<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/blog/2012/nov/01/horse-racing-live-1-november-2012"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/blog/2012/nov/01/horse-racing-live-1-november-2012>