<http://schema.org/description>
"Two years ago, photo-sharing application Instagram came onto the scene and quickly took the entire Internet by storm. Within its short existence, the service has made some major updates, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/06/happy-second-birthday-instagram/?awesm=tnw.to_a5gE>