<http://schema.org/about>
"You wouldn't know it was Earth Day reading the New York Times, but at least they have discovered another good thing, fair trade. The Times says: \"Fair trade, like more familiar labels such as organic, cruelty-free"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-fashion/fair-trade-not-just-for-hipsters.html>