<http://schema.org/alternativeHeadline>
"Hugh Hefner, Crystal Harris to Marry on New Year's Eve"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/celebrity-news/news/hugh-hefner-crystal-harris-to-marry-on-new-years-eve-bridget-marquardt-says-2012712>