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"SES San Jose is just a couple weeks away now and I wanted to let you all know, we will be true live blogging the event.  Last year, I personally did not go, but we did have coverage of the SES San Jose 2008 event.  This year, I am personally back and we have a great crew of volunteers helping me with the coverage.First, let me explain what I mean by \"real\" live blogging.  We were one of the first to do \"live blogging\" of search conferences (in fact, Andy Beal might have been the first, but he gladly handed that over to me in 2003). After several years of live blogging, we always received both very positive and very negative feedback.  So I decided to change it up a bit and offer real-time live blogging, so you see as we type, what we are typing and what we are seeing.  We first did this with our SMX West '09 coverage and to be honest, it was a ton of fun.  We will be using Cover It Live on this blog, to provide our stream of live coverage, including our notes, pictures and reader comments (yes, you can ask us questions and interact with us, while we are in the sessions).Second, let me introduce our volunteer live bloggers to you, many of them, you already know.  Chris Boggs (live blogging almost as long as I have) from Rosetta, Keri Morgret of Strike Models is back, Patty Adams from Vertical Measures and Gaurav Sharma of Think Mantra will be helping out with the live coverage.  In addition, Brian Ussery will be providing some of the photography during some of the sessions.  Some of the sessions we cover, will have dual coverage, some will be solo.Third, please help contribute by giving money, sponsoring or attending the IM Charity Party at SES San Jose.Finally, here is the schedule of real live blog coverage of SES San Jose 2009:Tuesday, August 11 - Day 1\n9:00am-10:00am\nKeynote: Clay Shirky, Author of Here Comes Everybody\tcovered by Barry Schwartz\n10:30am-11:30am\nHow to Optimize for Search and Engage the Community covered by Patty Adams and Barry Schwartz\nAlways be Testing: Marketing Optimization in Challenging Times covered by Keri Morgret\n11:45am-12:45pm\nThe View From the CMO's Office covered by Patty Adams\t\nCreating a Web Analytics Culture covered by Keri Morgret, Gaurav Sharma &amp; Brian Ussery\nThe Next Wave for Online Video covered by Barry Schwartz\t\n1:45pm-2:45pm\nTurn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy covered by Keri Morgret\nTurning the Social Web Into Real ROI covered by Patty Adams\nHow to Turn Your Web Analytics into a Money Making Machine covered by Gaurav Sharma\nDon't Call it a Comeback: Semantic Technology and Search covered by Chris Boggs\n3:00pm-4:00pm\nSEO Tools of the Trade: What's in YOUR Toolbox?\tcovered by Keri Morgret, Barry Schwartz &amp; Brian Ussery\nMeaningful SEO Metrics: Going Beyond the Numbers covered by Gaurav Sharma\n4:30pm-5:30pm\nKeeping it Local: The Convergence of Smart Phones &amp; Local Search covered by Barry Schwartz\nLaunching a Global Website covered by Gaurav SharmaWednesday, August 12 - Day 2\n9:00am-10:15am\nKeywords &amp; Content: Search Marketing Foundations covered by Patty Adams\t\nSmall Voices, Big Impact: Social Media for the Little Guy covered by Keri Morgret &amp; Barry Schwartz\n10:45am-12:00pm\nSearch on a Dime\tKeri Morgret covered by Barry Schwartz &amp; Brian Ussery\n1:00pm-2:00pm\nKeynote: Nicholas Fox, Business Product Management Director, AdWords, Google covered by Barry Schwartz\n2:30pm-3:45pm\nDiscover the Power of Linking: Link Building Basics covered by Patty Adams &amp; Keri Morgret\nGoogle Analytics and Website Optimizer, Secrets Revealed! covered by Gaurav Sharma\t\nFour Paths to Success in a Tough Travel Economy covered by Chris Boggs\t\n4:00pm-5:15pm\nTurning Simple Change into Big Profit covered by Patty Adams &amp; Gaurav Sharma\nSocial Media: White Hat vs. Black Hat covered by Barry Schwartz &amp; Brian UsseryThursday, August 13 - Day 3\n9:00am-10:00am\nKeynote: Charlene Li, How to Prepare for the Future of Search covered by Barry Schwartz &amp; Gaurav Sharma\n10:30am-11:45am\nSEO Through Blogs &amp; Feeds covered by Patty Adams, Brian Ussery &amp; Barry Schwartz\nAdvanced Paid Search Techniques covered by Keri Morgret\t\n12:45pm-2:00pm\nNews Search SEO covered by Patty Adams &amp; Gaurav Sharma\nBrand, Trademark &amp; Reputation Management covered by Chris Boggs &amp; Keri Morgret\n2:15pm-3:30pm\nAdvanced SEO Roundtable: What is it Really? And Where is it Going? covered by Chris Boggs\nIndependent SEMs/SEOs - Issues &amp; Answers covered by Keri Morgret &amp; Gaurav SharmaI am looking forward to this conference, it is a shame there is no Google Dance this year, but hopefully next year.  Hope to see many of you in San Jose, if not, you know where to find the live coverage!"^^<http://www.w3.org/2001/XMLSchema#string>
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