<http://schema.org/keywords>
"Fiction, Media Tie-In, Preschool, Toddler, Animals, TV Tie-In"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/OLIVIA-Loves-Halloween/Maggie-Testa/Olivia-TV-Tie-in/9781481404624>