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"I have been meaning to discuss the power of the Google dictionary and how it can help your rankings.  I simply have been putting it off until now.  Everyone knows about the method of entering in Google \"define: term\" or \"definition of term\" and it brings back an entry at the top of Google SERPs with a definition pulled from an other site.  It can look as follows:What not everyone knows about (only those that rank well for popular definitions) is that Google brings a single definition back when you use the query \"what is google\", or what is term.  So if your in the first slot for this definition, you will get a nice amount of traffic to your site.At the SES conference in NY, I told everyone about this operator in the Q&amp;A session of What is Content?.  Or I think it was that session, I forgot - I jumped into that session only for the Q&amp;A part.  I was surprised to find out that only a few people in that room really knew about the \"what is XYZ\" query back then.Now the secret is out, the news hit a forum based on viggin's careful eye.  It might have been covered in other forums as well, but I now expect the news to hit the mainstream.  But I did make sure to tell the SEO chatters back in November."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/000275.html>