<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/us/en/south-san-francisco/sfoan/hoteldetail/directions?cm_sp=IMMerch-_-HI2_US_en-_-ViewallSan%20Franciscohotels_Overview>