<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/technology/appsblog/2013/jan/03/angry-birds-2012-christmas-downloads"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/technology/appsblog/2013/jan/03/angry-birds-2012-christmas-downloads?view=mobile>