Apart from the towns of Droitwich and Evesham this is a rural area with an important fruit growing and market gardening industry around Evesham. Rural concerns are thus uppermost in the minds of Peter Luff - until recently the Chair of the Agriculture Select Committee - and its residents.
But picturesque as it is, the seat is not free from transport blight. Local efforts to obtain a bypass for the village of Wyre Piddle are ongoing, to reduce the effect of heavy lorries driving from the nearby landfill site.
There is also some commuting from here to the West Midlands conurbation via the M5, which passes through the constituency. The motorway has also attracted some light industry. Car ownership is high (81%) as are the numbers of managerial or technical occupations.