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"Now that  Yahoo and Microsoft are beginning to migrate Yahoo advertiser to adCenter, there are some concerns that the prices of a click will increase when all is set and done.A WebmasterWorld thread points to a press release where GroupM Search said advertisers should see a 78% increase in cost-per-click prices.  Why? \"Increase competition.\" My big question is, are the CPC prices on Google 78% higher than those on Yahoo or Microsoft?  Do you think prices will increase that much?  Take my poll:Will Microsoft/Yahoo Search Ad Deal Increase CPC?online surveysForum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
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