<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/organgrinder/2009/dec/02/childrens-tv-digital-future"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/organgrinder/2009/dec/02/childrens-tv-digital-future?view=mobile>