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"Hulu is gaining traction, and the big boys behind the online video network have actually done their part to ensure that its content is available across multiple video platforms.  Online distribution at its finest, right?  Hulu is making sure the consumers are still happy with its efforts by making the Super Bowl commercials available immediately following the game (find them here). Isn't that nice?  The commercials.\nWhat about the game?  Why can't that be available directly after the Super Bowl ends?  Better yet, streamed during the game?  According to NBC's release about the commercials that will be available on Hulu, these clips will also be embedded on the Hulu blog so you can check out a collection of the ads at once.  As with all Hulu content, it's shareable and embeddable, so you can rev up for all those debates and jokes about the best Super Bowl commercials for 2008.  Even better, all those high school and marketing students will be pleased to have such ready access to all the Super Bowl ads.  You won't even have to watch the game.  ;)\nAs much as people are beginning to like Hulu, I can't wait for the day when platforms such as this can be used as a complete alternative for the television.  They could even lend themselves to interactive ads\u2014and that would be something to make any marketing student watch the game in its entirety.  One ad campaign we're all particularly looking forward to is Pepsi's, which involves giving away millions of free, unprotected mp3s through Amazon.  The potential for further shifting the direction of the music industry is somewhat reliant on the success of ad-supplemented initiatives such as this, which appeals to both mainstream and newer concepts in regards to digital music and sales."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/01/hulu-super-bowl-ads/>