<http://schema.org/headline>
"Jordan&amp;#8217;s 37 points lead UWA women"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tuscaloosanews.com/article/20130113/NEWS/130119920/1291/opinion01?Title=Jordan-8217-s-37-points-lead-UWA-women>