<http://schema.org/alternativeHeadline>
"Excision: Microsoft is cutting the \u2018Live\u2019 brand from games in the Windows Phone Store"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/09/14/excision-microsoft-cutting-live-brand-games-windows-phone-store/>