<http://schema.org/headline>
"Introducing ASP.NET FriendlyUrls - cleaner URLs, easier Routing, and Mobile Views for ASP.NET Web Forms"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/IntroducingASPNETFriendlyUrlsCleanerURLsEasierRoutingAndMobileViewsForASPNETWebForms.aspx>