<http://schema.org/headline>
"Virgin offers up 25 million 'Velocity Points' to put you in space"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/02/02/25-million-virgin-frequent-flyer-points-nets-you-a-trip-to-space/?ncid=rss_semi>