<http://schema.org/alternateName>
"Jelly Belly"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.jellybelly.com/search/go?p=Q&srid=S1-USWSD01&lbc=jellybelly&ts=custom&w=Every%20Flavour&uid=332562912&method=and&isort=score&view=list&srt=24>