<http://schema.org/description>
"Word on the street via The Wall Street Journal\u00A0is that Google is acquiring the Frommer's brand of travel guides for an undisclosed amount in order to beef up its travel-planning searches. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/08/13/google-makes-another-huge-move-travel-rumored-acquisition-frommers/?fromcat=all>