Invertir en Startups: Guía Definitiva - Startupeable
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e-commerce
En este contexto, sectores de startups como fintech, logística, y <anchor>e-commerce</anchor> se han vuelto muy hot en ambos países, en términos de competencia local e internacional. Por ejemplo, hoy en México hay más de 20 bancos digitalees. Esto implica que para competir en esos mercados, las startups requieren un nivel significativo de recursos (talento, dinero, contactos, etc).
E-commerce | Startupeable
E-commerce \| Startupeable

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# E-commerce

Estas aquí:

- [Glosario](https://startupeable.com/glosario/)
- [Sectores](https://startupeable.com/temas/sectores/)
- E-commerce

Tiempo estimado de lectura:1 min

In this article

- 1\. ¿Qué es un e-commerce?

## ¿Qué es un e-commerce?

Una empresa de **e-commerce** vende productos o servicios a través un canal online, redes sociales o páginas web, y sus utilidades provienen de un margen de ganancia por cada venta. Esta práctica normalmente implica que las empresas de **e-commerce** fabrican sus propios productos y gestionen su propio inventario.

[Luuna](http://luuna.mx) es una [startup](https://startupeable.com/wiki/startup/startup/) D2C mexicana que vende productos de descanso como colchones, almohadas y sábanas, por internet. Desde sus inicios, la propuesta de valor fue diferente a lo que ya existía; Luuna fabrica productos de calidad _premium_ a precios razonables, hace entregas en tiempo récord para su categoría, ofrece un mes de prueba y es totalmente flexible con las devoluciones.

Conoce otras [Startups de E-commerce en nuestro Directorio de Startups y Venture Capital](https://startupeable.com/directorio/explora/?sort=a-z&sector=e-commerce).

* * *

**Artículos relacionados**

[E-commerce en Latinoamérica: Guía Definitiva](https://startupeable.com/e-commerce/)

[¿Qué es una Startup?: Guía Introductoria (2021)](https://startupeable.com/startups/)

Vistas:1342

- Básicos de Startups
  - [¿Qué es una startup?](https://startupeable.com/glosario/que-es-una-startup/)
  - [TAM: Total Addressable Market](https://startupeable.com/glosario/tam-total-addressable-market/)
  - [Bottom-Up](https://startupeable.com/glosario/bottom-up/)
  - [Spin-off](https://startupeable.com/glosario/spin-off/)
  - [ICP: Ideal Customer Profile](https://startupeable.com/glosario/ideal-customer-profile/)
  - [Deuda Tecnológica](https://startupeable.com/glosario/deuda-tecnologica/)
  - [Escalabilidad](https://startupeable.com/glosario/escalabilidad/)
  - [Moat](https://startupeable.com/glosario/moat/)
  - [Mafia (Startups)](https://startupeable.com/glosario/mafia-startups/)
  - [SOM: Serviceable Obtainable Market](https://startupeable.com/glosario/som-serviceable-obtainable-market/)
  - [Top-Down](https://startupeable.com/glosario/top-down/)
  - [Demo Day](https://startupeable.com/glosario/demo-day/)
  - [ESOP](https://startupeable.com/glosario/esop/)
  - [Bootcamp](https://startupeable.com/glosario/bootcamp/)
  - [Blockchain](https://startupeable.com/glosario/blockchain/)
  - [Tracción](https://startupeable.com/glosario/traccion/)
  - [Exit (Salida)](https://startupeable.com/glosario/exit/)
  - [Blitzscaling](https://startupeable.com/glosario/blitzscaling/)
  - [Go-to-Market](https://startupeable.com/glosario/go-to-market/)
  - [Lean Startup](https://startupeable.com/glosario/que-es-lean-startup/)
  - [Incubadora](https://startupeable.com/glosario/incubadora/)
  - [Pivot](https://startupeable.com/glosario/pivot/)
  - [Business Model Canvas (BMC)](https://startupeable.com/glosario/business-model-canvas/)
  - [First Mover Advantage](https://startupeable.com/glosario/first-mover-advantage/)
  - [SAM: Serviceable Available Market](https://startupeable.com/glosario/sam-serviceable-available-market/)
- Venture Capital
  - [VC: ¿Qué es el Venture Capital?](https://startupeable.com/glosario/vc-venture-capital/)
  - [Serie B](https://startupeable.com/glosario/serie-b/)
  - [Limited Partner (LP)](https://startupeable.com/glosario/limited-partners/)
  - [Series A](https://startupeable.com/glosario/series-a/)
  - [Allocation](https://startupeable.com/glosario/allocation/)
  - [Crowdfunding](https://startupeable.com/glosario/crowdfunding/)
  - [Capital Call](https://startupeable.com/glosario/capital-call/)
  - [Down Rounds](https://startupeable.com/glosario/down-rounds/)
  - [Ronda Semilla](https://startupeable.com/glosario/ronda-semilla/)
  - [Pitch Deck](https://startupeable.com/glosario/pitch-deck/)
  - [Inversionista Angel](https://startupeable.com/glosario/inversionista-angel/)
  - [Valuación](https://startupeable.com/glosario/valuacion/)
  - [Ronda Pre Semilla](https://startupeable.com/glosario/ronda-pre-semilla/)
  - [Due Diligence](https://startupeable.com/glosario/due-diligence/)
  - [Aceleradora de Startups](https://startupeable.com/glosario/aceleradora-startups/)
  - [Fundraising](https://startupeable.com/glosario/fundraising/)
  - [Ronda de inversión](https://startupeable.com/glosario/ronda-de-inversion/)
- Métricas
  - [TPV: Total Payment Volume](https://startupeable.com/glosario/tpv-total-payment-volume/)
  - [Métricas de Startups](https://startupeable.com/glosario/metricas-startups/)
  - [ARPU: Average Revenue Per User](https://startupeable.com/glosario/arpu-average-revenue-per-user/)
  - [Take Rate](https://startupeable.com/glosario/take-rate/)
  - [KPI: Key Performance Indicator](https://startupeable.com/glosario/kpi-key-performance-indicator/)
  - [EBITDA: Earnings before interests, taxes, depreciation and amortization](https://startupeable.com/glosario/ebitda/)
  - [Share of wallet](https://startupeable.com/glosario/share-wallet/)
  - [LTV: Loan-to-Value](https://startupeable.com/glosario/loan-to-value/)
  - [Retention Rate](https://startupeable.com/glosario/retention-rate/)
  - [CAC Payback Period](https://startupeable.com/glosario/cac-payback-period/)
  - [CAC: Customer Acquisition Cost](https://startupeable.com/glosario/cac-customer-acquisition-cost/)
  - [LTV: Lifetime Value](https://startupeable.com/glosario/ltv-lifetime-value/)
  - [Margen de Contribución](https://startupeable.com/glosario/margen-contribucion/)
  - [Net Dollar Revenue Retention](https://startupeable.com/glosario/retencion-ingresos-netos/)
  - [CAGR: Compound Annual Growth Rate](https://startupeable.com/glosario/cagr/)
  - [Runway](https://startupeable.com/glosario/runway/)
  - [Burn Rate](https://startupeable.com/glosario/burn-rate/)
  - [Churn Rate](https://startupeable.com/glosario/churn-rate/)
  - [MRR: Monthly Recurring Revenue](https://startupeable.com/glosario/mrr-monthly-recurring-revenue/)
  - [ARR: Annual Recurring Revenue](https://startupeable.com/glosario/arr-annual-recurring-revenue/)
  - [GMV: Gross Merchandise Value](https://startupeable.com/glosario/gmv-gross-merchandising-value/)
  - [Total Contract Value (TCV)](https://startupeable.com/glosario/total-contract-value/)
  - [ACV: Annual Contract Value](https://startupeable.com/glosario/annual-contract-value/)
  - [Crecimiento mes a mes](https://startupeable.com/glosario/crecimiento-mes-a-mes/)
  - [Margen Bruto](https://startupeable.com/glosario/margen-bruto/)
  - [Usuarios Activos](https://startupeable.com/glosario/usuarios-activos/)
  - [Indicadores de Fidelización](https://startupeable.com/glosario/indicadores-fidelizacion/)
  - [Burn Multiple](https://startupeable.com/glosario/burn-multiple/)
  - [Índice de Satisfacción](https://startupeable.com/glosario/indice-satisfaccion/)
- Growth
  - [Landing Page](https://startupeable.com/glosario/landing-page/)
  - [Growth Hacking](https://startupeable.com/glosario/growth-hacking/)
  - [Ciclo de Ventas](https://startupeable.com/glosario/ciclo-ventas/)
  - [Tasa de Conversión](https://startupeable.com/glosario/tasa-conversion/)
  - [Freemium](https://startupeable.com/glosario/freemium/)
  - [SLG: Sales-Led Growth](https://startupeable.com/glosario/slg-sales-les-growth/)
  - [Content Marketing](https://startupeable.com/glosario/content-marketing/)
  - [CLG: Customer-Led Growth](https://startupeable.com/glosario/clg-customer-led-growth/)
  - [B2C](https://startupeable.com/glosario/b2c/)
  - [Network Effects](https://startupeable.com/glosario/network-effects/)
  - [Cohort Analysis](https://startupeable.com/glosario/cohort-analysis/)
  - [PLG: Product-Led Growth](https://startupeable.com/glosario/plg-product-led-growth/)
  - [MLG: Marketing-Led Growth](https://startupeable.com/glosario/mlg-marketing-led-growth/)
  - [B2B](https://startupeable.com/glosario/b2b/)
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- Producto
  - [MVP: Minimum Viable Product](https://startupeable.com/glosario/mvp-minimum-viable-product/)
  - [Early Adopters](https://startupeable.com/glosario/early-adopters/)
  - [API](https://startupeable.com/glosario/api/)
  - [Metodologías Ágiles](https://startupeable.com/glosario/metodologias-agiles/)
  - [Product Market Fit](https://startupeable.com/glosario/product-market-fit/)
  - [Product Management](https://startupeable.com/glosario/product-management/)
  - [Frontend](https://startupeable.com/glosario/frontend/)
  - [Backend](https://startupeable.com/glosario/backend/)
  - [UX](https://startupeable.com/glosario/ux/)
  - [UI](https://startupeable.com/glosario/ui/)
  - [Desarrollador Full Stack](https://startupeable.com/glosario/full-stack/)
- Finanzas y Legal
  - [SAFE: Simple Agreement for Future Equity](https://startupeable.com/glosario/safe/)
  - [Venture Debt](https://startupeable.com/glosario/venture-debt/)
  - [Bootstrapping](https://startupeable.com/glosario/bootstrapping/)
  - [F-1](https://startupeable.com/glosario/f-1/)
  - [Stock Options](https://startupeable.com/glosario/stock-options/)
  - [Term Sheet](https://startupeable.com/glosario/term-sheet/)
  - [Drag Along](https://startupeable.com/glosario/drag-along/)
  - [Tag Along](https://startupeable.com/glosario/tag-along/)
  - [Cayman Sandwich](https://startupeable.com/glosario/cayman-sandwich/)
  - [LLC](https://startupeable.com/glosario/llc-limited-liability-company/)
  - [Investor Update](https://startupeable.com/glosario/investor-update/)
  - [Sindicato de Inversión](https://startupeable.com/glosario/sindicato-inversion/)
  - [Equity](https://startupeable.com/glosario/equity/)
  - [Revenue-Based Financing](https://startupeable.com/glosario/revenue-based-financing/)
  - [OPEX](https://startupeable.com/glosario/opex/)
  - [Market Cap](https://startupeable.com/glosario/market-cap/)
  - [Vesting](https://startupeable.com/glosario/vesting/)
  - [Cap Table](https://startupeable.com/glosario/cap-table/)
  - [Preferencia de Liquidación](https://startupeable.com/glosario/preferencia-liquidacion/)
  - [IPO: Initial Public Offering](https://startupeable.com/glosario/ipo/)
  - [PIIA](https://startupeable.com/glosario/piia/)
  - [C Corp](https://startupeable.com/glosario/c-corp/)
  - [Special Purpose Vehicle (SPV)](https://startupeable.com/glosario/special-purpose-vehicle-spv/)
- Sectores
  - [Fintech](https://startupeable.com/glosario/fintech/)
  - [Foodtech](https://startupeable.com/glosario/foodtech/)
  - [Agtech](https://startupeable.com/glosario/agtech/)
  - [Cleantech](https://startupeable.com/glosario/cleantech/)
  - [Mobility](https://startupeable.com/glosario/mobility/)
  - [Hardware](https://startupeable.com/glosario/hardware/)
  - [AI & Big Data](https://startupeable.com/glosario/ai-big-data/)
  - [Cybersecurity](https://startupeable.com/glosario/cybersecurity/)
  - [Consumer](https://startupeable.com/glosario/consumer/)
  - [No Code](https://startupeable.com/glosario/no-code/)
  - [Biotech](https://startupeable.com/glosario/biotech/)
  - [Healthtech](https://startupeable.com/glosario/healthtech/)
  - [Proptech](https://startupeable.com/glosario/proptech/)
  - [Developer tools](https://startupeable.com/glosario/developer-tools/)
  - [Enterprise Software](https://startupeable.com/glosario/enterprise-software/)
  - [Edtech](https://startupeable.com/glosario/edtech/)
  - [Social Commerce](https://startupeable.com/glosario/social-commerce/)
  - [Marketplace](https://startupeable.com/glosario/marketplace/)
  - [SaaS](https://startupeable.com/glosario/saas/)
  - [HR Tech](https://startupeable.com/glosario/hr-tech/)
  - [Logistics](https://startupeable.com/glosario/logistics/)
  - [Tecnologías Emergentes](https://startupeable.com/glosario/tecnologias-emergentes/)
  - [Innovación social](https://startupeable.com/glosario/innovacion-social/)
  - [Emprendimiento Social](https://startupeable.com/glosario/emprendimiento-social/)
  - [Insurtech](https://startupeable.com/glosario/insurtech/)
  - E-commerce

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