<http://schema.org/familyName>
"Blatt"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1303602542114~718~215345833~~2&quicktabs_poll=2&tmd=1&quicktabs_insider=1&quicktabs_ticket_central=0&quicktabs_news=0&quicktabs_nested_qt=1>