<http://schema.org/target>
"http://www.bulbs.com/results.aspx?Ntt={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bulbs.com/277V-Input_Volts/2_x_20W_--_29W/2-Number_of_Lamps/IceHorse/results.aspx>