<http://schema.org/articleBody>
"The BBC&amp;#039;s international website, BBC.com, has today made the BBC Sport mobile app for iPhone and iPod Touch available to users around the world.  Launched last year in the UK, the free app brings together the BBC&amp;#039;s expert sport coverage across news, live scores, stats, commentary and analysis.   Just like the UK version, the international app has a fully customisable menu allowing users to keep track of their favourite sports, including football, rugby union and Formula One.  A mobile football live scores section offers full coverage of all the action. There is also league-by-league overviews of the latest scores and scorers at a glance.  Dedicated match pages offer in-depth information, including starting lineups, match stats, live text commentary and post-game analysis.  The launch of the BBC Sport app for international audiences is BBC.com&amp;#039;s latest move to strengthen its mobile offering.  Mobile is fast becoming the primary way for some users to access BBC Sport, with one-third of all traffic to the international sport site now coming from mobile devices, increasing at the weekends. At times, mobile accounts for two in five visits to the site.  Other recent initiatives have included the mobile sports site shifting to a new responsive design, which optimises the content depending on the device being used, such as a tablet or smartphone.  BBC Global News controller of digital and technology, James Montgomery, said: &amp;quot;Thanks to our responsive mobile site, the sports content we provide on mobile devices is already a large traffic driver for the BBC, which gives us a competitive edge in international markets.  &amp;quot;Now with the launch of our international sports app for iOS devices, we are giving users another simple way to get the content they love, whether it&amp;#039;s checking out how their team have got on, following live text updates on the day&amp;#039;s sporting action or catching up with the latest news.&amp;quot; The BBC Sport international app can be downloaded now from the App Store. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a456786/bbc-sport-iphone-app-goes-international/>