<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/culture/2011/jun/25/brighton-japan-anime-weekend-create11"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/culture/2011/jun/25/brighton-japan-anime-weekend-create11>