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"FacebookPinterestFacebookPinterestFacebookPinterestFacebookPinterestFacebookPinterestFacebookPinterest\n\nScott Sternberg's Band of Outsiders label is known for an aesthetic that combines classic American sportswear, extremely slim fits, and a certain cheeky irreverence akin to a Wes Anderson film. He doles out references full of art-school humor, like for one, naming his label after a Godard film, or the Magritte-ness of naming a line of polo shirts and other basics, THIS IS NOT A POLO SHIRT. Like a true auteur, Sternberg is very particular about how the brand's ideals and vision are ecuted, which is why for their new Tokyo store, he tapped award-winning design studio LOT-EK to turn a three-story, 1,768-square foot building into a literal work of art.\n\nFirst off, there's a mesh fabric that covers the exterior, allowing for easy transformations and also giving the facade the appearance of a canvas. Right now there's an image on it from artist Friedrich Kunach's book, You Owe Me A Feeling. Kunath also loaned the apropos sculpture \"Honey, I'm Home (Palm Tree)\" to the store, which is a giant pair of resin penny loafers with a palm tree planted inside one. Speaking of loafers, you'll find exclusive ones in the shop, done by Maine's Rancourt and Co., as well as other limited-edition goodies like Vans sneakers and T-shirts. But the real star of the store is the unique interior, where even the fitting rooms hearken to the brand's cinematic inspiration. One of them features a mural of a California, and another the desert planet Tatooine from Star Wars, with complementary sound effects. If you find yourself in Tokyo, consider popping in."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/band-of-outsiders-tokyo-store>