<http://schema.org/description>
"Today, LinkedIn released a new feature on its site that allows users to subscribe to their favorite thought leaders. Right now, up to 150 influencers have been selected and are now ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/03/linkedin-influencer-program-interview-with-gary-vaynerchuk/>