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"Research in Motion didn't just introduce a new OS on Wednesday, it also ushered in a new brand identity\nSpeaking in New York during the BlackBerry 10 launch event, CEO Thorsten Heins announced that RIM will now be known as BlackBerry. The company has also changed its ticker symbol from RIMM to BBRY and introduced a new tagline, \"One brand, one promise.\" \nThe company will showcase the new name in an upcoming Super Bowl ad, its first. \nPhoto via Mario Tama/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/01/30/rim-renames-itself-blackberry/>