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"Gojee, the gorgeous, discovery-focused site that curates food and drink\u00A0recipes, is finally launching native iPhone, iPad and Android apps after months of suspense. The new apps, which follow the site's full-screen, image-centric appeal, are now live in their respective app stores.\r\n\r\nAccording to Gojee, its new mobile\u00A0suite is &amp;quot;one-part curation, one-part recommendation engine, and one-part minimalist\u00A0design sensibility. Each of these parts working\u00A0together create the magic behind Gojee.&amp;quot; The company's director of design,\u00A0Adam Meisel, explains its priority of aesthetics:\r\nRather than focus on utility, our goal has always been to create an aspirational and emotional experience. These channels deliver utility on a whole new level.\r\n\r\n\r\nCheck out the iPhone app being demoed below:\r\n\r\nhttp://vimeo.com/36779008\r\nNew Verticals\r\nAs you might have caught at the end of that teaser video, which was first released six months ago, Gojee clearly has plans to expand far beyond food and drinks. To this, the company told TNW that the video's a &amp;quot;bit\u00A0of a teaser of whats to come...&amp;quot;\r\nOur core vision is to create the future of visual consumption on the mobile web.\r\n\r\nOne of our overarching goals is to help define and carve out a mobile experience that's emotional and pleasurable. With the release of our iPad, iPhone and Android apps, we're one step closer to that reality and Winter 2012 will begin the next phase of bringing the visual web to our users through an expansion of the platform.\r\nGojee\u00A0Lingerie:\r\n\r\n\r\n\r\nGojee Heels:\r\n\r\n\r\n\r\nAlso, Art and Home:\r\n\r\n\r\n\r\nWith its newly arrived mobile presence, new verticals completely change Gojee's potential reach, from a niche, enjoyable app into a new vision of how content can be displayed. In fact, judging from the teased categories, there's potential that\u00A0Gojee could even move into the commerce space, challenging the likes of Gilt and Fab.\r\n\r\nIn\u00A0September of last year, Gojee\u00A0announced\u00A0its $1.2 million\u00A0seed round led by San Francisco\u2019s\u00A0Kapor Capital\u00A0and a new advisor,\u00A0Brad Hunstable, who is the current President and Co-Founder of\u00A0Ustream.\r\n\r\n\u27A4\u00A0Gojee on\u00A0iPhone,\u00A0iPad\u00A0and\u00A0Android"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/09/05/gojee-launches-new-iphone-ipad-android-apps-gears-new-verticals-like-fashion/?fromcat=all>