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"We covered this on the mobile ad side about two months ago, where Google is testing showing an \"ad\" label on the AdWords ad, as opposed to the standard format of a different colored background and sponsored label. Google is now testing this ad label on the desktop results. I don't see them myself but Brian Ussery on Google+ and  Rub\u00E9n on Twitter sent me pictures.Here is  an image of the new format for desktop AdWords ads:As you can see, the ads kind of blend better into the organic listings but at the same time, the hot gold ad label does make it stand out. I assume Google can make that gold yellow color more gray over time to make it blend better. ;-)Ruben explains how to opt into this test on his new blog.Forum discussion at Google+ and  Twitter."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-ad-label-17621.html>