<http://schema.org/about>
"What we like most about Adventure Ecology, apart from their eye-catching graphics and slick animations, are their cool mission statements: \"Relax! Adventure is not just about packing your expedition gear and living in a tent, and Ecology is not just"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/adventure-ecology-a-articulating-environmental-issues.html>