<http://schema.org/headline>
"Basketball: Hampton vs USC Upstate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goupstate.com/apps/pbcs.dll/gallery?Site=SJ&Date=20130102&Category=PHOTOS07&ArtNo=102009997&Ref=PH&Profile=1088&SectionCat=living06>