<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Ftv%2Fdefault.aspx%3FPageIndex-12129515%3D4%26PageIndex--381277909%3D4%26PageIndex--1549119163%3D4>