<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F04%2F23%2FVegan-ArmWrestler-Has-Biceps-the-Size-of-Your-Head.aspx>