<http://schema.org/about>
"It is often the case that the most interesting and innovative entry in a competition comes in second or third, while the more practical and realistic entry wins. That appears to have happened in a recent competition"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/rolling-master-plan-is-coolest-prize-winner-in-competition.html>