<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F04%2F07%2FWin-It-Wednesday-Tippitappi-TShirts.aspx%3FPageIndex%3D2>