<http://schema.org/latitude>
"30.2884116"^^<http://www.w3.org/2001/XMLSchema#string>
<http://memorialhospitaljax.com/physicians/index.dot?specialty=familypractice&filterKeyword=Asthma&filterZipCode=32256&filterKeyword=Immunizations&com.dotmarketing.htmlpage.language=1>