<http://schema.org/alternativeHeadline>
"Calling All Lovers of Affordable Products and Really Pretty Packaging: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/03/calling-all-lovers-of-affordab>