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"Most analysts say that while Apple's public acceptance of failure through CEO Tim Cook's letter of apology regarding the new maps app was unnecessary, it will strengthen the company\u2019s brand in the long term..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/technology/did-tim-cooks-apology-hurt-apples-brand-value.html/>