<http://schema.org/alternativeHeadline>
"McDonald's has been struggling a bit in China, where fast-food diners have been concerned about food safety in the wake of an avian flu outbreak and tempted by local competitors more attuned with local tastes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/147913/mcdonalds-new-china-tactic-is-catering-to-the-nations-voracious-love-of-pork/>