<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/gb/en/high-wycombe/hycbk/hoteldetail?cm_sp=OSMEU-HI-GB-EN-HPD7-AIX-MHR-reading.html/directions>