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"   Photo: Bare Ease  Bikini waxing is a service endured, not enjoyed. While a pre-wax cocktail, two Advil and a talented aesthetician with a commitment to speed can go a long way, the experience is never painless. Having undergone scores of waxing procedures, Dr. Edna Ma, M.D., an anesthesiologist in Santa Monica, California drew from her experiences starting IVs on sensitive pediatric patients and created a product that&amp;#039;s easy to use and eliminates the discomfort associated with hair removal by numbing the area beforehand. Her creation, BareEase &amp;amp;amp; Cream is a kit featuring a Lidocaine-based cream infused with aloe and jojoba, to soothe and moisturize skin. You&amp;#039;re supposed to wear the cream underneath the enclosed latex underwear for 30 to 45 minutes to safeguard the cream from air and allow for maximum absorption. Once the cream is removed, you&amp;#039;ll be numb for about 15 to 20 minutes, so you&amp;#039;ll need a quick and efficient aesthetician!  To test BareEase&amp;#039;s pain-free bikini wax hypothesis, we went to NYC&amp;#039;s Stark Waxing Studio for a Brazilian wax with Lura. We applied the cream to just part of our bikini area leaving the rest untreated to act as a &amp;quot;control&amp;quot; in this science lab. The results? Significantly less pain when the individual hairs were tugged out en masse and we didn&amp;#039;t even feel the soothing mentholation of the peppermint oil applied at the end of the hair removal process on the BareEase-treated side, thanks to its anesthetizing capabilities. Mission accomplished. So next time you need to sneak in a trip to Brazil on your lunch break skip the shots and grab the BareEase kit instead. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a6853/a-pain-free-wax-its-possible-25062/>