<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F05%2F10%2FThe-Eight-Secrets-of-How-PETA-Works.aspx%3FPageIndex%3D4>