<http://schema.org/keywords>
"Branding, Companies, Food, Food Services, Innovation, Lifestyle, Small Business Sales &amp;amp;amp; Marketing, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-05-06/can-applebee-s-stop-the-sales-skid-by-making-itself-less-generic>