<http://schema.org/description>
"By now you may have heard that Lacoste is launching three new fragrances for men, but what you may not know is they're planning to take over Grand Central Terminal to show them off..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/this-just-in-eau-de-lacoste-l1212-announces-large-scale-art-installation>