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"FacebookPinterest\n\n Nothing's more genuinely American than the beach-inspired style of Southern California. And this season, nothing's more affordable. Each of these pieces clocks in at under $100.\n\n\n\nthe (totally awesome) life of ryan\n\nWomen have been blazing a path to Ryan Lochte at bars for as long as he's been going to them. But since the 24-year-old swimmer came back from Beijing with two gold medals, their approach has changed. Now they just straight-up ask to feel his abs. \"I'm like, &#145;Come on, we're out at a bar, don't do this,'\" Lochte says. Then he giggles like a little girl.\n\nAt the beginning of the Summer Olympics, Lochte (like the restof the U.S. swim team) labored in the shadow of Michael Phelps's mission. He'd won a silver medalin Athens and scored a $1 million endorsement deal with Speedo, but no one from Access Hollywood wanted to hear about what he ate for breakfast every morning. If anything, Lochte was the guy known for wearing a gleaming silver grille across his teeth on the podium. Then he splintered the world record in the 200-meter backstroke in Beijing. The publicity onslaught that followed was a strange tour of duty, much of it done in tandem with Phelps (even stranger than when Billy Bush asked Lochte to repeat the statement \"I'm a huge stud\"). Throughout, Phelps maintainedthe dignified look of a man who'd just been named a U.N. goodwill ambassador. Lochte, by contrast, lookedgiddy, like he'd just taken a post-joint lap ata pool party hosted by his hero Lil Wayne.\n\nYes, he's the Matthew McConaughey of the U.S. Olympic swim team, a surfer and skateboarder since he moved to Daytona Beach, Florida, from upstate New York when he was 11. And that chillad attitude should help him in 2012 (London, baby!). It's also why women are so, um, friendly to him at bars. \"I think it's 'cause I don't care,\" Lochte says. \"I go out not to find a lady. I go out to get drunk and have fun.\" An Olympic hero, ladies and gentlemen."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/ryan-lochte-summer-gear>