<http://schema.org/headline>
"Behold: A Watch That Alerts You To Re-Apply Sunscreen (And It&amp;#x27;s Pretty Cute, Too!)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2014/03/this-neato-watch-will-tell-you>