<http://schema.org/alternativeHeadline>
"Help Martin save wolves with a big donation and he'll write you into his next novel where 'you will certainly meet a grisly death.'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/game-of-thrones-author-george-rr-martin-will-kill-you-in-his-next-novel>