<http://schema.org/description>
"Anyone who has read the Unlike city guides will know they adhere to a particular style \u2013 they specialise in places that have a certain \u2018cool\u2019 factor. This core branding is at ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/05/31/discover-cool-and-unique-places-all-over-the-world-with-the-new-unlike-app/>