<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/en/tampa/tpaww/hoteldetail?cm_sp=IMMerch-_-EX_US_en-_-TAMPACRUISElink_HoneymoonHotels.html>