<http://schema.org/datePublished>
"2014-08-26 19:00:00.000000"^^<http://schema.org/Date>
<http://www.engadget.com/2014/08/26/kobo-aura-h2o/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full>