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"   Photo: Getty Images  Despite Jay Z&amp;#039;s excited vow to stick to a plant-based diet for 22 days, it&amp;#039;s unlikely that you&amp;#039;ll spot the rapper and Beyonce wandering around the Whole Foods salad bar. Related: Just because Jay Z and Beyonce are going vegan doesn&amp;#039;t mean you should The man has help, and that help comes in the form of his nutrition coach Marco Borges \u2014 or as Jay said on his blog &amp;quot;my friend Marco.&amp;quot; Borges is currently on tour with Jay and is cooking and dining with the couple. Our friends at Cosmopolitan.com caught up with him to see how it&amp;#039;s going so far. What prompted Jay Z and Beyonc\u00E9 to try a plant-based diet? Jay and I were having a conversation a few months back, and I challenged him to adopt a plant-based breakfast. He said, &amp;quot;I could do that. I think that would be easy.&amp;quot; He did, and it was even easier than he thought. A few weeks back, he called: &amp;quot;You know, I&amp;#039;d love to try to go vegan. My 44th birthday&amp;#039;s coming up, and there&amp;#039;s just something about it that feels right to me.&amp;quot; He said, &amp;quot;I want to do it the day before my birthday, so that on my birthday I&amp;#039;m eating this way, and I want to do it for 22 days.&amp;quot; Why 22? In order to get to forever, you&amp;#039;ve got to get through 22 days, right? Psychologists discovered it takes 21 days to make or break a habit. When you tell someone, &amp;quot;You can&amp;#039;t eat meat again,&amp;quot; guess what happens? They fail. So, &amp;quot;Just try it for three weeks. It&amp;#039;s less than a month. It&amp;#039;s not difficult.&amp;quot; Subconsciously, you&amp;#039;re setting them up for success. How&amp;#039;s it going for Jay Z and Beyonce? They feel great. Energy levels, everything. They love it! It&amp;#039;s been easier than either could have imagined. I don&amp;#039;t know what they expected, if they thought they&amp;#039;d be eating grass all day. [Laughs] We&amp;#039;ve cooked some delicious meals here at home \u2014 home meaning the hotel in LA. I imagine most people think they have 10 chefs cooking 15 different unbelievable vegan meals at all hours. But, the truth is, we&amp;#039;ve made do with what we have in our surroundings. Was there apprehension going in? Had I pushed this on them, there might have been. But they brought it up. There hasn&amp;#039;t been one moment where they&amp;#039;re like, &amp;quot;I can&amp;#039;t wait for this to be over&amp;quot; or &amp;quot;As soon as this is over, I&amp;#039;m eating a steak.&amp;quot; Do Jay or B have a favorite fruit or vegetable? Brussels sprouts have been a hit. Have they mentioned any desire or lack thereof to share their plant-based diet with Blue Ivy? Blue Ivy&amp;#039;s off limits. Sorry!  Via Cosmopolitan "^^<http://www.w3.org/2001/XMLSchema#string>
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