South Africa has launched "sexy" and "fun" free condoms to combat Aids.
The brightly coloured condoms are supposed to be more attractive
The Choice condom comes in a bright blue and yellow package, replacing the nameless, grey strip of condoms that had been distributed since 2000.
The relaunch came after studies found that South Africans thought the government-issued sheaths were less reliable than pharmacy-bought brands.
South Africa has one of the highest numbers of HIV positive people in the world - some 5.3 million.
The South African government has frequently been accused of not doing enough to prevent the spread of aids.
"We realised that we needed to change the way we market government condoms to maximise their impact," said Health Minister Manto Tshabalala-Msimang as she launched the Choice condom.
"Condoms should not only be a necessity but should be seen as sexy and part of fun," she said.
A trained doctor, Mrs Tashabalala-Msimang, was criticised after advocating a quirky diet of beetroot, spinach, garlic and olive oil for those with HIV to stay well.