<http://schema.org/alternativeHeadline>
"For Those Days When No Amount of Concealer Would Help, Try This App.: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/07/when-there-isnt-enough-conceal>