<http://schema.org/description>
"Generic marketing, like the editorship of just-drinks, is a tough gig. The promotion of a category - rather than a specific brand within a category - is certainly a road well-travelled: The experiences of those who have tried suggest that said road contains perils and pitfalls."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/comment/comment-wehrings-way-the-message-needs-shooting_id111233.aspx>