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"  It&amp;#039;s been an exciting week here at GHRI. Good Housekeeping co-sponsored the Good and Green Conference in the Hearst Tower. Stacy Genovese, our Technical Director, and I gave a presentation about the development of the Green Good Housekeeping Seal (GGHS) and explained why and how Good Housekeeping created this new environmental emblem. We also announced our new official content partnership with thedailygreen.com and presented results from a recent environmental survey conducted of Good Housekeeping&amp;#039;s readership. Mike Brown of BWE Environmental, the environmental consultants with whom we work on the GGHS, gave a superb workshop on the do&amp;#039;s and don&amp;#039;ts for marketers of products with green attributes. Session after session\u2014hearing from numerous marketers including Chipotle and Weleda, to SCA Tissue North America and Nestle Waters \u2014 we were treated to a deep dive into how companies are devoting themselves to creating products that lessen their environmental impact. In his presentation on marketing to Generation Y, Michael Parrish DuDell, Senior Editor of ecorazzi.com, noted that Amazon, Trader Joes, Groupon, E-bay, Starbucks, lululemon, Target, Apple, Tom&amp;#039;s Shoes, Omaha Steak, Silk, and Clif Bar are among the companies most trusted by that demographic. Which companies do you associate with corporate social responsibility? Tell us. We&amp;#039;d love to know! "^^<http://www.w3.org/2001/XMLSchema#string>
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