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"    Photo: Leah Melby   As generic as the word can feel, &amp;quot;cool&amp;quot; was the first thing to come to mind when surveying Jonathan Simkhai&amp;#039;s Fall 2013 line. The lady drawn to his work, undoubtedly, is one hip chick\u2014the type who jaunts uptown, then downtown, with a pit stop in between at her fabulous job. &amp;quot;I take her on a journey,&amp;quot; Simkhai told ELLE.com. &amp;quot;Last week she was in L.A., in Venice Beach, and this season she may be a British band girl. It changes, but it&amp;#039;s still the same girl at the core. You put her anywhere and this is how she adapts.&amp;quot; But don&amp;#039;t think the &amp;quot;It&amp;quot; factor keeps her from dealing with the humdrum tasks that plague real life.    &amp;quot;There are so many chores living in New York\u2014things you have to do, that you don&amp;#039;t want to do. So [it&amp;#039;s about] putting something on and being like, &amp;#039;I love this dress. Let me just make the best of it, put this on, and have fun.&amp;#039; It&amp;#039;s pretending you want to do something because the dress makes you want to do it.&amp;quot; Having a reputation as an up-and-comer (with the requisite inclusion in Milk Studios&amp;#039;s Made Fashion Week) does add some pressure, but it&amp;#039;s the good kind. &amp;quot;I&amp;#039;m so obsessed with what I do and so in love with fashion. Being part of the CFDA, they&amp;#039;re all cheering for you and are there to get you going. It keeps you going on the day when you say, &amp;#039;I don&amp;#039;t want to get up, I want to stay in bed.&amp;#039; They all want to see what you&amp;#039;re up to, so you get up and go.&amp;quot; Does that motivation allot for a little rest post-presentation? &amp;quot;I&amp;#039;m sleeping in tomorrow. I know there are some early appointments in the showroom, but I&amp;#039;m going to sleep a little bit.&amp;quot; Well deserved!  Photo: Leah Melby See all the Fall 2013 Ready-to-Wear collections. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a17884/jonathan-simkhai-fall-2013-presentation-designer-interview/>