<http://schema.org/description>
"How many times have you had just a minute to make an appointment, like for a haircut or get your car fixed or whatever and you couldn't get the place on the line? Then when you remember ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/ca/2010/12/01/launch-party-10-in-their-own-words-opencal/>