<http://schema.org/name>
"Snowboarder Magazine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.snowboarder.com/enter-to-win/gopro%e2%80%99s-%e2%80%9c12-days-of-christmas%e2%80%9d-giveaways-win-a-capita-stairmaster-extreme/>