<http://schema.org/alternativeHeadline>
"Future Ad Labs signs Heinz and Reckitt Benckiser as launch partners for its gamified CAPTCHA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/10/09/future-ad-labs-signs-heinz-and-reckitt-benckiser-as-launch-partners-for-its-gamified-captcha/playcaptcha/>