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"Kevin Weil, Senior Director of Product Twitter has announced at TechCrunch Disrupt in New York today that any user in the United States can now access its advertising tools, such as promoted accounts and tweets.\r\n\r\n\u201CAs most of you guys know, the Twitter advertising platform has been invite only,\u201D he said. \u201CWe\u2019ve had brands and agencies, thousands of small businesses using the platform, but all on an invite basis.\r\n\r\n\u201CToday we\u2019re taking the next step and opening up Twitter Ads to everyone in the US. Every brand, every business, every account, every individual.\u201D\r\n\r\nWeil thanked all of the businesses that have been using Twitter \u201Csince day one\u201D and said he was excited to offer Twitter\u2019s advertising options to all of the firm's customers throughout the United States.\r\n\r\nRavi Narasimhan,\u00A0Product Manager for Revenue at Twitter, published the news on the company's Advertising Blog shortly afterwards. &amp;quot;Over the past year we\u2019ve listened carefully to feedback from the thousands of businesses and individuals who\u2019ve had access to the self-serve tool, and made\u00A0enhancements\u00A0based on their suggestions, including more\u00A0targeting and reporting\u00A0in the UI,&amp;quot; he said.\r\n\r\nIt\u2019s a huge shift for what has been a pretty walled off service up until now. Any user can now log-in through the browser and start buying Twitter\u2019s advertising services; something which should be welcomed not just by its corporate users, but investors looking for evidence that the social network has a viable monetization model.\r\n\r\nTwitter Ads, launched in March last year, is a self-serve ad platform that anyone can access by heading over to\u00A0business.twitter.com and answering a couple of questions.\r\n\r\nThe ending of the service's invite-only period follows the introduction of a new feature called\u00A0\u2018keyword targeting in timelines', which allows brands and businesses to target adverts based on\u00A0the words contained in users' tweet.\r\n\r\nImage Credit:\u00A0KIMIHIRO HOSHINO/AFP/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2013/04/30/twitter-ads-service-is-now-available-to-any-user-in-the-us-offering-promoted-accounts-and-tweets/>