<http://schema.org/datePublished>
"2010-09-13T09:00:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/beauty/health-fitness/advice/a12266/21-days-to-a-more-youthful-you-474983/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>