<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/politics/video/2011/nov/08/theresa-may-i-will-not-resign-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/politics/video/2011/nov/08/theresa-may-i-will-not-resign-video>