<http://schema.org/alternativeHeadline>
"Today, Make Up For Ever launches something unheard of in the beauty industry   an unretouched ad campaign. That's right, the company pledges that the photo you see here has not been digitally altered, and the skin you see on that model really is her own."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/make-up-for-evers-unretouched-ad-campaign>