgum's latest creation, \"OK Go's New Viral Video: Giant Pie,\" is any indication, the answer to that query is: Yeah...probably...\nBabelgum's parody seems to have two messages: 1) OK Go's videos have become ridiculously complicated (Rube Goldberg, anyone?) and 2) Their music matters less than said videos (In the parody, the song \"Giant Pie\" is basically composed of gibberish and the words \"giant pie\").\nOK Go has reaped a lot more of the spotlight than usual after YouTube and EMI disabled embed codes on the video for \"This Too Shall Pass,\" leading the band to partner with State Farm to create a new, embeddable video, and to subsequently leave EMI. They even won a Webby for their efforts. Although the band has been making videos like this for years, they've been thrust into the public eye a lot more due to these recent developments.\nWhile it's not quite accurate that the band cares more about videos than music (they have expressed as much in interviews), we can see why Babelgum and others might be getting a little frustrated with the emphasis that's being placed on their videos \u2014 much more than is being placed on their songs. Still, there's an interesting sentiment nestled at the end of the video in one of the jokes: \"A lot of bands have instruments, not many bands have really good videos,\" says one of the faux OK Goers. Yeah, it was meant to be a joke, but how many bands \u2014 aside from mainstream acts like Lady Gaga \u2014 really make awesome, shareable videos? That's something that could actually help a lot of indie bands get their music out there and one thing OK Go has done well \u2014 an opinion we can probably all agree on, even if we're not a huge fan of their music.\nEnough serious talk \u2014 check out the vid. Men in colorful spandex are always good for a chuckle."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/07/06/youtube-darlings-ok-go-roasted-in-parody-video/>