<http://schema.org/description>
"Today TripAdvisor announced that it has acquired JetSetter, a company that provides a service by which members are alerted to and given special deals and access to getaways and vacations.\r\n\r\nAs ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/04/09/tripadvisor-has-purchased-jetsetter-refusing-to-disclose-the-price-paid-which-is-likely-sub-50-million/>