<http://schema.org/name>
"National Basketball Association"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1326682872775~462~-75136409~~1&tmd=1&quicktabs_nested_qt=0&quicktabs_poll=0&quicktabs_news=1&quicktabs_ticket_central=1>