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"The biennial IFE trade show in London has over the years been the initial launch pad for many successful brands and heralded numerous mainstream trends in the soft drinks sector. Annette Farr visited the show for a glimpse into the future."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/ethical-products-take-centre-stage-at-ife_id89768.aspx>