<http://schema.org/about>
" What would you do to try and change the world? If you are Ben Goldhirsh and you grew up with ink in your veins because your dad ran a magazine, you might try that. Ben and friends have started Good, which seeks \" to create entertaining media that"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/good-magazine-hits-the-stands.html>