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"A recent video and accompanying social media push by the Greek Life culture site Total Frat Move, entitled \"Why We Need Frat,\" is polarizing communities on Twitter and Instagram.\nAimed to satire the hashtag #WhyWeNeedFeminism, the video and the surrounding conversation closely mirror the language around the feminism movement.\nSee also: What Is Responsible Satire in the Viral Media Age?\nFeaturing mournful music, the black-and-white video includes shots of men holding up signs with various slogans around the #WhyWeNeedFrat hashtag \u2014 a style borrowed from many #WhyWeNeedFeminism posts.\n\n\nVideo: YouTube, TotalFratMoveSupporters of #WhyWeNeedFeminism expressed their distaste for Total Frat Move's hashtag.\n\n#WhyWeNeedFrat so #WomenAgainstFeminism realize #whyweneedfeminism\n\u2014 happy little Peach (@JennyApparatus) August 7, 2014\n\n\nFrat boys making fun of the #whyweneedfeminism movement can talk to me when they have to walk home with their keys between their fingers\n\u2014 McKenzie Mitchell (@McKenzieM9) August 8, 2014\n\nRob Fox, a senior writer for Total Frat Move and co-writer and producer of \"Why We Need Frat\" commented on the controversy  in an email to Mashable:\n\"I'd say it's more satirizing fraternities than it is feminism. I think the #WhyWeNeedFeminism movement is genius, and great. It's simple, effective, easy for anyone to participate in, cute (in a fun, shareable, internet-y sort of way, don't take that to sound demeaning, that's not my intention), and it's poignant. It's also great because it positively presents what is often (many times unrightfully) labeled a negative or antagonizing movement in feminism.\"\nWhile the video may be lampooning stereotypes surrounding Greek life, some feel that its humor is coming from a disrespectful place.\n\nFeminism is bad, I'm glad to see our youth is fighting back http://t.co/YedWlPPuXY\n\u2014 Dan Bilzerian (@DanBilzerian) August 7, 2014\n\nA large negative response is typical for the viral content produced by Total Frat Move, according to Fox.\n\"Really, we just stole their format because it's super sharable, and thought it would be funny to take a real movement with an important message and replace it with a totally unimportant 'cause,'\" he said.\nThe negative response didn't only stem from the #WhyWeNeedFeminism community. Many fraternity and sorority members commented on various networks about the video's perpetuation of what they find to be tired stereotypes.\n\nImage: Screenshot YoutubeIn response, many Greek life supporters are attempting to \"take over\" the hashtag to highlight the positive effects their organizations have had on communities.\n\n#WhyWeNeedFrat @AFLV @AFA1976 @UNCC_IFC @UNCCPanhellenic @UNCCDGC @UNCCNPHC pic.twitter.com/gJ7NuGQvgc\n\u2014 UNCCGoGreek! (@UNCCGoGreek) August 7, 2014\n\n\n#WhyWeNeedFrat So Men of @SigmaChi can be inspired &amp; grow with the amazing efforts at @huntsmancancer #Philanthropy pic.twitter.com/sXk896ULp7\n\u2014 Austin Davis \u03A3\u03A7 (@The_Faunz) August 8, 2014\n\n\nTo continue to promote a culture of philanthropy, networking, and friendship that has been around for 100+ years #WhyWeNeedFrat\n\u2014 Ashley Fling (@ashleyfling) August 8, 2014\n\n\nHave something to add to this story? Share it in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/08/09/whyweneedfrat-whyweneedfeminism/>