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"There are reports that Microsoft is going to do a huge ad push in the UK in an effort to capture market share there.  Currently, Microsoft's Bing has a 3% share of search, whereas Google holds about a 90% share.Here is the news:Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google's dominance of the UK search market, MediaGuardian.co.uk can reveal. Microsoft will certainly have its work cut out winning over consumers \u2013 it currently holds about a 3% share of the search market while Google controls about 90%. \"This is a big moment \u2013 we are taking out our slingshots and taking on Goliath,\" said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.A WebmasterWorld thread has some comments, here is one:In the UK I believe there is a large number of people who do not like Microsoft and unless they can hide their identity as far as Bing is concerned, I doubt they will make any great inroads however much money they pour into Bing. And that mention of taking out their slingshots and taking on Goliath is a joke! Who is the real Goliath between the two companies?Forum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
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