<http://schema.org/about>
"Influential, powerful adults around the world are struggling to deal with the concept of climate change and what we should do about it, from big business to big governments there's a lot of umming and ahhhing going on. Frankly, it's time to bring in"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/cool-it-schools-invites-positive-action-from-young-people-worldwide.html>