<http://schema.org/description>
"It seems that every time a blog under the Gawker Media banner breaks a major, internet-consuming story -- whether it's an iPhone prototype, nude pictures of Brett Favre, or a first-person ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2010/11/08/how-does-gawker-determine-whether-it-will-pay-for-a-scoop/>