<http://schema.org/articleBody>
"  Margaux Lonnberg was raised in the art world and catapulted into the style-sphere by Garance Dor\u00E9. Her interestingly-titled blog, The Killing Moon Confused became an internet sensation (as some blogs are wont to do), in part due to her natural, tousled beauty and her louche, Paris-meets-California-skate-park vibe. Her new clothing line reflects that very same aesthetic, leveraging oversized blazers and bombers, jumpsuits, easy tees and slouchy silhouettes that offer a certain undone sexiness. Her latest collection has grown considerably, which might just mean this girl has a knack for reaching the stylish masses\u2014read on to see how she does it. Harper&amp;#039;s Bazaar: What prompted you to launch your blog? Marguax Lonnberg: I created my blog to start my own brand. As I did not study styling but art history at school, it seemed important to &amp;quot;prove myself&amp;quot; in this other way. And it worked.  HB: How would you describe your personal style? ML: I like to wear oversized clothes to be comfortable in them. I like to wear clothes that I can either wear during the day or night. I like looking like I don&amp;#039;t pay attention too much so it seems effortless\u2014I like to have my messy hair and my clothes destroyed . I don&amp;#039;t like to wear makeup because I like natural beauty. I am very influenced by the West Coast California girl from the &amp;#039;70s mixed with my Parisian vision of life. HB: How did starting your own brand come about? ML: At first, I was interested in art history, which I studied in the hopes of owning my own gallery of contemporary art. At the same time, I met Garance Dor\u00E9 for whom I modeled several times and she inspired me to create my own blog. Immediately, I got followers. I think it was because of my very personal approach of fashion and style. Two years later, I started thinking about having my own brand because I have a unique point of view that people seem to love.  HB: How would you describe the aesthetic? ML: My brand finds its strength in timelessness. I do not like talking about fashion, but style and the particular way we address the garment. I especially like working with volume, cuts, textures and colors. I do not like to follow the trend of the moment, but the influence of one or even several generations. I like the idea of comfortable clothing that will never leave our closet. HB: Did you always want to design? ML: Not really. I&amp;#039;ve love fashion since I was a child. I have always paid attention to the mix of color, texture, form and volume. But I never thought about becoming a designer. As my father is an art dealer, I spent a lot of time in museums instead of shopping with my mum. So, I imagined myself very early as a gallery owner while my friends were thinking about being singers, actresses, even veterinarians! HB: Who are some of your major inspirations? ML: I draw on my daily life, my experiences, my friends and my travels. Not to mention music and film\u2014with their colors and poetry. I love a unique mix. New York has that and it truly embodies the idea of a quest for freedom. I manage this array of inspiration when I sit down to create. HB: What have been some of your biggest triumphs so far? Challenges? ML: I think my greatest pride is to have built my brand and that it is sold in most major cities of the world like New York, Tokyo, Paris, LA, Sydney, Berlin... and my clothes are worn by personalities like Lou Doillon and Charlotte Gainbourg\u2014both of whom have been great sources of inspiration. My next challenge is to create a line for men, but also to open my own shop. HB: Who are you designing for? ML: I create clothes for all women who have style. For women of character, who are deeply independent\u2014and for those who want to be well dressed without thinking too much, and who look current without trying too hard. Margaux Lonnberg is sold at Dagny and Barstow in NYC. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.com/fashion/trends/a1201/the-killing-moon-confused-blogger-fashion-line/>