Devon and Cornwall Police launch rape awareness scheme
Devon and Cornwall Police has begun a rape awareness campaign targeting sexual harassment among young people.
The force said the message behind the campaign - called No Blurred Lines - was to "educate and inform them that sex without consent is rape".
It said the judgement of students new to college or university could be affected by "peer pressure, alcohol, drugs or just lack of information".
The campaign is being promoted using social media including a Facebook page.
The name was chosen as a reaction to singer Robin Thicke's single Blurred Lines which was criticised for its explicit lyrics.
The campaign's launch coincides with freshers' week in which a series of events are organised for new students.
A police spokesperson said that in reported rape cases, "75% of the victims had already met their attacker".
Kitty Gardner, a fourth year history and politics student at the University of Exeter, said: "This campaign is so important.
"It is imperative that a victim blaming culture does not become the norm, but that we challenge this and work towards a safer future."