Parking charge cut in Eastbourne to attract shoppers
The cost of parking in Eastbourne over the winter has been reduced significantly in a bid to help shops attract more trade.
The price drop has seen the cost of two hours parking reduced from £1.50 to 20p on the seafront of the East Sussex town.
Councillors trialled a reduction last year to help traders over Christmas and into the New Year.
This winter's trial will run until 31 March 2012.
East Sussex County Council is using surplus money from the town's parking scheme to help fund the cut and hopes that an increase in visitors to the town will also bring in extra parking revenue.
Carl Maynard, lead member for economy, transport and environment, said: "We are lowering parking charges on the seafront this winter to help support local businesses in the lead up to Christmas and the quieter trading time in the New Year.
"We carried out a trial of the reduced winter parking charges last year.
"This concession was well received by with local residents and traders and I am pleased to say we are continuing the trial again this winter ahead of any permanent changes that may come from the current parking review."
The full outcome of the parking review will be presented to Mr Maynard for final approval in December.