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"As fantastical as NFC and contactless applications are, they're still relatively unknown in the grand scheme of things here on this side of the drink. Thankfully, AIRTAG is stepping up in hopes of giving us Earthlings (and by that, we mean North Americans) a few more options. The conceitedly-named AIRTAG KIT is hailed as an \"NFC development kit for end-users, professionals and developers\" that will enable them to \"program tags to NFC standards, to communicate with all NFC mobile phones and to develop secured applications compliant with the industry standards.\" It's still hard to say how many devs will shell out &amp;euro;249 ($344) for the privilege of expanding the protocol, but at least it's out there for those who get curious."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/10/03/airtag-intros-nfc-contactless-development-kit-geeks-celebrate/>