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"The winners of the 2013 National Magazine Awards, often called the \"Oscars of the magazine world,\" were announced in a ceremony held in midtown Manhattan Thursday night. National Geographic, which nabbed the most nominations of any magazine, also picked up the most awards, including two for its digital media efforts.\nNat Geo was recognized for General Excellence in four categories: News, Sports and Entertainment Magazine; Photography; Tablet Magazine; and Multimedia, the last of which for the \"Cheetahs on the Edge\" feature in its November issue.\nASME judges said Nat Geo won the tablet category because it offers everything one could want in a tablet magazine: in-depth reporting, world-class photography, beautiful design, smooth navigation, immersive interactivity, social media integration, plus engaging extras like a cheetah darting across a cover.\nI happened to stop by the National Geographic Society's Manhattan offices the day before the awards ceremony to talk with Declan Moore, Nat Geo's president of publishing and digital media, and Chris Johns, its editor in chief. In a wide-ranging discussion about their publishing strategy, the pair told me that Nat Geo has a global paid digital circulation (that's tablet subscriptions plus digital newsstand sales) of 330,000, more than any other magazine, according to the Association for Audited Media. About 10% of publishing revenue now comes from digital, a category that includes e-books, digital advertising and native apps, Moore said.\nI asked Moore if he was at all worried that the popularity of Nat Geo's tablet edition was hurting its print business. \"We have to lead readers across the digital divide, else we risk losing them,\" Moore responded. \"We're not worried about cannibalization. There's encouraging data [that shows] that people who come across are more engaged [and] renew at a higher rate,\" he said.\nMoore and Johns said that we're still in the early days of tablet publishing, conceptually speaking. Nat Geo has recently begun embedding more audio in each issue so that can readers can listen rather than read most of the articles. Soon, they want readers to be able to access Nat Geo content anywhere \u2014 on a smartphone, in a car, at their desktops \u2014 and to sync across devices so they can pick up where they left off. That's a big step in the evolution of magazine publishing, and how publishers can think about delivering content experiences to consumers.\nNew York was named magazine of the year, and Pitchfork was recognized for General Excellence in Digital Media and The Atlantic for Best Website. The full list of winners is copied below.\nWinners List\nMagazine of the Year\u2028New YorkAdam Moss, Editor-in-ChiefBen Williams, Online Editorial Director\n\u2028\u2028General Excellence, Print:\u2028\u2028News, Sports and Entertainment Magazines\u2028National GeographicChris Johns, Editor-in-ChiefOctober, November and December\u2028\u2028\nService and Fashion Magazines\u2028VogueAnna Wintour, Editor-in-ChiefMarch, September and December\n\u2028Lifestyle MagazinesMartha Stewart LivingMartha Stewart, FounderGael Towey, Chief Creative and Editorial DirectorPilar Guzm\u00E1n, Editor-in-ChiefApril\nMartha Stewart, Founder and Chief Creative OfficerPilar Guzm\u00E1n, Editor in ChiefMay and November\u2028\u2028\nSpecial-Interest Magazines\u2028OutsideLawrence J. Burke, Chairman and Editor-in-ChiefChristopher Keyes, Vice President and EditorMarch, October and November\u2028\u2028\nLiterary, Political and Professional Magazines\u2028The Paris ReviewLorin Stein, EditorSpring, Fall and Winter\u2028\u2028\nGeneral Excellence, Digital Media\u2028PitchforkMark Richardson, Editor-in-Chief\nDesign\u2028TimeRick Stengel, Managing EditorJuly 30, November 19 and December 31, 2012/January 7, 2013\u2028\u2028\nPhotography\u2028National GeographicChris Johns, Editor in ChiefAugust, September and December\u2028\u2028\nFeature Photography\u2028WStefano Tonchi, Editor in Chief\u201CGood Kate, Bad Kate,\" by Will Self; photographs by Steven KleinMarch\u2028\u2028\nSingle-Topic Issue\u2028SaveurJames Oseland, Editor-in-Chief\u201CThe Mexico Issue\u201DAugust/September\u2028\u2028\nMagazine Section\u2028New YorkAdam Moss, Editor in Chief\u201CStrategist\u201DMay 28, October 8 and October 22\u2028\u2028\nPersonal Service\u2028Los AngelesMary Melton, Editor-in-Chief\u201CThe New Face and Body of Plastic Surgery in L.A.\u201DOctober\u2028\u2028\nLeisure Interests\u2028WiredChris Anderson, Editor in Chief\u2028\u201CHow to Be a Geek Dad\u201D\u2028June\n\u2028\u2028Website\u2028The Atlantic\u2028James Bennet, Editor-in-ChiefBob Cohn, Editor, Atlantic Digital\u2028\u2028\nTablet Magazine\u2028National Geographic\u2028Chris Johns, Editor-in-ChiefLisa Lytton, Director, Digital Editions\u2028May, November and December iPad Editions\u2028\u2028\nMultimedia\u2028National Geographic\u2028Chris Johns, Editor in Chief\u2028\u201CCheetahs on the Edge,\u201D November iPad Edition\n\u2028\u2028VideoMother Jones\u2028Monika Bauerlein and Clara Jeffery, Editors\u2028David Corn, Washington Bureau Chief\u2028James West, Producer\u2028\u201CFull Secret Video of Private Romney Fundraiser,\u201D September 18\u2028\u2028\nPublic Interest\u2028Texas Monthly\u2028Jake Silverstein, Editor in Chief\u2028\u201CMothers, Sisters, Daughters, Wives,\u201D by Mimi Swartz\u2028August\n\u2028\u2028Reporting\u2028GQ\u2028Jim Nelson, Editor-in-Chief\u201C18 Tigers, 17 Lions, 8 Bears, 3 Cougars, 2 Wolves, 1 Baboon, 1 Macaque and 1 Man Dead in Ohio,\u201D by Chris Heath\u2028March\n\u2028\u2028Feature Writing Incorporating Profile Writing\u2028Texas Monthly\u2028Jake Silverstein, Editor in Chief\u2028\u201CThe Innocent Man: Part I,\u201D November, and \u201CThe Innocent Man: Part II,\u201D December, by Pamela Colloff\u2028\u2028\nEssays and Criticism\u2028The Atlantic\u2028James Bennet, Editor-in-ChiefScott Stossel, Editor\u2028\u201CFear of a Black President,\u201D by Ta-Nehisi Coates\u2028September\n\u2028\u2028Columns and Commentary\u2028Slate\u2028David Plotz, Editor-in-ChiefThree columns by Dahlia Lithwick: \"It's Not About the Law, Stupid,\" March 22; \"The Supreme Court's Dark Vision of Freedom,\" March 27; and \"Where Is the Liberal Outrage?\" July 6\u2028\u2028\nFiction\u2028Harper\u2019s Magazine\u2028Ellen Rosenbush, Editor\u2028\u201CBatman and Robin Have an Altercation,\u201D by Stephen King\u2028September\nCorrection: An earlier version of this story incorrectly stated the Declan Moore is senior vice president of National Geographic. He is the executive vice president of the National Geographic Society and president of publishing and digital media."^^<http://www.w3.org/2001/XMLSchema#string>
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