<http://schema.org/about>
"The premise is simple enough: it's a British TV ad designed to get adults' attention and to highlight the importance of acting to stop climate change.  It shows a father reading a bedtime story about global warming to his"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/climate-change-tv-ad-under-investigation-for-scaring-kids-video.html>