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"Two cantaloupe melons have sold for 1.4 million Yen (\u00C2\u00A310,385) in a Japanese auction. The Yubari melons are considered a status symbol in Japan and buyers will present them as gifts to friends and colleagues. They were bought by a fruit wholesaler on the first day of the auction. Fruit is regularly sold for high prices in Japan. A single apple can sell for over \u00C2\u00A33 and a box of cherries has an asking price of over \u00C2\u00A366. The melons are the third highest price ever paid for a luxury fruit brand. In 2007, another set of Yubari melon sold for 2.4 million Yen (\u00C2\u00A315,697). "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/fun/news/a484723/two-cantaloupe-melons-sell-for-10000-in-japanese-auction/>