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"  True story: A millionaire, a dwarf, and a giant redwood of a man walk into a tailor&amp;#039;s shop looking for custom-made clothing. Tailor looks at the three of them and says, &amp;quot;What is this, some kind of joke?&amp;quot; Dwarf says, &amp;quot;What is this, some kind of bar?&amp;quot; Okay, so it might not be true, but the point is this: Until recently, the very rich and the oddly shaped were the only men associated with custom tailoring. In recent years, mass retailers like Brooks Brothers and higher-end labels like Giorgio Armani and Herm\u00E8s have initiated or expanded their made-to-measure and bespoke programs to target customers who&amp;#039;ve traditionally stuck with off-the-rack. That way, a man with a taste for, say, Etro suits can get the style he&amp;#039;s accustomed to but with a (much) better fit and total control over the details. The results, like this Etro two-piece, will fit better, last longer, and make any man -- tall, short, or anywhere in between -- look amazing.  Bespoke two-piece suit (from $3,500), shirt ($320), and tie ($125) by Etro. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a3448/bespoke1007/>