<http://schema.org/headline>
"Facebook beats projections on new ad formats; shares rally"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.livemint.com/Companies/92ELGf9mPNdUiT2GKpOTXI/Facebook-beats-projections-on-new-ad-formats-shares-rally.html>