<http://schema.org/alternativeHeadline>
"It's so dark outside! Winter makes me feel like a bear that should be hibernating, and is less than happy not to be. But I'm super excited that High Impact, my favorite mascara from Clinique,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/daily-special-clinique-high-impact-curling-mascara>