Peasedown St John introduces 20mph limit
Speed restrictions of 20mph are to be introduced throughout an entire village in Somerset.
The scheme starts in Peasedown St John near Bath on 17 June after 62% of residents said they were in favour.
Liberal Democrat councillor Sarah Bevan said it was about encouraging a "cultural change" in drivers.
Bath and North East Somerset council is introducing 20mph limits to other roads across the authority and is currently consulting local people in those areas.
Ms Bevan said: "It [the village] is very densely residential. My view on it is that wherever people live or circulate, there should be a complete culture change in driver behaviour."
Local Conservative MP Jacob Rees-Mogg said: "I'm not convinced.
"I think blanket bans tend not to be taken seriously by motorists because they're seen to be too low a limit when there isn't a particular reason for it at the particular time of day."
The council said it was working with the police to encourage drivers to adhere to the limit.
Consultation leaflets were delivered to 2,800 households in Peasedown St John.
Of the 640 returned, 397 people said they wanted the lower speed limit introduced.