This seat covers a large area, curling around the top bend of East Anglia. Never extending more than 12 miles inland, the constituency includes agricultural land (although hardly rolling - this is Norfolk), near-unspoilt coastline, the Norfolk Broads, a couple of nature reserves and more than its fair share of country houses.
The pace of life is slow, and the inhabitants (of whom a good many are pensioners) have seen little change since the days of Arthur Ransome and his Swallows and Amazons.
The main centre of population is Cromer, a seaside resort whose grandeur is now decidedly faded. It boasts a remarkable number of fish and chip shops, but the absence of visitors in the off season can make it seem a rather quiet place.
The area also includes some of the famed Norfolk Broads, and the communities of Stalham and Hoveton are popular gateways to these waterways.