<http://schema.org/keywords>
"ENGLAND/CUP"^^<http://www.w3.org/2001/XMLSchema#string>
<http://uk.reuters.com/article/2013/03/10/soccer-england-cup-benitez-idUKL3N0C20CQ20130310?feedType=RSS&feedName=everything&virtualBrandChannel=11708>