<http://schema.org/alternativeHeadline>
"Svpply unveils its elegant new iPad app featuring endless browsing of 80,000 stores"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/05/08/svpply-unveils-its-elegant-new-ipad-app-featuring-endless-browsing-of-80000-stores/>