<http://schema.org/datePublished>
"2013-10-21T09:37:00+00:00"^^<http://schema.org/Date>
<http://www.countryliving.com/diy-crafts/a3011/balloon-halloween-costume-1009/?link=emb&dom=yah_life&src=syn&con=blog_countryliving&mag=clg>