33 ejemplos de productos ecológicos que puedes vender en 2024
Las fundas compostables u otros accesorios fabricados con materiales reciclados o reutilizados también son productos respetuosos con el medio ...
estudio
Según un <anchor>estudio</anchor>, el 89 % de los consumidores han cambiado sus hábitos de compra decantándose cada vez más por productos sostenibles; de hecho, el 30 % de los encuestados afirmaron que ese cambio ha sido notable. La generación Z es la que más ha adoptado esta tendencia de consumo. Según un estudio, la sostenibilidad es uno de los factores que más en cuenta tiene este grupo demográfico a la hora de comprar.
Evolution of sustainable shopping worldwide 2022 | Statista
Evolution of sustainable shopping worldwide 2022 \| Statista

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# Consumer shift towards buying sustainable products over the past five years 2022

Published by

[D. Tighe](/aboutus/our-research-commitment/2272/d-tighe),


Jan 29, 2024


[Link to Statistic](#statisticContainer)
In 2022, the vast majority of consumers across the globe saw their purchasing behavior become at least a little more environmentally friendly compared to five years earlier. Specifically, over a third of surveyed shoppers noticed a modest change, while nearly 30 percent said they bought sustainable products significantly more often. Nearly one in 10 respondents even claimed they had turned around their way of life in order to be environmentally sustainable.

## Sustainability premiums



As the fight against climate change becomes increasingly important, people around the world have become more willing to pay more for sustainability: in 2022, the [average sustainability premium consumers around the world considered acceptable for consumer goods](/statistics/1378158/sustainability-premium-considered-acceptable-by-category/ ) came to roughly 24 percent. In other words, shoppers worldwide were willing to pay up to an average of 24 percent more for sustainably produced consumer goods. Unsurprisingly, those with a [higher income](/statistics/1378215/sustainability-premium-considered-acceptable-by-income/ ) were willing to spend more than those with average or lower incomes.

## Sustainability initiatives of brands



Many companies and brands are aware of the ongoing trend towards protecting the environment and are taking steps to promote sustainability. Allowing shoppers to easily recycle their products, as well as measuring and tracking their own emissions, are just some examples of [initiatives a considerable share of brands had taken](/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/) in the past couple of years.


Read more


## Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022

table

column chart


CharacteristicShare of respondentsI am buying less environmentally sustainable products1%No change10%Minor change18%Modest change36%Significant change27%I have turned my way of living around to be sustainable8%

Loading statistic...


Additional Information


[© Statista 2024](/statistics/report-content/statistic/1377869 "Report")

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In cooperation with

[![Simon-Kucher & Partners](https://cdn.statcdn.com/Source/4485.png)](https://www.simon-kucher.com)

Simon-Kucher & Partners

Release date


September 2022

**More information**

Region


Worldwide

Survey time period

July 12 to August 2, 2022

Number of respondents

11,711 respondents

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes


Global set of consumers from 19 countries.

This question was phrased by the source as follows:

"To what degree have your purchasing behavior and choices shifted towards buying more environmentally sustainable products over the past 5 years?"

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## Other statistics on the topic   [Sustainable fashion shopping behavior in the United States](/topics/11277/sustainable-fashion-shopping-behavior-in-the-united-states/)

[![Secondhand apparel market value worldwide from 2021 to 2028 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/825000/826162-blank-100.png)+\
\
Apparel & Shoes\
\
Value of the secondhand apparel market worldwide from 2021 to 2028](/statistics/826162/apparel-resale-market-value-worldwide/) [![Estimated value of the ethical fashion market worldwide from 2022 to 2027 (in million U.S. dollars)](https://cdn.statcdn.com/Statistic/1305000/1305641-blank-100.png)+\
\
Fashion & Accessories\
\
Global ethical fashion market value 2022-2027](/statistics/1305641/ethical-fashion-market-value/) [![Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries](https://cdn.statcdn.com/Statistic/1310000/1312314-blank-100.png)+\
\
Shopping Behavior\
\
Consumers more concerned about sustainability in 2023 than a year ago worldwide](/statistics/1312314/increase-care-for-sustainability/) [![How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022](https://cdn.statcdn.com/Statistic/1300000/1303946-blank-100.png)+\
\
Fashion & Accessories\
\
Importance of sustainability as purchase criterion for apparel worldwide in 2022](/statistics/1303946/sustainability-importance-apparel-purchase/)

![D. Tighe](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2272_1711465727.png)

D. Tighe


Research expert covering consumer behavior, sporting goods retail, and the global toy industry.


[Get in touch with us now](/contact/)


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## **Statistics on**  "    Sustainable fashion shopping behavior in the United States    "

**The most important statistics**

- [Global: consumer opinions on living sustainably in the next decade 2022](/statistics/1373278/consumer-opinions-on-living-sustainably-world/)
- [Consumer shift towards buying sustainable products over the past five years 2022](/statistics/1377869/global-shift-to-buying-sustainable-products/)
- [Consumer shift towards buying sustainable products over the past five years U.S. 2022](/statistics/1377916/shift-to-buying-sustainable-products-usa/)
- [U.S. consumers expecting retailers to become more sustainable 2022, by generation](/statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/)
- [Value of the secondhand apparel market worldwide from 2021 to 2028](/statistics/826162/apparel-resale-market-value-worldwide/)
- [Global ethical fashion market value 2022-2027](/statistics/1305641/ethical-fashion-market-value/)
- [Importance of sustainability as purchase criterion for apparel worldwide in 2022](/statistics/1303946/sustainability-importance-apparel-purchase/)
- [Fashion companies barriers to improving consumers' views on their sustainability 2022](/statistics/1349771/fashion-companies-sustainable-reputation-issues/)

**The most important statistics**

- [U.S. consumers who want a more sustainable fashion industry 2022](/statistics/1382694/desire-for-increased-fashion-industry-sustainability-us/)
- [U.S. consumers dissatisfied with the fashion industry's sustainability efforts 2022](/statistics/1382667/fashion-industry-sustainability-effort-satisfaction-us/)
- [Consumers more concerned about sustainability in 2023 than a year ago worldwide](/statistics/1312314/increase-care-for-sustainability/)
- [Sustainability influence on fashion in the U.S. 2023](/statistics/1235879/sustainability-influence-on-fashion-in-the-us/)
- [Attitudes towards sustainable fashion in the U.S. 2023](/statistics/1235865/attitudes-towards-sustainable-fashion-in-the-us/)
- [Importance of brands adopting sustainable luxury policies in U.S. Q4 2020 - Q1 2024](/statistics/1290914/consumers-view-on-sustainable-luxury-us/)

**The most important statistics**

- [Sustainable fashion purchases by category in the U.S. 2023](/statistics/1235898/sustainable-fashion-purchases-by-category-in-the-us/)
- [Sustainability-conscious fashion purchase changes in the U.S. 2023](/statistics/1235871/sustainability-conscious-fashion-purchase-changes-in-the-us/)
- [Drivers of sustainable fashion purchases in the U.S. 2023](/statistics/1235874/drivers-of-sustainable-fashion-purchases-in-the-us/)
- [U.S. consumers who would pay more for a sustainable version of a fashion item in 2022](/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/)
- [U.S. consumers who think sustainable fashion is often too expensive in 2022](/statistics/1382928/agreement-that-sustainable-fashion-is-too-expensive-us/)
- [Consumer intention to buy fewer items for sustainability in selected countries 2023](/statistics/1312282/reduced-consumption-for-sustainability/)
- [Sustainable apparel market share U.S. 2022, by generation](/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/)
- [U.S. sustainable clothing market share forecast 2027, by generation](/statistics/1396547/us-sustainable-clothing-market-share-by-generation/)

**The most important statistics**

- [Most common second-hand purchases by category in the U.S. 2024](/statistics/997103/most-common-second-hand-purchases-by-category-in-the-us/)
- [Secondhand apparel market consumer distribution in the U.S. 2022, by gender](/statistics/1386695/secondhand-apparel-consumer-share-by-gender-us/)
- [Secondhand apparel market consumer distribution in the U.S. 2022, by age](/statistics/1386665/secondhand-apparel-consumer-share-by-age-us/)
- [Most well-known second-hand apparel online shops in the United States 2023](/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/)
- [Reasons to purchase from online second-hand clothing stores in the U.S. 2022](/statistics/1343820/reasons-online-second-hand-clothing-store-us/)
- [U.S. consumers who threw clothes away because they couldn't be repaired in 2022](/statistics/1383328/consumers-who-disposed-of-unrepairable-clothes-us/)
- [U.S. consumers who agree clothes are not built to last in 2022](/statistics/1382970/agreement-clothes-are-not-built-to-last-us/)

**The most important statistics**

- [U.S. consumers who would not buy from fashion brands proven to be greenwashing 2022](/statistics/1382909/consumers-who-would-not-buy-from-greenwashing-fashion-brands-us/)
- [U.S. consumers who do not trust fashion brands' sustainability claims 2022](/statistics/1382782/mistrust-of-fashion-brands-sustainability-claims-us/)
- [U.S. consumers who think it is confusing whether clothes are sustainable or not 2022](/statistics/1382712/confusion-over-sustainability-of-clothes-us/)
- [Frequency consumers check brands' sustainability practices in selected countries 2023](/statistics/1312265/brand-sustainability-check-frequency/)

## Other statistics that may interest you Sustainable fashion shopping behavior in the United States

Overview


8


- [Premium Statistic\
Global: consumer opinions on living sustainably in the next decade 2022](/statistics/1373278/consumer-opinions-on-living-sustainably-world/)
- [Basic Statistic\
Consumer shift towards buying sustainable products over the past five years 2022](/statistics/1377869/global-shift-to-buying-sustainable-products/)
- [Premium Statistic\
Consumer shift towards buying sustainable products over the past five years U.S. 2022](/statistics/1377916/shift-to-buying-sustainable-products-usa/)
- [Basic Statistic\
U.S. consumers expecting retailers to become more sustainable 2022, by generation](/statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/)
- [Premium Statistic\
Value of the secondhand apparel market worldwide from 2021 to 2028](/statistics/826162/apparel-resale-market-value-worldwide/)
- [Premium Statistic\
Global ethical fashion market value 2022-2027](/statistics/1305641/ethical-fashion-market-value/)
- [Premium Statistic\
Importance of sustainability as purchase criterion for apparel worldwide in 2022](/statistics/1303946/sustainability-importance-apparel-purchase/)
- [Premium Statistic\
Fashion companies barriers to improving consumers' views on their sustainability 2022](/statistics/1349771/fashion-companies-sustainable-reputation-issues/)

Industry


6


- [Premium Statistic\
U.S. consumers who want a more sustainable fashion industry 2022](/statistics/1382694/desire-for-increased-fashion-industry-sustainability-us/)
- [Premium Statistic\
U.S. consumers dissatisfied with the fashion industry's sustainability efforts 2022](/statistics/1382667/fashion-industry-sustainability-effort-satisfaction-us/)
- [Premium Statistic\
Consumers more concerned about sustainability in 2023 than a year ago worldwide](/statistics/1312314/increase-care-for-sustainability/)
- [Premium Statistic\
Sustainability influence on fashion in the U.S. 2023](/statistics/1235879/sustainability-influence-on-fashion-in-the-us/)
- [Premium Statistic\
Attitudes towards sustainable fashion in the U.S. 2023](/statistics/1235865/attitudes-towards-sustainable-fashion-in-the-us/)
- [Premium Statistic\
Importance of brands adopting sustainable luxury policies in U.S. Q4 2020 - Q1 2024](/statistics/1290914/consumers-view-on-sustainable-luxury-us/)

Purchases


8


- [Premium Statistic\
Sustainable fashion purchases by category in the U.S. 2023](/statistics/1235898/sustainable-fashion-purchases-by-category-in-the-us/)
- [Premium Statistic\
Sustainability-conscious fashion purchase changes in the U.S. 2023](/statistics/1235871/sustainability-conscious-fashion-purchase-changes-in-the-us/)
- [Premium Statistic\
Drivers of sustainable fashion purchases in the U.S. 2023](/statistics/1235874/drivers-of-sustainable-fashion-purchases-in-the-us/)
- [Premium Statistic\
U.S. consumers who would pay more for a sustainable version of a fashion item in 2022](/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/)
- [Premium Statistic\
U.S. consumers who think sustainable fashion is often too expensive in 2022](/statistics/1382928/agreement-that-sustainable-fashion-is-too-expensive-us/)
- [Premium Statistic\
Consumer intention to buy fewer items for sustainability in selected countries 2023](/statistics/1312282/reduced-consumption-for-sustainability/)
- [Premium Statistic\
Sustainable apparel market share U.S. 2022, by generation](/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/)
- [Premium Statistic\
U.S. sustainable clothing market share forecast 2027, by generation](/statistics/1396547/us-sustainable-clothing-market-share-by-generation/)

Circular fashion


7


- [Premium Statistic\
Most common second-hand purchases by category in the U.S. 2024](/statistics/997103/most-common-second-hand-purchases-by-category-in-the-us/)
- [Premium Statistic\
Secondhand apparel market consumer distribution in the U.S. 2022, by gender](/statistics/1386695/secondhand-apparel-consumer-share-by-gender-us/)
- [Premium Statistic\
Secondhand apparel market consumer distribution in the U.S. 2022, by age](/statistics/1386665/secondhand-apparel-consumer-share-by-age-us/)
- [Basic Statistic\
Most well-known second-hand apparel online shops in the United States 2023](/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/)
- [Premium Statistic\
Reasons to purchase from online second-hand clothing stores in the U.S. 2022](/statistics/1343820/reasons-online-second-hand-clothing-store-us/)
- [Premium Statistic\
U.S. consumers who threw clothes away because they couldn't be repaired in 2022](/statistics/1383328/consumers-who-disposed-of-unrepairable-clothes-us/)
- [Premium Statistic\
U.S. consumers who agree clothes are not built to last in 2022](/statistics/1382970/agreement-clothes-are-not-built-to-last-us/)

Greenwashing


4


- [Premium Statistic\
U.S. consumers who would not buy from fashion brands proven to be greenwashing 2022](/statistics/1382909/consumers-who-would-not-buy-from-greenwashing-fashion-brands-us/)
- [Premium Statistic\
U.S. consumers who do not trust fashion brands' sustainability claims 2022](/statistics/1382782/mistrust-of-fashion-brands-sustainability-claims-us/)
- [Premium Statistic\
U.S. consumers who think it is confusing whether clothes are sustainable or not 2022](/statistics/1382712/confusion-over-sustainability-of-clothes-us/)
- [Premium Statistic\
Frequency consumers check brands' sustainability practices in selected countries 2023](/statistics/1312265/brand-sustainability-check-frequency/)

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9


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Per capita municipal solid waste recycled in the U.S. 1960-2018](/statistics/193903/us-municipal-solid-waste-recovery-per-person-since-1960/)
- [Basic Statistic\
Per capita consumer spending in India 1974-2012](/statistics/233110/consumer-spending-in-india-per-capita/)
- [Premium Statistic\
Diamond project pipeline worldwide by yearly average production 2016-2020](/statistics/348124/diamond-project-piepline-by-average-annual-production/)
- [Premium Statistic\
Life insurance coverage sentiment in the U.S. 2016, by age](/statistics/381027/life-insurance-coverage-sentiment-usa-by-age/)
- [Premium Statistic\
Global diamond jewelry retail sales and value of diamond content 2005-2013](/statistics/274911/forecasted-global-diamond-production/)
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Simon-Kucher & Partners. (September 30, 2022). Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022 \[Graph\]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

Simon-Kucher & Partners. "Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022." Chart. September 30, 2022. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

Simon-Kucher & Partners. (2022). Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

Simon-Kucher & Partners. "Degree to Which Consumers' Purchasing Behavior and Choices Shifted towards Buying More Sustainable Products over The past Five Years Worldwide in 2022." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

Simon-Kucher & Partners, Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022 Statista, https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/ (last visited September 14, 2024)

Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022 \[Graph\], Simon-Kucher & Partners, September 30, 2022. \[Online\]. Available: https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

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