<http://schema.org/headline>
"As Births Slow, P&amp;G Turns to Adult Diapers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/articles/as-births-slow-p-g-turns-to-adult-diapers-1405554364?mod=WSJ_hp_EditorsPicks>