<http://schema.org/description>
"If you think traditional media outlets are disconnected from the startup world, think again. While Europe has already welcomed initiatives such as BBC Worldwide's Labs and the Irish ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/12/06/meet-matter-san-franciscos-new-accelerator-for-media-startups-interview/>