<http://schema.org/description>
"&lt;p&gt;What you are about to read was difficult for me to write.  Yet it is probably the most important article I have ever written. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/enrich-your-family-while-you-help-others>