<http://schema.org/alternativeHeadline>
"IFTTT launches channel dedicated to App.net, enables cross-posting, push notifications and more"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/08/30/ifttt-launches-channel-dedicated-app-net-enables-cross-posting-push/>