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" &amp;quot;We wanted to give people an in-store experience and to provide them with that in a cool, unintimidating space \u2014 to have a dialogue with new and existing customers to show them what we&amp;#039;re about, and how we can help them,&amp;quot; explains Jon Patrick, creative director and VP of design at J.Hilburn. Hence the Dallas-based direct-to-client clothing label&amp;#039;s latest project: A Fortnight, a brick and mortar pop-up in New York&amp;#039;s Soho neighborhood that runs through Friday, October 20th.  Together with the interior design firm HomePolish, J. Hilburn took over a storefront on Grand Street, filling it with design features like custom fixtures and a central decorative installation of hanging thread bobbins. &amp;quot;For us, the pop-up space is more about us getting our brand physically in front of guys than it is for us to sell a ton of product,&amp;quot; Patrick explains. &amp;quot;We want to show him how we can improve not just his clothes buying experience, but his overall quality of life.&amp;quot; And with an emphasis on fit (&amp;quot;Fit is king,&amp;quot; says Patrick) and personalized touches, J. Hilburn is poised to do just that.  What&amp;#039;s more, Patrick and his team are using the occasion to offer reader of The Style Blog a discount \u2014 no matter whether you&amp;#039;re in NYC or on the other side of the country. For any purchase of $100 or more that includes their signature custom shirting, just enter the code JHPOP25 and save $25.  Follow The Style Blog on RSS and on Twitter at @ESQStyle "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a25172/j-hilburn-pop-up-shop-2013/>