<http://schema.org/headline>
"Publishing is no longer a job or an industry &amp;#8212; it&amp;#8217;s a button"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2012/04/09/publishing-is-no-longer-a-job-or-an-industry-its-a-button/>