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"The recently announced KE55S9C is the latest in a long line of ever more over-the-top TV sets from Samsung. The 55-inch OLED screen costs \u00A36,999 and promises to offer the best possible viewing experience available right now, aside from perhaps a 4K set.  As a &amp;#039;money no object&amp;#039; purchase, the S9 won&amp;#039;t disappoint. The OLED tech translates to best in class black levels and incredible smooth motion. Imagine a super size Galaxy S4 screen and you get the picture. The curved aspect of the display isn&amp;#039;t something we buy into so much. It is supposed to mean that you get perfect viewing angles while watching the TV from virtually any position. It certainly makes things a touch more immersive, but to us feels even more gimmicky than 3D. The design of the S9 is outstanding. The combination of the vivid OLED colours and the floating frame around the set can trick your eye into making it think it&amp;#039;s a picture frame. We really wish Samsung would turn some of its TV designers to its smartphones, as the likes of the Note 3 would benefit from the innovation and quality we see here.  At \u00A36,999 though, this really is a niche product. Sony has already started to put together a 4K OLED screen, showing prototypes at both CES and IFA. Samsung has also promised to launch one of its own. As a result, if you are after the absolute best, then perhaps waiting until OLED goes 4K would be a better idea. That said, the S9 really isn&amp;#039;t going to disappoint and we wouldn&amp;#039;t be surprised if its price drops as soon as Samsung works out how to produce a proper 4K OLED screen. Alternatively though, if you have a bit of televisual jealousy, fear not. There are a lot of very good televisions around the \u00A31,000-\u00A31,500 mark that will impress in just about every single way. Samsung and Sony have a huge range on offer, which we have examined closely here. It&amp;#039;s also worth considering Sony&amp;#039;s KD55X9005 55-inch 4K TV - which, while not quite as vibrant as the Samsung, is a lot cheaper and more future-proof.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/television/news/a515348/samsung-curved-oled-ke55s9c-tv-eyes-on-video-televisual-overkill/>