<http://schema.org/description>
"Social entrepreneurship essentially boils down to doing good while doing well. This emerging movement is based on the premise of building a profitable business that also looks to address ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/04/01/the-illuminated-ventures-project-taps-student-talent-to-benefit-communities/>