<http://schema.org/alternativeHeadline>
"A new social network for tap water drinkers is about to launch, and it hopes to redistribute 'water wealth' to areas most in need."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/computers/blogs/jointhepipe-connects-water-lovers-around-the-world>