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"A friend of mine told me this story about Dutch airline KLM and a DJ named Sied Van Riel.\r\n\r\nKLM was promoting its new route to Miami and the inaugural flight\u00A0was supposed to be on the 27th of March. In response, the DJ tweeted @KLM to ask the airline if they could fly earlier so he and his friends could attend a huge dance festival in Miami. KLM said ok, if you can fill the plane, we'll try to make it fly.\r\n\r\nThe DJ teamed up with a friend and filled the plane. They convinced KLM to fly a week earlier, and had an incredible dance party on board.\r\n\r\nYeah I didn't really believe my friend either, but I should have:\r\n\r\n\r\n\r\nThis is one of many things new media can do. It connects people on so many levels it's beyond our imagination sometimes. It still happens to me, examples like this I just cannot believe. A part of me is also still in doubt if this isn't just one of the marvelous marketing campaigns KLM does. But even if it is, I don't want them to stop."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/04/09/it-all-began-with-a-tweet/>