<http://schema.org/articleBody>
"Yahoo announced its second quarter earnings on Tuesday, beating earnings forecasts but missing slightly on revenue. \nYahoo reported earnings of $0.35 share on revenue of $1.07 billion after ad commissions, a revenue decline of 7% over last year. Analysts were expecting earnings of $0.30 a share on revenue of $1.08 billion.\nAs expected, Yahoo reported a 11% decline in display advertising revenue compared to the same period last year. Yahoo sold about the same number of ads, but its price per ad fell 12%. Total display revenue amounted to $423 million.\nSEE ALSO: Marissa Mayer's First Year at Yahoo: Don't Call It a Comeback\nSearch revenue increased 5% to $418 million. Paid clicks were up 21%, but its price-per-click declined 8%.\nThe earnings report was neatly timed to Marissa Mayer's one-year anniversary as CEO of Yahoo, leaving many to speculate whether Yahoo is really turning Yahoo around or if it's too early to tell yet. Over the past 12 months, Mayer has focused on improving Yahoo's workplace culture and acquiring engineering talent, which she's done primarily through startup buyouts (16 in all).\nWithout a doubt, the biggest move she's made has been in acquiring blogging network Tumblr for $1.1 billion in May. It will likely be some time before Yahoo sees a return on that and other investments, however.\nSoftening prices for Yahoo's ad products underline the need for the company to develop new and more sophisticated ad offerings to compete with Facebook, Google and Twitter. Facebook brought in $1.45 billion in revenue in the first quarter, 30% of which came from mobile advertising, an area Yahoo has yet to seriously monetize. Google has also seen a decline in its price per display ad and cost-per-click rates, but those declines have begun to stabilize in recent quarters.\nYahoo's stock was trading down 1.5% to $26.50 in after hours.\nImage: Mario Tama/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/07/16/yahoo-q2-2013-earnings/>