<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/long-island-city/lgali/hoteldetail?cm_sp=OSMEU-HI-GB-EN-HPD15-AIX-MHR-new_york.html>