<http://schema.org/about>
"Getting people interested in buying green products is more than just doing a cost-benefit analysis, they have to understand the issue and want the product. We recently posted on Home Depot's EcoOption campaign in Canada, where they are introducing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/ecooptions-magazine-from-home-depot-canada.html>