<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F12%2F30%2FPETA-Names-Man-and-Woman-of-the-Year.aspx%3FPageIndex%3D7>