<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2012%2F05%2F23%2Farmy-in-the-market-to-mutilate-3-600-goats.aspx>