Amber Lounge: Formula 1's travelling after-party
The business of Formula 1 is not just cars and racing. It's also about sponsorship, branding... and even the after-parties, drawing in paying crowds to be part of the sporting experience.
Sonia Irvine, sister of former racing car driver Eddie, is the founder of Amber Lounge - a party that travels with the Formula 1 to its glitziest venues and where celebrities mingle with racing fans, at a price.
So what's the appeal of F1? The BBC's Linda Yueh finds out more for Talking Business.
26 Sep 2014
- From the section Business