Cheese makers in Somerset have set up a webcam on a truckle of Cheddar so that people can log on to watch their product maturing over a year.
Better than watching paint dry according to the chairman
The round-the-clock camera - which can be downloaded as a screensaver - is due to go live from 1 January 2007.
West Country Farmhouse Cheddar carries the Protected Designation of Origin status ranking it alongside Champagne, Parma Ham and Cognac.
"It's better than watching paint dry - just," said chairman Philip Crawford.
"As you can see we really do take our cheese-making seriously. We nurture our cows so they produce lovely milk which in turn creates exquisite cheese.
"Some might say this is the most boring website of 2007, but our cheese is worth waiting for," said Mr Crawford.