<http://schema.org/keywords>
"\u00E2\u0080\u009Cconsider the fork: a history of how we cook and eat\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/03/18/a-fork-of-ones-own>