<http://schema.org/name>
"Hotel Indigo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/hotelindigo/hotels/us/en/birmingham/bhxin/hoteldetail?cm_sp=OSMEU-HI-GB-EN-HED4-AIX-MHR-birmingham_image>