<http://schema.org/articleBody>
"Mari\u00E9 Digby is one of those YouTube  phenomenons that has become the success story for the 21st century.  A girl sitting in her living room with her guitar, singing a cover rendition of a popular R&amp;B song.  Then it's announced that she's been signed by Hollywood Records, a major label, and continues to make her rounds for interviews on radio shows and Carson Daley's late night show, entering into a 3-month whirlwind of the stuff fairy tales are made of.  \nTurns out this story isn't all that different from the famed LG15, where we all find out later that Digby signed with Hollywood Records in 2005 and the YouTube strategy was largely devised by the record label's powerhouse.  And it went off without a hitch.  Hollywood Records says it had little to do with Digby's YouTube success, but wasn't discouraging of her growing Internet presence either.  While all these parties in traditional media, from the record label to the late night show, maintain that her success was largely her doing, it all seems to good to be true.  It's always easier to get on a late night show when you have existing connections.  \nAnd it makes us all wonder what's really going on behind the scenes.  It's been clear for some time now that advertisers and all of Hollywood wanted to find its in-move for the marketing power of Internet culture, so the better the strategy blends with what we think of as non-traditional advertising, the more effective it is.  Or have we grown tired of the sneaky act? Would we prefer the outward marketing that's being used with made-for-Internet content that has a clear crossover potential?\n[via  wsj]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/09/06/marie-digby-youtube/>