Owner-occupation levels here are among the highest in the country at 84% - a huge figure even by Lancashire’s standards and due in no small part to the county’s long-deceased 19th century textile industry which bequeathed its trademark terraced housing.
There are low levels of unemployment and an overwhelmingly white population - unusual for Lancashire - and its textile heritage which saw so many Asian workers gravitate to the county.
South Ribble is at the heart of central Lancashire and is immediately to the south of the River Ribble. It has excellent communication links sitting as it does astride the north-south M6 motorway. Both Manchester and Liverpool’s airports are located within 30 minutes of the seat.