<http://schema.org/description>
"AussieWebmaster asks Why Can't You OutBid Urchin &amp; Other Google House Ads?   He reports that \"Web Side Story claims to have even tried $100 bid and no go....\"  AdWordsRep responds that she (I think a "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/002464.html>