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"FacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterestBowery Stadium x GQ 5.jpg\n\nFacebookPinterestBowery Stadium x GQ 6.jpg\n\nFacebookPinterestBowery Stadium x GQ 11.jpg\n\nFacebookPinterestBowery Stadium x GQ 4.jpg\n\nFacebookPinterestBowery Stadium x GQ 10.jpg\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nVarsity jackets are hot right now, so hot that Nike has again devoted their entire ongoing pop-up/concept space (they call it the Bowery Stadium), to pumping out customized Nike Sportswear Destroyers for patrons. And after hearing that everyone from Amar'e to A$AP had been by to put their own spin on an American tradition, we simply had to go get one of our own.\n\n The process is kind of Savile Row meets streetwear: the Nike technical wizards emerge from the basement armed with MacBooks, while you gaze gleefully at a case full of all the accoutrement anyone would ever dream of adorning a letterman's jacket with, then it's time to go to work. Some folks get crazy: with lions, tigers, bears, and state emblems emblazoned across the back, while others opt for a more basic, and classic approach. The Destroyer is jet black leather and wool, so we opted for gray flannel lettering in kind of an old-school baseball/biker gang font, and kept things simple with a smaller letter on the chest, and a large one on the reverse. Once we ironed out the basics (which the designers sketch deftly on a blackboard to give you an idea of the finished product), you get a digital print out of your jacket, shake a couple hands, wait three weeks, and you're kitted out in a custom Destroyer. Before you leave, take a stroll along the far wall, where empty hangers serve as a sort of memoriam to those that have come before: you'll recognize some names. Oh yeah, and Nike is only making jackets until the wall is empty, so you'll need to move fast.\n\n$680, Bowery Stadium is located at 276 Bowery, NYC. Call (212) 925-0300 email mfg@nikestadiums.com to inquire."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/store-spotlights-nikes-bowery-stadium>