<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-to-Grill-Kroger-Execs-Over-Cruelty-to-Chickens-Turkeys.aspx>