'Aggressive' Oscar campaigns aim to gain votes
Tom Brook reports on the "inventive and aggressive" Oscar campaigns used by film promoters and distributors to harvest votes for their movies.
In February, the Pope granted an audience to Philomena Lee, the woman who inspired Stephen Frear's film Philomena, in a move which political consultant Richard Grenelle describes as "one of the best PR moves" this Oscar season.
First broadcast on BBC Radio 4's Today programme on Friday 28 February.
01 Mar 2014
- From the section Entertainment & Arts