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"When you look at the animated face of Chris Pirillo, everyone knows who it is. \u00A0Chris has spent many years with the same logo, building up some brand notoriety. \u00A0If he wanted to sell Lockergnome gear, his best bet would be to start a web store aside from his own site.\r\n\r\nBut not anymore, thanks to Wazala.\r\n\r\nWazala is a beautiful implementation of a great concept. \u00A0It allows you to integrate a fully functional store right on top of your existing site. \u00A0So not only do you not lose people from your site, you have yet another reason for them to stay.\r\n\r\nThe best part? \u00A0You can get it up and running in 15 minutes, no serious codemonkey needed. \u00A0After setting up your products through an intuitive control panel, you simply paste a few lines of code into your website or blog template and your store is up and running.\r\n\r\nSo what's it look like? \u00A0Frankly, amazing. \u00A0There's a lovely tab that will reside at the top of your page. \u00A0Clicking on it will bring up your full web store, in a shadowbox format:\r\n\r\n\r\n\r\nThe entire selection and checkout process is handled in the box, while your site stays in place underneath.\r\n\r\nWazala is set to allow physical, as well as digital products and services, so more people can sell more items. \u00A0This truly is the way that e-commerce should be for those of us who have no aspirations to become Amazon.\r\n\r\nWazala has some pretty specific ideas in mind as to who will use their service. \u00A0According to their press release, bloggers and internet entrepreneurs as well as musicians, photographers, writers and artists will benefit from Wazala.\r\n\r\nEager to give it a try? \u00A0You should be. \u00A0First, take a look at three demo sites that will show Wazala's integration with self-hosted, service-hosted and even blog integration.\r\n\r\nFor now, Wazala\u00A0is in private beta. \u00A0But, here at TNW we're happy to be able to give some of you the opportunity to try the service with this beta invite key:\r\n\r\nLVVUZY4GYC\r\n\r\nPlug it in, and once it's gone it's gone so you'll want to hop on this one fast."^^<http://www.w3.org/2001/XMLSchema#string>
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