<http://schema.org/about>
"Made with pride in South Jersey, Soapbox furniture is so easy to assemble that you might feel obliged to go out in public and tell the world all about it. If so"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/get-on-your-soapbox-with-new-flat-pack-furniture-line>