Re-branding UK as 'cool' Britain could be a turn-off
A new advertising campaign to promote Britain abroad has drawn a mixed reaction with concerns that it comes across as too boastful.
The aim is to re-brand the UK as a "great" country for music, sport and heritage.
But design experts fear that the adverts, far from attracting millions more tourists, could end up being an expensive turn off.
David Sillito reports.
22 Sep 2011
- From the section UK