<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~daylight-company~c1~furniture~c2~lamps~c3~bulbs-accessories~/daylight-company-pl-energy-saving-tube-13w-.html>