A major project outlining the shape of Aberystwyth for the next 20 years is being unveiled.
New developments will bring new challenges for Aberystwyth
The masterplan study is looking at the town's transport and housing needs in the wake of future economic growth.
It will also provide solutions to traffic problems, information about a relief road scheme, improvements to the A44 trunk road and pedestrianisation.
An exhibition showing the proposals is being held at the Morlan Centre in the town.
Ceredigion Council and the Welsh Assembly Government jointly commissioned landscape architects LDA Design to carry out the study.
The council and assembly government say they believe Aberystwyth is on the threshold of extensive economic growth, which places new challenges and opportunities for the regeneration of the town.
Major projects such as the new assembly government and county council offices at Parc-y-Llyn in the town have already been announced.
Meanwhile, work has just started on a new livestock market on the outskirts of the seaside town.
Eufyl Evans, Ceredigion Council cabinet member for economic development, said: "There are several development commitments and plans for future investment in and around Aberystwyth which are likely to place considerable new challenges and opportunities for the regeneration of the town and north Ceredigion."
Road schemes for the seaside town are included in future plans
Economy and Transport Minister Brian Gibbons said officials needed to look "strategically at where Aberystwyth is going in terms of demands on our roads, services, housing and wider community services".
In a statement, LDA Design said: "The study will include a review of transport traffic management and highways taking into account new traffic movements and car parking demands rising from new developments and relocation of offices.
"This will include the Llanbadarn relief road scheme, A44 highway improvements, town centre traffic management and car parking arrangements, integrated transport provision and pedestrianisation."