<http://schema.org/name>
"\u041A\u043E\u043B\u0435\u0432 \u0438 \u041A\u043E\u043B\u0435\u0432 \u043E\u043E\u0434"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.orthokk.com/?option=com_content&view=article&id=1&Itemid=2>