<http://schema.org/target>
"http://www.firebox.com/firebox/search?searchstring={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.firebox.com/product/2157/R2-D2-Whizzwatch?aff=512&awc=550_1222133444_7b60968c650a48065fc465531b620d8b>