<http://schema.org/headline>
"NZ's film industry 'in peril' over risk of losing &lt;i&gt;The Hobbit&lt;/i&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10682015>