<http://schema.org/name>
"SEC Sports"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/386ea4ed-2165-41b3-bdeb-e9cff6ba8f7e/SEC-Audibles---Nick-Saban---Oct.-24,-2012>