Benetton 'learnt' from advert row
Italian clothes brand Benetton is launching a new advertising campaign, a year after a row over a controversial marketing image of the Pope kissing an Egyptian imam caused public outcry.
Chairman Alessandro Benetton told BBC News that the new online competition for unemployed 18- to 30-year-olds was a "social campaign" which would distinguish the company from its competitors.
18 Sep 2012
- From the section Business