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"Scott Rafer, the man behind MyBlogLog and WiFinder, is getting ready to launch Lookery, an ad network for Facebook applications.\nLookery will be an ad network that's designed specifically for the publishers of Facebook applications.  Sales are already taking place for ads, and Lookery is scheduled to go live in the coming weeks.  No word on the details of how this ad network will be formated, but we're definitely anxious to see how it plays out.  Given the structure of the Facebook applications platform and how it already fits into existing Facebook profiles, it's a prime set-up for the development of an ad network. \nThough 30Boxes has already launched fbExchange, an ad network for Facebook apps, we're still curious to see the end result of ad networks on Facebook.  Considering user feedback surrounding the inclusion of ads or even the newsfeed, I'm not too sure how the users will feel about an ad network being tied up with any applications.  After malware was found on a Facebook Flyer ad, everyone will need to be more aware of potential security issues that applications and ads could bring about.  Regardless of user and security issues, having a Facebook app ad network sounds like something marketers could be excited about, as everyone figures out how to best leverage and monetize these applications.\n[via]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/07/11/lookery/>