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"\n\nBy now you may have heard that Lacoste is launching three new fragrances for men, but what you may not know is they're planning to take over Grand Central Terminal to show them off during the U.S. Open.\n\nBeginning September 19th, La Machine L.12.12, a mechanical and visual art installation, will be wowing the croc-loving crowds at one of NYC's biggest landmarks. The concept for the installation is their iconic polo shirt morphing into a bottle of the new fragrance, which can be observed through physical transformation or virtually (above) from thousands of user-submitted videos. No idea what to expect, here, but it sounds large and distinguished. (Insert tasteless, but mildly funny joke here.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/this-just-in-eau-de-lacoste-l1212-announces-large-scale-art-installation>