<http://schema.org/alternativeHeadline>
"Remember the Anonymous news site project on Indiegogo? A rogue member allegedly took off with $30k"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/05/12/remember-the-anonymous-news-site-project-on-indiegogo-a-rogue-member-allegedly-took-off-with-30k/>