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"Update: A Tripadvisor spokesman says this is \"untrue\".\n\u2014\nLet's hope this is the peak of the Facebook hype: TripAdvisor has reportedly acquired the Facebook application Where I\u2019ve Been for a ridiculous $3 million, resulting in a huge payout for developer Craig Ulliott.\nIf true, TripAdvisor is paying $1.30 for each of the 2.3 million \"users\", says InsideFacebook.  We say users in a relative way, however, since these surely aren't as valuable as the users on an independent site: they're \"borrowed\" members of Facebook who could ultimately decide that they'd like to switch to a different travel app.  Monetizing them, meanwhile, is also a challenge.  No doubt TripAdvisor was wise to tap the youth demo through acquisition, but justifying that price seems impossible.\nA quick check of Facebook shows the app debuted on around June 8: ignoring the high server costs and other expenses, Craig has made about $43,000 for every day his app has been live.  Incidentally, that's about as much as the average American earns in a year."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/08/16/facebook-tripadvisor/>