Red: The colour of winners?
The bluebirds of Cardiff City Football Club are set to turn red as the club is being forced to switch its home kit next season. The club's Malaysian owners have today announced a controversial rebranding to red which will also see their badge change from a bird to a dragon.
But as well as being a lucky symbolic colour, changing over from blue may help the team. That is the view of Durham University anthropologist Russell Hill, who has researched how wearing red can give you an advantage over your opponent in competitive sports.
06 Jun 2012
- From the section UK