<http://schema.org/target>
"http://www.overdriveonline.com/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.overdriveonline.com/nggallery/post/owner-operator-matt-hopkins-tells-the-story-of-his-february-aconcagua-ascent/image/1152/>