<http://schema.org/description>
"Editor\u2019s note:\u00A0As Israeli startup BannerPlay rolls out its 'banner ads for everyone' service, this report\u00A0originally published by Israel\u2019s NoCamels blog\u00A0looks at the story behind ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/12/04/bannerplay-aims-to-make-banner-ads-as-simple-as-google-adwords/>