<http://schema.org/about>
"Terrific ad campaign by the World Wildlife Fund in South Africa and SASSI, the South African Sustainable Seafood Foundation to encourage people to eat fish caught in an environmentally friendly manner that avoids bycatch."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/a-picture-is-worthsouth-african-campaign-for-sustainable-fisheries.html>