Serious fun: BPM Festival organisers talk business
The BPM Festival attracts about 50,000 people from around the world to Playa del Carmen in Mexico for 10 days of house and techno music.
With each visitor spending $500 (£300) per day, on average, the event represents a huge boost to the local economy.
BPM directors Craig Pettigrew and Phillip Anthony Pulitano talk about how they created and grew their event - and the challenges of operating in a foreign country and dealing with unexpected rain.
05 Mar 2014
- From the section Business