Tributes to Peter Huntley who died in Cumbria 200ft fall
Tributes have been paid to the former managing director of a Newcastle-based bus company, who died in the Lake District.
Cumbria Police said Peter Huntley, 55, of Primrose Grove, Preston, Lancashire, died on Sunday.
He had been walking with a friend near High Street, above Blea Water, when he fell about 200ft (61m) from a ledge.
Go North East managing director Kevin Carr said Mr Huntley had helped to raise thousands of pounds for charity.
Penrith Mountain Rescue team, an air ambulance crew and a rescue helicopter from RAF Kinloss were called to the scene at about 14:30 GMT.
Mr Huntley was managing director of Go North East from 1996 to December 2011 when he stepped down to pursue other interests.
Mr Carr said: "This has come as a great shock to myself and to my colleagues.
"As a great supporter of the charitable efforts of Go North East staff, Peter walked, climbed and canoed alongside many staff to help raise funds for the Great North Air Ambulance and many other local charities.
"Peter worked tirelessly for more than five years to lead Go North East through a turnaround in style and fortunes, re-establishing the company at the top of UK bus businesses."
Mr Huntley was due to walk to the North Pole in a charity fundraising expedition for national transport charity Transaid, in April.
A police spokeswoman said Mr Huntley's family and the coroner had been informed.