<http://schema.org/alternativeHeadline>
"Betaworks: The revamped Digg can\u2019t be \u201Ca better Reddit\u201D, it has to be different"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/24/betaworks-the-revamped-digg-cant-be-a-better-reddit-it-has-to-be-different/>