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"If you search at Google UK for keywords such as [search engine optimisation] or [personalised napkins] or the like, you will get US based spelling suggestions from Google.Here are some screen captures:The old S vs Z in US vs UK English.  As you can imagine, this is not just annoying for UK searchers but also can be a bit insulting.  So far, Google has not commented in any of the threads I have seen report this.Forum discussion at WebmasterWorld, DigitalPoint Forums &amp; Google Webmaster Help.Update: Google seemed to quietly fix this in the past 24 hours. Update 2: Here is a statement from Google over 24 hours later:We recently introduced a change to the spell correction feature on the google.co.uk domain. This change introduced a bug where we were suggesting American English spelling refinements. We have temporarily rolled back the change while we fix the problem."^^<http://www.w3.org/2001/XMLSchema#string>
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