A non-profit making company, set up to regenerate Swindon, has unveiled its plans for future projects.
Work is due to start in the next two years
The New Swindon Company, an Urban Regeneration Company set up in 2002, says it has responded to public feedback in the proposals.
Projects include "better leisure facilities, more homes, new offices and shops, more jobs, improved access to education and the arts".
Work on the scheme is due to begin in the next two years.
John Cullum, chairman of the New Swindon Company, said: "Our goal is to create a town that has life and energy, both during and after the working day.
"This is an ambitious but realistic scheme that has been carefully designed to build civic pride and the prosperity of the centre, and drive the region's economy."
The Arena: retail, commercial and leisure facilities including a central piazza.
The Exchange: an office area next to Fleming Way.
The Promenade: home to the council's cultural facilities and potentially the new site for the University of Bath's Institute of Contemporary and Interdisciplinary Arts.
The Hub: expanding Swindon's shops and extending the Brunel Centre.
North Star Village: a residential area.
Swindon Central: updating the railway corridor.
The Campus: business development area.
A newsletter containing details of the projects is being distributed to homes and businesses in the area.
The first projects to start will be The Exchange and The Promenade, as well as extensions to the Brunel Centre.
The New Swindon Company is jointly funded by Swindon Borough Council, South West of England Regional Development Agency and English Partnerships.