<http://schema.org/dateCreated>
"2011-08-04T01:31:24"^^<http://schema.org/Date>
<http://thenextweb.com/apple/2011/08/04/apple-enables-find-my-iphone-and-find-my-mac-on-icloud-com/screen-shot-2011-08-03-at-4-11-19-pm-2/>