<http://schema.org/description>
"Sam Gaddis is the Chief Innovation Officer at Mutual Mobile.\r\n\r\n\r\n\r\nThe buzz around beacons is substantial. Up to now it has been predominantly contained to retail, with brands salivating ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2014/05/25/7-things-launching-beacon-program/>