<http://schema.org/name>
"Hotel Indigo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/hotelindigo/hotels/us/es/birmingham/bhxin/hoteldetail?cm_sp=IMMerch-_-HI2_ES_es-_-NHOP-INBirmingham_Image>