<http://schema.org/headline>
"Now you can own the horrible town from &amp;lt;em&amp;gt;The Hunger Games&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/now-you-can-own-the-horrible-town-from-emthe-hunge-71940>