<http://schema.org/alternativeHeadline>
"Officials will offer money to owners of environmentally sensitive farmland if they idle it in a conservation program instead of growing crops."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/organic-farming-gardening/stories/usda-offers-farmers-more-money-to-idle-sensitive-land>