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"Tumblr, a New York City based startup, is\u00A0like the FFFFound for the rest of the world.\u00A0It\u2019s as shareable and fast-paced as Twitter but populated with more in-depth text and rich ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/09/02/tumblrs-hottest-summer-ever-as-it-approaches-its-10-billionth-post/>