<http://schema.org/description>
"Kiip, the US startup that incentivizes in-app ads by making them rewards,\u00A0has signed its most significant international deal to date after landing a partnership with Yahoo Japan, the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2013/07/23/kiip-strikes-it-big-in-japan-after-partnering-with-top-media-company-yahoo-japan/?_escaped_fragment_=rjfUx>