<http://schema.org/headline>
"Blizzard shows off Recruit-a-Friend benefits: Zhevra mount, summoning, triple experience"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/08/05/blizzard-shows-off-recruit-a-friend-benefits-zhevra-mount-summ/>