Cancer risk warning in film by Plymouth students
Plymouth students have won a competition with a film alerting young people to the dangers of sunbathing and sunbeds.
There are more than 7,500 cases of skin cancer in Devon and Cornwall each year.
Numbers are rising faster than any other cancer and it is the most common cancer among 15 to 34 year olds.
Peninsula Cancer Network asked media students in Plymouth, Exeter and Falmouth to make a film warning of the dangers of skin cancer.
The winning film, made by a team from the University of Plymouth, uses the real story of a 19-year old-girl, "Abi", who was diagnosed with skin cancer.
Producer Joe Plant, a media arts student from the University of Plymouth, said: "Young people think they're invincible.
"We really wanted to show that skin cancer can affect young people.
"And I think the personal story of Abi got that message across.
"We hope the message is strong enough and clear enough and makes people stop and think."
Consultant in Public Health, Dr Ian Mackenzie, said: "Skin cancer is increasing at an alarming rate and is particularly beginning to affect young people.
"So we're very keen to get the message across that actually, their skin is delicate, it's got to serve them for a long time.
"It's really important to look after their skin."