<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/us/en/phoenix/phxea/hoteldetail?cm_sp=OSMAM-CW-US-EN-HPD16-AIX-MHR-Phoenix.html>