Las mejores estrategias de marketing para pequeñas empresas ...
Hay muchas maneras para comenzar a beneficiarte del marketing digital y no tienen que ser ideas gigantescas o de gran presupuesto. Usa lo que tienes y adaptalo ...
mitad del tráfico en internet
Más de la <anchor>mitad del tráfico en internet</anchor> viene de dispositivos móviles. Así que planificar y enfocarte en el marketing móvil es una manera genial de dar un gran paso con tu estrategia. Esté tipo de marketing se centra en los canales móviles, en crear diseños impresionantes, interfaces y contenido hecho a medida de este formato.
Mobile web traffic statistics - Think with Google
Mobile web traffic statistics - Think with Google

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Why creators are vital to your marketing mix in 2024](https://www.thinkwithgoogle.com/marketing-strategies/video/creator-content-in-2024/)
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Marketing is at an inflection point. Here’s why that’s an opportunity](https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/2024-marketing-transformation/)
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Meet the Privacy Power Players building the future of modern marketing\
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## >     50     %

of web traffic comes from mobile.

Google Analytics Data, U.S., Q1 2016.

[Download](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-web-traffic-statistics/share/)

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### Winning mobile web 01

### Appears In

[5 questions to ask yourself about your mobile strategy](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-website-strategy/)

### Related Content

[4 mobile page speed wins to discuss with your developer, starting with images](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-speed-strategy-and-performance/) [Why every marketer’s mobile website needs a ‘speed budget’](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-speed-accessibility/) [5 principles of effective mobile landing pages for travel marketers](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-landing-page-design-strategy/)

## Related Data

[63%\
\
of smartphone users are **more likely to purchase** from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-mobile-app-and-site-purchase-data/)

Google/Ipsos

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### IC-2019 01

[51%\
\
of smartphone users are **more likely to use a company or brand’s mobile app** when browsing or shopping on a smartphone because they can get rewards or points.](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-shopping-with-rewards-or-points/)

Google/Ipsos

[Download](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-shopping-with-rewards-or-points/share/)Share

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### IC-2019 02

[50%\
\
of smartphone users are **more likely to use a company or brand’s mobile site** when browsing or shopping on a smartphone because they don’t want to download an app.](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-mobile-shopping-preferences/)

Google/Ipsos

[Download](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-mobile-shopping-preferences/share/)Share

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### IC-2019 03

[30%\
\
of smartphone users are **more likely to use a company or brand’s mobile site** when browsing or shopping on a smartphone when making a one-time purchase.](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-one-time-purchase-statistics/)

Google/Ipsos

[Download](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-one-time-purchase-statistics/share/)Share

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### IC-2019 04

[58%\
\
of smartphone users **feel more favorable toward companies** whose mobile sites or apps remember who they are and their past behavior.](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-personalization-preferences/)

Google/Ipsos

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### IC-2019 05

[60%\
\
of smartphone users **have contacted a business directly** using the search results (e.g., “click to call” option).](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-search-behavior-statistics/)

Google/Ipsos

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### IC-2019 06

Discover the latest data, insights, and inspiration from Think with Google.


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## Future of Marketing




- [Overview](/future-of-marketing/)

- [Creativity](/future-of-marketing/creativity/)

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