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"Writer Mark Millar has taken out an advert for his latest comic Nemesis at Times Square. The marketing campaign features a logo for the Marvel miniseries designed by Rich Ginter emblazoned on a billboard at the Manhattan intersection. Millar described the advertisement as &amp;quot;pretty much the most audacious marketing stunt in the history of comics&amp;quot;. Illustrated by Steve McNiven, Nemesis takes place outside of Marvel Universe continuity and features a character that has been described as a combination of DC&amp;#039;s Batman and the Joker. Previous marketing strategies for Millar comics have seen The Authority appear on the front page of The Times, a mock promotional video for Kick-Ass and the auctioning of character identities. Nemesis #1 is available in stores now. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/news/a210474/nemesis-ad-hits-times-square/>