<http://schema.org/name>
"St. Louis Genealogical Society"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.stlgs.org/index.php?option=com_virtuemart&Itemid=10&category_id=1&page=shop.browse&limit=20&limitstart=100&vmcchk=1&Itemid=564>