<http://schema.org/alternativeHeadline>
"Collins adds Bing, BBM, Facebook, FaceTime, IM, and SMS to English dictionary\u2026oh, and amazeballs"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/ca/2012/09/13/collins-adds-bbm-english-dictionary-rim-releases-trippy-video-celebrate/>