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"We complained in the past that despite streaming 7 minutes of The Simpsons on MySpace, Fox wasn't allowing users to embed the player on their own pages.  Likewise, Fox has fenced off all its TV content, putting it at myspace.com/fox and forcing users to download the Fox Full Throttle player to view it (we're told the user experience is poor).\nBut now it looks like Fox will tie together the two elements, allowing users to embed Fox shows on their MySpace pages.  The BusinessWeek article is annoyingly light on technical details, and it's not clear whether these will be shorter clips distributed through MySpace Video, or full length episodes.  We'll assume the former, since the latter would be ridiculously expensive.  \nYou can imagine that Simpsons clips would be particularly popular, and this new distribution channel would surely drive more viewers to Fox's shows on TV.  What's more, the move will allow Fox to run copious amounts of video ads at the high CPMs that video clips provide - and since the content isn't user generated, advertisers will jump in without hesitation.  This is exactly the kind of synergy you expect when a media titan buys a social network.  The only question is what this means for Fox content on YouTube: will it be pulled to push more users to the MySpace site?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/03/05/fox-shows-coming-to-myspace-profiles/>