<http://schema.org/headline>
"A Tale of Two Cups: That Starbucks Sleeve Is Too Drab for Teavana "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-11-07/a-tale-of-two-cups-that-starbucks-sleeve-is-too-drab-for-teavana>