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"    In recent weeks, I&amp;#039;ve noticed commercials for Starbucks popping up during primetime.  First, I caught the shopping cart-cam advert heralding the arrival of the company&amp;#039;s nationwide (and grocery store-wide) release of their first instant coffee, VIA Ready Brew. Then, just this past week, I caught their spot for the bright, customer-friendly idea you just know the baristas are loving right about now: the However-You-Want-It Frappuccino. In an interview on Nightline last month, Starbucks CEO Howard Schultz painted a measured but overall very hopeful future for his Seattle-based company, which in the past few years hit tougher times than most realize. While putting together the most recent ELLE Flashback (1993), I came across a profile in the May issue written by Seattlite Tatyana Mishel, who interviewed a then 39-year-old Howard Schultz about his newly gone-public company.   In the piece, the Brookyln-born Schultz (who has owned Starbucks since he purchased it from its founders in 1987) tells us what it was about Seattle that allowed it to be &amp;quot;the first American city to develop a passion for coffee similar to Europe&amp;#039;s,&amp;quot; as well as his forecast for its first East Coast cafe, which was set to open later that month in Washington, DC. Seventeen years and countless double-tall, extra hot, soy cappuccinos later it&amp;#039;s pretty clear that Schultz, Seattle, and Starbucks made all the right business moves. \u2013JOHANNA COX  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/culture/news/a4092/elle-flashback-1993-even-starbucks-started-small-672/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>