<http://schema.org/headline>
"HEARD ON THE STREET: Sales Weakness Tarnishes McDonald's Golden Arches"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/articles/heard-on-the-street-sales-weakness-tarnishes-mcdonalds-golden-arches-1405968932?mod=asia_home>