<http://schema.org/name>
"Facebook\u2019s new \u2018life-saving\u2019 feature: Share that you\u2019re an organ donor on your Timeline"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2012/05/01/facebooks-new-life-saving-feature-share-that-youre-an-organ-donor-on-your-timeline/>