<http://schema.org/headline>
"&lt;span class=\"sponsor-title\"&gt;Sponsored post:&lt;/span&gt; ClearDB brings stability to MySQL databases in the cloud"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2013/01/30/cleardb-brings-stability-to-mysql-databases-in-the-cloud/>