<http://schema.org/headline>
"Win a Prom Dress that Appeared on &amp;lt;em&amp;gt;One Life to Live&amp;lt;/em&amp;gt;!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.seventeen.com/prom/a4162/one-life-to-live-prom-contest/>