<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~strathmore~c1~paper-boards~c2~art-illustration~c3~marker-layout~/strathmore-500-series-marker-paper-pad.html>