Qu'est-ce que le eCommerce ? Tout sur le e-commerce en 2024
Le fonctionnement de l'e-commerce peut être divisé en plusieurs étapes. Tout d'abord, une entreprise crée une boutique en ligne où elle présente ses produits ou ...
Statista
En effet, comme vous pouvez le constater sur le graphique de <anchor>Statista</anchor>, on prévoit que le volume global des ventes dans le secteur de l’e-commerce atteindra 7,39 milliards de dollars en 2025.
Global retail e-commerce sales 2014-2027 | Statista
Global retail e-commerce sales 2014-2027 \| Statista

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# Global retail e-commerce sales 2014-2027

Published by

[Stephanie Chevalier](/aboutus/our-research-commitment/1654/stephanie-chevalier),


May 22, 2024


[Link to Statistic](#statisticContainer)
In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

## World players

Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the [largest e-commerce retailer](/statistics/664814/global-e-commerce-market-share/) globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in [estimated sales](/statistics/1316966/e-commerce-sales-retailers-worldwide/), reaching a staggering 1.2 trillion U.S. dollars in online sales.

## Leading e-tailing countries

The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the [highest share of retail sales online](https://statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/) (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the [swiftest-growing e-commerce markets based on online sales](https://statista.com/statistics/266064/revenue-growth-in-e-commerce-for-selected-countries/), anticipating a growth rate surpassing 20 percent.


Read more


## Retail e-commerce sales worldwide from 2014 to 2027     (in billion U.S. dollars)

CharacteristicSales in billion U.S. dollars----------------------------

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Supplementary notes


\\* From this year onwards, figures are forecasts.

Includes products or services ordered online via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or other money transfers, restaurant sales, food services and drinking place sales, gambling and other vice good sales.

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## Other statistics on the topic   [E-commerce worldwide](/topics/871/online-shopping/)

[![Global user number of PayPal from 1st quarter 2010 to 2nd quarter 2024](https://cdn.statcdn.com/Statistic/215000/218493-blank-100.png)+\
\
Financial Services\
\
Quarterly number of PayPal active accounts worldwide 2010-2024](/statistics/218493/paypals-total-active-registered-accounts-from-2010/) [![E-commerce as percentage of total retail sales worldwide from 2021 to 2027](https://cdn.statcdn.com/Statistic/530000/534123-blank-100.png)+\
\
Key Figures of E-Commerce\
\
E-commerce as share of total retail sales worldwide 2021-2027](/statistics/534123/e-commerce-share-of-retail-sales-worldwide/) [![Online shopping cart abandonment rate in selected industries worldwide in 2022](https://cdn.statcdn.com/Statistic/455000/457078-blank-100.png)+\
\
Digital Shopping Behaviour\
\
Shopping cart abandonment rate worldwide 2022, by industry](/statistics/457078/category-cart-abandonment-rate-worldwide/) [![Annual retail e-commerce sales growth worldwide from 2017 to 2027](https://cdn.statcdn.com/Statistic/285000/288487-blank-100.png)+\
\
Key Figures of E-Commerce\
\
Retail e-commerce sales growth worldwide 2017-2027](/statistics/288487/forecast-of-global-b2c-e-commerce-growth/)

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## **Statistics on**  "    E-commerce worldwide    "

**The most important statistics**

- [Global retail e-commerce revenue 2023, by region](/statistics/1117851/worldwide-e-commerce-revenue-by-region/)
- [E-commerce retail sales CAGR 2024-2029, by country](/statistics/220177/b2c-e-commerce-sales-cagr-forecast-for-selected-countries/)
- [Global retail e-commerce sales 2014-2027](/statistics/379046/worldwide-retail-e-commerce-sales/)
- [E-commerce as share of total retail sales worldwide 2021-2027](/statistics/534123/e-commerce-share-of-retail-sales-worldwide/)
- [Retail e-commerce sales growth worldwide 2017-2027](/statistics/288487/forecast-of-global-b2c-e-commerce-growth/)
- [Fastest-growing retail e-commerce countries 2023](/statistics/266064/revenue-growth-in-e-commerce-for-selected-countries/)
- [Domestic and cross-border e-commerce revenue share 2023, by country](/statistics/1297130/revenue-share-cross-border-e-commerce-global/)

**The most important statistics**

- [Leading internet and online services companies worldwide 2023, by market cap](/statistics/208843/stock-market-value-of-web-based-companies/)
- [Leading vertical e-commerce companies worldwide 2023, by market cap](/statistics/1039489/leading-vertical-e-commerce-companies-by-market-cap/)
- [Leading online marketplaces worldwide 2023, by market cap](/statistics/1039552/leading-online-marketplaces-by-market-cap/)
- [Value of leading e-commerce startup acquisitions 2024](/statistics/721405/top-e-commerce-startup-acquisitions/)
- [Merchants where global shoppers made their latest cross-border purchase 2023](/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/)
- [Top e-commerce marketplaces worldwide 2023, by gross merchandise value](/statistics/1456497/top-online-fashion-marketplaces-by-gmv/)
- [Social commerce platforms generating the most revenue worldwide 2024](/statistics/1455915/social-commerce-platforms-revenue-worldwide/)

**The most important statistics**

- [Leading e-commerce and shopping websites worldwide 2023, based on visit share](/statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/)
- [Leading online marketplaces worldwide 2023, by monthly visits](/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/)
- [Distribution of online purchases worldwide 2023, by channel](/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/)
- [Quarterly global online shopper conversion rate 2024, by country and region](/statistics/439576/online-shopper-conversion-rate-worldwide/)
- [Global conversion rates in selected verticals 2024](/statistics/1106713/global-conversion-rate-by-industry-and-device/)
- [Global online retail website visits and orders 2024, by device](/statistics/568684/e-commerce-website-visit-and-orders-by-device/)

**The most important statistics**

- [Global online shopper per visit spend 2023, by category](/statistics/239288/countries-ranked-by-average-b2c-e-commerce-spending-per-online-buyer/)
- [Average number of products bought per e-commerce order worldwide 2024](/statistics/1363180/monthly-average-units-per-e-commerce-transaction/)
- [Shopping cart abandonment rate worldwide 2022, by industry](/statistics/457078/category-cart-abandonment-rate-worldwide/)
- [Main sources for online shopping inspiration worldwide 2023](/statistics/1034149/online-shoppers-sources-of-inspiration/)
- [Leading channels for product search worldwide 2023](/statistics/1034209/global-product-search-online-sources/)

**The most important statistics**

- [Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027](/statistics/1111233/payment-method-usage-transaction-volume-share-worldwide/)
- [Quarterly number of PayPal active accounts worldwide 2010-2024](/statistics/218493/paypals-total-active-registered-accounts-from-2010/)
- [Quarterly number of PayPal payments 2014-2024](/statistics/218495/paypals-net-number-of-payments-per-quarter/)
- [Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD](/statistics/575342/square-quarterly-payment-volume/)
- [Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022](/statistics/1388354/buy-now-pay-later-users-by-country/)
- [Main reasons why consumers want to use crypto for shopping 2022](/statistics/1360150/consumer-motivation-on-using-crypto-for-retail/)

## Other statistics that may interest you E-commerce worldwide

Overview


7


- [Premium Statistic\
Global retail e-commerce revenue 2023, by region](/statistics/1117851/worldwide-e-commerce-revenue-by-region/)
- [Basic Statistic\
E-commerce retail sales CAGR 2024-2029, by country](/statistics/220177/b2c-e-commerce-sales-cagr-forecast-for-selected-countries/)
- [Premium Statistic\
Global retail e-commerce sales 2014-2027](/statistics/379046/worldwide-retail-e-commerce-sales/)
- [Premium Statistic\
E-commerce as share of total retail sales worldwide 2021-2027](/statistics/534123/e-commerce-share-of-retail-sales-worldwide/)
- [Premium Statistic\
Retail e-commerce sales growth worldwide 2017-2027](/statistics/288487/forecast-of-global-b2c-e-commerce-growth/)
- [Premium Statistic\
Fastest-growing retail e-commerce countries 2023](/statistics/266064/revenue-growth-in-e-commerce-for-selected-countries/)
- [Premium Statistic\
Domestic and cross-border e-commerce revenue share 2023, by country](/statistics/1297130/revenue-share-cross-border-e-commerce-global/)

Leading players


7


- [Basic Statistic\
Leading internet and online services companies worldwide 2023, by market cap](/statistics/208843/stock-market-value-of-web-based-companies/)
- [Premium Statistic\
Leading vertical e-commerce companies worldwide 2023, by market cap](/statistics/1039489/leading-vertical-e-commerce-companies-by-market-cap/)
- [Premium Statistic\
Leading online marketplaces worldwide 2023, by market cap](/statistics/1039552/leading-online-marketplaces-by-market-cap/)
- [Premium Statistic\
Value of leading e-commerce startup acquisitions 2024](/statistics/721405/top-e-commerce-startup-acquisitions/)
- [Basic Statistic\
Merchants where global shoppers made their latest cross-border purchase 2023](/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/)
- [Premium Statistic\
Top e-commerce marketplaces worldwide 2023, by gross merchandise value](/statistics/1456497/top-online-fashion-marketplaces-by-gmv/)
- [Premium Statistic\
Social commerce platforms generating the most revenue worldwide 2024](/statistics/1455915/social-commerce-platforms-revenue-worldwide/)

Traffic and conversion


6


- [Premium Statistic\
Leading e-commerce and shopping websites worldwide 2023, based on visit share](/statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/)
- [Premium Statistic\
Leading online marketplaces worldwide 2023, by monthly visits](/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/)
- [Premium Statistic\
Distribution of online purchases worldwide 2023, by channel](/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/)
- [Premium Statistic\
Quarterly global online shopper conversion rate 2024, by country and region](/statistics/439576/online-shopper-conversion-rate-worldwide/)
- [Premium Statistic\
Global conversion rates in selected verticals 2024](/statistics/1106713/global-conversion-rate-by-industry-and-device/)
- [Premium Statistic\
Global online retail website visits and orders 2024, by device](/statistics/568684/e-commerce-website-visit-and-orders-by-device/)

Shopping behavior


5


- [Premium Statistic\
Global online shopper per visit spend 2023, by category](/statistics/239288/countries-ranked-by-average-b2c-e-commerce-spending-per-online-buyer/)
- [Premium Statistic\
Average number of products bought per e-commerce order worldwide 2024](/statistics/1363180/monthly-average-units-per-e-commerce-transaction/)
- [Premium Statistic\
Shopping cart abandonment rate worldwide 2022, by industry](/statistics/457078/category-cart-abandonment-rate-worldwide/)
- [Premium Statistic\
Main sources for online shopping inspiration worldwide 2023](/statistics/1034149/online-shoppers-sources-of-inspiration/)
- [Premium Statistic\
Leading channels for product search worldwide 2023](/statistics/1034209/global-product-search-online-sources/)

Digital payment


6


- [Premium Statistic\
Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027](/statistics/1111233/payment-method-usage-transaction-volume-share-worldwide/)
- [Premium Statistic\
Quarterly number of PayPal active accounts worldwide 2010-2024](/statistics/218493/paypals-total-active-registered-accounts-from-2010/)
- [Premium Statistic\
Quarterly number of PayPal payments 2014-2024](/statistics/218495/paypals-net-number-of-payments-per-quarter/)
- [Premium Statistic\
Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD](/statistics/575342/square-quarterly-payment-volume/)
- [Premium Statistic\
Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022](/statistics/1388354/buy-now-pay-later-users-by-country/)
- [Basic Statistic\
Main reasons why consumers want to use crypto for shopping 2022](/statistics/1360150/consumer-motivation-on-using-crypto-for-retail/)

Further related statistics

19


- [Premium Statistic\
Leading retail e-commerce markets worldwide 2020](/statistics/377624/leading-countries-retail-e-commerce-sales/)
- [Premium Statistic\
North America: retail e-commerce sales 2018-2022](/statistics/241394/forecast-of-b2c-e-commerce-sales-in-north-america/)
- [Premium Statistic\
Southeast Asia: retail e-commerce revenue in select countries 2016](/statistics/604964/retail-e-commerce-sales-select-countries-asia-pacific/)
- [Premium Statistic\
Asia Pacific: retail e-commerce sales 2014-2019](/statistics/533860/retail-e-commerce-revenue-asia-pacific/)
- [Premium Statistic\
Monthly e-commerce consumption in Denmark 2019-2020](/statistics/617739/monthly-value-of-online-purchases-in-denmark/)
- [Premium Statistic\
Year-on-year increase in B2C online sales in selected European countries 2020-2021](/statistics/795571/year-on-year-increase-in-b2c-e-commerce-sales-in-europe/)
- [Premium Statistic\
Quarterly U.S. desktop retail e-commerce spending 2007-2020](/statistics/276387/quarterly-us-retail-e-commerce-spending/)
- [Premium Statistic\
Distribution of online spend in Sweden 2019](/statistics/541997/sweden-online-spend-distribution/)
- [Premium Statistic\
Consumer expenditure on e-commerce in Sweden 2019, by category](/statistics/1055812/consumer-expenditure-on-e-commerce-in-sweden-by-category/)
- [Premium Statistic\
B2C e-commerce sales growth in Japan 2014-2021](/statistics/261359/b2c-e-commerce-sales-growth-in-japan/)
- [Premium Statistic\
Amount of money raised through most popular Humble Bundles 2015](/statistics/247896/amount-of-money-raised-through-most-popular-humble-bundles/)
- [Premium Statistic\
Major online marketing methods for e-commerce enterprises Thailand 2020](/statistics/1012147/thailand-share-of-used-marketing-methods-by-e-commerce-enterprises/)
- [Premium Statistic\
Share of retail and wholesale e-commerce value Thailand 2020, by product and service](/statistics/1012035/thailand-share-retail-wholesale-e-commerce-value-by-sector/)
- [Premium Statistic\
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Italian e-commerce firms presence in foreign markets 2024, by country](/statistics/550462/italian-e-commerce-firms-presence-in-foreign-markets-by-country/)
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Share of retailers who have optimized omnichannel customer journeys 2020, by service](/statistics/1139780/share-of-retailers-who-have-optimized-customer-journeys-by-omnichannel-service-worldwide/)

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### Topics

[![](https://cdn.statcdn.com/Topic/871.jpg)E-commerce worldwide](/topics/871/online-shopping/) [![](https://cdn.statcdn.com/Topic/1185.jpg)Mobile commerce in the United States](/topics/1185/mobile-commerce/) [![](https://cdn.statcdn.com/Topic/8757.jpg)Social commerce](/topics/8757/social-commerce/) [![](https://cdn.statcdn.com/Topic/8932.jpg)Quick commerce](/topics/8932/quick-commerce/) [![](https://cdn.statcdn.com/Topic/11087.jpg)Gen Z online shopping behavior](/topics/11087/gen-z-online-shopping-behavior/)

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eMarketer. (June 1, 2023). Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars) \[Graph\]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

eMarketer. "Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars)." Chart. June 1, 2023. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

eMarketer. (2023). Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

eMarketer. "Retail E-commerce Sales Worldwide from 2014 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

eMarketer, Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ (last visited September 13, 2024)

Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars) \[Graph\], eMarketer, June 1, 2023. \[Online\]. Available: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

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