<http://schema.org/description>
"According to a report by AdAge, Bitly has pushed out new reputation monitoring and social search features for its popular link shortening and analytics service.\r\n\r\nSince Twitter has ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/10/13/bitly-expands-feature-set-to-reputation-monitoring-and-social-search/>