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"Marvel senior vice-president of publishing Tom Brevoort has admitted that the company is hoping to follow the blueprint laid out by Matt Fraction&amp;#039;s Invincible Iron Man series when relaunching Thor later this year. Following the release of the Iron Man film in 2008, Marvel relaunched the character&amp;#039;s ongoing series with Fraction as the writer, as well as restarted its series numbering in order to create a jump-on point for new readers. With the release of Thor in cinemas this May, Brevoort claimed that the recently-announced changes to the Thor line of comics are an attempt to replicate Fraction&amp;#039;s success. &amp;quot;I think the paradigm that we struck gold when we did Invincible Iron Man was good, and it gave us a series that sold well and was a nice entry point for people, and was also critically-acclaimed and an Eisner Award winner,&amp;quot; he told Comic Book Resources. &amp;quot;That&amp;#039;s the formula we&amp;#039;re going for here.&amp;quot; Fraction will launch a new ongoing series called The Mighty Thor later this year, while Thor itself will be retitled Journey Into Mystery and be written by Kieron Gillen. &amp;quot;We wanted to make sure that this first arc is a clean friendly entry point into Mighty Thor, especially for customers who may have seen either the movie or even the promotion for the movie,&amp;quot; Brevoort added. The Marvel executive also hinted that similar changes may be on the cards for the Captain America line of titles, due to the release of Captain America: The First Avenger this summer. Thor is to be released in cinemas on May 6, while the changes to the Thor comics line begin in April. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/news/a299622/marvels-thor-changes-due-to-iron-man/>