<http://schema.org/about>
"There are eco-friendly products that work even better than their conventional counterparts \u2014 and there are eco-friendly products that just don\u2019t work."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs/ever-bought-an-eco-dud>