<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/ellesmere-port/elluk/hoteldetail?cm_sp=IMMerch-_-CP_UK_en-_-MPD_chester&a=b.html/photos-tours>