<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/info/developer-blog/2012/mar/21/developing-google-tv-app"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/info/developer-blog/2012/mar/21/developing-google-tv-app>