<http://schema.org/alternativeHeadline>
"Kim Kardashian, Tory Burch, Fashion Designers Create Surfboards in BRCF Auction: Glamour.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2014/08/designer-surfboards-so-fab-you>