<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/football/2012/jul/13/racism-football-premier-league-campbell"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/football/2012/jul/13/racism-football-premier-league-campbell?view=mobile>