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"  Listening to Gap&amp;#039;s creative team rhapsodize about denim\u2014the clothing giant&amp;#039;s quintessential item\u2014brings to mind Neil Diamond&amp;#039;s ballad &amp;quot;Forever in Blue Jeans.&amp;quot; As they assemble for a group shot for ELLE\u2014their bottoms a sea of cloud, indigo, and sky\u2014one is reminded of the unmatchable sexiness of a white T-shirt and your favorite pair, and of the inherently American devil-may-care attitude that comes with wearing great jeans. The company&amp;#039;s existing line of blues, 1969 (a tribute to the year the clothier opened its doors, offering just Levi&amp;#039;s and vinyl records), gets a makeover for fall, its six classic styles having been reimagined by Executive Vice President of Design Patrick Robinson and his team of denim specialists. But instead of mining the brand&amp;#039;s sizable archives and storied advertising campaigns, Robinson took to the streets. &amp;quot;I started paying attention only to jeans when walking around New York,&amp;quot; Robinson says. &amp;quot;I realized denim is what people wear when they want to be the best version of themselves. You wear it to a cool cocktail party or on a first date.&amp;quot; The idea that such a universal item can be so personal is one Robinson and his team meditated on for about a year. The result? All the special elements you get from the big designer brands, but for only $30\u2013$69. (Ordering for a 3,100-store empire gets you a discount.)  Mainstay Gap styles\u2014such as the Long and Lean and Perfect Boot Cut\u2014shed their dowdy silhouettes and return as leg-slimming, backside-lifting machines. Each season, a few trend-driven cuts will be introduced; this fall it&amp;#039;s the Boyfriend Crop (holes, baggy, rolled cuffs) and the Riding Skinny (high-waisted and impeccably narrow). &amp;quot;We see hip girls buying the Boyfriend or the Rider and styling them, making them their own,&amp;quot; says Women&amp;#039;s Denim Designer Marianne Gallagher, who remembers being a teen in Eugene, Oregon, and working at Gap in town. &amp;quot;We were extremely detail-oriented with making a better fit,&amp;quot; adds Vice President of Women&amp;#039;s Design Iheoma Onyeije, &amp;quot;whether it was an 1/8&amp;quot; adjustment to a top stitch, a wash, or placement of a back pocket.&amp;quot; They even hired an outside consultant, who conducted experiments in a lab in Mexico, finding the best temperature to bake jeans for a good dark wash (300\u00BAF), what type of whisker makes the most realistic thigh creases, and what denim best binds to the body. &amp;quot;When we conducted tests with women\u2014friends, strangers, and even staff members\u2014you know the first thing all of them did? They turned around and looked at their butt!&amp;quot; Robinson says. And so for the first time, each style is tailored to flatter a different body type and has a unique wash. &amp;quot;Everyone will find their cut,&amp;quot; Robinson says. &amp;quot;This isn&amp;#039;t the Patrick show; it&amp;#039;s about real people, it&amp;#039;s about basics that enhance personal style. That&amp;#039;s what the Gap has always been about.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/a10380/new-gap-jeans-339228/>