Welsh government targets 50% reduction in road deaths
High-risk road users such as young drivers are to be targeted in a bid to halve the number of people killed or seriously hurt on Welsh roads.
The Welsh government has announced the new road safety targets for 2012 which include cutting by 65% the number of children killed or seriously injured.
Officials will consult with road safety groups, including police, in the spring to see how best the targets can be met.
One road safety campaigner called for a cut in red tape to speed up action.
Tara Green from Wrexham, who has been campaigning for improvements in road safety since the death of her nine-year-old stepson in 2009, says too many organisations are involved before action can be taken to improve safety, such as at accident blackspots.
Road Safety Wales called the new targets a necessary challenge.
Latest figures showed that in 2010 a total 1,087 people were killed or seriously injured on Welsh roads, and 108 children died or were seriously hurt.
"Any death or serious injury that's caused as a result of a road traffic collision is unacceptable," said Carl Sargeant, minister with responsibility for transport.
Road Safety Wales, which includes Wales' 22 local authorities and the emergency services, works to promote road safety.
The group, which also includes the Welsh government, met the 2010 targets to reduce by 40% the number of people killed or seriously hurt on the previous year, and cut by 50% the number of children killed or seriously injured.
Chair Susan Storch said although Wales had one of the best road safety records in the world, there was still more to do.
"We have to have something that is going to challenge us, particularly in high-risk areas," she said.