<http://schema.org/description>
"Having a catchy name for your business or product is more important than ever.\u00A0 A memorable name will help people find your company\u2019s website, Twitter feed or Facebook page or find ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2010/09/23/startups-whats-in-a-name/>