<http://schema.org/description>
"Stepping in where Etsy and Folksy left a gap, Ethical Community has opened up a way for eco-buyers and sellers to trade with a personal touch.\r\n\r\nHaving launched in 2010 and now tied ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/03/15/meet-the-uk-startup-that-plans-to-be-the-etsy-for-ethical-goods/>