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"Image Comics has backtracked on its decision to issue no more reprints on popular titles. The publisher has said that it will reprint Brian K Vaughan and Fiona Staple&amp;#039;s Saga #7.   Previously, marketing director Jennifer de Guzman had said that the publisher would stop offering reprints on certain titles which retailers were consistently underordering, despite the company overprinting the issues. &amp;quot;Believe it or not, we listen to you,&amp;quot; wrote publisher Eric Stephenson in an open letter. &amp;quot;Just as you use the information provided to you by your customers to place orders for our comics, we use the information we get from you to set our print runs. Like you, we modify the numbers a little bit. &amp;quot;We always assume there will be reorders and we make sure to overprint. Most of the time, our final number provides us with just enough inventory to satisfy demand, but more and more frequently, we&amp;#039;ve been selling out. &amp;quot;When we sell out - and more importantly, when you sell out - we know we&amp;#039;re all losing both time and money. It typically takes three weeks to a month to get a second printing to market, and that&amp;#039;s three weeks to a month we all could have been selling more books. That&amp;#039;s frustrating.&amp;quot; He explained that it was &amp;quot;doubly frustrating&amp;quot; when hit titles continue to be underordered, despite each issue selling out, and apologised for his decision to cancel future reprints. &amp;quot;It was a rash decision made somewhat in haste and a little bit out of frustration, and I think it was that sense of frustration that bled into the retail newsletter our PR and marketing director Jennifer de Guzman sent out earlier this week. For those of you who found the tone of that newsletter condescending or abrasive - you have my apologies. &amp;quot;In communicating my frustrations to Jen, that inadvertently got passed down to you, and that should&amp;#039;t have been the case. We also should have given you more of a heads up on how we were handling this, so that you weren&amp;#039;t completely blindsided by a sudden change in policy and again, that&amp;#039;s on me. &amp;quot;We can&amp;#039;t go back in time and fix the past, though, so instead, we&amp;#039;re going to move forward. Like I said up top: We listen to you.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/news/a445221/image-comics-backtracks-on-reprint-reduction/>