<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/sports/hockey/lightning/who-might-be-the-tampa-bay-lightnings-ceo-under-new-owner-jeff-vinik/1079195>