<http://schema.org/description>
"While pursuing our passion for making things that bring value to millions of people, we built mobile apps to address the needs of non-profits, open government initiatives, etc.  We ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/06/10/meet-techstars-kinvey-setting-the-pace-for-the-future-of-mobile-apps/>