Animation giant Pixar has seen its share price rise to an all-time high, boosted by strong expectations for its new film - The Incredibles.
The Incredibles has had some good reviews
With the computer-animated movie opening across the US on Friday, the company's shares closed up 4.4% on the New York Stock Exchange to $84.45.
The film, a tale of a superhuman husband and wife team, has enjoyed excellent reviews.
Analysts expect The Incredibles to make around $610m (£329m) worldwide.
This would be less than the $865m grossed by Finding Nemo, Pixar's last film, but analysts said the lesser prediction is down to the fact The Incredibles has been given a Parents-Guidance (PG) rating because of some animated violence.
Finding Nemo enjoyed a Universal classification.
"The pre-buzz (around The Incredibles) is very good," said analyst William Blair.
Pixar is chaired and majority-owned by Apple Computer founder Steve Jobs.