<http://schema.org/founder>
"Karin Frost"^^<http://www.w3.org/2001/XMLSchema#string>
<http://store.ergobaby.com/baby-carrier?color[]=Twill%20Navy%20with%20Midnight%20Lining&color[]=Zebra%20Print&color[]=Red&color[]=Umba%20Solid>