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"This 1982 summer blockbuster blazed the modern-day trail for product placement, effectively putting Hershey's Reese's Pieces on the map. It was on-screen love at first sight between the film's namesake character and the little round candies &amp;ndash;&amp;nbsp;and movie-goers ate it up. Director Steven Spielberg actually courted the brand in exchange for promotion of his film, though his first choice was Mars' M&amp;amp;Ms, who turned down the offer. Despite the misstep, M&amp;amp;Ms were somehow able to soldier on &amp;ndash; and movies would never be product placement-free again."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.rollingstone.com/movies/pictures/the-most-egregious-product-placements-in-movie-tv-history-20130604/e-t-the-extra-terrestrial-0736105>