<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/queretaro/mqemx/hoteldetail?cm_sp=IMMerch-_-EX2_US_en-_-queretaro_ExploreMexico&a=b.html>