<http://schema.org/headline>
"&lt;span class=\"sponsor-title\"&gt;Sponsored post:&lt;/span&gt; Your stuff, your way. No matter where you are"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2013/04/16/your-stuff-your-way-no-matter-where-you-are/>