یادآوری‌هایی پیرامون اهمیت سواد رسانه‌ای در جوامع امروز
۱. حفظ اطلاعات: سواد رسانه‌ای به مخاطبان رسانه‌ها امکان می‌دهد تا به اطلاعات سودمند دسترسی پیدا کنند. اطلاعاتی که در زندگی روزمره کاربردی و مهم ...
جیمزپاتر
اثرات اطلاعات دریافتی را <anchor>جیمزپاتر</anchor> در کتاب سواد رسانه‌ای خود تحلیل و دسته‌بندی نموده است که مهمترین آنها تأثیرگذاری روی تصمیم‌گیری و بینش، تاثیرگذاری بر ارزش‌ها و الگوهای زندگی، تاثیرگذاری بر روی ذهن و رفتار، و هم‌چنین تاثیرگذاری فیزیولوژیک است.
Potter, W. | SAGE Publications Ltd
Potter, W. \| SAGE Publications Ltd

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# W. James Potter University of California, Santa Barbara, USA

**W. James Potter,** professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: _Media Effects_; _Media Literacy, 10th edition_; _The 11 Myths of Media Violence_; _Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success_; _and 7 Skills of Media Literacy._

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