<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/us/en/commerce/laxca/hoteldetail?cm_sp=OSMAM-CW-US-EN-HPD4-AIX-MHR-LosAngeles.html/directions>