<http://schema.org/about>
"When a chain restaurant drastically changes appearance to follow the \"go local\" trend, is it a masquerade, or a sign of progress?  See what you think. \"De-branding\" -- that is, when a big corporation masquerades"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/starbucks-experiments-with-pseudo-local-coffee-shop.html>