Kampanie w Social Media - Nakatomi
Z pomocą kampanii marketingowej przeprowadzonej w mediach społecznościowych możesz jeszcze skuteczniej wypromować swoją markę i zbudować lojalną oraz ...
Raport KEPIOS z 2021
Kampanie w social media każdego roku mają coraz większe znaczenie w marketingu. Dzieje się tak przez postępującą cyfryzację i wciąż rosnącą liczbę osób spędzających czas w mediach społecznościowych. <anchor>Raport KEPIOS z 2021</anchor> roku mówi aż o 4.55 miliardach użytkowników, czyli ponad połowie populacji globu. Dlaczego te liczby są ważne? Celem marketingu jest dotarcie do klienta dokładnie tam, gdzie on jest. Czyli w mediach społecznościowych.
Digital in Poland: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights
Digital in Poland: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights

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# Digital 2021: Poland

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You’ll find our complete [#Digital2021](https://datareportal.com/reports?tag=Digital+2021) report for [Poland](https://datareportal.com/digital-in-poland) in the SlideShare embed above ( [click here](https://datareportal.com/slideshare-embed-issues) if that’s not working for you).

This report contains all the latest internet stats, mobile stats, and social media stats for Poland, but read on below for essential insights into digital use in Poland in 2021.

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## Poland’s population

- Poland had a population of **37.82 million** in January 2021.

- Poland’s population **decreased** by **45 thousand** (-0.1%) between January 2020 and January 2021.

- **51.5%** of Poland’s population is **female**, while **48.5%** of its population is **male** _\[note: the United Nations does not publish data for genders other than ‘female’ and ‘male’\]_.

- **60.1%** of Poland’s population lives in **urban** centres, while **39.9%** lives in **rural** areas.


## Internet users in Poland

- There were **31.97 million** internet users in Poland in January 2021.

- The number of internet users in Poland **increased** by **1.3 million** (+4.4%) between 2020 and 2021.

- Internet penetration in Poland stood at **84.5%** in January 2021.


_**Note:** we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are **not comparable** with numbers published in our reports from previous years._

## Social media statistics for Poland

- There were **25.90 million** social media users in Poland in January 2021.

- The number of social media users in Poland **increased** by **2.5 million** (+11%) between 2020 and 2021.

- The number of social media users in Poland was equivalent to **68.5%** of the total population in January 2021.


_**Note:** Figures for social media users shown here and in our complete Digital 2021 reports may **not** equate to unique individuals. We have also included new sources in this year’s social media figures, so numbers shown here and in our Digital 2021 reports will **not be comparable** with numbers published in our previous reports_.

## Mobile connections in Poland

- There were **52.76 million** mobile connections in Poland in January 2021.

- The number of mobile connections in Poland **increased** by **728 thousand** (+1.4%) between January 2020 and January 2021.

- The number of mobile connections in Poland in January 2021 was equivalent to **139.5%** of the total population.


_**Note:** many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population_.

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## Additional resources

Still need more data? Here are a few suggestions:

- [Click here](https://datareportal.com/digital-in-poland) to see all of our published reports for Poland.

- Explore all of our reports for countries across [Eastern Europe](https://datareportal.com/reports/?tag=Eastern+Europe).

- [Click here](https://datareportal.com/library) to browse our complete library of published reports.

- If you’d like to receive updates when we publish new reports and content, [click here](https://datareportal.com/newsletter-signup) to sign up for our newsletter.


[Digital](/reports/category/Digital) [Simon Kemp](/reports?author=5576cd58e4b0ba7a870b77fc) 11 February 2021[Digital](/reports/tag/Digital), [Digital 2021](/reports/tag/Digital+2021), [Local](/reports/tag/Local), [Poland](/reports/tag/Poland), [Eastern Europe](/reports/tag/Eastern+Europe), [Europe](/reports/tag/Europe)[Comment](/reports/digital-2021-poland#comments-6023b02233504e20cafba75c)

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DigitalSimon Kemp11 February 2021Digital, Digital 2021, Local, Philippines, Southeastern Asia, APAC](/reports/digital-2021-philippines)

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