<http://schema.org/description>
"When you look at the animated face of Chris Pirillo, everyone knows who it is. \u00A0Chris has spent many years with the same logo, building up some brand notoriety. \u00A0If he wanted to sell ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/06/03/vendr-turns-your-existing-site-into-your-own-web-store-beta-codes/>