<http://schema.org/description>
"&lt;p&gt;\u2018Improved' is a common addition to the labels of many store-bought products.  Well, this time the product is annual gifts and improved is the perfect word. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/annual-gifts-now-improved-to-beat-the-tax-collector>