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"Michelle Obama's Tuesday night speech about her husband and the Obama family at the Democratic National Convention drove 28,003 tweets-per-minute at its peak, nearly double the 14,289 mark reached by Mitt Romney's acceptance speech at the Republican convention last week.\nObama's speech, intended to illustrate the differences between her husband and his Republican challenger, played well on Twitter. It had plenty of short, snackable lines easily packed into 140 characters or less.\nThis tweet, from the Obama campaign, saw more than 2,000 retweets:\n\nMichelle Obama on POTUS: \u201CHe wants every young person to fulfill their promise and be able to attend college without a mountain of debt.\u201D\n\u2014 Obama 2012 (@Obama2012) September 5, 2012\n\nAnd this was destined to be the most well-remembered and oft-cited line of the night:\n\n\"Being president doesn't change who you are. It reveals who you are.\" - @michelleobama #dnc2012\n\u2014 Mashable US &amp; World (@mashusworld) September 5, 2012\n\nMillions of people watching or listening to Obama's speech chimed in before, during and after on Twitter, voicing varied viewpoints:\n\nInspirational, I love Lady Obama!Transcript of Michelle Obama's speech at the DNC | Fox News fxn.ws/Q40jHD via @foxnewspolitics\n\u2014 Rachel Sevedge (@BityLouHoo) September 5, 2012\n\n\nMichelle Obama is killing this speech..\n\u2014 Jamal Crawford (@JCrossover) September 5, 2012\n\n\nI love Michelle Obama. One intelligent woman.\n\u2014 Zarah (@Zarah____) September 5, 2012\n\n\nStomach still aching. RT @twitchyteam Gag line: Michelle Obama says hubby doesn't believe in \"us versus them\" bit.ly/NbHTCQ\n\u2014 Michelle Malkin (@michellemalkin) September 5, 2012\n\nBy the end of its first night, the Democratic Convention as a whole had sparked more than 3 million tweets, nearing the 4 million point reached by the entirety of last week's Republican Convention.\nDid you watch and tweet about Obama's speech? Share with us in the comments.\nRead more of Mashable's coverage of the Democratic National Convention:\n\nWatch the Michelle Obama Speech That Destroyed Twitter [VIDEO]\nObama Digital Chief: \u2018Winning\u2019 Online Conversation Not Our Objective\nDemocrats Call for Internet Freedom in Party Platform\nBill Clinton Tops Tweets on Day Two of DNC [VIDEO]\nWatch the Obama Speech That Set a Political Record on Twitter\n\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/09/05/michelle-obama-speech/>