<http://schema.org/description>
"Nuji believes you should be rewarded for your loyalty as a shopper and it has worked out a stylish way for users to do so.\r\n\r\nBy partnering with popular brands, Nuji helps users share ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/video/2012/05/01/meet-dean-fankhauser-of-nuji-and-find-out-how-stylish-shoppers-can-reap-rewards/?fromcat=all>