<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/travel/2011/feb/19/single-parent-holiday-jamaica"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/travel/2011/feb/19/single-parent-holiday-jamaica?view=mobile>