<http://schema.org/alternativeHeadline>
"Vendr (now Wazala) turns your existing site into your own web store. [Beta Codes]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/06/03/vendr-turns-your-existing-site-into-your-own-web-store-beta-codes/>