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"ITV Player is now available in native app form for all Android devices running version 2.3 of the operating system and up. The on-demand service was exclusive to Samsung tablets and smartphones at launch, but the version 3.1 has brought it to the wider market.   Features of the Android version include an improved playback experience with simpler video profiles, support for a wider range of screen sizes, and enhanced search and recommendation options. ITV launched a premium version of the application for iPhone, iPad and iPod Touch in June, granting users access to content across ITV, ITV2, ITV3, ITV4 and CITV, as well as live simulcast of ITV3 and ITV4 via WiFi and 3G, ad-free for \u00A33.99 per month. The free service appeared on Samsung devices in May as part of a three-month exclusivity deal with the Korean firm. The new ITV Player app is available to download for a range of Android devices via Google Play. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/android/news/a512852/itv-player-app-available-for-all-android-devices/>