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"Right now, 4K is just about the biggest buzzword when it comes to TV tech. Despite the fact that it&amp;#039;s basically impossible to watch any of it anywhere, nearly every major TV manufacturer produces at least one 4K set. They are starting to sell, too, which has prompted major broadcasters like the BBC to start investigating how they can send the format to our TVs.  Major sporting events are often the best test beds for a new picture format. Sony is tackling the 4K question head on by acting as technical supplier and producer at this year&amp;#039;s World Cup in Brazil. It means that three of the games will be shot in 4K alongside the conventional HD signal being sent to our living rooms. Get it right, and this could be the first properly major step towards 4K hitting our homes. Pundit Watch: Whispering Neville, Thierry&amp;#039;s cardie and Jonathan Pearce&amp;#039;s bungle The setup Filming a conventional football match requires a lot more planning than you might expect. A vast amount of equipment needs to be taken over to Brazil to get prepared for this year&amp;#039;s World Cup. Exactly how much?   At the moment Sony has 47 aeroplanes chartered, 200+ HD cameras and over 280 technical facilities staff.  There will also be multiple 4K-capable cameras on hand to capture the action in Ultra HD. &amp;quot;We will be fully producing three matches&amp;quot;, explains David Bush, Sony&amp;#039;s head of marketing and business development.  &amp;quot;We&amp;#039;ve had to work around the High Definition setup, which obviously takes priority in terms of planning,&amp;quot; he adds. &amp;quot;I think we will have about ten camera positions per game.&amp;quot; That should be more than enough to bring what most would see as complete coverage for a football match.  10 essential gadgets for watching the World Cup The matches What games will Sony be filming in 4K, then? First up will be an early game from the first knockout round, which starts on June 28.  Next up is a quarter-final game - but we all know what really matters is the decision for Sony to shoot the 2014 World Cup final in 4K. 10 best TVs for the FIFA 2014 World Cup: Watch the action in style So, where can I see it? In terms of viewing it live, you really can&amp;#039;t. Sony and FIFA are to jointly produce &amp;#039;the Official 2014 FIFA World Cup film in 4K&amp;#039;, which looks to be the only way to get your hands on the footage from all three games. Interestingly, FIFA will deliver the footage &amp;#039;online via 4k content distribution services&amp;#039; later this year. That means there will be some sort of easy to use 4K downloads setup in the near future - it all just depends on how fast your home broadband is. Right now though, you are going to have to wait to get some 4K football on that shiny new TV you&amp;#039;ve just bought. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/feature/a578424/why-is-sony-shooting-the-world-cup-in-4k-the-logistics-behind-filming/>