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"This session looks at how to leverage linking from within your own site to maximize your rankings in search. Why even care about your internal linking? Because you can help yourself with your own site, so why waste one of the easiest link building opportunities out there. \nUsing nofollow and other techniques for \"PageRank sculpting\" has risen in awareness over the past year. It\u2019s even been recommended by Google. How does it work, when do you want to do it, and is it worth the time? Techniques and case studies will be shown. \nDon\u2019t forget the anchor text. What you say in your links can matter! And saying it in a variety of different ways might be better than using the same exact words over and over. Tips and advice about writing for internal links. \nDon\u2019t forget the humans, when it comes to internal linking. You still need to have links showing in a way that benefits your human visitors. Meanwhile, you might have to convince the humans in your IT department, upper management or other stakeholders about why recommended internal link tactics deserve support. Moderator: Detlev Johnson, CEO, SearchReturn Speakers:Adam Audette, President, AudetteMedia, Inc\nEric Enge, President, Stone Temple Consulting Corporation\nAnton E. Konikoff, Founder/CEO, Acronym Media\nLeslie Rohde, Founder, Windrose Software\nLeslie Rohde is up first and says that internal linking is the first place to start.  He asks the audience how many people have small companies ("^^<http://www.w3.org/2001/XMLSchema#string>
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