<http://schema.org/name>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.osc.org/index.php/templates/yoo_level/images/stories/media/system/js/index.php?option=com_content&view=article&id=813:do-protecting-the-air&catid=129:earth-day&Itemid=232>