<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/business/2011/dec/20/shop-price-cuts-drive-sales-rise"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/business/2011/dec/20/shop-price-cuts-drive-sales-rise>