<http://schema.org/keywords>
"\u00E2\u0080\u009Csomewhere inside: one sister\u00E2\u0080\u0099s captivity in north korea and the other\u00E2\u0080\u0099s fight to bring her home\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2012/09/10/lets-be-friends>