<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://espn.go.com/nba/story/_/id/9491180/nba-approves-name-change-charlotte-bobcats%0A%0A%0APierce,%20new%20Nets%20focused%20on%20winning%20title>