Morrisons Chief on new £300m loyalty card scheme
Morrisons has announced a new loyalty card scheme in an effort to seize back the initiative in the supermarket wars.
The retailer says its Match & More loyalty card will award points equivalent to the difference in price on items that are cheaper in other supermarkets.
Morrisons said its scheme provided a price match guarantee against discount chains Aldi and Lidl, as well as Tesco, Sainsbury's and Asda.
Morrison's Chief Executive Dalton Philips told the BBC's Emma Simpson about the scheme.
02 Oct 2014