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"Melanie Sykes has been named as the new face of Adore Moi by Ultimo lingerie. The 43-year-old sports a number of designs in a new photoshoot for the range, which is available only from Debenhams.  &amp;quot;I actually can&amp;#039;t believe I have shot my first lingerie campaign in my forties, but I really do feel in good shapeat the moment and thought &amp;#039;Okay Mel, it&amp;#039;s now or never!&amp;#039;&amp;quot; Sykes said. &amp;quot;Adore Moi is a brand that celebrates women - no matter your age or size - and I&amp;#039;m really excited to be fronting the new campaign.&amp;quot;  Ultimo founder Michelle Mone added: &amp;quot;Melanie epitomises everything the Adore Moi woman wants to be - beautiful, elegant, successful and confident in her own skin. &amp;quot;We&amp;#039;re thrilled to have her on board. She looks absolutely incredible in the designs and is an inspiration to all women in their forties.&amp;quot;  She continued: &amp;quot;The new Adore Moi collection presents everyday lingerie with a sumptuous &amp;#039;French boudoir&amp;#039; feel. &amp;quot;The range is incredibly luxurious, but really affordable at just over \u00C2\u00A320 a bra.&amp;quot;  Debenhams&amp;#039; head of lingerie buying and design Sharon Webb said: &amp;quot;We are delighted to have Melanie as the new face of Adore Moi. &amp;quot;She is the perfect fit for Ultimo and as a supporter of natural beauty we are thrilled to have such an inspirational image being portrayed to our customers.&amp;quot;  The range boasts luxury styles built on &amp;quot;a love of embroidery, French lace and fine detailing&amp;quot;. The collection features new designs including the cornflower-blue satin design with ivory lace detailing &amp;#039;Odessha&amp;#039; and chic black mesh &amp;#039;Fern&amp;#039; range.  Adore Moi by Ultimo is available in sizes 32-38 A-DD and 8-18 from Debenhams stores nationwide and the Debenhams website priced from \u00C2\u00A38.00 for briefs and \u00C2\u00A322.50 for bras. Former models for the brand have included Helena Christensen, Jenni Falconer and Kimberley Stewart.  Watch a behind-the-scenes video from the shoot below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/fashion-and-beauty/news/a507990/melanie-sykes-models-lingerie-at-43-its-now-or-never-pictures/>