<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/duluth/atldu/hoteldetail?sicontent=0&sicreative=7876287313&sitrackingid=122106399&cm_mmc=Google-PS-HolidayInn-_-G+B-Core-_-Holiday%2BInn-_-holiday+inn&siclientid=1952>