<http://schema.org/alternativeHeadline>
"Payless enlisted the help of VersaEmerge lead singer Sierra Kusterbeck to front their new rock-chic brand Brash."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/payless-launches-new-rocker-chic-line-for-teen-girls>