The largest indoor events venue in mid Wales, which was partly destroyed by fire, has been given a major cash injection to turn it into a centre of national importance.
The company set up to run the pavilion wants TV interest
The committee running Pontrhydfendigaid Pavilion, based near Tregaron, has secured a £1.75m grant to renovate and upgrade the building.
Setting up rock concerts and film festivals on a national scale is part of the plan which could breathe new life into the economic fortunes of the community.
The pavilion will also be available for rent to TV and film companies as well as providing functions that seat 2,500 people.
It is a well-known landmark built to house the Pantyfedwen eisteddfod and featured many Welsh language pop concerts from the 1960s to the early 1990s, before it was damaged by fire just over two years ago.
This prompted a successful bid for £858,000 of Objective 1 European money which is being matched by regeneration funds from Ceredigion Council, the Welsh Development Agency and the Welsh Assembly Government.
"The project will turn a deteriorating eyesore into something local people can truly take pride in and enjoy," said Cecilia Barton, chairman of the Objective 1 Partnership Management Board.
"It will make Pontrhydfendigaid a centre of national importance for cultural events."
Ceredigion council leader Dai Lloyd Evans, who is also the local councillor, said: "The local community must ensure the use of the pavilion in future is properly planned and marketed.
Fire severely damaged the pavilion two years ago
"The local community must ensure the use of the pavilion in future is properly planned and marketed.
"If this is done there are prospects that it will bring economic benefits to a wide area, as well as the creation of new jobs directly related to the venue."
Pafiliwn Pantyfedwen Cyf (PPC), the new company responsible for the project, aims to contract the building work to local people.
"This will truly be a locally owned and managed asset which will provide a top class events venue reaching out to visitors from this nation and the world," said Nelli Jones of PPC
"We hope to attract TV companies to use this facility as well as other groups."