<http://schema.org/description>
"I've said before how surprised I am that more ASP.NET Web Forms developers don't use Routing to make their URLs prettier. If you don't want 'foo.aspx' in your ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/IntroducingASPNETFriendlyUrlsCleanerURLsEasierRoutingAndMobileViewsForASPNETWebForms.aspx>