<http://schema.org/name>
"TransWorld SNOWboarding"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/news/heikki-sorsa-ian-thorley-and-erin-comstock-win-the-1st-annual-hcsc-spin-cycle-classic%e2%84%a2/>