<http://schema.org/description>
"&lt;p&gt;All businesses need to establish a plan because they need to determine what they will do before they actually do it.  Businesses need a plan so that they have the opportunity to act, instead of being forced to react. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/objectives-and-strategies-are-the-keys-to-planning>