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"Userfox, a startup which\u00A0offers email services to help companies retain their users, has debuted a new\u00A0A/B testing product which greatly simplifies the process of optimizing marketing campaigns.\r\n\r\nUserfox first launched back in February\u00A0to solve the problem of user retention \u2014 an issue the creators ran into while running their first company,\u00A0Vimessa. Now, Userfox\u00A0is heavily investing in making split testing easy for anyone to explore.\r\n\r\nOf course, it's long been possible to test and compare the effectiveness of emails, but it has historically required technical know-how\u00A0to implement. Userfox is setting out to make it so marketers don't need to rely on developers at all. With this launch, Userfox will compete with major email marketing services like MailChimp\u00A0and Campaign Monitor, both of which offer similar A/B testing functionality.\r\n\r\n\r\n\r\nIn addition to the new split testing features, the company is releasing a revamped backbone.js-powered UI, which the company claims is\u00A0radically faster than before.\r\n\r\nBeyond today's news,\u00A0Userfox details that the company is planning to implement\u00A0deep Salesforce integration, &amp;quot;allowing users to push and pull data between their web application,\u00A0userfox, and their Salesforce CRM.&amp;quot; Userfox is also planning to release a &amp;quot;radically easier integration snippet,&amp;quot; which will speed up the process of getting started with Userfox.\r\n\r\n\u27A4\u00A0Userfox\r\n\r\nFeatured image credit:\u00A0JOHANNES EISELE / Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/05/21/userfox-wants-to-make-ab-testing-emails-effortless-launches-new-service-and-revamped-ui/>