<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/film/video/2011/dec/30/jean-dujardin-berenice-bejo-the-artist-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/film/video/2011/dec/30/jean-dujardin-berenice-bejo-the-artist-video?INTCMP=ILCNETTXT3487>