<http://schema.org/description>
"One of the questions that I get asked the most is &amp;quot;what is the next big thing on the Web?&amp;quot;. Usually, when people ask this, they're trying to find out which company will be ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/11/29/what-is-the-next-web-more-control-over-the-one-that-we-have/>