NSPCC campaigns to prevent 'child abuse calls delays'
Most people wait over a month to report concerns over suspected child abuse, figures from the NSPCC suggest.
A record number of almost 45,000 people in the UK contacted the NSPCC because they were worried about a child in 2011, over a quarter more than 2010.
Around half of these cases were so serious they warranted immediate action.
But over half 56% of callers had waited more than a month and more than one in four (27%) had waited six months.
A video made by Skins director Amanda Boyle, urges members of the public not to ignore "niggling doubts" about a child's safety.
Head of Child Protection Awareness at the NSPCC, Chris Cloke, spoke to BBC Breakfast about the campaign.
23 Mar 2012