<http://schema.org/name>
"Eastern Conference"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?eurl=http%3A%2Fwww.rayslucky13.com%2Fgroups%2Fseasontickets%2Findex.html&quicktabs_ticket_central=2&quicktabs_insider=1&quicktabs_poll=2&quicktabs_nested_qt=0&quicktabs_news=2>