<http://schema.org/articleBody>
" Levi&amp;#039;s was founded in 1873, before many states even existed. It&amp;#039;s so enduring that it&amp;#039;s easy to forget it&amp;#039;s America&amp;#039;s most iconic clothing company. Even denim agnostics \u2014 yes, some of us exist \u2014 appreciate that not liking Levi&amp;#039;s is like not liking jazz. But that&amp;#039;s all history. What has Levi&amp;#039;s done for you today? Well, that would be Station to Station, the improbably ambitious train happening currently traveling around the country.  The train pulls into town for an event, they set up a couple of yurts where people make boots, weave textiles, and sew jean jackets. It&amp;#039;s part of the Levi&amp;#039;s Makers Series, and yes, you can buy some of their handiwork. But as a whole, the enterprise has a surprisingly small corporate footprint: no overwhelming banners, no exhausting branding, no $10 bottles of water. You wonder how this came to pass. The brain child of artist Doug Aitken, the project was years in the making. It&amp;#039;s the rare case of a big company backing something genuinely unexpected, even daring.   The train itself is incredible, a reminder that Americans once took pride in travel on the rails. There are window-lined viewing cars, wood paneling, a civilized dining car, a couple bars, and a recording studio for good measure. In Winslow, Arizona, which is situated on the old Route 66, the event included flamenco dancers, a sit-down dinner of a cactus omelet made from a recipe by Ed Ruscha, a remarkable man who performed with a whip, and some art installations in yurts. There were sets by Cat Power, Cold Cave, and Jackson Browne, the man who wrote the line &amp;quot;standing on the corner of Winslow, Arizona&amp;quot; for the Eagles&amp;#039; song &amp;quot;Take it Easy.&amp;quot; There was a generational divide for Mr. Browne, with older people in the crowd eager to pay their respects. Some of the youngsters weren&amp;#039;t exactly sure who he was.  In the end, there were about 1,000 people outside. The train was parked behind the stage, with flashing LED lights. It was low-key and not at all self-aware. And it felt very natural to be impressed with America&amp;#039;s easygoing ingenuity. David Coggins will be filing dispatches from Station to Station. Next stop: Barstow, CA, frequent stomping ground of the Hell&amp;#039;s Angels.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/a24990/station-to-station-levis-0913/>