For those who wonder how to be a proper London gent, help was on hand in the centre of the city on Saturday.
A brogue camp will offer tips on being civilised
The Chap magazine held its second annual Civilise the City event, which it says protests against "vulgarity".
Piccadilly Circus was declared a "doffing zone" where shoppers were offered "dapper" head gear and tips on "difficult doffs".
A toast at the Oscar Wilde memorial in Adelaide Street, to mark the actor's birthday, started the event at noon.
The march of "be-suited fops" headed along Charing Cross Road and Oxford Street then down Regent Street to Piccadilly Circus.
On their way the protesters went into fast food and coffee house chains and asked for what they call "sophisticated items" like Lapsang Souchong tea, kedgeree and a bespoke tailor.
During a session of "Brogue Camp" they also offered advice on how to tie cravats, ties and bow ties as well as giving tips on moustache growing and getting a proper shine on leather shoes.
A spokesman said: "The Chap hopes that by the end of the Brogue Camp at least some of our capital's citizens and its visitors will have learned the rudiments of the arts of living graciously. "