<http://schema.org/events>
"event51,event61"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/05/08/kwikset-kevo/?cid=Mash-Product-RSS-Pheedo-Mobile-Partial&utm_campaign=Mash-Product-RSS-Pheedo-Mobile-Partial&utm_medium=feed&utm_source=rss>