The mouse messiah bringing salvation to India's atheists
According to devotees of India's Dinkoist movement the universe was created by a cartoon mouse called Dinkan many millions of years ago. But Dinkoism itself is one of the world's newest faiths having only been created by atheists in 2008 as a vehicle for parodying the excesses of organised religion.
But while some followers of other religions don't see the joke, social media is helping Dinkoism gain new converts.
Video journalist: Alvaro A Ricciardelli