<http://schema.org/about>
"It is not a natural relationship, beer and bikes, but New Belgium, a beer brewing company located in Fort Collins, CO, has made it one. New Belgium's Tour de Fat announced this week that they reached a million"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/sometimes-the-combination-of-beer-and-bikes-can-mix.html>