<http://schema.org/description>
"Twitter is a great platform to get people stoked about anything, if done right.  You can promote potato chips like @popchips does, and it could turn into a huge following for your brand ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/02/04/toyota-takes-to-spamming-twitter-for-camry-super-bowl-promotion/>