<http://schema.org/alternativeHeadline>
"Two weekends ago, the Microsoft KIN launch tour kicked off in San Francisco with a pair of free, surprise concerts by Yeasayer and Asher Roth &amp;amp; NER*D. This past weekend, the pop-up series landed in..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/passion-pit-the-ting-tings-and-the-black-keys-rock-out-in-nyc-to-launch-the-kin>