<http://schema.org/topics>
"Apple,Apps and Software,Business,Mobile,NFC,patent,Uncategorized,Work &amp;amp; Play"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/12/22/apple-passbook-nfc/?_tmc=wPyO1x1dpICMb-gxKyPcc--d4boR2t1-YRf7P28hvPw>