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"India is a market still in its infancy when compared to global per capita consumption    but it still offers huge potential to those wanting to increase depth of consumption    said M P Sinha PepsiCo India chairman.    According to a report by the Business Standard Sinha, speaking at a keynote    address organised by the Confederation of Indian Industry (CII) said that rural    India has a huge potential but the early bird will most likely get the worm.    &amp;amp;quot;It is not just about being there first, but being there first in a way    that is relevant and meaningful to the needs of the consumer,&amp;amp;quot; he said."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/sinha-speaks-of-indias-huge-potential_id76197.aspx>