<http://schema.org/keywords>
"\u00E2\u0080\u009Cyou\u00E2\u0080\u0099ll never have to look for friends\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/06/13/trading-stories>