<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/fashion/video/2012/sep/11/marc-jacobs-new-york-fashion-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/fashion/video/2012/sep/11/marc-jacobs-new-york-fashion-video>