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"The Hunger Games fans have been described as &amp;quot;rabid&amp;quot; by a chief executive of production company Lionsgate.  Zygi Kamasa of Lionsgate UK said he&amp;#039;s confident that followers of Suzanne Collins&amp;#039;s book series will help the big-screen adaptation become bigger than The Twilight Saga.   &amp;quot;The Hunger Games book sales are on a par with Twilight and we are hoping to emulate that commercial success,&amp;quot; he told The Independent.  &amp;quot;The fans are rabid. But the Games crosses over more equally between girls and boys because there are more action scenes and they&amp;#039;re popular with adults too.&amp;quot; Kamasa also said that he believed The Hunger Games has more depth than the Robert Pattinson-starring film series.  &amp;quot;They make a political statement,&amp;quot; he claimed. &amp;quot;The citizens are slaves who are forced to take part in games watched obsessively on television. It&amp;#039;s about the dangers of reality television when taken too far.&amp;quot; &amp;gt; Simon Beaufoy writes second &amp;#039;Hunger Games&amp;#039; movie &amp;gt; Elizabeth Banks: &amp;#039;The Hunger Games is a faithful adaptation&amp;#039; Hunger Games stars Jennifer Lawrence and Josh Hutcherson have both attempted to distance the film from Twilight in the past.  Liam Hemsworth, Woody Harrelson, Lenny Kravitz, Elizabeth Banks and Stanley Tucci also appear in The Hunger Games, which is released in the UK and US on March 23. It will play in American IMAX theatres during its opening week. Watch the trailer for The Hunger Games below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/movies/the-hunger-games/news/a363946/the-hunger-games-fans-are-rabid-says-lionsgate-exec/>