<http://schema.org/userInteractionCount>
"105"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/03/27/springpad-debuts-embeddable-notebooks-for-brands-publishers-launching-with-glamour-tripadvisor-more/?awesm=tnw.to_c0WlI>