<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2007%2F09%2F25%2FA-Monkey-and-a-Pigeon-Walk-Into-a-Bar---.aspx>