<http://schema.org/headline>
"One ASP.NET - Making JSON Web APIs with ASP.NET MVC 4 Beta and ASP.NET Web API"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/OneASPNETMakingJSONWebAPIsWithASPNETMVC4BetaAndASPNETWebAPI.aspx>