<http://schema.org/headline>
"In the Battle of Dunkin vs. Krispy Kreme, Who Will Prevail?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/restaurants/a10049/national-donut-day-2011-krispy-kreme-vs-dunkin-donuts-5854085/>