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"FacebookPinterestFacebookPinterestFacebookPinterest\n\nBut that's the point, actually. In their new ad campaign featuring the likes of Blue Jasmine's Bobby Cannavale, True Blood's Luke Grimes, and Boardwalk Empire's Michael K. Williams, Gap is challenging us all to \"dress normal.\" And normal is in the eye of the beholder, so says creative director Rebekka Bay: \"It is celebrating the uniform or those pieces that you gravitate to again and again, the pieces that you build your wardrobe around, the pieces that work really hard for you.\" So the normal Gap speaks of is really about your own personal style\u2014nothing wrong with that, we love a good uniform. The moody images have some old school references, like an shiny green Pontiac and a retro-looking fridge, but look modern with Bay's interpretations of classic pieces.\n\nCome fall, keep an eye out for dark jeans, which Bay calls out as a key piece for fall. There'll be black denim, coated black denim, and plenty of dark washes to get you through the winter. Which, we hate to say, is coming. Oh, and also, capsule collections from our BNMDA class of 2014."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/gaps-new-ad-campaign-is-completely-normal>