<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/gallery/2009/jan/05/doctor-who-matt-smith"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/gallery/2009/jan/05/doctor-who-matt-smith?picture=341346494>