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"What if we could eradicate mother-to-infant HIV transmission (still a major problem the world over) by the end of 2015? Bornfree, a new fashion industry\u00A0initiative, aims to do just that. In 2012 alone, 260,000 babies were diagnosed with\u00A0HIV at an early age. Over 90% of those infections result from pregnancy or breastfeeding, and most instances occur in sub-Saharan African countries. Sad, right?\n\nThe answer is as simple as the mother taking one pill a day. To make that goal a reality, Vogue's Anna Wintour, CFDA President Diane von Furstenberg, and Apax Partners' John Megrue have enlisted 20+ top designers (who are all mothers) to create a collection of items crafted with moms and babies in mind.\n\nAll the designs will incorporate two exclusive prints by Kenyan artist  Wangechi Mutu. Designers include Victoria Beckham, Donna Karan, Clare Waight Keller, Jenna Lyons, Phoebe Philo, Miuccia Prada, and many more, and fittingly, all the items will be available on Shopbop starting on May 11th\u2014Mother's Day.\n\nWe can't wait to see what this dream team has in store. For now, check out the video below to learn more about Bornfree, straight from the designers themselves.\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/bornfree-hiv-fashion-initiative>