In terms of the area this seat contains, one might describe it as the epitome of cool. It includes the hip Portobello area which houses some of the liveliest bars and shopping areas in London. It is the venue for the annual Notting Hill carnival. It also includes the wealthy St. Johnís Wood area, Lords Cricket Ground, Madame Tussaudís, and London Zoo.
A stark contrast to some of Londonís most famous attractions and most sought after residential areas is provided by the more deprived areas of this constituency.
Roughly a quarter of the population come from ethnic minorities - from or with roots in the Caribbean, Morocco and Bangladesh, among many other places. Members of the ethnic community here experience unemployment disproportionately, at levels two or three times higher than the general population. The overall unemployment rate in this constituency is high too - 5.9% - higher than the national average.