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"Future Ad Labs has launched its gamified CAPTCHA technology with the help of mega-brands Heinz and Reckitt Benckiser.\r\n\r\n\r\n\r\nCAPTCHAs are universally hated, but they\u2019re also a necessary evil. Future Ad Labs is making the process more friendly with its PlayCaptcha offering, which uses mini-games to verify your humanity. Examples include a game where users have to put Heinz Salad Cream on a sandwich or clean a penny with Reckitt Benckiser\u2019s Cillit Bang.\r\n\r\n&amp;amp;nbsp;\r\n\r\n\u27A4\u00A0Future Ad Labs"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/10/09/future-ad-labs-signs-heinz-and-reckitt-benckiser-as-launch-partners-for-its-gamified-captcha/playcaptcha/>