<http://schema.org/alternativeHeadline>
"Pepsi Special, a new version of Pepsi-Cola with added fiber, will be sold in Japan and marketed as a 'fat-blocking soda.' Is this a healthy idea or a marketing ploy that could lead to more unhealthy eating habits?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/beverages/blogs/is-pepsis-new-fat-blocking-soda-too-good-to-be-true>