<http://schema.org/alternativeHeadline>
"Welcome to the world\u2019s smallest IKEA store: Just 300px wide and holds 2,800 products"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2012/04/17/welcome-to-the-worlds-smallest-ikea-store-just-300px-wide-and-holds-2800-products/>