<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinnexpress/hotels/us/en/irving/daljc/hoteldetail?cm_sp=OSMAM-EX-US-EN-HED-AIX-MHR-MajorMarket_Dallas.html/directions>