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"The always stylish Michelle Obama is beloved by the fashion crowd, so it&amp;#x27;s no surprise her new Drink Up campaign, aimed to get more of the country drinking water, has the support of more than a few recognizable fashion names. Brands like J.Crew, Rebecca Minkoff, BCBG, and Herv&amp;amp;eacute; L&amp;amp;eacute;ger are all participating, with items like tees, beach towels, and a water display (respectively) offered to both give back money and get the message out. &amp;quot;Being healthy is an important aspect of my life,&amp;quot; Lubov Azria, chief creative officer of BCBG Max Azria, told us in an exclusive statement. &amp;quot;Water is an incredibly important part of achieving ultimate health. Staying hydrated throughout the day helps my body and mind stay fueled for a busy schedule.&amp;quot; I&amp;#x27;m pretty much obsessed with this rad Rebecca Minkoff beach towel (as if I needed another reason to want a beach vacation). This J.Crew kids&amp;#x27; tee would look so cute on a little one. Hello&amp;amp;mdash;there&amp;#x27;s a straw going into the breast pocket for easy sipping! How sweet is that? And, as always, don&amp;#x27;t forget guys&amp;amp;#8212;hydration is important. Are you a big water drinker? If not, do you think a chic fashion item would actually help remind you to sip more?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2014/06/michelle-obama-and-designers-a>