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"There are some pretty big and vague rumors going around that Viacom's MTV  Networks is looking to launch a social network, though nothing even close to details have been released (or even rumored, for that matter) about a project of this sort.\nDoesn't MTV already have enough social activity going on in the web world? At any rate, the rumors indicate that the company is looking to build a social network from the ground up.  Some have even speculated that the underlying technology from Tagworld, which was invested in by MTVN, will be used in the creation of this site. \nMTV already has social activity from several of its main sites, and offers a plethora of other networking tools like the Virtual Laguna Beach, and others.  Not to mention, Viacom and MTVN has recently announced its plans to launch two dozen niche sites for various shows and networking purposes.  Oh, and we can't forget that MTVN hasn't been slow to acquire existing niche sites, like DowneLink.\nSo what would an MTV social network do?  Would there be any aggregation or integration of the various other networks involved under the Viacom (or even the MTVN) umbrella?  Would there be a suite of offerings used to entice a particular demographic, or would it smartly integrate further into existing social networks like Facebook?  Considering Viacom  has backed out of the joint effort to create a YouTube killer, and MySpace  is becoming the launching pad for more original video content, Viacom's intention to offer a competitor in this space could very well start with MTV.\n[via  cnet]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/09/13/mtv-social-network/>