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" We like to think we know something about style. We also like to think we know a thing or two about rules. So if we told you that we&amp;#039;ve distilled a lot of what you need to know about fall style into three simple rules \u2014 and that we explore them in the all-new edition of our style manual for successful men, The Big Black Book \u2014 would you consider listening to us? We thought you might.  Rule No. 1: Be quiet Step away from the loud colors, put down the complicated prints (calm ones are okay; see tie, above left), and embrace the virtues of understated power dressing.  Rule No. 2: Go gray Because it&amp;#039;s the most versatile color a man can wear, and you don&amp;#039;t need to travel to the wilds of Iceland (as we did for our story; see mountain; above middle) to appreciate its value.  Rule No. 3: Take cover Because sometimes shit happens, and when it does, you&amp;#039;ll want to protect yourself, and your clothes, with the right kind of rainwear (which continues to evolve; see coat, above right). You&amp;#039;ll find more on all three rules in Fall 2009&amp;#039;s The Big Black Book. You&amp;#039;ll also find the likes of chef Eric Ripert, environmental adventurer David de Rothschild, hip-hop maverick Andre Benjamin, and Kanye West (yes, Kanye West) offering advice on everything from world travel and wine to winter coats and sports cars. You&amp;#039;ll find essential knowledge about keeping warm and buying watches and seducing women (though not all at the same time). And you&amp;#039;ll find clothes. Lots and lots of clothes. So get your copy today, and check out Esquire.com every day this week for exclusive previews from The Big Black Book. Because you can follow our rules or you can learn more about the world of style and make up some rules of your own. The choice is yours. Left: Two-button three-piece wool suit ($1,1795) and cotton shirt ($145), Polo by Ralph Lauren, and silk tie ($195) by Ralph Lauren Purple Label; ralphlauren.com. Photograph by Barnaby Roper Middle: Cashmere coat ($3,960) and cashmere turtleneck ($710) by Brunello Cucinelli; brunellocucinelli.com. Cotton jeans ($245) by John Varvatos Star USA; johnvarvatos.com. Leather boots ($600) by Paul Smith; 646-613-3060. Wool scarf ($400) by Salvatore Ferragamo. Photograph by Tim Simmons Right (on Vincent Cassel): Cotton raincoat ($1,695) and two-button wool suit ($1,795) by Burberry; burberry.com. Cotton shirt ($150) by Thomas Pink; 212-838-1928. Silk tie ($170) by Ermenegildo Zegna; zegna.com. Leather shoes ($210) by Geox; geox.com. Canvas wheelie case with suede detailing ($1,865) by Trussardi 1911; 212-826-8900. Photographs by Max Vadukul. "^^<http://www.w3.org/2001/XMLSchema#string>
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