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"In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we'll be running bonus footage throughout the series to provide a deeper look into the startup experience. \nOn Monday, we saw Vungle bring in David Oh as a candidate for a business development position. In the extended footage above, watch David share his vision for \"the great Vungle experiment,\" what he sees as a win-win for developers, publishers and advertisers.\nBe sure to watch tomorrow's episode and join the conversation on Twitter, #BehindTheLaunch.\nAbout Vungle\nVungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC\u2019s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan. \nZain Jaffer, CEO and Co-Founder \u2014 A successful and zany entrepreneur since age 15, Zain launched his first Internet company and built-up an impressive list of clients, including Google, Mozilla Firefox, MTV and Hilary Duff, before his 18th birthday. British.\nJack Smith, Co-Founder \u2014 Self-described lunatic marketer and hacker. Started his career as a freelance web designer at age 13, founded a video startup, MediaRoots, in college. Met Zain at King's College London University in 2009. British.\nBryant Chou, CTO \u2014 Full stack engineer and software architect with more than five years of experience developing mobile apps. He's an enthusiastic traveler who'll share his travel tales with you over a cold beer. American.\nMarta Bulaich, Chief Yoga Officer \u2014 Marta's first job was with the masterminds behind the TV infomercial legends Chia Pet and Clapper. After a career of working with various startups and venture capital firm, she came to Vungle to do public relations and center their chi in full lotus. American.\nBen Lindsey, Senior Software Engineer \u2014 A veteran of four Silicon Valley startups with experience in Internet advertising, large scale databases and agile programming. When not slinging code, you cam find him cooking organic food, listening to electronica, backpacking around the world or running marathons.\nColin Behr, Director of Business Development \u2014 Previously founded an Internet company, CyberPlanet Ltd, with Zain in 2004, and then moved to San Francisco to start another venture. Colin eventually went to University but dropped out after speaking with Zain about his new venture, Vungle. \nRay Myers, Software Engineer \u2014 25-year-old Linux geek who loves robotics and has been programming since he was 7. Ray is a Shotokan karate third-degree Black Belt, but you can usually find him at his computer, trying to make robots bend to his will. American.\nSeries presented by Internet Explorer\n\n\u00A0\nBehind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we\u2019re headed. \n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/22/in-app-advertising/>