<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinnexpress/hotels/us/en/santa-clara/sjcst/hoteldetail?cm_sp=OSMAM-SB-US-EN-HPD16-AIX-MHR-SanJose%20.html/photos-tours>