<http://schema.org/description>
"For businesses that are using Google+ to interact with customers and potential customers, the Google+ Local rollout was a big moment for them.  Google is taking this social integration ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/08/03/business-owners-can-now-verify-their-own-google-pages/>