<http://schema.org/description>
"&lt;p&gt;Setup reduction has been a hot topic for several years.  Everyone wants to reduce downtime between production runs, and companies go to great lengths to achieve this goal. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/minimizing-work-from-job-to-job>