<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-Offers-Wake-County-Residents-Urgent-Information-for-Safeguarding-Animals-During-Freezing-Weather.aspx>