Royal Welsh Way: Renaming of A470 stretch at Llandudno
Part of a main road is being renamed after the Royal Welsh regiment.
A section of the A470 between Llandudno and Llandudno Junction will officially be unveiled as The Royal Welsh Way later on Monday.
The ceremony will be in fields close to where the Prince of Wales inspected a predecessor regiment in 1915.
The Royal Welsh enjoys strong ties with the local area, and Conwy council approved passed the change on St David's Day.
It followed a four-month Facebook campaign by residents.
The opening ceremony will be held next to the road in Bodysgallan, where the Royal Welch Fusiliers mustered for the future Edward VIII during World War I.
The 1st Battalion Royal Welsh are deploying to Afghanistan later this month.
The ceremony will be attended by a Royal Welsh guard of honour, along with their drum major, goat major and ceremonial goat, Shenkin III.
The Royal Welsh Way signage, featuring the regiment's cap-badge, has been funded by contributions from the community councils through which the stretch of road passes.
Plans are already under way to extend the renamed stretch of the A470, to include the section from Marl Farm to the Llanrhos roundabout, with signs funded by public subscription.
It is hoped that the new section could be dedicated in time for the Royal Welsh's return from Afghanistan this autumn.
Merfyn Thomas, a former major in the Royal Welch Fusiliers, said such support cheered the troops.
"A few weeks ago some of the men were taking part in a sponsored walk around the town, to raise money for blind veterans at St Dunstan's," said Mr Thomas, who is standing for election in the Llandrillo yn Rhos ward with Conwy County Borough Council.
"They were enormously cheered to see the official council notices on lamp-posts, informing people about the forthcoming renaming ceremony."
"When they're on a six-month tour of duty in Afghanistan, it makes it so much easier for them to know that they have this kind of support back home.
"You could say it's what makes it worthwhile for them."
There are seven other candidates standing in the ward and they have been asked to comment.
Phil Edwards said: "This is one way for ordinary people to show their support and thanks to the boys, especially from this area, who give their all for their country."
Roger Parry added: "I think this is a tribute to the troops. My heart goes out to them and I can empathise with them as I was in the TAs. This is a good idea and I'm pleased. Congratulations all round to those who have turned this around."
Dave Roberts said: "It has been renamed for the correct reason, but I would have preferred them to use the old way of spelling the Welch in honour of the regiment."
David Philip Griffiths said: "I have no problem with them using that name, it's absolutely fine."