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"HBO wants to \"do bad things with you,\" just like the bellowing voice of country crooner Jace Everett sings in the True Blood theme song. How? The network is serving up a fresh dose of interactive online goodies for True Blood fans for season six, which premieres June 16. \nWith an ominous \"No One Lives Forever\" promotional line, the new season appears to be an unfortunate one for the vampire population \u2014 whose government (The Authority) is in shambles, synthetic-blood food supply is low after fires decimated True Blood factories and human counterparts are prepared to kill them out of fear and anger. \nSEE ALSO: 'Red Wedding' Is the Most Social Episode of Any HBO Show Ever\n\nHere's how HBO is priming fans online for the impending drama of season six. \n1. #ShowYourFangs\n\nPart of HBO's social strategy is to encourage fans to show their solidarity with the vampires by uploading photos featuring their own \"fangs\" to Twitter or Instagram, along with the hashtag #ShowYourFangs. The images filter into this landing page.\nHBO told Mashable that the social activation is fueled by \"The Governor's Address,\" seen below. \n\n2. 'True Survival' Game\n\nTrue Survival players must help Fangtasia bar owner Pam run away from vampire-hating humans in this side-scroller game, which is available to play in 25 languages. While players avoid obstacles, they must collect bottles and vials of blood for energy. Vampire abilities found along the journey help Pam kill Fellowship of the Sun protestors and V-sucking maniacs.\n3. Bad Things Tumblr\n\nTrue Blood finally made its way to Tumblr for season six in a very interactive way. The Bad Things Tumblr blog asks viewers to submit confessions, which the HBO social team then places on an image from the show. People can contribute confessions on Tumblr or on Twitter using hashtag #MyBadThing. The Tumblr blog also keeps fans updated on the show's presence on other social networks.\n4. Premiere Day Social Blitz and Interactive Pre-Show\n\nOn June 16 \u2014 season-six's premiere day \u2014 HBO has been spilling show secrets across Twitter, Instagram and Vine, under the hashtag #SecretsFromTheSet. The social onslaught will lead up to the 8:45 p.m. ET pre-show featuring 13 cast members on the set of Fangtasia. HBO is promoting the pre-show in a series of Vine videos.\n\n\nBONUS: A Quick Recap of Season Five\n\nImage courtesy of HBO, John P. Johnson"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/16/true-blood-online-social/>