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"A week or so ago, Facebook announced changes to the news feed algorithm, trying to surface better shared content to users. Facebook said they have made an \"update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it.\"  They want more relevant items in the feed to show up, and fresher comments as well.AllThingsD equated this to the likes of Google's Panda algorithm.Peter from AllThingsD interviewed the News Feed manager Lars Backstrom at Facebook.  He asked him about Panda, in which Lars responded:I\u2019m not totally familiar with the details of Panda. At least from the way you described it, it\u2019s maybe not quite at that scale. But it\u2019s kind of a step in that direction.Whenever we make a change like this, it has the potential to break some of the strategies employed by people who get distribution on Facebook. My favorite example of this is when you have a photo, and then a very explicit call to action where you say \u201Cone like = one respect.\u201DSo, when the text or photo has a call to action, those posts naturally do much better. And in a traditional feed ranking, where we\u2019re evaluating just on the number of likes, those things all did very well.The funny thing is Matt Cutts tweeted it:I was wondering if/when Facebook would do something Panda-like: http://t.co/hwRk0uF3Da Optimize for adding value.\u2014 Matt Cutts (@mattcutts) December 6, 2013\r\nForum discussion at Twitter.Image credit to BigStockPhoto for Panda"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/facebook-panda-17791.html>