<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/kansas-city/mkccc/hoteldetail?destination=1215%20WYANDOTTE%20STREET%20KANSAS%20CITY%20MISSOURI%20United%20States&hpIataNumber=99502222>