<http://schema.org/alternativeHeadline>
"Social ranking platform PeerIndex rolls out \u2018topical influence\u2019 with its new API"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/02/01/social-ranking-platform-peerindex-rolls-out-topical-influence-with-its-new-api/>