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" Getting Americans to pay more for a fast-food hamburger turns out to be shockingly easy. Forget about sustainability buzzwords like &amp;quot;locally raised&amp;quot; or &amp;quot;free-range.&amp;quot; According to a poll conducted by Technomic, a research firm focused on the industry, simply using the word &amp;quot;premium&amp;quot; is the number-one most effective way to inspire consumers to pay more for a burger, outranking such (actually fact-based) descriptors as organic and antibiotic-free. What makes beef &amp;quot;premium,&amp;quot; you might ask? The greatest number of respondents answered that it had to do with cut (like, say, sirloin) and breed (like Angus), more so than whether the meat was natural, grass-fed, or sold by any kind of name-brand packer. So, based on this information, next time you see the phrase &amp;quot;Premium, 100% Angus Sirloin,&amp;quot; you should know that you&amp;#039;re really being upsold. [Burger Business] "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/restaurants/a13789/fast-food-ads-8309522/?hootPostID=13979855ddd9b383510e1abb265668d2>