<http://schema.org/alternativeHeadline>
"Erica Domesek first caught out hearts with her blog PS - I Made This..., but then she showed us how to create our own Proenza (saving us over $300 for a t-shirt), and we..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/ps---you-must-read-this-2>