<http://schema.org/about>
"When I saw my most recent gas bill, I turned the heat off completely. Many of my friends here did the same thing, at least until we realized that our outrage wasn't going to keep us warm"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/pricey-energy-may-make-insulation-more-enticing.html>