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"Twitter yesterday filed its S-1 paperwork to go public, leading many to make the rather obvious conclusion that the service will soon have to push more ads in order to make more money (it's still not profitable) and satisfy investors. Adblock Plus this morning took the news as an opportunity to write an open letter to Twitter, asking the company to join its Acceptable Ads initiative.\r\n\r\nFor those who don't know, Adblock Plus stopped blocking all types of ads back in October 2012. The logic behind the move was simple: the company isn't looking to kill the advertising industry; it just wants to clean it up. As such, certain ads were allowed through to the user. \r\n\r\nHere's the crux of the Adblock's letter to Twitter:\r\n\r\nYour current ad offerings are actually not far from what we\u2019d consider non-annoying (see more below) \u2013 but the idea of a fundamentally changed Twitter, now with ads round every corner, may direct users to Adblock Plus for no other reason than that they want their &amp;quot;old&amp;quot; Twitter back.\r\n\r\nSo why not work together? We would like to partner with you to engineer acceptable, non-intrusive advertising that would conform to our guidelines and make it to our whitelist. That's right, we want you to advertise. But we want you to do it responsibly, by adhering to our Acceptable Ads guidelines.\r\n\r\nNot only would your ads not be blocked by the millions of Adblock Plus users, but you\u2019d be helping shift the paradigm of online advertising away from the blinking, privacy-killing pro-market stance to the clean, privacy-protecting user-first one.\r\n\r\n\r\nFurthermore, Adblock Plus outlined the five principles of Acceptable Ads, which were defined by its community:\r\n\r\nAcceptable Ads are not annoying.\r\nAcceptable Ads do not disrupt or distort page content.\r\nAcceptable Ads are transparent with us about being an ad.\r\nAcceptable Ads are effective without shouting at us.\r\nAcceptable Ads are appropriate to the site or tweet that we are on.\r\n\r\n\r\nWe doubt Twitter will listen to Adblock Plus, although it's certainly an interesting proposition. In fact, we believe Twitter should at least take a look and compare its rules with Adblock's guidelines: if they aren't too different, it could make some minor changes and potentially make quite a bit more money.\r\n\r\nSee also - Reddit is whitelisted by Adblock Plus for only using 'acceptable ads'\r\n\r\nTop Image Credit: asabird"^^<http://www.w3.org/2001/XMLSchema#string>
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