<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/sort~1~fb~crayola~fp~8-9999.99~c1~kids-korner~/crayola-colored-pencil-color-sticks.html>