<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/greenslade/2012/may/04/independent-news-and-media-denis-o-brien"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/greenslade/2012/may/04/independent-news-and-media-denis-o-brien?view=mobile>