<http://schema.org/description>
"Tweet      Buffer   Frequently startups pop up and take over the press, framed as an \u201Covernight success\u201D taking just a year or two to reach some incredible milestone. For some time I\u2019ve had a slight intuition that perhaps by looking..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://joel.is/achieving-overnight-success-kevin-systrom/>