<http://schema.org/keywords>
"NBA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/article/2013/01/23/us-nba-forbes-idUSBRE90M17A20130123?feedType=RSS&feedName=sportsNews&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FsportsNews+%28Reuters+Sports+News%29>