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"Kraft Foods Group, the US$18.7bn North American grocery giant that will emerge when it is formally spun-off from the firm&amp;#39;s global snacks business today (1 October), is a powerhouse of brands operating in the world&amp;#39;s most profitable grocery market. According to Kraft Foods Group management, going forward the company&amp;#39;s mandate is clear: it must improve efficiency and increase investment behind its brands in order to grow sales and beef up shareholder returns. However, Katy Askew suggests, the task awaiting the newly-formed food group could prove quite a challenge."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/analysis/split-to-bring-greater-focus-for-kraft_id120646.aspx>