Three Counties Show worth £70m to local economy
Organisers have said a Worcestershire agricultural show is worth £70m to the local economy.
The Three Counties Show in Malvern is expecting 100,000 visitors over three days.
Chief executive Nick Vincent said the show was an important part of the local economy.
"As part of our redevelopment plans we had to have an economic assessment done and broadly we are worth about £70m in economic impact and 440 jobs," he said.
More than 900 cattle have been entered in competitions and equestrian entries are up by more than 100.
Organisers said the demise of the Royal Show, which was held in Warwickshire, has boosted the number of entries.
Agricultural trade stand space for the 2011 show was sold out by March.
Doreen Smillie, the manager of the show, said there was now very little room for more expansion at the site.
"It's been a bit of a squeeze to get everyone in this year. We can take a few more but we are nearly at the limits now," she said.
The show has been held annually on a 70 acre site in the shadow of the Malvern Hills since 1958.
Before that the show was staged at a many different locations, including Abervagenny, Monmouth, Kidderminster and Droitwich, Worcester's Pitchcroft and Spetchley Park and Staverton Airport in Gloucestershire.