<http://schema.org/alternativeHeadline>
"The Purifan is an energy-efficient, air-purifying ceiling fan that dramatically improves the indoor air quality of homes and other settings. But are its less-than-stellar looks a deal breaker?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/the-purifan-hit-with-the-ugly-stick>