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"Every day, thousands of stylish women upload pictures of their outfits, their hair, their nails \u2014 essentially, expressions of their style \u2014 to personal blogs. Those images are viewed, collected and spread across aggregation sites like Pinterest, Tumblr and Lookbook.nu \u2014 and soon, on the website of Lucky magazine.\nThe Conde Nast-title is planning to launch a vertical powered by user-generated content in mid-August. The vertical, dubbed \"Community,\" will pull from a pool of bloggers who have applied to have their content featured on luckymag.com. Lucky's web editors, using an app called Tidal, will then be able to sort through contributions to find the ones that are most likely to perform well \u2014 i.e., have high-resolution images, are written in English, and already have a decent amount of pageviews and comments on their own sites.\nLike Teen Vogue's Fashion Click, which is also powered by Tidal, certain sections will appear in a vertical, blog-like format, while others \u2014 like nail art, and verticals for popular brands \u2014 will appear in a Pinterest-like grid (see below).\n\n\n\n\nLucky editor-in-chief Brandon Holley describes Community as the \"third tier\" of its content pyramid. The first is occupied by Lucky editors and the second by Style Collective, a hand-selected network of 140 style bloggers who cross-post their content to luckymag.com in exchange for a portion of ad revenue and exposure. The third will open the field to more recreational bloggers \u2014 those who post four to five times per month and perhaps write only occasionally about fashion, rather than once or twice per day \u2014 as well as those who develop more niche types of content than Lucky covers: say, for example, the woman who blogs about vintage finds in Atlanta, says Holley.\nUnlike Style Collective bloggers, contributors to Community will receive no monetary compensation for their content. They will, however, enjoyed the SEO benefits of being linked (rather obscurely) from luckymag.com.\nHolley says she is hoping to double luckymag.com's traffic over the next six to nine months, and double it again after that. Traffic currently hovers between 1 million and 1.5 million uniques per month, a Lucky spokesperson said. Including Style Collective, monthly traffic is around 2.3 million.\nBeyond Community, the magazine is also preparing to release its first iPad edition, as well as an upgrade to its Lucky Shopper application later in the year.\n\"The road map is very big and there's a lot of investment being made,\" says Holley. Given what we've seen of Community, which is aesthetically pleasing to navigate and appears easy to manage on the back-end, those investments are being made in the right place."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/07/23/lucky-magazine-community/>