<http://schema.org/about>
"We love downloadable designs, dematerialized bits and bytes put together again when we need it, without the waste of a physical intermediary.  Why ship your memories of the moment halfway around the world when you can print them out and make them"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/make-your-own-obama-inauguration-tchotchke.html>