Wales' First Minister Rhodri Morgan has missed out on the Plain English campaign's 'foot in mouth' prize.
Naomi Campbell took Rhodri Morgan's crown
He won the prize, which is given for a baffling quote made by a public figure, in 2005 and in 1998 and is the only person to have won it more than once.
But supermodel Naomi Campbell scooped this year's prize for her reported remark about English cuisine.
"I love England, especially the food. There's nothing I like more than a lovely bowl of pasta," she said.
Rhodri Morgan was nominated for the award after he was quoted as saying: "But obviously the issue is that if you had another £450 million from somewhere else, you have got another £450 million, but what does that tell you? That is like saying, if my auntie was a bloke, she would be my uncle."
BBC Wales' X-Ray programme has been voted Best Regional Television Programme for the use of plain English.
The awards ceremony will take place in London on Tuesday.