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"Admittedly, I am a little preoccupied with the current economic downturn. It kind of feeds into all of my &amp;quot;end of times&amp;quot; fears and fantasies, and I find myself thinking about huge paradigm shifts that will undoubtedly effect the whole lot of us. So, the other day, while reading about the latest corporate collapse in the newspaper, I tried on the fantasy of &amp;quot;what if Coca Cola went out of business?&amp;quot; What if they just shut down production worldwide and the last remaining surplus of Coke was being hoarded or auctioned off on Ebay? Now honestly, I probably wouldn&amp;#039;t care, as I rarely drink Coke, but it might just move me to get my hands on one last bottle, just to have a taste before it completely disappeared \u2013 for nostalgia&amp;#039;s sake. For all I care, all sugar sodas could fall victim to dour economic times and simply vanish from existence, as I am not a big fan. I do appreciate that many people the world over, greatly enjoy their daily (or hourly) soda fix, and for them, I would not want to deny them pleasure. However, after a recent run in with the new Cherry 7UP Antioxidant, I am feeling a bit less charitable. I don&amp;#039;t usually post negative reviews of products (critical, but not wholly negative) as I see it to be more of a valuable service to you to provide a heads up on interesting and exceptional products. But after my close encounter with Cherry 7UP Antioxidant, I feel the need to address a few troubling issues. First off, I will begin with the positive. Cherry 7UP Antioxidant is sure pretty to look at. It is a pastel pink color resembling sea glass, and the flavor holds a syrupy, pleasant, cherry appeal. Niceties aside, the selling point of this particular product is that it contains &amp;quot;100% natural flavors&amp;quot; with a built in antioxidant (those things that are linked to the prevention of certain forms of cancer and heart disease). Now the oxymoronic characteristic and hypocrisy of &amp;quot;natural flavors&amp;quot; is well known, as for something to qualify as being &amp;quot;natural&amp;quot; in this case only needs to be originally derived from a natural source. After that point, it could be processed beyond recognition and still hold the designate of being &amp;quot;natural.&amp;quot;    To be fair, there are genuine antioxidants contained in Cherry 7UP Antioxidant, in the form of vitamin E acetate (tocopheryl acetate), which is a synthetically derived form of vitamin E and frequently an additive in skin creams and beauty products (not exactly sure what is the potency of this particular form of vitamin E, considering it is more widely used topically, rather than a food additive). According to the label, a 20-ounce bottle of Cherry 7UP Antioxidant contains 25% of the daily recommended allowance of vitamin E, but it also contains 63 grams of sugar in the form of high fructose corn syrup, and preservatives, and artificial dyes (to be fair, the diet version substitutes aspartame for high fructose corn syrup).  My main issue with this product is that it is basically straightforward sugar soda masquerading as a vehicle for vitamin distribution. I greatly appreciate transparency in marketing, and if this was presented as cherry soda, plain and simple, I would be fine with it (I wouldn&amp;#039;t drink it, but I would not feel compelled to take issue with it). I advise everyone to be vigilant when it comes to labels and marketing ploys, and if you are in need of a vitamin E boost, eat a kiwi, some leafy greens, or some almonds.  Cherry 7UP Antioxidant is sold in 12-pack, 2 liter, and 20-ounce bottles (both Diet and Regular) and sold virtually everywhere bottled refreshments are available. "^^<http://www.w3.org/2001/XMLSchema#string>
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