<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2007%2F04%2F02%2FPETAs-April-Fools-Day-Joke-a-Hit-With-Hunters.aspx%3FPageIndex%3D2>