<http://schema.org/description>
"A friend of mine told me this story about Dutch airline KLM and a DJ named Sied Van Riel.\r\n\r\nKLM was promoting its new route to Miami and the inaugural flight\u00A0was supposed to be on ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/04/09/it-all-began-with-a-tweet/>