My Bottom Line: Cecile Bonnefond, Piper-Heidsieck
Cecile Bonnefond, of French champagne house Piper-Heidsieck, says people still want luxury goods in times of crisis.
Luxury brands, she explains, relate to people's desires and not their needs.
She says some places consume less in times of crisis, but in China and Brazil desires are growing and most people still want good quality items that will last.
Find more business wisdom from other chief executives on the My Bottom Line website.
18 Jul 2012
- From the section Business