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"Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers.\nWe're now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks to social media tracking services like Alterian and Radian6, we can take an early look at advertisers winning big on the web.\nThe following results come from two sources. Starting in early December, Alterian SM2 looked at social media conversations across a variety of sites and tracked all discussions relevant to Super Bowl advertising. Its latest report is embedded below.\u00A0By contrast, Mullen and Radian6 crafted BrandBowl2010 to measure volume and sentiment of Twitter chatter mentioning the advertisers, with analysis beginning the Friday prior to the game. The discrepancies in their results represent different methods of data collection.\nBiggest Buzz-Makers\n\nWhen it comes to sheer volume alone, Alterian SM2 ranks Focus on the Family as the advertiser with the most mentions overall from December 1, 2009, to February 8, 2010, at 3:00 a.m. CST.\nYou might recall that initially the unaired ad stirred up controversy prior to the big game due to its pro-life subject matter. While this viewer thought the buzz was much ado about nothing, the fact of the matter is that the build-up led to a highly anticipated spot with a big payoff on the social web in terms of overall mentions.\nBy comparison, however, Alterian SM2 found that conversations on game day alone were Google-heavy. According to the company, Google's late entry into the Super Bowl advertiser foray was a pretty big win for the search giant. On Super Bowl Sunday, Google was the advertiser with the most mentions, highest Social Engagement Index (i.e. farthest reach), and the second-highest sentiment score (second only to Doritos) among all advertisers.\n\nAccording to Mullen and Radian6's BrandBowl2010, which looked at just Twitter chatter over a shorter time span, Doritos saw the most volume of tweets, and was its winner for \"most effective brand to advertise on the Super Bowl telecast.\"\nBrandBowl ranked Google and Focus on the Family as second and third in the most-buzzed about competition. Its top 10 most effective brands are as follows:\n1. Doritos2. Google3. Focus On Family4. Snickers:5. Budweiser6. Bud Light7. Hyundai8. Kia9. GoDaddy10. Coca-Cola\nWho We Really Love\nQuantity is one thing, but quality is something else entirely. When looking at initial tallies, social media analysis points to the advertisers and ads we loved the most.\n\nAlterian SM2 crowns Anheuser-Busch as its initial post-game victor in the battle for the most-loved brand overall (for the entire duration of the measurement period).\nOn game day only, however, Doritos took the top spot with the highest sentiment score, followed by Google in a distant second. Due to the flurry of social positive sentiment Doritos garnered on Super Bowl Sunday, the brand was able to skyrocket to become the second most-loved (i.e. highest sentiment score) brand overall as well.\nPer BrandBowl, we \u2014 the members of the Twittersphere \u2014 loved McDonald's and Dr Pepper. Though neither of these advertisers ever cracked the top 10 list in terms of volume, tweets about them were extremely positive.\nThe Biggest Losers\nPer Alterian SM2's data, the advertiser with the most negative conversations from December 1, 2009, to December 8, 2010, at 3:00 a.m. CST was Focus on the Family.\nInterestingly enough, BrandBowl declared Budweiser Select55 to be its last place-finisher. The kind hearts at Mullen are now offering free creative services for next year's commercial as a consolation prize. Its 10 least effective brands list is as follows:\n30. NBC\u2019s Universal \u2013 Universal Orlando31. Paramount Pictures32. FloTV33. Cars.com34. Motorola35. Diamond Foods\u2019 \u2013 Pop Secret36. Honda37. Teleflora38. Michelob Ultra39. Budweiser Select55\n\n\nSuper Bowl Social Media Results Feb82010 \t\t\t\t \t\t \t\t \t\t \t\t \t\t\n\n[img credit: Willard, iStockphoto]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/02/08/super-bowl-advertisers-results/>