<http://schema.org/description>
"Facebook surprised many with the launch of its new iOS application Facebook Camera, especially given its similarity to Instagram (filters etc) -- a service that it had acquired for ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2012/05/28/facebook-camera-is-a-hit-but-what-about-video/>