<http://schema.org/description>
"Danny Sullivan was late to this session, tisk, tisk tisk.  Rand Fishkin, possibly the king of link baiting, as Danny introduces him.  What is link bait?  Web site content that is targeting link friend"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/004349.html>