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" Two things Bezos told our Digital Man columnist, Barry Sonnenfeld, about business:   If you only do things where you know the answer in advance, your company goes away.  I was in a hotel where they had three little bottles on the counter. One was named &amp;quot;Shine,&amp;quot; and one was named &amp;quot;Smooth,&amp;quot; and one was named something else. One of them was hand lotion, one was soap, and one was shampoo. It was a puzzle-solving exercise to figure out which was which. They are indulging the designer&amp;#039;s own desire to be creative, rather than trying to figure out, Okay, how can I make this as easy for the user as possible? I don&amp;#039;t want to use my creative energy on somebody else&amp;#039;s user interface.   ***** To see a slideshow of the 75 most important people of the 21st Century, please click here. To see the archive of the 75 most important people of the 21st Century, please click here. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/news-politics/a5038/jeff-bezos-1008/>