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"With nearly 1.5 million followers on Twitter, JetBlue [@JetBlue] has mastered the formula for success on the micro-medium. With barely 60,000 fans on Facebook, however, the brand's social media savvy doesn't appear to translate on the world's largest social network.\nRather than wait for their Facebook fan count to climb organically, JetBlue [Facebook Page] has just launched a carefully crafted campaign to engineer Facebook fan inflation.\nThe fan-focused campaign, dubbed the All-You-Can-Jet Fan Sweepstakes, revolves around an ongoing promotion where being a fan of the brand on Facebook could net you either free round-trip tickets, comped airfare and a vacation for you and three friends for five days and four nights, or even unlimited free travel on JetBlue for a year.\n\nBecoming eligible for the grand prize \u2014 the JetBlue All-You-Can-Travel-Jet pass \u2014 and the round-trip tickets is simple: Become a fan of JetBlue and submit a ballot via their JetBlue Sweeps Page tab. Fans can also enter daily for extra chances to win these prizes.\n\nIn order to win the team prize, which is the four round-trip tickets and a vacation, registrations need to create a travel team using JetBlue's Facebook application. The team creator can then invite three friends to join their team, and while fans can only create one team, they can join the teams of other fans to become eligible for more chances to win.\nIn addition to the above prizes, JetBlue will giveaway an additional All-You-Can-Travel-Jet pass for every 250,000 fans they accrue during the promotion period, which ends January 31, 2010. Check JetBlue's Facebook Page for official rules and eligibility requirements.\nWhile the campaign isn't the most innovative Facebook brand strategy we've seen, it is sure to encourage Facebook users to fan the airline in the hopes of free travel for a year."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/12/10/jetblue-all-you-can-travel/>