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Digital 2023: Poland — DataReportal – Global Digital Insights
Digital 2023: Poland — DataReportal – Global Digital Insights

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# Digital 2023: Poland

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This page contains all the latest data, insights, and trends you need to help you understand how people in [Poland](https://datareportal.com/digital-in-poland?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Country_Page_Link) use digital devices and services in **2023**.

If you want to check whether this is our most up-to-date report on Poland, or if you’re looking for data on digital trends and behaviours in Poland for previous years, you can find our full collection of reports on Poland by [clicking here](https://datareportal.com/digital-in-poland?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Country_Page_Link).

You’ll also find the complete [Digital 2023](https://datareportal.com/reports/?tag=Digital+2023&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Year_Collection_Tag_Link) report on Poland in the “ _full report_” section below, but let’s start by taking a look at the key numbers for Poland this year.

## The state of digital in Poland in 2023

Here are the essential headlines for digital adoption and use in Poland in early 2023:

- There were **36.68 million** internet users in Poland at the start of 2023, when internet penetration stood at **88.4 percent**.

- Poland was home to **27.50 million** social media users in January 2023, equating to **66.3 percent** of the total population.

- A total of **52.95 million** cellular mobile connections were active in Poland in early 2023, with this figure equivalent to **127.7 percent** of the total population.


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These headline stats offer a great overview of the “state of digital” in Poland, but in order to make sense of how digital trends and behaviours are _evolving_, we need to dig deeper into the data.

Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to Poland’s population.

## Poland’s population in 2023

Poland’s total population was **41.48 million** in January 2023.

Data shows that Poland’s population **increased** by **3.2 million** (+8.5 percent) between 2022 and 2023.

**51.6 percent** of Poland’s population is **female**, while **48.4 percent** of the population is **male**.

At the start of 2023, **60.3 percent** of Poland’s population lived in **urban centres**, while **39.7 percent** lived in **rural areas**.

_Note: gender data are currently only available for “female” and “male”._

## Poland’s population by age

The median age of Poland’s population is **40.2**.

Here’s how Poland’s total population breaks down by age group:

- **4.9 percent** is between the ages of 0 and 4.

- **8.0 percent** is between the ages of 5 and 12.

- **5.3 percent** is between the ages of 13 and 17.

- **7.8 percent** is between the ages of 18 and 24.

- **13.9 percent** is between the ages of 25 and 34.

- **16.3 percent** is between the ages of 35 and 44.

- **13.4 percent** is between the ages of 45 and 54.

- **11.9 percent** is between the ages of 55 and 64.

- **18.5 percent** is aged 65 and above.


_Note: percentages may not sum to 100 percent due to rounding._

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## Internet use in Poland in 2023

There were **36.68 million** internet users in Poland in January 2023.

Poland’s internet penetration rate stood at **88.4 percent** of the total population at the start of 2023.

[Kepios](https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Kepios_Home_Link) analysis indicates that internet users in Poland **increased** by **2.9 million** (+8.5 percent) between 2022 and 2023.

For perspective, these user figures reveal that **4.80 million** people in Poland did _**not**_ use the internet at the start of 2023, suggesting that **11.6 percent** of the population remained offline at the beginning of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest _published_ figures for internet use invariably _under_-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive [notes on data](https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Notes_On_Data) for further details.

Dig deeper: for the latest insights into internet adoption and use around the world, follow our regular [Global Statshot](https://datareportal.com/reports/?tag=Statshot&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Statshot_Tag_Link) reports.

Go global: see how Poland’s current “state of digital” compares with connectivity in other countries by reading our flagship [Digital 2023 Global Overview Report](https://datareportal.com/reports/digital-2023-global-overview-report?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Global_Promo_Block), which includes hundreds of slides of global digital data, and our in-depth analysis of what these numbers might mean for you.

## Internet connection speeds in Poland in 2023

Data published by [Ookla](https://www.ookla.com/?utm_source=DataReportal) indicate that internet users in Poland could have expected the following internet connection speeds at the start of 2023:

- Median mobile internet connection speed via cellular networks: **40.92 Mbps**.

- Median fixed internet connection speed: **95.95 Mbps**.


Ookla’s data reveals that the median mobile internet connection speed in Poland **increased** by **3.15 Mbps** (+8.3 percent) in the twelve months to the start of 2023.

Meanwhile, Ookla’s data shows that fixed internet connection speeds in Poland **increased** by **10.65 Mbps** (+12.5 percent) during the same period.

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## Social media statistics for Poland in 2023

There were **27.50 million** social media users in Poland in January 2023.

This figure might seem quite different to the values that we published in previous years, but please note that the sources we use to inform and calculate our social media user numbers have made important and wide-ranging revisions to their data over recent months.

These adjustments to source data mean that our latest numbers are **not comparable** with equivalent figures that we published in previous years, and readers should **not** regard any differences in these numbers as an actual change in social media use.

Indeed, our analysis of various data points from trusted third parties such as [GWI](https://www.gwi.com/book-demo?utm_source=kepios&utm_medium=referral&utm_campaign=2023+Kepios+Global+Audiences) and [data.ai](https://www.data.ai/?utm_source=digital-2023&utm_medium=partnership&utm_campaign=digital-2023-partnership&utm_content=article-&sfdcid=7016F000002MS1c) shows that there has been **no discernible drop** in overall social media use, and in almost all countries, social media use continues to _increase_.

As a result, readers should view any such differences as “corrections” in the data, and not as an indication that social media adoption has declined.

The number of social media users in Poland at the start of 2023 was equivalent to **66.3 percent** of the total population, but it’s also important to note that social media users may **not** represent unique individuals (see our detailed [notes on data](https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Notes_On_Data) to learn why).

Meanwhile, data published in the ad planning tools of top social media platforms indicates that there were **24.10 million** users aged **18 and above** using social media in Poland at the start of 2023, which was equivalent to **71.0 percent** of the total population aged **18 and above** at that time.

More broadly, **75.0 percent** of Poland’s total internet user base (regardless of age) used at least one social media platform in January 2023.

At that time, **50.6 percent** of Poland’s social media users were **female**, while **49.4 percent** were **male**.

_Note: due to significant revisions in source data, we regret that we’re currently unable to provide reliable figures for the year-on-year change in social media users in Poland. We recommend that readers **do not** compare our latest figures for social media use with figures published in our previous reports, because such comparisons will deliver **inaccurate results**_.

Get fresh insights: our handy social media [overview page](https://datareportal.com/social-media-users?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Social_Media_Overview_Promo) helps you stay up to date with social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms.

## Facebook users in Poland in 2023

Data published in Meta’s advertising resources indicates that **Facebook** had **17.85 million** users in Poland in early 2023.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see [this article](https://datareportal.com/reports/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Meta_Reporting_Changes), as well as our comprehensive [notes on data](https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Notes_On_Data).

### _Facebook user growth in Poland_

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Poland **increased** by **200 thousand** (+1.1 percent) between 2022 and 2023.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Poland **decreased** by **250 thousand** (-1.4 percent) between October 2022 and January 2023.

However, it’s important to stress that these advertising reach figures are **not** the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.

As the company states within its ad planning tools,

> _“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”_

As a result, changes in ad reach may _not_ necessarily indicate any change in the platform’s overall user base.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.

### _Facebook adoption in Poland_

Facebook’s ad reach in Poland was equivalent to **43.0 percent** of the total population at the start of 2023.

However, Facebook restricts the use of its platform to people aged 13 and above, so it’s worth highlighting that **49.4 percent** of the “eligible” audience in Poland uses Facebook in 2023.

For additional context, Facebook’s ad reach in Poland was equivalent to **48.7 percent** of the local internet user base (regardless of age) in January 2023.

At the start of 2023, **53.4 percent** of Facebook’s ad audience in Poland was **female**, while **46.6 percent** was **male**.

_Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users._

▶ Looking for more **Facebook** stats? [Click here](https://datareportal.com/essential-facebook-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth Facebook data for every country in the world.

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## YouTube users in Poland in 2023

Updates to Google’s advertising resources indicate that **YouTube** had **27.50 million** users in Poland in early 2023.

It’s important to stress that these advertising reach figures do **not** necessarily represent the same thing as monthly active user figures though, and there may be meaningful differences between the size of YouTube’s ad audience and its total active user base.

However, the company’s own data suggests that YouTube’s _ad reach_ in early 2023 was equivalent to **66.3 percent** of Poland’s total population at the start of the year.

To put those figures in perspective, YouTube ads reached **75.0 percent** of Poland’s total internet user base (regardless of age) in January 2023.

At that time, **50.6 percent** of YouTube’s ad audience in Poland was **female**, while **49.4 percent** was **male**.

_Note: Google’s advertising resources only publish audience gender data for “female” and “male” users_.

### _YouTube user growth in Poland_

Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in Poland **increased** by **300 thousand** (+1.1 percent) between the start of 2022 and early 2023.

However, the same data show that the number of users that marketers could reach with ads on YouTube in Poland actually **increased** by **400 thousand** (+1.5 percent) between October 2022 and January 2023, suggesting that reach may have _fallen_ between January 2022 and October 2022.

▶ Looking for more **YouTube** stats? [Click here](https://datareportal.com/essential-youtube-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth YouTube data for every country in the world.

Need more social media numbers? Our [platform guides](https://datareportal.com/social-media-platforms?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Social_Media_Platforms_Promo) help you make sense of all the latest stats for the world’s biggest social media platforms.

## Instagram users in Poland in 2023

Numbers published in Meta’s advertising tools indicate that **Instagram** had **10.40 million** users in Poland in early 2023.

The company’s recently [revised](https://datareportal.com/reports/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Meta_Reporting_Changes) figures suggest that Instagram’s ad reach in Poland was equivalent to **25.1 percent** of the total population at the start of the year.

However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that **28.8 percent** of the “eligible” audience in Poland uses Instagram in 2023.

It’s also worth noting that Instagram’s ad reach in Poland at the start of 2023 was equivalent to **28.4 percent** of the local internet user base (regardless of age).

In early 2023, **57.8 percent** of Instagram’s ad audience in Poland was **female**, while **42.2 percent** was **male**.

_Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users_.

### _Instagram user growth in Poland_

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Poland **decreased** by **300 thousand** (-2.8 percent) between 2022 and 2023.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Poland **decreased** by **400 thousand** (-3.7 percent) between October 2022 and January 2023.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools **do not** necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more **Instagram** stats? [Click here](https://datareportal.com/essential-instagram-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth Instagram data for every country in the world.

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## TikTok users in Poland in 2023

Figures published in ByteDance’s advertising resources indicate that **TikTok** had **10.14 million** users aged 18 and above in Poland in early 2023.

Note that ByteDance allows marketers to target TikTok ads to users aged _13 and above_ via its advertising tools, but these tools only show audience data for users aged _18 and above_.

For context, ByteDance’s figures indicate that TikTok ads reached **29.9 percent** of all adults aged 18 and above in Poland at the start of 2023.

Meanwhile, TikTok’s ad reach in Poland was equivalent to **27.6 percent** of the local internet user base at the beginning of the year, regardless of age.

In early 2023, **54.9 percent** of TikTok’s ad audience in Poland was **female**, while **45.1 percent** was **male**.

_Note: ByteDance’s advertising resources only publish audience gender data for “female” and “male” users_.

### _TikTok user growth in Poland_

Data published in ByteDance’s own ad planning tools show that TikTok’s potential ad reach in Poland **increased** by **2.4 million** (+31.6 percent) between the start of 2022 and early 2023.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Poland **increased** by **1.0 million** (+11.1 percent) between October 2022 and January 2023.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that these changes in TikTok ad reach may not necessarily match changes in the platform’s overall user base.

▶ Looking for more **TikTok** stats? [Click here](https://datareportal.com/essential-tiktok-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth TikTok data for every country in the world.

Want to stay up to date with digital trends? Our [quarterly briefings](https://kepios.com/briefings?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Kepios_Briefings_Promo) and [custom advisory services](https://kepios.com/advisory?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Kepios_Briefings_Promo) help you make sense of all the latest digital trends, enabling you to turn data into insights, action, and results. Learn more at [kepios.com](https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Kepios_Briefings_Promo).

## Facebook Messenger users in Poland in 2023

Data published in Meta’s advertising resources indicate that ads on **Facebook Messenger** reached **15.80 million** users in Poland in early 2023.

The company’s recently [revised](https://datareportal.com/reports/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Meta_Reporting_Changes) audience numbers suggest that Facebook Messenger’s ad reach in Poland was equivalent to **38.1 percent** of the total population at the start of the year.

Facebook Messenger restricts the use of its platform to people aged 13 and above though, so it’s also worth highlighting that ads reach **43.7 percent** of Facebook Messenger’s “eligible” audience in Poland in 2023.

For additional context, Facebook Messenger’s ad reach in Poland is equivalent to **43.1 percent** of the local internet user base (regardless of age).

At the start of 2023, **54.4 percent** of Facebook Messenger’s ad audience in Poland was **female**, while **45.6 percent** was **male**.

_Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users._

### _Facebook Messenger_ _user growth in Poland_

Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Poland **remained unchanged** between 2022 and 2023.

On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Poland **decreased** by **200 thousand** (-1.3 percent) between October 2022 and January 2023.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools **do not** necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more **Facebook Messenger** stats? [Click here](https://datareportal.com/essential-facebook-messenger-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth Facebook Messenger data for every country in the world.

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## LinkedIn users in Poland in 2023

Figures published in LinkedIn’s advertising resources indicate that **LinkedIn** had **5.50 million** “members” in Poland in early 2023.

However, note that LinkedIn’s advertising tools publish audience reach data based on _total registered members_, rather than the _monthly active users_ that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our [Digital 2023](https://datareportal.com/reports/?tag=Digital+2023&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Year_Collection_Tag_Link) reports.

The company’s advertising reach figures suggest that LinkedIn’s audience in Poland was equivalent to **13.3 percent** of the total population at the start of 2023.

LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s also helpful to know that **16.2 percent** of the “eligible” audience in Poland uses LinkedIn in 2023.

For additional context, LinkedIn’s ad reach in Poland was equivalent to **15.0 percent** of the local internet user base (regardless of age) at the start of the year.

In early 2023, **48.9 percent** of LinkedIn’s ad audience in Poland was **female**, while **51.1 percent** was **male**.

_Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users_.

### _LinkedIn user growth in Poland_

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Poland **increased** by **900 thousand** (+19.6 percent) between 2022 and 2023.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Poland **increased** by **300 thousand** (+5.8 percent) between October 2022 and January 2023.

However, because LinkedIn’s ad audience figures are based on _total registered members_ rather than monthly active users, it’s unclear whether these trends might reflect changes in _active_ LinkedIn use too.

▶ Looking for more **LinkedIn** stats? [Click here](https://datareportal.com/essential-linkedin-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth LinkedIn data for every country in the world.

Get data for every country on Earth: visit our online [library](https://datareportal.com/library?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Library_Promo_Block) to browse all of our reports, including the latest digital data for every country in the world, and more than a decade of historical numbers, trends, and insights.

## Snapchat users in Poland in 2023

Data published in Snap’s advertising resources indicate that **Snapchat** had **5.60 million** users in Poland in early 2023.

This figure means that Snapchat’s ad reach in Poland was equivalent to **13.5 percent** of the total population at the start of the year.

However, Snapchat restricts the use of its platform to people aged 13 and above, so it’s also worth noting that **15.5 percent** of the “eligible” audience in Poland uses Snapchat in 2023.

For additional context, Snapchat’s ad reach in Poland was equivalent to **15.3 percent** of the local internet user base (regardless of age) at the start of the year.

In early 2023, **57.3 percent** of Snapchat’s ad audience in Poland was **female**, while **42.4 percent** was **male**.

_Note: Snap’s advertising resources only publish audience gender data for “female” and “male” users, but the figures published for these demographics don’t always add up to the total user figure, so percentages shown here may not sum to 100 percent._

### _Snapchat user growth in Poland_

Data published in Snap’s own ad planning tools show that Snapchat’s potential ad reach in Poland **increased** by **700 thousand** (+14.3 percent) between the start of 2022 and early 2023.

Meanwhile, the same data show that the number of users that marketers could reach with ads on Snapchat in Poland **increased** by **500 thousand** (+9.8 percent) between October 2022 and January 2023.

However, it’s important to stress that these advertising reach figures do **not** represent monthly active user figures, and there may be meaningful differences between the size of Snapchat’s ad audience and its total active user base.

▶ Looking for more **Snapchat** stats? [Click here](https://datareportal.com/essential-snapchat-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth Snapchat data for every country in the world.

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## Twitter users in Poland in 2023

Numbers published in Twitter’s advertising resources indicate that **Twitter** had **4.00 million** users in Poland in early 2023.

This figure means that Twitter’s ad reach in Poland was equivalent to **9.6 percent** of the total population at the time.

However, it’s important to stress that these advertising reach figures are **not** the same as monthly active user figures, and there may be meaningful differences between the size of Twitter’s ad audience and its total active user base.

It’s also worth noting that Twitter restricts the use of its platform to people aged 13 and above, so these figures suggest that **11.1 percent** of the “eligible” audience in Poland uses Twitter in 2023.

For additional context, Twitter’s ad reach in Poland was equivalent to **10.9 percent** of the local internet user base (regardless of age) at the start of the year.

In early 2023, the company’s own data indicated that **33.3 percent** of Twitter’s ad audience in Poland was **female**, while **66.7 percent** was **male**.

However, it’s worth noting that Twitter _infers_ its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which relies on the gender that users themselves enter in their own profile.

Moreover, our analysis suggests that Twitter’s inferences may not be particularly reliable in determining users’ gender, especially in countries where English is _not_ the dominant language.

For example, consumer research findings published by [GWI](https://www.gwi.com/book-demo?utm_source=kepios&utm_medium=referral&utm_campaign=2023+Kepios+Global+Audiences) often offer quite a different picture of Twitter use by gender compared with Twitter’s own audience data.

But the apparent distortions that frequently appear in Twitter’s inferred gender data may be due in large part to the high number of “non-human” accounts that feature in Twitter’s active user data (e.g. accounts that represent businesses, animals, musicians, etc.), especially because Twitter doesn’t currently separate these accounts out from “real” human individuals in the ways that Facebook and Instagram do.

Regardless of the cause of these anomalies though, we advise caution when analysing or interpreting Twitter’s reported figures for use by gender.

### _Twitter user growth in Poland_

Data published in Twitter’s own ad planning tools show that Twitter’s potential ad reach in Poland **increased** by **2.0 million** (+95.1 percent) between the start of 2022 and early 2023.

Meanwhile, the same data show that the number of users that marketers could reach with ads on Twitter in Poland **increased** by **200 thousand** (+5.3 percent) between October 2022 and January 2023.

However, please note that the figures published in Twitter’s planning tools appear to be liable to significant fluctuation – even over short periods of time – and these anomalies may impact the reliability and representativeness of this change data.

▶ Looking for more **Twitter** stats? [Click here](https://datareportal.com/essential-twitter-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth Twitter data for every country in the world.

Dig deeper: [click here](https://datareportal.com/reports/?tag=Digital+2023&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Current_Year_Promo_Block) to access all of the reports in our **Digital 2023** series.

## Pinterest users in Poland in 2023

Data published in Pinterest’s advertising resources indicate that **Pinterest** had **5.42 million** users in Poland in early 2023.

This figure means that Pinterest’s ad reach in Poland was equivalent to **13.1 percent** of the total population at the start of the year.

However, Pinterest restricts the use of its platform to people aged 13 and above, so it may be helpful to know that **15.0 percent** of the “eligible” audience in Poland uses Pinterest in 2023.

Meanwhile, Pinterest’s ad reach in Poland was equivalent to **14.8 percent** of the local internet user base at that time, regardless of age.

At the start of 2023, **79.7 percent** of Pinterest’s ad audience in Poland was **female**, while **16.0 percent** was **male**.

Pinterest’s tools also publish audience data for users of “unspecified” gender, and these users accounted for **4.4 percent** of Pinterest’s total ad audience in Poland at the start of 2023.

### _Pinterest user growth in Poland_

Data published in Pinterest’s own ad planning tools show that Pinterest’s potential ad reach in Poland **increased** by **1.2 million** (+28.3 percent) between the start of 2022 and early 2023.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Pinterest in Poland **increased** by **35 thousand** (+0.6 percent) between October 2022 and January 2023.

However, remember that these advertising reach figures do **not** represent monthly active user figures, and the size of Pinterest’s ad audience may be significantly different to its total active user base.

▶ Looking for more **Pinterest** stats? [Click here](https://datareportal.com/essential-pinterest-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Facebook_Stats_Link) to explore our in-depth Pinterest data for every country in the world.

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## Mobile connections in Poland in 2023

Data from [GSMA Intelligence](https://www.gsmaintelligence.com/?utm_source=DataReportal&utm_medium=article&utm_campaign=State_Internet_Connectivity) shows that there were **52.95 million** cellular mobile connections in Poland at the start of 2023.

However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

GSMA Intelligence’s numbers indicate that mobile connections in Poland were equivalent to **127.7 percent** of the total population in January 2023.

The number of mobile connections in Poland **increased** by **2.4 million** (+4.8 percent) between 2022 and 2023.

Need quick stats for other countries? [Click here](https://datareportal.com/reports/digital-2023-local-country-headlines?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Yearbook_Promo) to read our **Digital 2023 Country Headlines Report**, with essential digital data for every country in the world.

## Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of **Digital 2023** numbers for Poland:

- Read our complete [Digital 2023 Global Overview Report](https://datareportal.com/reports/digital-2023-global-overview-report?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Global_Overview_Link) to get a comprehensive overview of the “state of digital” around the world in 2023.

- [Click here](https://datareportal.com/digital-in-poland?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Country_Page_Link) to see all of the Global Digital Reports we’ve published on **Poland** over the past decade.

- Explore all of our reports on countries in **Eastern Europe** by [clicking here](https://datareportal.com/reports/?tag=Eastern Europe&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Regional_Reports_Tag_Link).

- Visit our complete online [reports library](https://datareportal.com/library?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Library_Link) to find all of the _(free!)_ reports in the **Global Digital Reports** series.

- If you’d like to receive updates when we publish new reports, [click here](https://datareportal.com/newsletter-signup?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Newsletter_Signup) to sign up for our newsletter.


## Full report

You’ll find our complete **Digital 2023: Poland** report in the embed below ( [click here](https://datareportal.com/report-embed-issues/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2023&utm_term=Poland&utm_content=Embed_Issues_Link) if you can’t see that, or if you can’t change the slides).

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[Digital](/reports/category/Digital) [Simon Kemp](/reports?author=5576cd58e4b0ba7a870b77fc) 13 February 2023[Digital](/reports/tag/Digital), [Digital 2023](/reports/tag/Digital+2023), [Poland](/reports/tag/Poland), [Eastern Europe](/reports/tag/Eastern+Europe), [Europe](/reports/tag/Europe), [Local](/reports/tag/Local)[Comment](/reports/digital-2023-poland#comments-63df7052686f0001665bed4f)

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