<http://schema.org/articleBody>
"  Photo: Courtesy of Gucci A close-up of James Franco&amp;#039;s scruffy, chiseled face? You&amp;#039;ve got our attention. That seems to be part of the strategy for Gucci&amp;#039;s Bamboo Sunglasses campaign starring the multi-hyphenate with photography by Mert Alas and Marcus Piggott. We could laundry list Franco&amp;#039;s accomplishments, but you probably know already that he can do it all\u2014and while we have written about his work behind the lens\u2014we sure do love seeing him in front of it, too. Modeling for the fashion house&amp;#039;s eyewear collection is actually a first for Franco, though he has been the face of the brand&amp;#039;s fragrances. The &amp;#039;70s-inspired frames, made with natural bamboo cane, won&amp;#039;t be available until October, but you can check them out now on Franco&amp;#039;s face in this exclusive behind-the-scenes shot and campaign image.  Photo: Courtesy of Gucci "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/accessories/news/a23365/james-franco-gucci-eyewear-campaign-images/?src=global_footer>