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"Coca Cola had big plans for Super Bowl XLVII. Not only would it run an entertaining ad during the big game, but it would also launch a concurrent online competition, tied to the ad. It was supposed to fun and innovative. Instead, the online portion failed as soon as Coke ran its first in-game Super Bowl TV ad.\nIn the ad, three teams \u2014 bus-driving Vegas Show Girls, Mad Max types and cowboys\u2014 all compete to reach a giant Coke bottle first. Online, viewers could vote for which team would actually achieve this goal. Unfortunately, as soon as the ad ran, the site lost all interactivity, though it came back at times. For many viewers, there was no more voting, no video, just the lonely Coke bottle in the sand dunes. \nCoke was hoping to collect votes during the game. The plan was for Coca Cola to run an ad with the winning team in a complete narrative right after the game ends. At this writing, the site's interactivity has gone up and down several times.\nIt's the kind of digital fail a brand and advertiser dreads most. It's not the only online fail. Twitter, which is hosting more than a few Super Bowl promoted tweets started suffering through hiccups for some users. The trouble started moments after Oreo Cookies unveiled its own Super Bowl ad and digital campaign. The latter portion included an Instagram tie-in where viewers could decide if the cookie or the creme was more important. \nDid you try and vote in the Coca Cola Super Bowl ad game or were you, too frustrated? What other digital fails (and wins) have you seen during the game? Let us know in the comments.\n\nImages courtesy of YouTube, coca-cola"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/02/03/coke-superbowl-game-fail/>