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"   Photo: Getty Images   Alexa Chung has been named the face of L&amp;#039;Or\u00E9al Professionnel&amp;#039;s hair color product line, INOA. The style icon will be lending her tousled tresses to represent the new mocha shades, available this April. Chung will be the first-ever ambassador of the scalp-friendly, ammonia-free, in-salon colorant. As of now, she is only set to star in print campaigns. This new gig solidifies the 29-year-old&amp;#039;s campaign presence and standout style, proving she&amp;#039;s definitely worth it. Keep up to date on the latest breaking beauty news stories.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/hair/news/a22788/alexa-chung-loreal-professional/?src=rss>