<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/newark/ewrhi/hoteldetail?cm_sp=OSMAM-CW-US-EN-HPD17-AIX-MHR-NewYork.html/photos-tours>