<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Ftv%2Fvideos%2Fpeta2-companion-animals%2Fdefault.aspx%3FPageIndex-2004273330%3D2%26sort%3Ddate%2Bdesc>