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"US brewer Adolph Coors is changing the name of one of its leading brands Original Coors to Coors Original in a redesign that will include new packaging.&amp;amp;nbsp;    The new can will have gold metallic look to increase the shelf presence, the company said.    &amp;quot;We&amp;#39;re excited about the new look of Coors Original,&amp;quot; said Jim Sabia, brand director, Coors Brewing Company. &amp;quot;Our research indicates that the changes we&amp;#39;ve made will help increase our relevance and purchase intent with our target consumer.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/coors-gets-premium-makeover_id73128.aspx>