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"Ralph Lauren has launched a heavily interactive iPad app to promote its RLX (Ralph Lauren Extreme) sportswear line.\nThe photo and animation-rich app [iTunes link], the first the publicly-traded fashion company has created for the iPad, invites users to perform different actions that underline the apparel line's various properties.\nUsers can use their fingers to paint in color on a black-and-white photograph (highlighting the collection's colorful palette), tap to freeze model-athletes in various acrobatic poses (conveying agility) and blow into their iPad's microphone to demonstrate the \"light-as-air\" fabrics (this appears to function without the blowing, I found), among other things.\nIt utilizes much of what the device has to offer: its built-in accelerometer, digital compass, assisted GPS and multi-touch capabilities. Users can shop the collection within the app, share images via Facebook and e-mail, and save images to their photo library.\nLike most fashion apps, the vast majority of users will open it once and never again \u2014 but that appears to serve Ralph Lauren's purposes well enough, given that the app promotes a single collection.\nFor a more comprehensive look, check out our screenshot gallery below or download it for yourself in the App Store [iTunes link].\n\n\nRLX iPad App\n\n\n\n\n\n\n\n\nTilt the iPad forward and backward to navigate between models.\n\n\n\n\n\n\n\n\n\n\n\nTilt the iPad forward and backward to navigate between models.\n\n\n\n\n\n\n\n\n\n\n\nBlow on the iPad microphone to spin figure.\n\n\n\n\n\n\n\n\n\n\n\nBlow on the iPad microphone to spin figure.\n\n\n\n\n\n\n\n\n\n\n\nHold the iPad and turn your body for a 3D view.\n\n\n\n\n\n\n\n\n\n\n\nHold the iPad and turn your body for a 3D view.\n\n\n\n\n\n\n\n\n\n\n\nTap the screen to capture freeze frames.\n\n\n\n\n\n\n\n\n\n\n\nUse a finger to color in the figure.\n\n\n\n\n\n\n\n\n\n\n\nUse a finger to color in the figure.\n\n\n\n\n\n\n\n\n\n\n\nTilt iPad side to side to view two different looks.\n\n\n\n\n\n\n\n\n\n\n\nTilt iPad side to side to view two different looks.\n\n\n\n\n\n\n\n\n\n\n\nTap the screen to capture freeze frames.\n\n\n\n\n\n\n\n\n\n\n\nTap the screen to capture freeze frames.\n\n\n\n\n\n\n\n\n\n\n\nSlide different layers to reveal different models.\n\n\n\n\n\n\n\n\n\n\n\nSlide different layers to reveal different models.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTilt your iPad side to side to move figure.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTilt for broader view.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/02/25/ralph-lauren-rlx-ipad-app/>