Shoppers are spending more on alcohol and fatty food despite government attempts to tackle unhealthy diets, according to food industry figures.
It appears Britons have continued to eat all the pies
The data, published by trade magazine The Grocer, show chocolate sales increased 3% in the 12 months to October, exceeding £2.6bn.
Sales of cakes jumped 4.9% to £816m, according to findings supplied to The Grocer by analysts ACNielsen.
Lager sales rose 4.1% to total almost £2.6bn, out of beer sales of over £3bn.
The increases fly in the face of advice from experts for people to reduce the amount of sugar and fat they eat and curb excessive drinking.
There were signs the healthy eating messages were getting through in other areas, however.
Crisps sales were down and Kellogg's sugar-coated Frosties breakfast cereal suffered a 13.5% slump.
Tetley has stolen the crown from PG Tips as Britain's favourite tea, and Warburtons overtook Hovis to become the biggest-selling bread brand.
Martin Paterson, of the Food and Drink Federation, said it had been a tough year for the industry but it still had people's trust.