<http://schema.org/name>
"There\u2019s an app for\u2026oh wait, apparently there\u2019s an Apple trademark for that."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2010/10/11/theres-an-app-for-oh-wait-apparently-theres-an-apple-trademark-for-that/>