<http://schema.org/target>
"http://www.luluguinness.com/world/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.luluguinness.com/world/page/6/?BlogTagID=31dc82ec-e316-4839-80a9-6f7c8fece2f4>