<http://schema.org/description>
"A brand is the power of you on paper, in person, on the airwaves, or on screen. It is the extension of yourself that your marketing materials attempt to project. Brands work the same way whether large or small. The brands that succeed are the ones that are unique, but they\u2019re also the ones that are authentic. A brand must always come from the heart. It must define who you are. Your brand will only succeed if it represents the true picture of you."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/blog/post/be-authentic-10-tips-on-how-to-develop-your-brand>