<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/music/2012/oct/30/little-green-cars-new-band"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/music/2012/oct/30/little-green-cars-new-band?view=mobile>