<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/society/2013/feb/05/social-value-act-public-services"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/society/2013/feb/05/social-value-act-public-services>