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"[\n\n](http://blog.gq.com/images/.a/6a00d8341cc8d453ef0115706d9989970c-pi.jpg)\n\nHow genius is Adam Kimmel's spring/summer lookbook? The New York-based desiger hired Jim Krantz, who created many of the original Marlboro Man ads, to shoot the photos on location in Moab, Utah, using 'real' cowboys and a New Yorker or two. Kimmel calls the collection 'Roy Rogers meets the Marlboro Man'. I'm just going to call it totally badass.\n\n[\n\n](http://blog.gq.com/images/.a/6a00d8341cc8d453ef01157162cacb970b-pi.png)\n\n[\n\n](http://blog.gq.com/images/.a/6a00d8341cc8d453ef0115706dac8d970c-pi.png)\n\n[\n\n](http://blog.gq.com/images/.a/6a00d8341cc8d453ef0115706dd0b8970c-pi.png)\n\n[\n\n](http://blog.gq.com/images/.a/6a00d8341cc8d453ef0115706dd70f970c-pi.png)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/smoking-hot>