<http://schema.org/headline>
"Creating The Hobbit\u2019s Oscar-Nominated Yak Beards, Hand-Painted Blood Vessels, and Glowing Elf-Skin Makeup"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vanityfair.com/hollywood/2013/02/the-hobbit-oscar-yak-hair-beard?slide=1>