<http://schema.org/url>
<http://www.businessweek.com/articles/2014-05-06/can-applebee-s-stop-the-sales-skid-by-making-itself-less-generic>
<http://www.bloomberg.com/bw/articles/2014-05-06/can-applebee-s-stop-the-sales-skid-by-making-itself-less-generic>