Harrods opens Thatcham distribution centre
More than 100 jobs have been created at a Harrods distribution centre in Berkshire.
The centre on Mill Lane in Thatcham will be the Knightsbridge department store's sole UK distribution base.
Harrods chose the town because the location will "sustain their growth for the next 25 years" and support an increase in online orders.
Managing director Michael Ward and Thatcham town mayor John Boyd officially opened the centre earlier.
Dawson Parker, Harrods distribution and supply chain director, said that after a widespread search, the site proved ideal as the new base.
"There's excellent transport links to the M4, the M3, the A4 and the A30," he said.
"We need those in order to go into Knightsbridge to our main store and also to our popular airport locations.
"Thatcham also has a great reputation for an outstanding workforce and we were delighted to be able to tap into that."
Half the workforce at the warehouse has been recruited locally, with a substantial number of existing Harrods employees also relocating from their previous London base.