<http://schema.org/keywords>
"hot list"^^<http://www.w3.org/2001/XMLSchema#string>
<http://video.golfdigest.com/watch/morning-drive-hot-list-irons-part-1?/golf-equipment/hot-list/2014-03/video-morning-drive-hot-list-irons-pt1&/golf-equipment/hot-list/2014-03/video-morning-drive-hot-list-irons-pt1>