<http://schema.org/alternativeHeadline>
"Eye Makeup for Heavy Lidded Eyes: Penelope Cruz&amp;#x27;s Purple Eyeliner: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2014/06/heavy-lidded-eyes-makeup-penelope-cruz>