<http://schema.org/about>
"This is really pretty encouraging: A new study from Kansas State University shows how increased media coverage of animal welfare issues in recent years has led to a decreased demand for meat in the United States."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/coverage-of-factory-farming-animal-welfare-has-decreased-us-meat-demand.html>