<http://schema.org/keywords>
"\u00E2\u0080\u009Cexordium\u00E2\u0080\u009D (\u00E2\u0080\u009Cattunement\u00E2\u0080\u009D)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2012/12/17/some-notes-on-attunement>