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"Saban Brands\u00A0has acquired kid-safe online content platform\u00A0Zui\u00A0to strengthen its position in the kids entertainment segment across all media,\u00A0the company announced today. The amount of the deal wasn't disclosed.\r\n\r\nThe startup is best known for Zui.com, which lets children access a curated\u00A0library of videos and online games as part of a social media experience where they can use personalized avatars and safely interact with the platform. In addition, it also operates the kid-safe Internet browser KidZui.\r\n\r\n\r\n\r\nAccording to the company, KidZui and Zui.com combined &amp;quot;have generated as many as 2.3 million visitors per month, with the average visitor coming back three times per week and spending nearly 30 minutes per session.&amp;quot;\r\n\r\nFollowing the sale, Zui's 12 employees will join Saban. However, they will remain based in San Diego, where Zui is headquartered, and which will become a new physical base for Saban.\r\n\r\nWhile this isn't Saban's first venture into digital, this acquisition will reinforce its online strategy, the company's\u00A0Vice President of Digital\u00A0Dan Silberberger explains.\u00A0&amp;quot;The features and functionality that Zui brings will complement Saban Brands' recent launch of\u00A0MyVortexx.com, a boys-focused entertainment destination site that supports Vortexx on The CW Saturday mornings,&amp;quot; he says.\r\n\r\nSaban Brands was started by Saban Capital Group with the mission to constitute a portfolio of\u00A0entertainment and consumer brands, including online companies.\u00A0No later than last month, it already acquired another company in the digital space - mobile games developer and publisher The Playforge."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/09/19/saban-brands-buys-kid-safe-online-content-company-zui/>