2010-2019: Una década de cine de animación - La Nube de Coleto
Así que tras comprar en 2006 a Pixar, la productora que revolucionó el cine de animación 3D con Toy Story (1995), y después del batacazo en ...
incremento en la venta de juguetes
Aún así el evidente éxito comercial de estas películas (y el <anchor>incremento en la venta de juguetes</anchor>) animó a otras compañías a hacer lo mismo con otras líneas de juguetes y tiempo después llegarían las muy inferiores Trolls (2016), UglyDolls: Extraordinariamente feos (2019) y Playmobil: La película (2019), de las cuales solo la primera de ellas fue un éxito de taquilla. Pero no solo de reconocidas marcas se intentaron hacer películas, sino que la tendencia llegó hasta los enanos de jardín, que tuvieron dos películas: Gnomeo y Julieta (2011) y Sherlock Gnomes (2018).
The Lego Movie helps boost profits of toymaker | Lego | The Guardian
The Lego Movie helps boost profits of toymaker \| Lego \| The Guardian[Skip to main content](#maincontent) [Skip to navigation](#navigation)

Close dialogue1/1Next imagePrevious imageToggle caption

 [Skip to navigation](#navigation)

[Print subscriptions](https://support.theguardian.com/subscribe/weekly?REFPVID=undefined&INTCMP=undefined&acquisitionData=%7B%22source%22%3A%22GUARDIAN_WEB%22%2C%22componentId%22%3A%22PrintSubscriptionsHeaderLink%22%2C%22componentType%22%3A%22ACQUISITIONS_HEADER%22%2C%22referrerUrl%22%3A%22%22%7D)

[Search jobs](https://jobs.theguardian.com)

[Sign in](https://profile.theguardian.com/signin?INTCMP=DOTCOM_NEWHEADER_SIGNIN&ABCMP=ab-sign-in&componentEventParams=componentType%3Didentityauthentication%26componentId%3Dguardian_signin_header)

Int

- [International edition](/preference/edition/int)
- [UK edition](/preference/edition/uk)
- [US edition](/preference/edition/us)
- [Australia edition](/preference/edition/au)
- [Europe edition](/preference/edition/eur)

[The Guardian - Back to homeThe Guardian](/)

- [News](/)
- [Opinion](/commentisfree)
- [Sport](/sport)
- [Culture](/culture)
- [Lifestyle](/lifeandstyle)

Show moreHide expanded menu

- News

  - [View all News](/)
  - [World news](/world)
  - [UK news](/uk-news)
  - [Climate crisis](/environment/climate-crisis)
  - [Ukraine](/world/ukraine)
  - [Environment](/environment)
  - [Science](/science)
  - [Global development](/global-development)
  - [Football](/football)
  - [Tech](/technology)
  - [Business](/business)
  - [Obituaries](/obituaries)

- Opinion

  - [View all Opinion](/commentisfree)
  - [The Guardian view](/profile/editorial)
  - [Columnists](/index/contributors)
  - [Cartoons](/tone/cartoons)
  - [Opinion videos](/type/video+tone/comment)
  - [Letters](/tone/letters)

- Sport

  - [View all Sport](/sport)
  - [Football](/football)
  - [Cricket](/sport/cricket)
  - [Rugby union](/sport/rugby-union)
  - [Tennis](/sport/tennis)
  - [Cycling](/sport/cycling)
  - [F1](/sport/formulaone)
  - [Golf](/sport/golf)
  - [US sports](/sport/us-sport)

- Culture

  - [View all Culture](/culture)
  - [Books](/books)
  - [Music](/music)
  - [TV & radio](/tv-and-radio)
  - [Art & design](/artanddesign)
  - [Film](/film)
  - [Games](/games)
  - [Classical](/music/classicalmusicandopera)
  - [Stage](/stage)

- Lifestyle
  - [View all Lifestyle](/lifeandstyle)
  - [Fashion](/fashion)
  - [Food](/food)
  - [Recipes](/tone/recipes)
  - [Love & sex](/lifeandstyle/love-and-sex)
  - [Health & fitness](/lifeandstyle/health-and-wellbeing)
  - [Home & garden](/lifeandstyle/home-and-garden)
  - [Women](/lifeandstyle/women)
  - [Men](/lifeandstyle/men)
  - [Family](/lifeandstyle/family)
  - [Travel](/travel)
  - [Money](/money)
Search input

google-search

Search

  - [Support us](https://support.theguardian.com?INTCMP=side_menu_support&acquisitionData=%7B%22source%22:%22GUARDIAN_WEB%22,%22componentType%22:%22ACQUISITIONS_HEADER%22,%22componentId%22:%22side_menu_support%22%7D)
  - [Print subscriptions](https://support.theguardian.com/subscribe/weekly?REFPVID=undefined&INTCMP=undefined&acquisitionData=%7B%22source%22%3A%22GUARDIAN_WEB%22%2C%22componentId%22%3A%22PrintSubscriptionsHeaderLink%22%2C%22componentType%22%3A%22ACQUISITIONS_HEADER%22%2C%22referrerUrl%22%3A%22%22%7D)

  - [Search jobs](https://jobs.theguardian.com)
  - [Holidays](https://holidays.theguardian.com?INTCMP=holidays_int_web_newheader)
  - [Digital Archive](https://theguardian.newspapers.com)
  - [Guardian Licensing](https://licensing.theguardian.com/)
  - [About Us](/about)
  - [The Guardian app](https://app.adjust.com/16xt6hai)
  - [Video](/video)
  - [Podcasts](/podcasts)
  - [Pictures](/inpictures)
  - [Newsletters](/email-newsletters)
  - [Today's paper](/theguardian)
  - [Inside the Guardian](https://www.theguardian.com/membership)
  - [The Observer](/observer)
  - [Guardian Weekly](https://www.theguardian.com/weekly?INTCMP=gdnwb_mawns_editorial_gweekly_GW_TopNav_Int)
  - [Crosswords](/crosswords)
  - [Wordiply](https://www.wordiply.com)
  - [Corrections](/theguardian/series/corrections-and-clarifications)
- Search input

google-search

Search



  - [Search jobs](https://jobs.theguardian.com)
  - [Holidays](https://holidays.theguardian.com?INTCMP=holidays_int_web_newheader)
  - [Digital Archive](https://theguardian.newspapers.com)
  - [Guardian Licensing](https://licensing.theguardian.com/)
  - [About Us](/about)

- [World](/world)
- [Europe](/world/europe-news)
- [US](/us-news)
- [Americas](/world/americas)
- [Asia](/world/asia)
- [Australia](/australia-news)
- [Middle East](/world/middleeast)
- [Africa](/world/africa)
- [Inequality](/inequality)
- [Global development](/global-development)

![Lego boss](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2015/2/25/1424889434980/e1c21cad-0c8d-4f20-bf4f-eb303ef4e872-2060x1236.jpeg?width=465&dpr=1&s=none)

Jørgen Vig Knudstorp, Lego CEO: ‘Our ability to innovate and reinvent the Lego play experience every year is vital for our success.’ Photograph: Matt Alexander/PA

[View image in fullscreen](#img-1)

Jørgen Vig Knudstorp, Lego CEO: ‘Our ability to innovate and reinvent the Lego play experience every year is vital for our success.’ Photograph: Matt Alexander/PA

[Lego](https://www.theguardian.com/lifeandstyle/lego)

This article is more than **9 years old**

# The Lego Movie helps boost profits of toymaker

This article is more than 9 years old

Danish toymaker sold 62 billion Lego elements last year, amounting to 102 Lego bricks for every person in the world

Agencies

Wed 25 Feb 2015 18.49 GMTLast modified on Wed 29 Nov 2017 22.44 GMT

[Share](mailto:?subject=The Lego Movie helps boost profits of toymaker&body=https://www.theguardian.com/lifeandstyle/2015/feb/25/the-lego-movie-helps-boost-profits-of-toymaker?CMP=share_btn_url)

A successful foray into cinema has helped [Lego](https://www.theguardian.com/lifeandstyle/lego) post a rise in annual sales and profits.

Buoyed by interest linked to the Warner Brothers film The Lego Movie, the Danish toymaker saw profits lift 15% to 7bn Danish krone (£686m) last year. Sales rose by 13% to 28.6bn Danish krone (£2.8bn).

The privately owned firm, which overtook Barbie doll-maker Mattel to become the [world’s bestselling toy firm](https://www.theguardian.com/business/2014/feb/27/lego-builds-record-profit) last year, added that sales were boosted by strong demand for its Lego City, Star Wars and Technic lines.

It said it sold 62 billion Lego elements last year, amounting to 102 Lego bricks for every person in the world. Amid double-digit sales growth in the UK, France, Russia, China as well as its largest market, the US, the company estimates that more than 85 million children across the world played with Lego during 2014.

The group, which employs over 14,700 staff, added that it had no product recalls for the fifth year running. Jørgen Vig Knudstorp, the chief executive, said: “Our ability to innovate and reinvent the Lego play experience every year is vital for our success.”

It added its operating margin was 34% last year. Independent analyst Louise Cooper said: “That is an extraordinarily high profit margin for a business that essentially extrudes commoditised coloured plastic into different shaped bricks. A brilliant company to make such a high profit margin from making basic plastic shapes.”

The firm said its three best selling Lego sets last year were Police Station, Mindstorm and Heartlake Shopping Mall. The group said it expects continued sales growth in 2015.

The Lego business was founded in 1932 by Ole Kirk Cristiansen. The company passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

The name is an abbreviation of the two Danish words “leg godt”, meaning “play well”. The brick in its present form was launched in 1958.

Explore more on these topics

- [Lego](/lifeandstyle/lego)
- [Toys](/lifeandstyle/toys)
- [Denmark](/world/denmark)
- [Europe](/world/europe-news)

[Share](mailto:?subject=The Lego Movie helps boost profits of toymaker&body=https://www.theguardian.com/lifeandstyle/2015/feb/25/the-lego-movie-helps-boost-profits-of-toymaker?CMP=share_btn_url)

[Reuse this content](https://syndication.theguardian.com/?url=https%3A%2F%2Fwww.theguardian.com%2Flifeandstyle%2F2015%2Ffeb%2F25%2Fthe-lego-movie-helps-boost-profits-of-toymaker&type=article&internalpagecode=lifeandstyle/2015/feb/25/the-lego-movie-helps-boost-profits-of-toymaker "Reuse this content")

## Most viewed

## Most viewed

- [World](/world)
- [Europe](/world/europe-news)
- [US](/us-news)
- [Americas](/world/americas)
- [Asia](/world/asia)
- [Australia](/australia-news)
- [Middle East](/world/middleeast)
- [Africa](/world/africa)
- [Inequality](/inequality)
- [Global development](/global-development)

- [News](/)
- [Opinion](/commentisfree)
- [Sport](/sport)
- [Culture](/culture)
- [Lifestyle](/lifeandstyle)

Original reporting and incisive analysis, direct from the Guardian every morning

[Sign up for our email](https://www.theguardian.com/global/2022/sep/20/sign-up-for-the-first-edition-newsletter-our-free-news-email)

- [Help](https://manage.theguardian.com/help-centre)
- [Complaints & corrections](/info/complaints-and-corrections)
- [SecureDrop](https://www.theguardian.com/securedrop)
- [Work for us](https://workforus.theguardian.com)
- [Privacy policy](/info/privacy)
- [Cookie policy](/info/cookies)
- [Terms & conditions](/help/terms-of-service)
- [Contact us](/help/contact-us)

- [All topics](/index/subjects/a)
- [All writers](/index/contributors)
- [Digital newspaper archive](https://theguardian.newspapers.com)
- [Tax strategy](https://uploads.guim.co.uk/2024/08/27/TAX_STRATEGY_FOR_THE_YEAR_ENDED_31_MARCH_2025.pdf)
- [Facebook](https://www.facebook.com/theguardian)
- [YouTube](https://www.youtube.com/user/TheGuardian)
- [Instagram](https://www.instagram.com/guardian)
- [LinkedIn](https://www.linkedin.com/company/theguardian)
- [X](https://x.com/guardian)
- [Newsletters](/email-newsletters?INTCMP=DOTCOM_FOOTER_NEWSLETTER_INTERNATIONAL)

- [Advertise with us](https://advertising.theguardian.com)
- [Search UK jobs](https://jobs.theguardian.com)

[Back to top](#top)

© 2024 Guardian News & Media Limited or its affiliated companies. All rights reserved. (dcr)