<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/gb/en/aberdeen/abzex/hoteldetail?cm_sp=IMMerch-_-EX_UK_en-_-MPD_Aberdeen/photos-tours>