<http://schema.org/headline>
"The new &amp;lt;em&amp;gt;Dallas&amp;lt;/em&amp;gt; ad invites you to shower with all the Ewings, whether you want to or not"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/the-new-emdallasem-ad-invites-you-to-shower-with-a-71622>