<http://schema.org/url>
<http://thenextweb.com/uk/2012/06/29/the-bbc-outlines-its-plans-to-push-red-button-online/>
<http://thenextweb.com/uk/2012/06/29/the-bbc-outlines-its-plans-to-push-red-button-online/?_escaped_fragment_=rRV0s>