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"After spending a year working on our 2010 Anti Aging Awards, the topic of aging is constantly on our minds. While our Awards focused on skin care products, our hair also ages as we get older, becoming drier and limper. When we found out that Redken was offering a new salon treatment, Time Reset, ($40 at Redken participating salons) that promises to boost hair back to a healthier, &amp;quot;younger&amp;quot; state, we just had to try it.    As this is a professional treatment administered by trained stylists, we arranged for two Redken pros to perform the treatment here at the Institute, where we have a real salon sink. Twenty three-women volunteered to try Time Reset out; all were at least forty years old so that they have hair with some of the signs of aging. The process took about twenty minutes, after which our volunteers&amp;#039; hair was blown out by a stylist. Immediately after, all our testers raved that their hair felt smoother and softer but they couldn&amp;#039;t say that they noticed any significant increase in volume or body. The most satisfied volunteers had thick, unruly hair.   As the testers had received a pro styling after treatment (which always makes your hair feel great) we also checked to see how our testers liked their hair after washing and styling it themselves. Just one day later, the results were a bit different: They found their hair a little less soft and smooth but, drum roll please, body and volume were boosted! For the next month, the testers used Time Reset at-home products and treatments (meant to mimic the effects of the salon treatment) to maintain the results. While the salon results only last for about ten shampoos, more than half of the testers said that they would definitely pay for the treatment if it was reasonably priced. The Bottom Line: Definitely worth a try, if you&amp;#039;re looking to turn back time and have the softer, smoother, more manageable hair of your youth. But at $40 and maybe as little as a ten-day benefit, depending on how often you wash your hair, you may want to save it for special occasions. "^^<http://www.w3.org/2001/XMLSchema#string>
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