<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/es/san-francisco/sfofw/hoteldetail?cm_sp=OSMEU-SB-EMEA-ES-HPD-AIX-MHR-san_francisco.html>