<http://schema.org/alternativeHeadline>
"The Story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/Barack-Obama/David-Maraniss/9781439160411?intcmp=l_fl&cp_type=l_fl_books_detail_the%20dangerous%20animals%20club_stephen%20tobolowsky_hardcover_9781451633153&prefd=l_fl_9781439160411>