<http://schema.org/headline>
"Ooh La La is Stockton&amp;#8217;s &amp;#8216;unique boutique&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.recordnet.com/apps/pbcs.dll/article?AID=/20130811/A_MEDIA03/130809881/0/A_SPECIAL025301>