Coronation Street won the best soap title at Monday's TV Quick Awards, beating rival EastEnders which took the award for the past three years.
Coronation Street's Samuel Aston and Tina O'Brien were both winners
Two of the soap's younger actors were also honoured. Tina O'Brien, 21, who plays Sarah Louise Platt, was named best soap actress.
And Samuel Aston, who plays young Chesney Brown in the ITV show, walked away with the best soap newcomer award.
There was some relief for EastEnders as Shane Richie was named best soap actor.
Tina O'Brien's character was involved with one of Coronation Street's ratings-winning storylines when her boyfriend Todd struggled to come to terms with his homosexuality.
The plot was was named storyline of the year at the awards in London's Dorchester Hotel.
Speaking after her win, O'Brien said: "I'm really surprised. I wasn't expecting to win.
"Winning has really meant a lot to me but I didn't give a really good speech. I was overwhelmed."
Ant McPartlin and Declan Donnelly walked away with the best entertainment show award for Ant and Dec's Saturday Night Takeaway for the second consecutive year.
I'm a Celebrity Get Me Out of Here, which is also presented by the duo, was named best reality TV show.
The best loved drama award went to The Bill, beating Bad Girls which has won for the past four years.
Bad Girls' Jack Ellis, who plays evil warder Jim Fenner, was named best actor.
And Zoe Lucker, who stars in Footballers Wives, took the best actress accolade. Her character in the ITV drama, Tanya Turner, enjoyed a brief crossover into Bad Girls.
"I'm really really chuffed and a bit overwhelmed - it's a real honour," said Lucker.
The best new drama award went to Life Begins, which starred Caroline Quentin as a housewife whose husband leaves, forcing her to get her first job.
US sitcom Friends won best comedy, while How Clean is Your House? won best lifestyle show.
This Morning, presented by Fern Britton and Philip Schofield, was once again named best daytime show.