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"As previously reported, HBO Go is indeed coming to Apple TV, effective Wednesday. Apple announced that WatchESPN and content from an assortment of other streaming providers are now available on the device as well.\nApple TV owners \u2014 at least, those with subscriptions to HBO and ESPN \u2014 have been able to stream content from those networks using iPhone or iPad devices (and AirPlay) for some time. The new integration simply saves them the need to pull out a secondary device.\nSEE ALSO: Top 25 Free iPhone Apps of All Time\n\nFor Apple, the deals offer the company a slight advantage over its competitors, including Roku, which doesn't have access to ESPN, as well as Playstation 3, which doesn't have access to HBO Go. However, ESPN and HBO Go are already available on the Xbox.\nIn addition to HBO and ESPN, Apple announced that UK newscaster Sky News is now available on Apple TV, as is Crunchyroll, which specializes in Japanese anime and other Japanese media. Qello, an on-demand streaming service for concerts and music documentaries, is also now available on the set-top device.\nIn conjunction with the announcement, Apple revealed that users have downloaded more than 1 billion TV episodes and 380 million movies from iTunes to date. On average, 800,000 TV episodes and more than 350,000 movies are purchased from iTunes every day.\nApple TV, which costs $99, allows viewers to watch TV shows and films purchased on iTunes and stream content from providers like Netflix, Hulu Plus, YouTube and more.\nHBO released a promotional video for the integration:\n\nMashable composite, Images courtesy of Apple"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/19/apple-tv-hbo-go-espn/>