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Cookie Policy
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Cookie Policy - Olympus UK & Ireland
Cookie Policy - Olympus UK & Ireland

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# Cookie Policy

We use so-called cookies on our website. Cookies are text files that are stored in or by your Internet browser on your computer system. When you visit our website a cookie may be stored on your system. This contains an individual character string that can be used to identify your browser the next time you visit the website. In the following sections we explain in detail what types of cookies we use and what data is processed by using which kind of cookie.

You have full control over the use of cookies. These are stored on your computer and the data is transmitted from this cookie to our site.

By changing the Internet browser settings you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically by changing your browser settings accordingly. Please note that if you deactivated all kinds of cookies generally for our website it may no longer be possible to use all functions of the website. When you visit our website you will be informed about our use of cookies and we will obtain your consent to the processing of the data used in this context. By informing you about the use of cookies we also refer to this privacy terms and cookie policy.

### 1.1 Technically Required Cookies

These cookies are required for the navigation of the websites and to use their functions, such as accessing the secured areas of the website. Without these cookies certain services such as registration of products or registration for trainings are not possible.

The legal basis for the processing of personal data using technically required cookies is Article 6 para. 1 lit. f GDPR. The data collected by technically necessary cookies are not used to create user profiles.

For the storage period of technically required cookies please see table below.

Technically required cookies cannot be deactivated.

### [Details](\#collapse1076)

**Cookies****Implemented on the following Websites****Purpose of Use****Retention/Storage Period**ArrafityallSystem cookie that allows session stickiness on our web server.sessionASP.Net\_SessionIDmy.olympus-consumer.comThis cookie is required for the MyOlympus login area.session.ASPXAuthmy.olympus-consumer.com, www.olympus-europa.com, www.olympus.fr and similar ccTLD websitesThis cookie is needed to allow the log in process or registration for services like product registration area of “MyOlympus” or medical events.sessionJsessionIDshop.olympus.eu (all shop websites listed there)This cookie is required for functions such as the collection of data in a kind of shopping basket (i.e. collecting press reports and media). For security reasons when logging in a session cookie is needed. It is a unique id to this session and encrypts this in a cookie. This cookie is installed when logging in and will be deleted when logging out.sessionPHPSESSIDDataCollectionAppThe cookie is required in order to handle the session after logging insessionOE.Consumer.MyOlympusmy.olympus-consumer.comThe cookie is required in order to handle the session after logging into MyOlympus.sessionCEEMES\_...wow.olympus.euThe cookie is required in order to handle the session after logging.session\_sdsat\_userStatuswow.olympus.euThe cookie is required in order to handle the session after logging.sessionOlympus-cookie-policy

OlympusCookieHandling

CookieConsentallThis cookie stores the information for the cookie information page and is required for the pop-up to appear with the cookie notices on our websites. The information that contains the cookie is stored for 3 months or until deletion of the cookie.3 months

AWSELBallThis ensures that all requests from the user during the session are sent to the same instance.sessionX-Mapping-loahdkhpallThis cookie makes sure the user of the website always remains to the same serve knot.sessionREFERRERshop.olympus.eu (all shop websites listed there)This cookie transmits to the server where the user was on the website before so that after the log in/log out he can land back on that page.sessionCGISESSIDwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsSession ID – used to recognize the user session and

thereby restore its state (logged in, language, etc.).Set in security settings; default 8 hrsCompanyIDwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsBranch office ID Set in security settings; default 8 hrsExternalDesignIDwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsIf selected, the DesignID for the External Design is stored here.2 daysalphakeywww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsTogether with the session ID, this value serves to ensure that the session

cannot be taken over by anyone else.sessionlanguagewww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsUser language IDsessionselfidwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsUser’s IDsessioncustomerwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsInternal ID of the user’s companysessionauth-tokenwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsIn the auth-token cookie, user information is stored in a JSON data structure sessionTrackingIDwww.olympus-europa.com, www.olympus.fr and similar ccTLD websites on event and job application formsUsed in the job board for referral programs. sessionx….

reseller.micro.olympus.de

shop.medical.olympus.deSession ID – used to recognize the user sessionsession

### 1.2 Performance and Functionality Cookies

We also use cookies on our website for analyzing purposes of your surfing behavior. This data is not stored together with your other personal data.

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages.

For these purposes, there is a legitimate interest as a legal ground according to Article 6 para. 1 lit. f GDPR for processing your data because we can improve the quality of our website and its content through the use of these cookies. In addition it permits us to learn how the website is used and thus enables us to continuously optimize our offers to you.

For the storage period of cookies for the analysis of the surfing behavior please see the table below. You can click on the button below to opt-out of the use of these cookies.

#### 1.2.1 Google Analytics

On our websites we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google uses this information on our behalf to evaluate the use of our online offer, to compile reports on the activities within this online offer and to provide us with further services connected with the use of this online offer. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with the enabled IP anonymization configuration (“gat.\_anonymizeIp();”) to ensure an anonymized collection of IP addresses (so called IP-masking). This means that your IP address will be anonymized by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser is not merged with other Google data.

You can prevent Google from collecting and using your data (cookies and IP address) by downloading and installing the browser plug-in available here: [http://tools.google.com/dlpage/gaoptout](http://tools.google.com/dlpage/gaoptout "").

Further information regarding the data use for advertising purposes by Google, possible settings and objections can be found on the Google websites:

- [https://policies.google.com/technologies/partner-sites](https://policies.google.com/technologies/partner-sites "") ("Data use by Google when using our partners' websites or apps"),
- [http://www.google.com/policies/technologies/ads](http://www.google.com/policies/technologies/ads "") ("Data use for advertising purposes"),
- [https://adssettings.google.com](https://adssettings.google.com "") ("Manage information that Google uses to show you advertising"),
- [http://www.google.com/ads/preferences](http://www.google.com/ads/preferences "") ("Determine which advertising Google shows you").

As an alternative to the browser add-on or within browsers on mobile devices, please click [this link](https://tools.google.com/dlpage/gaoptout "") to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your device as a result. It bears the information that we may not store your data for Google Analytics. If you delete your saved cookies, you must click this link again.

#### 1.2.2 Adobe Analytics

On our websites we use the web analytics service Adobe Analytics provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, City West, Business Campus, Dublin 24, Ireland (“Adobe”). This Service uses cookies to help Olympus analyze how visitors use the site. The information generated by the cookies about your use of the Website includes your IP address.

If the information on the website’s use generated by the cookie is transferred to an Adobe server, the settings ensure that the IP address is anonymized before geo-localization and is replaced with a generic IP address before storage. On behalf of Olympus, Adobe uses this information to analyze the use of the website, create reports on the website activities and provide other services associated with the website and internet use for the website operator. The IP address which is processed by Adobe is not combined with other Adobe data. You can prevent the installation of cookies using an appropriate setting in your browser software. However, we point out that in this case you may not be able to use all of the functions of this website.

You can also prevent the recording of the data created by the cookies related to your use of the website (incl. your IP address) by Adobe and the processing of this data by Adobe by downloading and installing a browser plug-in available by clicking the following link: [https://www.adobe.com/privacy/opt-out.html](https://www.adobe.com/privacy/opt-out.html "")

#### 1.2.3 AB Tasty

This website uses the web analysis tool of the company AB Tasty GmbH, Richmodstraße 6, 50667 Cologne and carries out A/B tests. During A/B tests two different versions of a website are simulated. Therefore some users get version A while others get version B of the website. In this way two or more variants of a landing page can be displayed and potential improvements for the website can be identified.

If you do not agree with the performance of these tests, you can disable this feature by clicking the following link: [https://shop.olympus.eu/#abtastyoptout=1](https://shop.olympus.eu/#abtastyoptout=1 "")

Notice: Just click on the link. With the opening of the corresponding page, you are automatically excluded from the A/B tests. More information can be found here: [https://support.abtasty.com/hc/en-us/articles/200238607-How-can-I-avoid-being-assigned-to-the-tests-optout-](https://support.abtasty.com/hc/en-us/articles/200238607-How-can-I-avoid-being-assigned-to-the-tests-optout- "")

#### 1.2.4 List of Adobe Cookies and Google Analytics Cookies on our Websites

### [Details](\#collapse1078)

**Cookies****Implemented on the following Websites****Purpose of Use****Retention / Storage Period**Adobe Analytics CookiesBAllAdobe Analytics CookiesMboxsession

mboxpcAll2 yearsAdobe Analytics CookiesAMCV\_#AllThese cookies let the ID service track visitors across your different domains and enable data sharing among different Experience Cloud solutions.2 yearsAdobe Analytics CookiesAMCVS\_#AllsessionAdobe Analytics CookiesDemdex

Dextp

dpmAll6 monthsAdobe Analytics CookiesdstAllAdobe Analytics Cookieseverest\_g\_v2AllThis cookie maps clicks to other events on the client's website and is set in the eversttech.net domain.2 yearsAdobe Analytics Cookieseverest\_session\_v2AllsessionAdobe Analytics CookiesgglckAll1 monthAdobe Analytics Cookiesgpv\_pnAllCaptures the value of an Analytics variable on the next page view.30min./ sessionAdobe Analytics Cookiess\_ccAllsessionAdobe Analytics Cookiess\_fidAllFallback unique visitor ID time/date stamp5 yearsAdobe Analytics Cookiessc\_vsAllAdobe Analytics Cookiessc\_ppnAllAdobe Analytics Cookiessc\_c13All3 yearsAdobe Analytics Cookiessc\_c13sAllsessionAdobe Analytics Cookiessc\_14All1 yearAdobe Analytics Cookiess\_dlAllAdobe Analytics Cookiessc\_cmgvoAllAdobe Analytics Cookiessc\_v9AllAdobe Analytics Cookiessc\_v10AllAdobe Analytics Cookiess\_cpcAllAdobe Analytics Cookiess\_sqAllThis cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the usersessionAdobe Analytics Cookiess\_VI\_....AllUnique visitor ID time/date stamp. Note: Each Analytics visitor ID is associated with a visitor profile on Adobe servers. Visitor profiles are deleted after 1 year of inactivity regardless of any visitor ID cookie expiration.2 yearsAdobe Analytics Cookiessc\_vsAllAdobe Analytics Cookies\_sdsat \_searchTermAllDTMGoogle Analytics Cookies\_\_utmashop.olympus.eu (all shop websites listed there)Used to distinguish users and sessions. The cookie is created when the javascript library executes and no \_\_utma cookies exist. The cookie is updated every time data is sent to Google Analytics.Google Analytics Cookies\_\_utmzshop.olympus.eu (all shop websites listed there)Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.6 monthsGoogle Analytics Cookies\_gat\_UA-39395600-1shop.olympus.eu (all shop websites listed there)Used to throttle request rate1 minuteGoogle Analytics Cookies\_gashop.olympus.eu (all shop websites listed there)Used to throttle request rate2 yearsGoogle Analytics Cookies\_gidshop.olympus.eu (all shop websites listed there)Used to throttle request rate1 dayGoogle Analytics Cookies\_gac\_<property-id>shop.olympus.eu (all shop websites listed there)Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.90 days

### 1.3 Cookies used for Advertising or Social Media

These Cookies are set by third-parties and are used to collect information about the user's visited websites (web tracking) so that individualized advertising can be displayed.

For these purposes, there is a legitimate interest as a legal ground according to Article 6 para. 1 lit. f GDPR for processing your data because we can customize our advertisement to your wishes. However, we also ask you to consent to the use of these third party cookies by clicking the button on the cookie acceptance layer you see upon visiting our website for the first time. Therefore, the legal ground is also based on Article 6 para. 1 lit. a GDPR.

For the storage period of cookies for the analysis of the surfing behavior the above mentioned applies (see under 3.8) as long as there are no special retention or storage periods which can differ from cookie to cookie and are listed in the table below. We furthermore want to inform you about the use of the following services from third party provider for marketing and advertising purposes.

#### 1.3.1 Google AdWords

On our websites we use Google AdWords. Google AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use, on the one hand, the remarketing function within the Google Adwords service. With the remarketing function, we can present adverts based on their interests to website users on other websites in the Google display network (Google itself, so-called “Google ads”, or on other websites). For this, the user’s interaction on our website is analyzed, e.g. the offers the user is interested in, to be able to show target adverts on other pages after visiting our website. To do so, Google saves a number in the user's browser when they visit certain Google services or websites in the Google display network. This user's visits are recorded via this number, which is referred to as a “cookie”. This number is used to uniquely identify a web browser on a particular computer and not to identify a person; personal data is not stored. You can deactivate the use of the cookie by Google by following this link, then downloading and installing the plug-in provided there: [https://www.google.com/settings/ads/plugin](https://www.google.com/settings/ads/plugin ""). For more information on Google remarketing and the Google data privacy declaration, see: [http://www.google.com/privacy/ads/](http://www.google.com/privacy/ads/ "")

We also use so-called conversion tracking as part of the Google AdWords service. When you click on an advert placed by Google, a cookie is stored for conversion tracking on your computer/device. These cookies become invalid after 30 days, do not contain personal information and are not used for personal identification. The information obtained using the conversion cookie is used to produce conversion statistics for AdWords customers who have chosen conversion tracking.

You can prevent the installation of cookies by adjusting the relevant setting in your browser software; but in this case, we expressly point out that you may not be able to use the full functions of this website. You can also deactivate interest-related adverts on Google and interest-related Google adverts in the web (within the Google display network) in your browser by activating the “Off” button under [http://www.google.com/settings/ads](http://www.google.com/settings/ads "") or deactivating it under [http://www.aboutads.info/choices/](http://www.aboutads.info/choices/ ""). You can find additional information on related options and data privacy at Google under [https://policies.google.com/privacy](https://policies.google.com/privacy "").

#### 1.3.2 Bing Advertising

Our websites also use conversion tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you came to our website via a Microsoft Bing ad, a Microsoft Bing Ads cookie will be placed on your computer. This enables Microsoft and us to recognize that someone clicked on an ad, was redirected to our website and reached a previously defined target page (conversion page). No personal information about the user (e.g. his identity) is disclosed, only the total number of users who clicked on a Bing ad and were then forwarded to a conversion page. You can prevent the setting of a cookie, e.g. via your browser setting, if you do not wish to participate in the tracking procedure. Further information on data protection and the cookies used at Microsoft Bing can be found at [https://privacy.microsoft.com](https://privacy.microsoft.com "").

Under the following link you can opt-out from this service: [https://account.microsoft.com/privacy/ad-settings](https://account.microsoft.com/privacy/ad-settings "").

#### 1.3.3 Social Network Advertising (Remarketing/Retargeting Cookies and Pixels)

On our websites we use the function of Facebook Retargeting pixel (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The remarketing or retargeting tags establish a direct connection between your browser and the Facebook server when you visit our website. A remarketing tag will be implemented on our website to perform this function. This will send the information about your visiting on our website directly to the Facebook server.

If you are logged in at your Facebook account at the same time, Facebook assigns this information to your user account. If you are not logged in, this information is immediately discarded by the respective provider.

If you would like to learn more about Facebook's collection and use of the data or about your rights and options for protecting your privacy in this context, please refer to the privacy policy of Facebook ( [https://www.facebook.com/about/privacy/](https://www.facebook.com/about/privacy/ "")).

If you do not want Facebook to associate the collected information directly with your Facebook account, you can disable the remarketing function "Custom Audiences" at [https://www.facebook.com/ads/website\_custom\_audiences/](https://www.facebook.com/ads/website_custom_audiences/ ""). You must be logged in to Facebook.

#### 1.3.4 eMail Marketing (episerver/ Optivo Broadmail)

We use Episerver former Optivo broadmail (Episerver Deutschland, Wallstraße 16, 10179 Berlin, Deutschland) for our e-mail marketing. Detailed information is given in the Privacy notice under 3.4 . It is possible to unsubscribe from the newsletter at any time [here](https://my.olympus-consumer.com/p/unsubscribe/ "").

#### 1.3.5 Affiliate Marketing (Kwanko & Tradedoubler)

On our websites we use the partner function of Tradedoubler’s affiliate marketing (Tradedoubler, Birger Jarlsgatan 57A; 113 56 Stockholm, Sweden) and Kwanko’s NetAffiliation platform (KWANKO FRANCE (HQ) 60, bd du Maréchal Joffre, 92340 Bourg-la-Reine,France). We have on the order confirmation page of the online shop a conversion pixel (PostClic) from the affiliate network. This pixel allows the affiliate network to measure when an order has been placed in the online store after contacting an advertisement placement within the affiliate network. The affiliate partner will read out various cookies that will be awarded on contact with advertising within the affiliate network. The cookies that are read may contain the following information: a timestamp on when the advertisement was clicked, an anonymized session ID, information about which marketer has placed the advertising on the network and what type of advertising has been served and the program ID of the affiliate program. The described information can be recognized and read out by the affiliate pixel on the order confirmation page of the online shop. Furthermore, remarketing/ -targeting pixel(s) (PostView) are placed to present adverts based on their interest to website users. The basic principle that the partner uses is the anonymity of the data to process data in relation to the user. Therefore, the partner does not store IP addresses on a user's cookie but only a unique, random ID that does not allow the partner to identify the user. There is no cooperation with internet service providers to determine the actual identity of users and no such co-operation is started. The data stored on the cookie is limited to information collected by the partner during the user's visits to the ad network's web pages. Except for cookies that are stored for purely statistical purposes, the cookie of a user can only be displayed by the partner when the user visits a website that belongs to the partner network.

Also, be aware that you can prevent cookies from being created on your computer at any time by changing your browser settings.

By clicking on the following link, TradeDoubler will not track anything from your browser using cookies. [http://publisher.tradedoubler.com/include/functions/optout.html?](http://publisher.tradedoubler.com/include/functions/optout.html "")

By clicking on the following link, Kwanko will not track anything from your browser using cookies [https://netaffiliation.com/opto](https://en.netaffiliation.com/opto "")

#### 1.3.6 LinkedIn

Our online range uses functions of the LinkedIn network. The supplier is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When calling up one of our pages containing LinkedIn functions, a link is made to the LinkedIn servers. LinkedIn is informed that you have visited our website and your IP address. If you click the LinkedIn “Recommend button” and are logged into your LinkedIn account, it is possible for LinkedIn to assign your visit to our website to you and your user account. As the provider of the site, we point out that we have no knowledge of the content of the transferred data and its use by LinkedIn. Data protection declaration: [https://www.linkedin.com/legal/privacy-policy](https://www.linkedin.com/legal/privacy-policy ""), Opt-Out: [https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out](https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out "").

#### 1.3.7 Push Notifications

You can opt in to receive push notifications from Olympus. To send our push notifications, we use the delivery service "CleverPush", which is provided by CleverPush GmbH, Nagelsweg 22, 20097 Hamburg ("CleverPush"). You will receive regular information about promotions & sales offers, newly launched consumer products and services, tips and tricks for using Olympus consumer products and services and information about services provided by Olympus Europe (e.g. purchasing from the Olympus Online Store).

To opt in, you must confirm your browser's request to receive notifications. This confirmation is documented and stored by CleverPush. This includes saving the opt-in time and your browser ID or device ID. To show you the push notifications, CleverPush collects and processes your browser ID on our behalf and your device ID in the case of mobile access. By subscribing to our push notifications, you agree to their receipt. Legal basis for the processing of your data after registration for our push notifications is your consent (Art. 6 para. 1 lit. a GDPR). CleverPush also statistically evaluates our push notifications. CleverPush can detect if and when our push notifications were displayed and clicked by you.

Your consent to the storage and use of your personal information to receive our push notifications and the statistical survey described above may be revoked at any time with future effect. To revoke consent, you can change the setting to receive push notifications in your browser. If you use our push notifications on a desktop PC with the operating system "Windows", you can also unsubscribe our push notifications by right-clicking on the respective push notification in the settings that appear there. Your data will be deleted as soon as it is no longer necessary to achieve the purpose of their survey. Your data will be stored as long as the subscription to our push notifications is active.

Please access the following link to gain more information about unsubscribing: [https://cleverpush.com/faq](https://cleverpush.com/faq "").

#### 1.3.8 List of Cookies for Advertising purposes

### [Details](\#collapse1082)

**Third Party****Implemented on the following websites****Purpose of Use**Facebook advertising (remarketing/retargeting)allInterest-related advertisingGoogle AdWord & ShoppingallInterest-related advertisingOptivo broadmailallFor E-Mail MarketingTradedoublershop.olympus.eu (all shop websites listed there)Online advertising technology

#### 1.3.9 Olympus Chatbot

The Olympus Chatbot ‘Iris’ is the smart online assistant of the Olympus Consumer Division in Europe.

With Iris Olympus offers users an additional communication channel, which supports them when searching for information or support on the Consumer Division’s Website.

Olympus continuously improves Iris. It supports you in navigating through our service portfolio, and answers your questions related to our products and customer service.

At this stage, Iris is not able to answer questions that require personal information stored by Olympus (e.g. MyOlympus account data, purchase history, etc.). Our Customer Service Center processes these kind of requests via telephone, and after validating the identity of a customer.

In order to use the Olympus Chatbot service, there is no login or authentication needed. Your personal information is not required nor requested. However, users can forward inquiries that the Chatbot cannot resolve by providing their name and email.

The messages you have entered (questions) and other information specific to this communication channel are processed by Olympus in order to solve your request (Art. 6 Abs. 1f GDPR).

Olympus also uses such information for internal purposes, for example to improve the Chatbot’s service, or other business and service processes (Art. 6 Abs. 1f GDPR).

Olympus does not evaluate any personal information, which users state in the chat messages.

Your messages will be saved for 365 days and deleted afterwards. Olympus anonymizes all other data, which does not include any personal data, and uses it for internal purposes only (e.g. improving the quality of our service).

## 1.4 Social Plugins

#### 1.4.1 Facebook

When signing in on one of our websites and creating an account, you can choose to do so by connecting your Facebook account with our website. During registration as well as when logged into our website, information about your use of our website will be directly transferred to Facebook. We have no influence on the data gathered by Facebook. If you are logged into the social network, your use of our Website can be referenced to, and automatically show in your Facebook account.

The data controller for the Facebook service regarding the U.S. and Canadian users is: Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. The data controller for users outside the U.S. and Canada is: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, 2 Dublin, Ireland. Information about privacy at Facebook can be found here.

#### 1.4.2 Pinterest

Our website may use the Pin-it-button from Pinterest as a social network plug-in. When it is displayed or clicked, it creates a direct connection between your computer and the Pinterest server. Pinterest can collect personal and non-personal data from you. We recommend getting information on the types of data this covers, the purpose and scope of the data collection, the ongoing processing and use of the data by Pinterest as well as your rights and setting options to protect your private sphere by reading the data privacy information on pinterest.com.

#### 1.4.3 LinkedIn

This website uses the “LinkedIn Insight Tag,” a conversion tool created by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This tool allows us to show you ads on other websites based on your interests. This requires a cookie to be stored on your browser, which will be valid for 120 days. LinkedIn then provides us with anonymized reports containing data relating to advertising activity and information on your interaction with our website. You can find further information about LinkedIn’s data protection in their [privacy policy](https://www.linkedin.com/legal/privacy-policy "") here.

You may, at any time, prevent LinkedIn from collecting data generated by the cookie and related to your use of the website and prohibit the processing of said data by LinkedIn by setting an opt-out cookie, which will prevent all future collection of your data when visiting this website. To download this opt-out cookie, click on the following link:

[Deactivate LinkedIn Insight Tag](https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out "")

The opt-out cookie only applies in this browser and for our website, and will be stored on your device. If you delete the cookies in this browser, you will be required to re-download the opt-out cookie.

The data processing carried out with regard to the function of the “LinkedIn Insight Tag” is in accordance with Article 6(1)(f) of the GDPR, in that we have a legitimate interest in providing you with personalized adverts and analyzing the use of our website.

### 1.5 Other third party services

#### 1.5.1 Google maps, reCaptcha, YouTube

This website uses the map service Google Maps. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. The use of Google Maps is in the interest of an appealing representation of our online offers and events and to make it easy for you to find the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f) GDPR. You can find more information on the handling of user data in Google's data protection declaration: [https://policies.google.com/privacy](https://policies.google.com/privacy "").

To protect your orders via internet forms, we use the service reCAPTCHA of the company Google Inc. (Google). The query is used to distinguish whether the input is made by a human or an abusive automated, mechanical processing. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. By using reCaptcha, you agree that the recognition you provide will be used to digitize old works. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within Member States of the European Union and countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of this service. The IP address sent by your browser as part of reCaptcha will not be merged with other data provided by Google. This data is subject to the deviating privacy policies of Google. For more information about Google's privacy policy, please visit: [https://policies.google.com/privacy](https://policies.google.com/privacy "").

The legal ground for processing your data by using this service is based on Art. 6 para. 1 f GDPR as the website operator has a legitimate interest in protecting his website offers against abusive automated spying and spam.

We have integrated YouTube videos into our online offering, which are stored on [http://www.YouTube.com](http://www.YouTube.com "") and can be played directly from our website. These are all integrated in the "extended data protection mode", i.e. no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data referred to in paragraph 2 be transmitted. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data specified in § 3 of this declaration will be transmitted. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for non-logged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

The legal ground is based on Art. 6 para. 1 f) GDPR as it is necessary to show you specific videos.

For more information on the purpose and scope of data collection and processing by YouTube, please refer to the privacy policy. There you will also find further information about your rights and setting options to protect your privacy: [https://policies.google.com/privacy](https://policies.google.com/privacy ""). Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, [https://www.privacyshield.gov/EU-US-Framework](https://www.privacyshield.gov/EU-US-Framework "").

#### 1.5.2 URL shortener – Use of bitly links

We use the services of bit.ly Inc., (New York City (HQ), 139, 5TH. Avenue, 5th. Floor, New York, NY 10010, USA in order to shorten URLs when posting on social media platforms and as part of newsletters. Bit.ly collects anonymous usage data to tell us how many times a particular shortened link has been clicked on. This information is aggregated and not reported on an individual basis. Bit.ly does not collect any personally identifiable information about you and does not have access to any information that you submit to us. We have chosen Bit.ly as our preferred URL shortener service because it is a company registered under the EU/ US privacy shield, which means that they do offer data protection standards comparable to the GDPR. More information on how bit.ly use cookies and collects usage data can be found within their privacy policy located at: [http://bitly.com/pages/privacy](http://bitly.com/pages/privacy "").

**Last modified: 18.05.2018**

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