<http://schema.org/headline>
"Help Joe Zee Choose the Clothing for an ELLE Fashion Shoot"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a17743/elle-social-clothing-shoot-joe-zee/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>