<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~crayola~c1~adhesives~c2~glue~c3~children-s-glue~/crayola-pip-squeak-glitter-glue-pack-of-16.html>