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"I'm inadvertently watching the MTV Movie Awards...but not on TV.  Rather, I just stumbled upon many of the live streamed versions, in which TV viewers set up a camera in front of their TV screens and stream live to a worldwide web audience.  The quality is terrible, and it's a raw deal for MTV too. \nDespite the drawbacks, there are at least two reasons these feeds take off: limited access to these shows globally and a chance to chat about the show with web friends in real-time.  If you weren't able to tune in to the UK screening of Britain's Got Talent, for instance, there was a popular livestream on Justin.tv. \nSo as more than 1100 concurrent viewers flock to one of many livestreams of the MTV Movie Awards, TV networks need to act: rather than underestimating their viewing figures (and thus missing out on ad revenue) thanks to the popularity of web streams and live chat, the networks need to embrace this new trend and offer official streams on Ustream, Justin.tv, or - even better - using white label services like UStream's Watershed or Livestream's Procaster.  \nThe demand for live web streaming of popular shows won't decrease, but while it's tempting to close down these streams, networks can instead embrace the technology and serve up a far better product.  Don't expect these to be globally available, of course: national and international TV licensing restrictions are bricks in a wall that will be slow to crumble...but ultimately, do the networks want shows that are watched live by millions of viewers, or hundreds of millions?\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/05/31/mtv-movie-awards/>