<http://schema.org/about>
"\nAn awakening in every bite. That's one of the catchy slogans for the flagship cereal of Nature's Path Organic.  Flax Plus Pumpkin Granola launched an amusing and effective campaign emphasizing a healthy dose of sustainability with a crunchier taste. But"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/breakfast-of-champions-cereal-with-a-sustainable-footprint.html>