Salford Quays plan to mirror London's South Bank
Salford Quays could "mirror the success of London's South Bank" according to a plan unveiled by a group of businesses.
The group includes Manchester United, Lancashire County Cricket Club, the BBC and ITV, local councils and the University of Salford,
Their plan involves better parking, transport links, and water quality to "encourage the growth of water sports".
By 2017 the group hopes the area will attract 3.4m visitors annually, earning £340m a year.
The ten organisations involved said they will co-ordinate their events programme and market it under a single brand.
Coach parking, pedestrian and cycle paths and public transport in the area would all be improved under the plan.
Graham Boxer, director of Imperial War Museums (IWM) North, said: "The benefit will be felt across the North West."