<http://schema.org/datePublished>
"2012-06-15T04:29:14+00:00"^^<http://schema.org/Date>
<http://www.elle.com/runway/spring-2012-rtw/g19912/matthew-williamson-587048/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>