<http://schema.org/headline>
"Man&amp;#x2019;s plan to hire homeless people to buy iPhones backfires as mob turns against him"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.dailynews.com/general-news/20130920/mans-plan-to-hire-homeless-people-to-buy-iphones-backfires-as-mob-turns-against-him>