<http://schema.org/description>
"Hotel and resort chain Starwood is extending its customer loyalty program into China's social media space after it\u00A0announced a link-up with Jiepang, the Chinese equivalent of Foursquare.\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2011/12/01/starwood-brings-customer-loyalty-program-to-chinese-foursquare-clone-jiepang/>