<http://schema.org/about>
"Does your head swim trying to figure out if you need white rice, brown rice, basmati rice, or jasmin rice when you stand in front of the bulk bins? That's okay."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/tackling-the-bulk-bins-basmati-brown-rice>