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"More than 7 years after the launch of the Apple Switch ads, Microsoft once again finds itself the target of an ad campaign that attempts to chip away at its dominant market share.  \nThis week Google is launching the \"Going Google\" campaign, reports CNet, placing billboards in New York, Boston, Chicago, and San Francisco that encourage IT managers to switch from Microsoft products to Google Apps.\n\n\n\n\n\nThe billboards, which run for a month, will be changed every day to progressively explain the advantages of the Google Apps suite.  They'll appear on the Mass Pike in Boston, San Francisco's 101, New York's West Side Highway and The Ike in Chicago, reports eWeek.  The ads will push IT managers to the Apps at Work site, which explains:\n\"Thousands of companies are going Google by switching to Google Apps \u2014 a web-based suite of messaging and collaboration applications. It's all hosted by Google, and designed with security and reliability in mind, saving your company the frustrations and hassles of managing traditional IT solutions yourself. Find out how others have switched from Microsoft Exchange or Lotus Notes to Google Apps.\"\nThe encouragement to \"switch\" away from Microsoft is reminiscent of Apple's consumer ad campaigns, which pitted Apple as a real alternative (below).  Google is surely hoping to make a similar splash with IT managers on their commutes to and from work.\nSee also: Google vs Microsoft: A Guide to the Battle\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/08/02/going-google/>