<http://schema.org/keywords>
"nebraska cornhuskers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://collegesportsblog.dallasnews.com/2014/03/writer-baylor-is-tournaments-biggest-sleeper-those-that-doubt-scott-drew-have-a-groupthink-mentality-steeped-in-ignorance.html/>