<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/environment/2013/oct/08/campaign-against-fossil-fuel-growing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/2013/oct/08/campaign-against-fossil-fuel-growing>