<http://schema.org/keywords>
"\u00E2\u0080\u009Cfear itself: the new deal and the origins of our time\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/03/04/how-the-deal-went-down>