<http://schema.org/alternativeHeadline>
"Last weekend, I had the once-in-a-lifetime chance to attend the US Open of Snowboarding with Paul Mitchell haircare systems (a sponsor of the event) and Burton Snowboards. Readers, I have never ever stepped foot..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/snowboarding-is-my-most-favori>