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"We knew that Mark Zuckerberg would announce something that would help Facebook users 'save lives' but today the company has revealed that it will allow users to state that they are organ donors on their Timeline, providing links to help them sign up with a donor registry also.\r\n\r\nThe social network aims to help the 114,000 people in the US and millions around the world who are awaiting transplants, alerting friends and family that they are registered to donate their organs in the event of their death.\r\n\r\nThe interesting thing about Facebook's new feature is that it can\u00A0\u00A0go viral, thereby putting peer pressure on friends and family and entice them to become an organ donor themselves. With Facebook offering a link to a sign-up page, it is able to drive registration directly from users' Timelines and help others share their status.\r\n\r\n\r\n\r\nFacebook explains the new feature:\r\nWith the addition of \u201Corgan donor\u201D to the Life Events section of timeline, you can state your intention to become an organ donor, and share your story about when, where or why you decided to become a donor. If you are not officially registered as an organ donor,\u00A0sign up with the appropriate registry.\r\nTo add that you're an organ donor to your Timeline, you have to follow the following instructions:\r\n\r\n\tClick\u00A0Life Event\u00A0at the top of your timeline\r\n\tSelect\u00A0Health &amp;amp;amp; Wellness\r\n\tSelect\u00A0Organ Donor\r\n\tSelect your audience and click\u00A0Save\r\n\r\nThe company says that the feature &amp;quot;is only available in some countries,&amp;quot; providing links to registries in both the US and UK, so it could be limited on launch day and roll out wider as Facebook partners with donation charities and organisations around the world.\r\n\r\nYesterday, it was revealed that Mark Zuckerberg and company had something up its sleeves and would announce it this morning\u00A0on \u201CGood Morning America\u201D. During the exclusive interview, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg will show the world a new tool that \u201Chas the power to save lives from their new Menlo Park, CA headquarters\u201D.\r\n\r\nIn the release, Zuckerberg and Sandberg noted:\r\nFacebook\u2019s mission is simple: to make the world more open and connected. But the Facebook community has also shown us that simply through sharing and connecting, the world gets smaller and better. Even one individual can have an outsized impact on the challenges facing another, and on the world. At Facebook, we call that the power of friends.\r\nThe new feature will certainly help spread the word about organ donation, no doubt increasing sign-ups from users who see that their Facebook connections are doing the same.\r\n\r\nSee also:\u00A0California sees 800% boost in organ donation registration thanks to Facebook\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2012/05/01/facebooks-new-life-saving-feature-share-that-youre-an-organ-donor-on-your-timeline/>