<http://schema.org/headline>
"How Krispy Kreme Plans to Sell Even More Glazed Doughnuts"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-09-12/how-krispy-kreme-plans-to-sell-even-more-glazed-doughnuts>