<http://schema.org/name>
"SpotOn launches in New York City. Is the iPhone app a Yelp killer?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/05/27/spoton-launches-in-new-york-city-is-the-iphone-app-a-yelp-killer/>