Rock veteran Peter Frampton is suing an Australian surf-wear maker to stop it selling a bikini bearing his image and the phrase "baby I love your waves".
Peter Frampton says the bikini makes "obvious reference" to his song
Frampton claims it is "an obvious reference" to his hit song Baby, I Love Your Way.
He is seeking unspecified damages from clothes company Billabong, which has named the bathing suit The Frampton.
Billabong International was not available to comment on the Los Angeles legal case.
Mr Frampton, 54, says the clothing company also sells a T-shirt and "rash guard" surf top which bears his image.
Born in Beckenham, south London, Peter Frampton became one of the biggest arena rock stars of the 1970s.
His 1976 album Frampton Comes Alive! sold more than 16 million copies worldwide to become one the biggest selling live albums of all time.
In addition to his US success, he had two UK chart hits with Show Me The Way and Do You Feel Like We Do?