<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/2011/oct/31/bbc-tv-licence-fee-extend-to-iplayer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/2011/oct/31/bbc-tv-licence-fee-extend-to-iplayer?view=mobile>