Hundreds of jobs are being brought to west Belfast by one of the UK's largest privately owned marketing company, it has been announced.
The call centre is expected to create 750 jobs in Belfast
LBM said their call centre in Springvale Business Park was expected to create 300 jobs within four months, rising to 750 in about a year.
Recruitment has begun with an opening date in mid-April.
It is anticipated the project will generate over £50m in salaries locally over the next five years.
Announcing the investment Leslie Morrison, chief executive of economic generation agency Invest Northern Ireland, welcomed the investment.
"This project is a positive demonstration of the company's confidence in the skills and capabilities of the Northern Ireland workforce and the region's ability to attract quality inward investment," he said.
Invest NI has offered £6.5m against the creation of up to 750 jobs, with the grant related directly to the firm making its employment targets.
LBM has its head office in Altrincham, near Manchester, and employs more than 1,500 people across North West England and in London.
Its existing call centres are in Altrincham, Bredbury and Middleton.
Managing director of LBM Contact Ben Dixon said they wanted to achieve success in a competitive market.
"We chose Belfast, above any other location in the UK and further afield because of the access it will give us to a talented local workforce and the availability of quality office space," he said.
The company services a number of blue chip clients including O2, npower, Alliance & Leicester and the Dixons Group.
"We plan to use our new Belfast operation to support new business development and service our expanding client base," Mr Dixon added.