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"Kevin Smith has admitted that he knew that Red State would not be successful if it was marketed in a normal way. The Clerks director clawed back money from the making of the film by embarking on a US-wide tour screening the film and giving talks to audiences, according to The Wrap. Smith told the audience at the Produced By Conference: &amp;quot;I knew the movie wasn&amp;#039;t commercial. I knew that if somebody bought this $4 million (\u00C2\u00A32 million) film, they&amp;#039;d put $10 to $15 million (\u00C2\u00A36.1 million to \u00C2\u00A39.2 million) into marketing it, and it wouldn&amp;#039;t make that money.&amp;quot; He added: &amp;quot;I can&amp;#039;t compete in a world where it&amp;#039;s all about the first three days in theatres.&amp;quot; Smith bought the rights to his own film for $20 (\u00C2\u00A312.24) at the Sundance Film Festival in January, announcing that he would shun conventional ways of promoting the project in favour of using social media. Red State centres on America&amp;#039;s fundamentalist Christian fringe. Following its limited US release earlier this year, it is due to go on general release in the country on October 19.  A UK release date has not yet been set. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/movies/news/a323510/kevin-smith-red-state-was-not-commercial/>