<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/secaucus/hmnnj/hoteldetail?cm_sp=OSMAM-SB-US-EN-HED-AIX-MHR-NewYork/photos-tours>