<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/video/2013/jul/18/michael-clarke-shane-watson-ashes-test-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/video/2013/jul/18/michael-clarke-shane-watson-ashes-test-video>