<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/gb/en/birmingham/bhxgb/hoteldetail?cm_sp=OSMEU-EX-GB-EN-HED4-AIX-MHR-birmingham_image/photos-tours>