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"Editor's Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.\nSTARTUP DETAILS:\nCompany Name: Oriango\n20 word description:   Oriango is a Dictionary Style Search Engine.  With Oriango you can perform searches, add and share the Web alphabetically.\nCEO's Pitch: Oriango was created to present a new search tool, making the users its only concern.  The user chooses the content, and the editor makes it relevant throughout the quality of its content description.\nAll the information added to Oriango is arranged alphabetically, as in a dictionary, this way it is certain that only the name or the title will matter, allowing independence on their choices.  Therefore it's the user that chooses what is cool, not a group selection, votes or PageRank.  The search is performed only on the information added by the users, not showing irrelevant or external content.\n\nMashable's Take: Does it make sense to organize the Web in alphabetical order?  A new site called Oriango seems to think so.  Such an organizational strategy has been set forth by Oriango in order to put control back into the hands of the consumers when it comes to search results.  I know what you're thinking... no, it doesn't make sense.  Especially in this day and age where a website name may have little indication as to the site's function, and may not even be a real word.  \n\nBut Oriango hasn't exactly organized the Web in alphabetical order by the site name - the actual site results are broken down by alphabetical order, and can be filtered by media type.  Say you do a search for \"wedding.\"  The search results, which span blog posts about The Knot, home loan advice, design agency websites and funny clips from Metacafe are organized according to alphabetical order, based on the name of each URL.  From there, user interaction determines the relevance of each search result to a certain extent, by sending the search result to a bookmarking site or a friend, as well as sending a message to Oriango or reporting the link.  \nThis still resolves most of the search results' relevance to the hands of the Oriango editor, and may not be the most conducive way for you to search the Web.  Additionally, Oriango is relying on user-submitted links to make up the bulk of its search results, meaning that the amount and quality of the links you'll receive for a given search will be minimal until Oriango gains some traction.  For the time being, there's little incentive for users to submit websites to be included in Oriango's Web \"dictionary,\" though bookmarking integration by way of user accounts could help on this front.\n\nSponsored by Sun Startup Essentials\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/08/27/oriango/>