The seat is centred on the town of Weston-super-Mare, famed for its beach, and includes the surrounding villages.
Weston-super-Mare is a mixture of old charm and modern technology. The sea front is almost without modern high-rise buildings and tourism is one of the main industries in the seat. There were plans for a new casino to be built in order to attract more visitors to the resort, which was one of the first in the country to advertise its allure on the internet.
As tourism is the main money-spinner, Weston-super-Mare is full of small businesses geared towards it. The town is filled with hotels, guest houses and a great variety of shops, but there are also many small and privately owned manufacturing companies, distributors, and information technology and engineering firms based here as well.