<http://schema.org/description>
"&lt;p&gt;It\u2019s obvious that the transition to the metric system in the United States is not zooming along.  There is even disagreement about what to call the process\u2014metrification or metrication. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/where-is-metrification-er-metrication>