<http://schema.org/name>
"\u30D6\u30E9\u30C3\u30AF\u30FB\u30C0\u30EA\u30A2 \uFF08\u6587\u6625\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_01050449.html>