<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/gb/en/lovedale/ntlhv/hoteldetail?brands=6c&cm_sp=IMMerch-_-CP2_AP_en-_-AUNZ_APR_NTLHV&a=b.html>