<http://schema.org/headline>
"FIRE CAUSES $100,000 DAMAGE TO LANDMARK WEST-SIDE MARKET"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.deseretnews.com/article/8712/FIRE-CAUSES-100000-DAMAGE-TO-LANDMARK-WEST-SIDE-MARKET.html?pg=all>