<http://schema.org/alternativeHeadline>
"Important Health Memo: Don&amp;#x27;t Eat This (Potentially Deadly) Halloween Candy: Glamour.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/health-fitness/blogs/vitamin-g/2008/10/important-health-memo-dont-eat>