<http://schema.org/alternativeHeadline>
"Scott Adams, creator of the cartoon Dilbert, calls on readers to help create a hypothetical city where less is more."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/energy/stories/dilbert-creator-envisions-cheapatopia-a-green-experimental-city>