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"Google\u2019s well-known corporate motto of \u201Cdon\u2019t be evil\u201D has become a bit of a punchline in recent times.  It's no longer a case of the innocent David against the ruthless Goliath (Microsoft). In fact, many have taken a more watchful eye toward the search giant, its vast ambitions and the seemingly infinite amount of data it seeks to collect about us.\nThis afternoon though, by standing up to censorship in China, Google reclaimed some of the mystique that once made it so special.  In the growth market that everyone is after (and Google still trails significantly in), the company is putting principles ahead of profit.  \nWriting on the Google blog today, the company\u2019s Senior Vice President David Drummond said, \u201Cwe launched Google.cn in January 2006 in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results,\u201D a position that was met with plenty of criticism at the time.  \nHowever, now that it\u2019s seen the breadth of Chinese censorship by way of implied state sponsored attacks and surveillance of Google products, the company has been prompted to take action, declaring in as straightforward a way as possible: \u201CWe have decided we are no longer willing to continue censoring our results on Google.cn.\u201D\nMind you, if Google is ultimately successful, it does stand to gain plenty \u2013- a search engine operating in a free and open market is more profitable than one in a closed and censored one.  But we think it\u2019s unlikely that China will essentially reverse course on some of its fundamental values in a matter of weeks, and as such, Google will likely feel pain to its bottom line in the short-term, especially if competitors like Baidu, Microsoft and Yahoo don\u2019t take a similar position.  \nIt\u2019s too soon to give Google a standing ovation \u2014 we\u2019ll wait and see what kind of agreement, if any, it's able to strike with the Chinese government before full adulation.  But at least for a day or two, we can once again think of Google as a company that stands for more than a never-ending quest for marketshare and profit."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/01/12/google-dont-be-evil/>