<http://schema.org/about>
"B-Cycle's web site, with its video of shiny red-white-and-blue bikes with cute GPS systems and its solar-powered stations, is nearly too slick and pretty. This bike sharing program is the business brainchild of Trek, health insurance conglomerate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/cars/b-cycle-bike-sharing-has-plans-for-denverand-a-us-city-near-you.html>