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"  Microsoft just introduced its new search brand, Bing (www.bing.com). While most would call it a search engine, the Microsoft team prefers it to be known as a decision engine. The intent of the search engine is to help consumers make more informed decisions without hassle. For instance, Bing Shopping is a tool that allows you to search new products and deals. One really cool feature is that it offers local coupons to use at stores near your home. Bing Travel supposedly does the work for you to find the best airfare and hotel prices by using Farecast technology. And Bing Health amalgamates the information from trusted sources such as the Mayo Clinic and Medicine Plus.  So that&amp;#039;s the general gist of Bing, but how did it do when sized up against its largest competitor Google? As far as the general aesthetic of the site goes, Bing is far superior. While people are used to the feel of Google, the actual layout of Bing is much easier for navigating to what you want. It has a convenient table of contents that is much more upfront than Google to categorize your search parameters. Bing will directly provide you with information instead of making you click through multiple pages to finally get what you want. The actual search engine of Bing was also found to be more desirable for the same reason, but many of the results were quite dated. It will take a while to surpass the search results of Google, but in time we shall see. Bottom line: Bing is on the rise - Google may finally have some competition on its hands!  Bing&amp;#039;s very aesthetically pleasing homepage  Bing&amp;#039;s helpful tab "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a22396/bing-microsofts-new-search-eng/?src=shelter_footer>