<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/fe070aa5dc4d9654f7ec79cad66dc434?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/classic-tv/miami-vice/video/golden-triangle-part-2/n30551>