People in part of Leicestershire are being warned not to buy alcohol for under-age teenagers.
The leaflets are being handed out in shops
The move follows reports that children in the village of Whetstone are asking adults to buy alcohol for them.
Off-licence owners are handing out leaflets to their customers informing them that buying alcohol for children is illegal.
The leaflets, produced by the police, warn customers that local police constables and shop owners are working together to stop the sales.
Steve Collins who owns Brookside stores in Whetstone hopes the advice will tackle a growing problem.
He said: "It just basically involves handing out leaflets to all adults that comes into the shop to remind them it is an offence to but alcohol on behalf of under-age people.
"The response has been very positive and a lot of people don't seem to realise they are breaking the law by doing this
"They think it is a way of ingratiating themselves with the local youths."
Police say under-age drinking causes a number of problems including vandalism and petty crime.