Getty's 'Lean In' stock photos challenge female stereotypes
The images are familiar. Scantily clad women holding power tools or sitting behind secretaries' desks have become the norm in stock photo databases used in the media.
But now Getty Images has joined LeanIn.org, a non-profit founded by Facebook executive Sheryl Sandberg, to try to change the way women are portrayed.
They have released a collection of photos that challenge these stereotypes and offer a more empowered vision of modern women and girls.
The BBC spoke to Pamela Grossman, director of visual trends at Getty Images, and Jessica Bennett, an editor for LeanIn.org.
Produced for the BBC by Granny Cart Productions
Additional footage: Miss Representation; Music: Drum & Lace Music; Photographer: Seher Sikander; Photographer's subjects: Boyuan Gao and Jahan Mantin of Project Inkblot; Location: Center for Social Innovation
Living Online is a series of video features published every Tuesday on the BBC News website which look at how technology converges with culture and all aspects of our daily lives.
20 May 2014
- From the section Magazine