A television presenter is planning to build up to 400 affordable "eco-homes" in Swindon.
McCloud said the homes would be "hip" and "green" and affordable
Grand Designs front man Kevin McCloud described the houses as "hip" and "green" but not overpriced.
"I am incredibly excited that Kevin McCloud has chosen Swindon for this very important project," said borough council leader Rod Bluh.
"We have been driving hard our vision for sustainable development. [The scheme] is a boost to our ambitions."
Two sites in the town have been earmarked for the development.
McCloud said: "Both sites offer challenges, not least of which is the fact they're both currently very green spaces.
"One is a redundant allotment site with scrubland to the north, the other is greenfield agricultural land at Wichelstowe.
"But our interest in these sites starts with what they already have: The trees, their open space and their ecology.
"We know from studies that it's possible to develop a site and in fact increase the biodiversity there. That remains an objective in both locations."