<http://schema.org/description>
"BSkyB ('Sky') is trialing a new Twitter-based tool that lets its subscribers watch and record movies and TV shows by interacting with a tweet.\r\n\r\nIf you see '#WatchOnSky' within a tweet ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/04/16/bskyb-now-lets-watch-record-tv-clicking-tweet/>