<http://schema.org/description>
"\nEgo searching is when people want to rank well for their names, such as being number #6 for barry when the title and the content on the page doesn't have the words on the page.  But there is a new eg"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/004073.html>