<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/tv-and-radio/2012/may/09/two-gredy-italians-still-hungry"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/tv-and-radio/2012/may/09/two-gredy-italians-still-hungry?view=mobile>