La evolución y la historia de la animación - Powtoon Blog
Desde las primeras animaciones dibujadas a mano hasta las últimas imágenes generadas por computadora (CGI), los estilos de animación han evolucionado ...
videos animados
Las marcas también comenzaron a crear <anchor>videos animados</anchor> para ayudar a comercializar sus productos o servicios. Los videos animados pueden ser una excelente manera de contar la historia de una marca, atraer audiencias y conectarse con ellas en un nivel más emocional.
Create Your Own Animated Video | Powtoon
Create Your Own Animated Video \| Powtoon

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/604a1c3ea20b5acb1627cd1e_Shape_Turquiose.svg)

# Create Your Own Animated Videos with Powtoon

Creating your own animation is super easy. Typically an animated explainer video is an expensive studio-created video. But with [Powtoon's online video editor](https://www.powtoon.com/) you can create your own video in no time, with our free animated video maker software.

[Start now](https://www.powtoon.com/account/signup/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/60463577c35d4946c8b55ab9_Pink%20shape.svg)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/61015b459a83bc3940ece98a_animated%20videos.png)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/60462863c35d4960fcb5255f_Logos%20whte.svg)

# Start with one of our animated templates

Save hours on creating videos from scratch with 100s of professionally designed animated video templates.

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/624fb6034fde8417990b34c1_Powtoon%20Animated%20Videos%20Animated%20Presentation%20Image%20(1).png)[Animated Presentations](https://www.powtoon.com/video-template/animated-presentation)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/60462b35242373d5e830f735_Screen%20Shot%202021-03-07%20at%200.30.43.png)[Virtual webinar](https://www.powtoon.com/storyboard/?mode=template&is_html=true&usecase=43#/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/60462cd995e48d8bd560ae31_Screen%20Shot%202021-03-04%20at%209.21.39.png)[5 Fun Tips](https://www.powtoon.com/video-template/5-fun-tips)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/60462b35242373d5e830f735_Screen%20Shot%202021-03-07%20at%200.30.43.png)[Virtual webinar](https://www.powtoon.com/storyboard/?mode=template&is_html=true&usecase=43#/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/624fb602484d19de97472211_Powtoon%20Animated%20Videos%20Meet%20Jenny%20Whiteboard%20Explainer%20Image%20(1).png)[Meet Jenny Whiteboard Explainer](https://www.powtoon.com/video-template/meet-jenny-whiteboard-explainer)

[Start now](https://www.powtoon.com/account/signup/)

## How to create an effective animated video

Learn how you can easily create effective and engaging animated videos – even if you’ve never made a video before.

### 01

Visit

Visit Powtoon.com

### 02

Choose

Choose one of our pre-made video templates or create a new video from scratch.

### 03

Log in

Log in or make a new Powtoon account (you can sign up here for free).

### 04

Edit

Edit your template! Customize with animation, footage, soundtracks, and more.

### 05

Share

You’re finished! Share your video on your website, social media platforms, and more.

## How to make animated videos

Learn how you can easily create effective and engaging animated videos – even if you've never made a video before.

## 1

### Visit

Visit Powtoon.com

## 2

### **Log in**

Log in or make a new Powtoon account to start creating an animated video (you can [sign up here for free](http://www.powtoon.com)).

## 3

### **Choose**

Choose one of our pre-designed animated video templates or create a new animated video from scratch.

## 4

### Edit

Edit your template! Use our free video editor to customize your video with icons, illustrations, animation, music, colors, fonts, custom characters, and other graphics for a personal touch.

## 5

### Share

You’re finished! Download your animated video as an MP4. Or, share your new video directly to your website, YouTube, Facebook, Twitter, Instagram, LinkedIn, and more. Return to the video editor to make changes at any time.

[TRY IT FREE](http://www.powtoon.com)

# **100s of Ready-Made Templates**

Choose from a library of [ready-made animated video templates](https://www.powtoon.com/video-templates), animation, characters, and footage. Or, upload your own videos and images to easily customize your new video with just a few clicks.

[try it free](https://www.powtoon.com/account/signup/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/604a142deeb27702e9305929_100s_Templates3.svg)

# **No Skills Needed**

No matter your skill level or the task at hand, creating an animated video is made easy. With Powtoon, making your own animated videos requires no design or tech skills to start making a deeper impact at work.

[try it free](https://www.powtoon.com/account/signup/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/6049f924e740812eeaa2d0e6_No_Skills_needed2.svg)

# **Support Made for You**

Everyone hits bumps in the road. That's why we're here for you every step of the way with tutorials, support, live webinars, and our training center.

[try it free](https://www.powtoon.com/account/signup/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/604a14ee87b8b78b7be4501d_Support.svg)

# Get Started with Animated Video

Professional-quality animation used to be something only big brands could afford. Today, thanks to Powtoon, they’re easy, inexpensive, and quick to make.

##### **Free Animated Video Maker**

Why pay when you can create an animated video for free? You can edit a video in so many ways using our free video maker. Add text, animation, characters, music, and more to create unique animated videos every time.

##### **One Video, Infinite Designs**

With more animation styles than any video maker, use Powtoon to create beautiful videos in numerous styles – without a designer. Choose from a wide range of animated characters, objects, and effects to choose from – including 2D, 3D, infographics, and whiteboard animation styles – to deliver inspirational videos every time. Created by professional animators, made for beginners.

##### **Professional Results Every Time**

To help you make amazing animated videos, Powtoon comes with a full library of pre-designed video templates. Created by professional storytellers, our animation templates are the smart shortcut to making professional animated videos every time.

[try it free](https://www.powtoon.com/account/signup/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c3df2c597bac_Group%20322.png)

## Join 40 Million People Who Love Using Powtoon

” _Powtoon allows me to produce creative content, while eliminating the need to purchase expensive equipment and software._”

Arlette Lopez

Global Content & Messaging

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/61196585edfcf5a507788e32_dell%20logo.png)

” _Our subscription to Powtoon has paid for itself 100 times over._”

Ryan Deiss

**CEO \| Digital Marketer**

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c34dd1597bb3_EY%20logo_halima%20email.png)

” _Once we started offering videos, our sales increased 37%! Powtoon is so easy to use, and their service is amazing, allowing us to offer a unique product that is affordable, that crushes the competition._”

Matt Jones

CEO \| Visioniz

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c34598597bb5_Acc_Logo_Black_Purple_RGB.png)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c3c919597bae_Group%2016316.png)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c3102c597baa_Group%2016315.png)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c33876597bb0_Group%2016590.png) [See full case study](https://www.powtoon.com/customers/southern-water/)

# “

# Tips for Making an Animated Video

To ensure your Powtoon animated video is a success, keep in mind these tips and tricks while you’re creating your video.

## 01

### **Stay true to your brand.**

What is the overall tone of your brand? Are you fresh and fun, serious and thought-provoking, or edgy and provocative? The animated elements you use should evoke the same vibe so your final video will be consistent with your brand.

## 02

### **Stay true to your message.**

What is the purpose of your animated video? Is it to onboard new employees? Pitch a product to a potential customer? Explain complicated concepts to a classroom of remote-learning students? Choose animations that will enhance your message; they can add entertainment value but should still have a message-driven purpose within the context of your animated video.

## 03

### **Customize animation to your audience**

When it comes to engaging your audience, personalization is key. You want to choose characters that your viewers can relate to mentally, physically, emotionally, culturally, and beyond. Customize your own diverse characters to empower your audience and embrace inclusion.

[try it free](https://www.powtoon.com/account/signup/)

## Learn More About Powtoon’s Animation Maker

If you need an animated video, we’ve got you covered. However, there’s so much more to discover on Powtoon.com. Explore expert knowledge on our simple online video platform to start creating engaging animated videos today.

[TRY IT FREE](https://www.powtoon.com/labs/stories/skyguide/)

_“Animated videos are a great way to capture the attention of your audience, but it’s not enough to string together a random collection of text and images. An_ [_effective video_](https://www.powtoon.com/video-templates) _is cohesive from start to finish and includes engaging graphics that help convey your message. Here’s how to pick the right ones.”_

[**How to Choose Engaging Content for Your Animated Videos**](https://www.powtoon.com/blog/how-to-choose-engaging-content-for-your-animated-videos/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/608972cb85fcd77cee038e88_Webp.net-resizeimage.jpg)

_“Online video creation platforms have made_ [_animated videos_](http://www.powtoon.com/animated-videos) _more accessible to more brands. Without having to shell out big bucks to a video production company, even the smallest operations can create top-notch professional video content in-house.”_

[**The Ultimate Guide to Make an Animated Video for Your Brand**](https://www.powtoon.com/blog/ultimate-guide-animated-video/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/608972cb85fcd77cee038e88_Webp.net-resizeimage.jpg)

_“By now you’ve probably been convinced that video is a necessary component of any communication strategy. The shift over the last few years has been anything but subtle, being used by marketing, communication, and social media experts alike.”_

[**How To Use Animated Video to Communicate Visually**](https://www.powtoon.com/blog/use-animated-video-to-communicate-visually/)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/608972cb85fcd77cee038e88_Webp.net-resizeimage.jpg)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c3c919597bae_Group%2016316.png)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c3102c597baa_Group%2016315.png)

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611964da5cc3c33876597bb0_Group%2016590.png)

# “

## FAQs

1

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611e21b12056768840c82d1b_faq-decor.png)

### **What kind of videos can I make with Powtoon?**

Well, everything! You can make any type of video in any style with Powtoon, from whiteboard videos, animated presentations, explainer videos, screen recordings, infographic reports, and more – whether it's for business or personal use. Your imagination is the limit! Not sure where you want to start? Get inspired by our template gallery, filled with 100s of ready-made video templates for every need. If you can't find your way, our friendly Customer Support team can be easily reached at support@powtoon.com

3

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611e21b12056768840c82d1b_faq-decor.png)

### **How do I add music to a video?**

Upload your video file into an editing software program and go through the editing features: trim, resize, filter, title, motion. Think about length, audio quality, and color, perspective and pacing, background music, intros and outros. Invite others to collaborate on the editing process.

4

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611e21b12056768840c82d1b_faq-decor.png)

### **What is the best format for video?**

The best video file formats are MP4, which allows for high quality and smaller file sizes. Or, you can skip downloading your video altogether, and instead share directly to any channel your heart desires! Facebook, YouTube, Twitter, Instagram, LinkedIn, HubSpot, PowerPoint, email, and more.

2

![](https://cdn.prod.website-files.com/6040030a4f77d3b1900c9288/611e21b12056768840c82d1b_faq-decor.png)

### **How do I edit a video?**

Upload your video file into an editing software program and go through the editing features: trim, resize, filter, title, motion. Think about length, audio quality, and color, perspective and pacing, background music, intros and outros. Invite others to collaborate on the editing process.

[try it free](https://www.powtoon.com/account/signup/)