How polar bears became part of the #nomakeupselfie trend. #BBCtrending
The BBC has learned that approximately £20,000 has been sent to the children's charity UNICEF in error. The mistake has even led some people to accidentally enquire about adopting a polar bear through the World Wildlife Fund (WWF).
Anne-Marie Tomchak of #BBCtrending explains how the trend continues to grow and how some donations were sent to the wrong place.