<http://schema.org/description>
"In the scheme of things, social media marketing is still incredibly new, and what I find fascinating is the new trend of strategies that companies employ to create a following in social ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/03/11/how-brands-should-be-attracting-fans-and-followers/>