<http://schema.org/alternativeHeadline>
"With new Skype adaptors, Grandma can now Skype you from her landline"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2011/08/31/with-new-skype-adaptors-grandma-can-now-skype-you-from-her-landline/>