<http://schema.org/name>
"Pinterest bigger than Tumblr? Depends who you ask, and where you draw the line"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/06/29/pinterest-bigger-than-tumblr-depends-who-you-ask-and-where-you-draw-the-line/>