Sainsbury's shoppers 'are savvy', says King
Supermarket group Sainsbury's has reported another "record-breaking" Christmas as sales rose modestly on last year.
Excluding petrol, like-for-like sales, which strip out the effect of sales from new stores, rose by 2.1% in the 14 weeks to 8 January from a year earlier.
The UK's third-largest supermarket chain said non-food and local store sales had grown particularly strongly.
Justin King is the Chief Executive of Sainsbury's and he says customers bought "the best they could afford" over Christmas.
11 Jan 2012
- From the section Business