<http://schema.org/articleBody>
"  &amp;quot;I like to turn my clothes inside out and have everything be clean,&amp;quot; says Emma Fletcher of her designs for her four-year-old label, Lyell. &amp;quot;I want to see bound French seams everywhere!&amp;quot; It&amp;#039;s not a coincidence that this attention to quality\u2014which can be found not only in the production of the pieces (all made in New York City by handpicked tailors), but also in the fabrics Fletcher uses\u2014is usually reserved for vintage clothes. Since her first tiny art deco collection in 2004, Fletcher&amp;#039;s designs have consistently been inspired by nostalgia for the way clothes used to be made: to last. Fall brings a brooding wave of bruise-color silks, heirloom lace, and chiffon in drop-waist and slinky Veronica Lake full-length dresses, prim blouses, and 1930s boudoir-style underpinnings. Fletcher&amp;#039;s approach to design was sparked by a childhood in Sydney spent accompanying her mother to antiques stores and flea markets. This perspective has made her a sleeper hit among Hollywood actresses. &amp;quot;My true-blue client has always been Michelle Williams. She started shopping at my store right when it opened in 2004,&amp;quot; Fletcher says. Her fans also include like-minded, low-key beauties, such as Natalie Portman and Zooey Deschanel, who sports Lyell in her new movie Gigantic. &amp;quot;My clothes have always had a vintage feeling, but they&amp;#039;ve been modernized for fall\u2014it&amp;#039;s more grown-up,&amp;quot; says Fletcher, who won an Ecco Domani Fashion Foundation Award, which funded her show. Her somber collection was shown on pouty, red-lipped models at the National Arts Club in NYC. &amp;quot;I played really depressing music,&amp;quot; says Fletcher\u2014a dark beginning to a bright future "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/a9324/small-wonder-23571/>