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"I was recently at a culinary conference in Portland, Oregon and in attendance at an illuminating discussion concerning the future of food. While I expected a discussion and presentation more concerned with countering obesity and generally cleaning up our food supply, what I got was a very well-researched and well detailed account of what food producers and marketers should expect from fickle consumers. The gist of the discussion was, among many things, that consumers want exceptional quality in their products from companies that have exemplary humanitarian and environmental records. Now a lot of companies have made attempts to turn around some bad (but profitable) business practices and made token efforts to appease consumers looking for a kinder and gentler food company to get behind. Then there are the companies that almost seem to exist, not to produce a product, but to have the product fund their philanthropic, and often visionary, ventures. Guyaki Yerba Mate is just one of those companies.  To provide some much needed background, Guayaki Yerba Mate (named after South America&amp;#039;s Ache Guayaki tribe) is a fourteen-year-old company based out of Sebastopol, California (an edenic Northern California town about twenty miles from the pacific ocean) that has made it their mission to bring some rainforest magic (in the form of Yerba Mate) to the masses. A crunchy, tree-hugging mission \u2013 yes, but it is also a tremendously worthwhile and sincere endeavor. Oh, and Yerba Mate is an exceedingly popular drink (most often, and traditionally, consumed in a big bulbous gourd) in the Amazon region of South America and is cultivated from the native Yerba Mate tree (Ilex paraguariensis). The leaves of this rainforest mate tree naturally contain 24 vitamins and minerals, 15 amino acids, abundant antioxidants, thus making it a more desirable and sensible alternative to coffee and even, the much exalted, green tea.    The latest addition to the Guayaki Yerba Mate line of beverages is a bottled iced peach flavored beverage called Pure Body. Unlike the multitude of fruity-flavored iced tea beverages out there that cynically cater to the taste of consumers who are not quite ready to drop the soda habit, Pure Body is neither too sweet nor wrought with overstated fruit flavors to mask bitter inferior tea. This is a smooth, and hugely refreshing, iced beverage with subtle herbal notes and a very distinct peach flavor (more akin to drinking real peach juice, as it is made with real peaches, than consuming something &amp;quot;flavored&amp;quot;). While it has some tea-like astringency, it is not overtly herbal or dominated by strong grassy and/or herbal flavors as you might expect. The true selling point of this beverage is teeming with immune supporting, energy inducing, and antioxidant rich herbs and compounds, yielding a drink that keeps you alert without the jitters (note: this drink contains about half the caffeine of a cup of coffee but its effects are harmonized and balanced out by the natural herbal components of the drink), mentally attuned, and seemingly more immune thanks to the inclusion of organic Echinacea.  Everything in Pure Body is organic, kosher, certified fair trade, and is produced by a company with a stellar reputation that has made it their mission to steward and restore 200,000 acres of rainforest and create over 1,000 living wage jobs by the end of the decade. A company and product that you could confidently feel good about that exemplifies the true future of food (at least in a perfect world). Guayaki Yerba Mate Pure Body is available in 16-ounce bottles ($2.49) and is available at Whole Foods Markets nationwide. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/a38138/guayaki-yerba-mate-pure-body/>