<http://schema.org/headline>
"What is the \u2018Next Web\u2019? More control over the one that we have"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/11/29/what-is-the-next-web-more-control-over-the-one-that-we-have/>