<http://schema.org/keywords>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/SHED-Your-Stuff-Change-Your-Life/Julie-Morgenstern/9780743250900?intcmp=l_fl&cp_type=l_fl_books_detail_we%20learn%20nothing_tim%20kreider_hardcover_9781439198704&prefd=l_fl_9780743250900>