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"Designer Jonathan Barnbrook has explained his unusual cover for David Bowie&amp;#039;s comeback album The Next Day. The sleeve for Bowie&amp;#039;s first record in a decade is an intentional subversion of the artwork for 1977&amp;#039;s &amp;quot;Heroes&amp;quot;.  &amp;gt; David Bowie&amp;#039;s new album: Why now? Barnbrook took to his VirusFonts website to explain the design at length under the header: &amp;quot;David Bowie: The Next Day. That album cover design.&amp;quot; &amp;quot;The &amp;quot;Heroes&amp;quot; cover obscured by the white square is about the spirit of great pop or rock music which is &amp;#039;of the moment&amp;#039;, forgetting or obliterating the past,&amp;quot; Barnbrook said. &amp;quot;However, we all know that this is never quite the case, no matter how much we try, we cannot break free from the past. &amp;quot;When you are creative, it manifests itself in every way - it seeps out in every new mark you make (particularly in the case of an artist like Bowie).&amp;quot;   &amp;gt; Ten Things About... David Bowie He continued: &amp;quot;It would have been clearer to many people if we had scribbled all over the cover but that didn&amp;#039;t have the detachment of intent necessary to express the melancholy of the songs on the album.&amp;quot; Barnbrook added: &amp;quot;We wanted the cover to be as minimal and undesigned as possible, we felt the most elegant solution was to use the original one from &amp;quot;Heroes&amp;quot; and simply cross out the title of the old album. &amp;quot;It has the detachment appropriate for the atmosphere of the new album.&amp;quot; Barnbrook previously designed the cover for Bowie&amp;#039;s second-last studio album Heathen in 2002. Watch the David Bowie &amp;#039;Where Are We Now?&amp;#039; music video below:      David Bowie - career in pictures: photo gallery  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/news/a449465/david-bowie-the-next-day-designer-explains-new-album-cover/>