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"Mark McGrath has become the latest star to be fired from Celebrity Apprentice.  The musician was sent home on Sunday night after the men&amp;#039;s Team Backbone lost the challenge. The teams had to create a promotional campaign for Australian Gold sunscreen, situated inside a 10ft by 10ft glass box. They were judged on creativity and originality, brand messaging (including the company logo), and how well they continued their marketing theme in the area outside the box.  Team A.S.A.P. La Toya volunteers to be PM, reasoning that if another woman took the role she would end up in the boardroom again. She&amp;#039;s also eager to win money for her charity, Aids Project Los Angeles. She decides on a beach theme promoting the idea that you can &amp;quot;have fun in the sun&amp;quot; and should live your life to the fullest, although she vetoes &amp;#039;Playmate of the Year&amp;#039; Hope&amp;#039;s offer to model in their campaign.  Ivanka seems concerned when she visits that the theme is so &amp;quot;safe and literal&amp;quot; the team will be unable to prove creativity. La Toya, who privately says that she knew the women would make life difficult for her when she asked to be PM, admits her own concerns that the idea isn&amp;#039;t creative enough the next morning, so she adds a winter element to the summer theme, showing that the sunscreen can be used in the snow, although the other women don&amp;#039;t seem happy by the last minute change of plans. The other women generally appear frustrated by La Toya&amp;#039;s lack of decision-making and apparent lack of understanding over the budget (she wants expensive banners and 125 bags of sand), with Marlee also pointing out a failure in communication within the team. NeNe - dressed as the koala logo - tells a visiting Don Jr that she will be surprised if the women win: &amp;quot;The guys would have to be awful for us to win!&amp;quot; Team Backbone With Mark as PM, the guys decide on a pirate theme featuring beautiful women who have been spray-painted gold. Their treasure is the sunscreen. Meatloaf reasons that the women have Hope on their team so they are &amp;quot;fighting cleavage with cleavage&amp;quot;. Gary, however, voices concerns, saying that he never saw Johnny Depp applying sunscreen in Pirates of the Caribbean, while John Rich worries that it&amp;#039;s a very defined idea and the brand reps might not like it.   After an awkward meeting with the reps, where Gary appears to suggest that sunscreen gives him &amp;quot;a sexual feeling&amp;quot;, Lil Jon and Gary head off to get costumes while the other men work on construction. Lil Jon doesn&amp;#039;t seem too happy, suggesting he&amp;#039;s been put in charge of babysitting Gary in order to keep him away from the other men and allow them to get some work done. Ivanka thinks the team are working well together under Mark but notes that Meat Loaf appears to be &amp;quot;spearheading&amp;quot; the creativity. Donald Jr, meanwhile, agrees that they&amp;#039;ve done a good job on creativity, but wonders if the theme is right for the company. Gary ends up discussing the campaign with the executives, much to the worry of the other men, who distract the execs&amp;#039; attention with a rendition of their song.  Australian Gold Verdict The execs think both teams did really well, but the men created the biggest buzz around their box because of the theme and song, although they didn&amp;#039;t utilize the koala logo or &amp;#039;live the gold life&amp;#039; phrase enough. Meanwhile, the women achieved the theme well and had good messaging, yet didn&amp;#039;t utilize their team members well enough, saying that Hope should have been playing volleyball to promote the project. The Boardroom A back and forth develops between NeNe and La Toya over her PM skills. Mr Trump is surprised by NeNe&amp;#039;s attitude, saying that he thinks La Toya has done well. NeNe suggests that he doesn&amp;#039;t know everything that happens. Talk turns to why Hope wasn&amp;#039;t used to promote the campaign, to which La Toya says that they had so much to do. Star pipes up to say the models they did use didn&amp;#039;t hold a candle to Hope.  Mark begins to talk about why he would have chosen Hope to model, but Mr Trump cuts him off - he&amp;#039;s noticed a tattoo on his wrist! Mark says much as Mr Trump wears suits in his line of business, musicians tend to have tattoos. He also tells Mr Trump that if the men have lost the task he will be leaving: &amp;quot;I couldn&amp;#039;t put these men on the firing line, I take full responsibility.&amp;quot;  In the end, the men&amp;#039;s team lose because the execs didn&amp;#039;t like the pirate theme. They were also bothered by the lack of logo and the fact Gary pitched himself as a potential Australian Gold rep during the campaign. La Toya wins $40,000 for her charity as the winning PM, although NeNe is clearly unhappy at how La Toya reacted to her in the boardroom. Mark reiterates that he should be fired, although Meat Loaf disagrees, pointing out Gary&amp;#039;s attitude at the challenge. It eventually descends into a &amp;#039;them versus Gary&amp;#039; situation, with Meat Loaf bringing up the &amp;quot;sexual&amp;quot; comment that Gary made at the initial meeting, although Gary denies it. Mark tells Mr Trump that Gary is the only person he can bring back to the boardroom, although he says that if the team lost purely because of the theme, then he stands behind his decision to leave, although he thinks Gary messed up at the challenge. In the end, Mr Trump thinks Mark should be the one to leave because he volunteered and picked the theme, although he warns Gary that he &amp;quot;better shape up.. Watch your hands, your mouth and all that... Too many complaints, Gary. They can&amp;#039;t all be wrong.&amp;quot; Celebrity Apprentice continues next Sunday on NBC Watch the firing below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/the-celebrity-apprentice-usa/news/a313896/celebrity-apprentice-fires-another-celeb/>