<http://schema.org/headline>
"Adam Archuleta: ASU&amp;#8217;s Taylor Kelly not elite, but a &amp;#8216;baller&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://arizonasports.com/story/70893/adam-archuleta-asus-taylor-kelly-not-elite-but-a-baller/>