<http://schema.org/alternativeHeadline>
"When he's not making shoes, Steve Madden's mind is on golf"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/golf-and-business-steve-madden?/magazine/2014-09/golf-and-business-steve-madden&/magazine/2014-09/golf-and-business-steve-madden>