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"Amazon is developing an in-store checkout system based on its Kindle tablet that would mark the online retailer's biggest effort yet to break into the burgeoning mobile payment industry as well as brick-and-mortar stores, according to The Wall Street Journal.\nThe report states that the checkout system could be coupled with website development and data analysis to provide smaller businesses with a suite of tools. For Amazon, the checkout system would provide a new batch of customer data. \nSee also: Amazon Knows What You Want Before You Buy It\nThis would bring Amazon into direct competition with Square and Paypal, which currently lead the physical mobile payment space.\nAmazon has been linked to no shortage of ambitious projects as of late. Amazon founder and CEO Jeff Bezos made a splash with the announcement on 60 Minutes that the company had explored the use of drones for delivery. The company is also developing its media offerings, including original content, streaming video and even reports of a live television service.\nBezos has previously said he would be interested in venturing into the brick-and-mortar market, but would want to have a clear idea of how to do it differently.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/01/29/report-amazon-preparing-to-offer-kindle-based-checkout-system/>