<http://schema.org/description>
"&lt;p&gt;With this new DNC product, users no longer have to pay an up-front cost for the hardware and software. Instead, they pay only an annual fee-in essence a subscription to DNC.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/subscription-pricing-for-dnc>