<http://schema.org/description>
"In case you hadn't heard: subscription service startups are the hot new thing. There's Birchbox for makeup, Lollihop for health food, Bluum for new moms, Guyhaus and Hoseanna for staples ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/12/02/barkbox-launches-a-monthly-subscription-service-for-dog-lovers/>