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"android-app://com.guardian/http/www.theguardian.com/environment/world-on-a-plate/2013/jun/07/us-taste-lion-burgers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/world-on-a-plate/2013/jun/07/us-taste-lion-burgers>