<http://schema.org/target>
"android-app://com.disney.datg.videoplatforms.android.abc/abcplayer/show/SH5584743/video/VDKA0_xgj94qjz"^^<http://www.w3.org/2001/XMLSchema#string>
<http://abc.go.com/shows/nightline/listing/2014-04/01-nightline-0331-inside-brazils-model-factory>