<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/science/2012/apr/20/spacewatch-envisat-satellite-orbit"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/science/2012/apr/20/spacewatch-envisat-satellite-orbit?INTCMP=ILCNETTXT3487>