<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/culture/2013/mar/31/bristol-festival-of-ideas-2013"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/culture/2013/mar/31/bristol-festival-of-ideas-2013?view=mobile>