<http://schema.org/description>
"In April's column we looked at the multiple voices within the OEM customer that suppliers have to consider as they build their &amp;quot;voice of the industrial customer&amp;quot; strategy."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/columns/insight-why-consumer-research-matters-to-suppliers>