<http://schema.org/description>
"Besides being extremely cost efficient and quite effective, they\u2019re a breeze to build, simple to edit and can be measured. Let\u2019s take a look at a few best practices so that you can build and launch a successful email marketing initiative."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/blog/post/best-practices-for-b2b-email-marketing-campaigns>