<http://schema.org/keywords>
"Advertising, Branding, ConsumerProducts, Entertainment, Innovation, MovieIndustry, Research&amp;amp;Development, Retailing, Sales&amp;amp;Marketing, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.businessweek.com/innovate/content/nov2009/id20091123_863382.htm>