<http://schema.org/target>
"http://mullininc.com/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mullinplumbing.com/index.php?option=com_jusertube&view=lightbox&yuser=MullinInc&auto=1&eh=385&ew=640&st=yes&rid=W5aZvqxgn4c&height=500&width=680&srztb_iframe=true>