<http://schema.org/about>
"In March, Toyota announced a new philanthropic program, \u201C100 Cars for Good.\u201D The program will give away 100 cars in 100 days to US-based nonprofit organizat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/sustainable-business-practices/blogs/public-voting-begins-for-toyota-contest>