<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/education/2011/sep/27/andy-burnham-alternative-baccalaureate-labour"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/education/2011/sep/27/andy-burnham-alternative-baccalaureate-labour?newsfeed=true>