<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/somerville/bossv/hoteldetail?destination=30+Washington+Street+Somerville%2C+MA&rooms=1&adults=1&children=0&ratePreference=6CBARCnull>