<http://schema.org/name>
"Athletic Oval Lace"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newbalance.com/pd/athletic-oval-lace/ATOV.html?cgid=16000&prefn1=color&srule=By%20Customer%20Ratings&start=13&prefv1=White&dwvar_ATOV_color=Red_with_White_and_Blue>