The Holland part of this seatís name comes from a large rural district in this constituency, so-named because of its striking likeness to that flat, low-land country across the North Sea. Deepings is derived from Market Deeping, West Deeping and Deeping St Nicholas; a small town and two villages which are all situated within the seat.
The local council described this area as "once a vast tract of fever-infested swamps", but extensive land reclamation from the sixteenth century onwards has led to the region, with its hugely fertile alluvial soil, becoming one of the prime areas of crop production in the UK.
Dutch engineers and scientists had their part to play in the reclamation schemes, and the result of their work has been to make the seat truly reminiscent of its namesake in the low countries. Another similarity with the Netherlands is the cultivation of tulips, particularly around Spalding, as well as many other types of bulb and root vegetables.
Most of the occupants of this seat are white middle class owner occupiers.