<http://schema.org/alternateName>
"\u30E9\u30F3\u30C9\u30FC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://landor.com/?_escaped_fragment_=%2Ftalk%2Farticles-publications%2Farticles%2Feight-principles-of-naming%2F>