Much of the land on which this seat lies was reclaimed from the marshes and consists of rich, alluvial soil, making it ideal for farming. Cereal, root and market garden crops are all cultivated here, and agriculture remains the regionís main industry.
The market town of Sleaford has always held a market since earliest recorded times, and more recently hosted bull baiting contests until the practise was banned in 1807. Its attractive stone-built houses are typical of those found in small villages sprinkled all over the seat, such as Heckington, the home of the only eight-sailed windmill in the country.
There is a strong tradition of independent representation here in local elections.