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"  While vegetarianism continues to gain popularity, there&amp;#039;s one group that will never give up its red meat. A new study shows that some men associate meat with manliness, making choosing the vegetarian option a wimpy decision. According to a press release from the Journal of Consumer Research, recent studies found a strong correlation between consuming red meat and masculinity. The study looked at subjects from the U.S. and Great Britain and explored the connections between different foods and the feelings they provoke. More From Delish: 18 Sizzling Meat Recipes for the Grill When meat was brought up over the course of the study, participants&amp;#039; diction would become more masculine. The participants also ranked men who are meat eaters as more masculine than men who are vegetarians. The authors of the study wrote, &amp;quot;To the strong, traditional, macho, bicep-flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food. Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy.&amp;quot; More From Delish: Meatballs, Burgers, and Chili, Oh My! 10 Ground Meat Recipes The study ultimately found that people trying to sell vegetarian products, such as marketers or health advocates, need to change their tactics. The association with meat and masculinity cannot be avoided when trying to promote a nonmeat product. Instead of trying to educate men on the health benefits of eating vegetarian foods, a company selling soy burgers would have better luck making the burgers look more like meat and giving them grill marks. Do you believe masculine men avoid vegetarian options? Do you associate red meat with manliness? Find more great food content on Delish:  Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
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