<http://schema.org/url>
<http://thenextweb.com/media/2010/11/08/how-does-gawker-determine-whether-it-will-pay-for-a-scoop/>
<http://thenextweb.com/media/2010/11/08/how-does-gawker-determine-whether-it-will-pay-for-a-scoop/>