<http://schema.org/name>
"When your friends poke you on Facebook, this machine will poke you in real life"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2012/03/21/when-your-friends-poke-you-on-facebook-this-machine-will-poke-you-in-real-life/>