<http://schema.org/description>
"Back in 2007 I did a post called Making your Application Automatically Update Itself. Yesterday I was pairing on a little startup I'm doing on the side with ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/HowToAutomaticallyNotifyTheUserThatItsTimeToUpgradeAWindowsApp.aspx>