<http://schema.org/about>
"Pepsi Special, a new version of Pepsi-Cola with added fiber, will be sold in Japan and marketed as a \u201Cfat-blocking soda.\u201D Is this a healthy idea or a market"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/beverages/blogs/is-pepsis-new-fat-blocking-soda-too-good-to-be-true>