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"Need any more evidence that Barnes &amp;amp; Noble is playing for keeps when it comes to ebooks? Then look no further than the company's biggest move yet: free coffee. That will be available at Barnes &amp;amp; Noble bookstores for a \"limited time\" to anyone that shows a caf&amp;eacute; server an open ebook on a Nook, or any device running Barnes &amp;amp; Noble's eReader app -- a B&amp;amp;N employee will even help you download it if you don't have it installed. No word on when the promotion will end, but you can go grab your first free coffee right now."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/06/09/barnes-and-noble-looks-to-encourage-ebook-reading-with-free-coffee/?ncid=rss_truncated>