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"A controversial app debuting Thursday, called Kick Kony\u2019s Ass, allows you to \u201Cpunch and generally beat down\u201D a picture of the Ugandan warlord, \u201Cessentially giving him a taste of his own medicine.\u201D \nMade by mobile safety app developer Iconosys, the app plays off of the attention currently on Uganda sparked by the \u201CKony 2012\u201D video on YouTube.\nWatched more than 137 million times, the most viral YouTube video of all time looks into the conditions in Uganda \u2014 focusing on one particular man, Joseph Kony, who has kidnapped children in the country, requiring them to become soldiers for the Lord's Resistance Army (LRA).\n\"This is a therapeutic way to allow you to get out your frustrations,\" Wayne Irving, CEO and Founder of Iconosys told Mashable. \"I often go and hit the speed bag or the punching bag, and I feel a 100% better afterwards. This is a novel/virtual way to accomplish some of the same therapeutic practices to deal with this fracas.\" \nAccording to the company's press release, Kick Kony's Ass \u201Cdoes not endorse violence in any way.\u201D Still, the function of the app is for you to commit virtual violence on a Kony character on your phone or tablet.\n\u201CSimply tapping on the screen in different areas determines whether you get to provide Kony with a Roundhouse, a 1-2, a left, a right, and finally, a big hand to the face. The more you tap the screen, the more punishment you get to give Kony. Finally, you can share your experience with the game on your Facebook page, directly from the embedded game-over screen.\u201D\n\nIconosys' press release concludes with a quote from the Invisible Children's website: \u201CInvisible Children Uses Film, Creativity And Social Action To End The Use Of Child Soldiers In Joseph Kony's Rebel War And Restore LRA-Affected Communities In Central Africa To Peace And Prosperity.\u201D \nThe app is available now for Android; Iconosys plans to release an iOS version of the game soon. Iconosys plans to donate any net proceeds from the app's sale to \u201Cthe World Children's Fund and/ or other charities helping the children of this region of the world.\u201D\nDoes the app send the wrong message? Let us know your thoughts on Kick Kony's Ass in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/22/kony-violence-app/>