<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/books/booksblog/2013/sep/09/have-you-ever-lied-about-a-book"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/books/booksblog/2013/sep/09/have-you-ever-lied-about-a-book?h=XAQFsSIc4&s=1>