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"Adobe has announced the release of\u00A0its Photoshop Lightroom 4\u00A0product for Mac and Windows, following the launch of a beta release in January.\r\n\r\nThe biggest surprise sprung by Adobe is the price, which has been substantially reduced as the company looks to reach new customers and, as ever, reduce the temptation to opt for illegal pirate versions of the software.\r\n\r\nThe product is available for $149, which is half of its predecessor's $399 price tag. The upgrade price has been cut too, and existing users can pay $79 to upgrade to Lightroom 4, rather than the $99 fee that was required to upgrade to Lightroom 3.\r\n\r\nThe move is aimed at increasing its appeal outside of its existing userbase and, as Tom Hogarty, Lightroom's principal product manager, explained to Macworld\u00A0the reduced price &amp;quot;makes Lightroom more accessible to a broader range of photographers\u2014from pros to amateurs.&amp;quot;\r\n\r\nLightroom 4 includes a raft of new changes which are principally concerned with improving a more complete workflow than previous versions, as Hogarty outlined.\r\n\r\n&amp;quot;Photographers have been asking for [workflow improvements] for quite a while, and they've been having to use different tools to achieve those results. Now we're really at the point where we're saying that a complete workflow is now within Lightroom,&amp;quot; Hogarty said.\r\n\r\nThe new features that come with version four of the hugely successful photo and video editing software, include enhanced support for video. Adobe acknowledges that video editing is fast becoming a key skill that photographers are required to possess, and this move will help give photo pros more options with video.\r\n\r\nAnother significant introduction, which beta users have enjoyed over the last two months, is an option to create photo books. Lightroom 4 includes refined user options with shadow and highlight processing, with new local adjustment controls.\r\n\r\nWinston Hendrickson, who is VP of at Adobe's Creative Media Solutions, says the company has seen a positive reaction from its beta release which has helped bringing the full version to market:\r\nFeedback from our customers is invaluable in developing Lightroom and the real trick to a great release is to combine these insights with Adobe's unrivalled image processing innovation. Lightroom 4 is a stunning new release that will enhance photography workflows and help photographs stand out from the crowd.\r\nThose users who have had the product in beta may also be interested to see the new features in the full version, which include:\r\n\r\n\tReverse geocoding: for images that contain GPS coordinates in their metadata, Lightroom can determine the address or place name associated with those coordinates.\r\n\tAuto Tone in the Develop module has been revamped to produce better results.\r\n\tNew develop presets: some develop presets have been revised and additional presets, including some specifically for video, have been added.\r\n\tBooks can now be up to 240 pages long.\r\n\tMore than 800 bugs found during the beta program have been fixed.\r\n\r\nYou can find full details of Lightroom 4, its pricing, language support and more at the dedicated page on the Adobe site which is linked below.\r\n\r\n\u27A4\u00A0Lightroom 4"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/03/06/adobe-launches-lightroom-4-with-50-procent-price-cut/>