<http://schema.org/description>
"Postcard on the Run, a mobile application that allows users to snap photos and instantly send them through the mail as a real postcard, has announced it is forming a new holding company ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/11/15/postcard-on-the-run-forms-on-the-run-tech-holding-company/>