Angebot und Nachfrage verstehen - Mailchimp
Das Gesetz des Angebots bezieht sich auf das Produkt, das von einem Hersteller erzeugt und an Verbraucher verkauft wird. Ein Anbieter führt ein Produkt auf dem ...
mehr Umsatz zu erzielen
Das Gesetz von Angebot und Nachfrage ermöglicht einem Hersteller oder Anbieter, die Nachfrage nach einem Produkt oder einer Dienstleistung zu antizipieren und <anchor>mehr Umsatz zu erzielen</anchor> und gleichzeitig eine effektive Kundenbetreuung zu betreiben.
How to Help Drive More Sales in Any Season | Mailchimp
How to Help Drive More Sales in Any Season \| Mailchimp[Skip to main content](#content)

- [Intuit](https://www.intuit.com/)
- [Turbo Tax](https://turbotax.intuit.com/)
- [Credit Karma](https://www.creditkarma.com/)
- [Quickbooks](https://quickbooks.intuit.com/)
- [Mailchimp](https://mailchimp.com/)

Diese Seite ist noch nicht in Deutsch verfügbar.

Try Mailchimp risk-free with a 7-day trial. [Start for free today.](/pricing/marketing/)

Try Mailchimp risk-free with a 14-day trial. [Start for free today.](/pricing/marketing/)

Hey there! Free trials are available for Standard and Essentials plans. [Start for free today.](/pricing/marketing/)

Hey there! Free trials are available for Standard and Essentials plans. [Start for free today.](/pricing/marketing/)

- [Mailchimp Home](/)
- Solutions and Services









  ### Solutions and Services

  [See what’s new](/whats-new/)







- [![](https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&q=70)\
\
Email marketing \
Send personalized emails that convert](/solutions/email-marketing-platform/)
- [![](https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&q=70)\
\
Websites \
Create your branded web presence](/solutions/website-builder/)
- [![](https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&q=70)\
\
Social media marketing \
Amplify the conversation across multiple channels](/solutions/social-media-marketing-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&q=70)\
\
Templates \
Customize pre-designed layouts](/solutions/digital-marketing-templates/)

- [![](https://eep.io/images/yzco4xsimv0y/55fWmZGOKfiqwVbHE6zXGh/a861860dba0d5f1a890ca2be12d94f47/sms_marketing_24.png?w=44&q=70)\
\
SMS marketing \
Reach your customers on every device](/solutions/sms-marketing-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&q=70)\
\
Marketing automation \
Deliver the right message at the right time](/solutions/marketing-automation-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&q=70)\
\
Reporting & analytics \
Track sales & campaign performance](/solutions/analytics-reporting-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&q=70)\
\
Audience management \
Target and segment customers](/solutions/audience-segmentation-tools/)

- [![](https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&q=70)\
\
AI marketing tools \
Say hello to your AI growth assistant](/solutions/ai-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&q=70)\
\
Content Creation Tools \
Build content that captivates and converts](/solutions/content-creation-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&q=70)\
\
See all features \
See all our product offerings in one place](/features/)

#### INTEGRATE YOUR APPS

[See 300+ integrations](/integrations/)

- [![](https://eep.io/images/yzco4xsimv0y/6Ns6mxyvejFzeijcqJrLw4/7a65546886affcf74e034cafb9943e62/Frame_369953__5_.png?w=544&q=70)\
\
Shopify](https://mailchimp.com/integrations/shopify-mailchimp/)
- [![](https://eep.io/images/yzco4xsimv0y/6asPsXEGz56ec4GVXYbQ4o/62a2881aeac9ba23fb6f5c6502734b54/Wix-logo-Black-Rounded-Corners.png?w=544&q=70)\
\
Wix](https://mailchimp.com/integrations/wix/)
- [![](https://eep.io/images/yzco4xsimv0y/1pZWdDoAjTI6RQqxj7aOrR/09d7ad6fe326a3a2c59aacd11034045b/Frame_369953__7_.png?w=544&q=70)\
\
Salesforce](/integrations/mailchimp-for-salesforce/)
- [![](https://eep.io/images/yzco4xsimv0y/D1cbj8QX4rOSmf90cMoYI/242d03047c719ffe4690a6e0b0573e4f/Frame_369953__8_.png?w=544&q=70)\
\
Canva](/integrations/canva/)
- [![](https://eep.io/images/yzco4xsimv0y/2eMzWNlaMXP7s8cx7jf8J6/140e4e986b9eb67faa9225928ad31430/Frame_369953__6_.png?w=544&q=70)\
\
WooCommerce](/integrations/woocommerce-mailchimp/)

#### For your industry

- [E-commerce and retail](/solutions/ecommerce-marketing-tools/)
- [Service-based Business](/solutions/lead-generation-platform/)
- [Mobile and web apps](/solutions/mobile-app-marketing-tools/)
- [Start-ups](/solutions/marketing-tools-startups/)
- [Agencies and freelancers](/andco/)
- [Developers](https://mailchimp.com/developer/)

#### Professional Services

- [Hire an Expert](/experts/)
- [Personalized onboarding](/services/onboarding/)
- [Customer success](/services/customer-success-management/)

- Resources









  ### Resources

  [See all resources](/resources/)







  #### Learn with Mailchimp



- [E-commerce](/resources/e-commerce/)
- [Digital content](/resources/digital-content/)
- [Marketing automations](/resources/marketing-automations/)
- [Audience management](/resources/crm/)
- [Websites](/resources/websites/)
- [Email marketing](/resources/email/)
- [Social media](/resources/social-media/)

#### Mailchimp Presents

- [Podcasts](https://mailchimp.com/presents/)
- [Series](https://mailchimp.com/presents/)
- [Films](https://mailchimp.com/presents/)

#### For Developers

- [Marketing API](https://mailchimp.com/developer/marketing/guides/quick-start/)
- [Transactional API](https://mailchimp.com/developer/guides/transactional-api-quick-start/)
- [Release notes](https://mailchimp.com/developer/release-notes/)
- [Transactional email](/features/transactional-email/)

- [![](https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&q=70)\
\
Help Center](/help/)
- [![](https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&q=70)\
\
Case Studies](/case-studies/)
- [![](https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&q=70)\
\
Events](/events/)

#### Professional Services

- [Hire an Expert](/experts/)
- [Personalized onboarding](/services/onboarding/)
- [Customer success](/why-mailchimp/customer-success/)

- [Switch to Mailchimp](/switch-to-mailchimp/)
- [Pricing](/pricing/marketing/)

- [Search](/search/)
- [Start Free Trial](/pricing/marketing/)
- This page is now available in other languages.EN

- [EN\
  \
   English](/resources/how-to-help-drive-more-sales-in-any-season/)
- [ES\
  \
   Español](javascript:void(0))
- [FR\
  \
   Français](javascript:void(0))
- [BR\
  \
   Português](javascript:void(0))
- [DE\
  \
   Deutsch](javascript:void(0))
- [IT\
  \
   Italiano](javascript:void(0))

- [Sales:+1 (800) 315-5939](tel:+18003155939)
- [Log In](https://login.mailchimp.com/?locale=en)
- [Start Free Trial](/pricing/marketing/)
- Hi, %s


  ### Account











- [Audience](https://admin.mailchimp.com/audience/?ref=plums_nav)
- [Campaigns](https://admin.mailchimp.com/campaigns/?ref=plums_nav)
- [Account](https://admin.mailchimp.com/account/?ref=plums_nav)

[Mailchimp Home](https://admin.mailchimp.com/?ref=plums_nav)

- Main Menu

Close Main Menu

## Main Menu

- Solutions and Services

BackClose Main Menu





### Solutions and Services





- [![](https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&q=70)\
\
Email marketing \
Send personalized emails that convert](/solutions/email-marketing-platform/)
- [![](https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&q=70)\
\
Websites \
Create your branded web presence](/solutions/website-builder/)
- [![](https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&q=70)\
\
Social media marketing \
Amplify the conversation across multiple channels](/solutions/social-media-marketing-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&q=70)\
\
Templates \
Customize pre-designed layouts](/solutions/digital-marketing-templates/)

- [![](https://eep.io/images/yzco4xsimv0y/55fWmZGOKfiqwVbHE6zXGh/a861860dba0d5f1a890ca2be12d94f47/sms_marketing_24.png?w=44&q=70)\
\
SMS marketing \
Reach your customers on every device](/solutions/sms-marketing-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&q=70)\
\
Marketing automation \
Deliver the right message at the right time](/solutions/marketing-automation-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&q=70)\
\
Reporting & analytics \
Track sales & campaign performance](/solutions/analytics-reporting-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&q=70)\
\
Audience management \
Target and segment customers](/solutions/audience-segmentation-tools/)

- [![](https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&q=70)\
\
AI marketing tools \
Say hello to your AI growth assistant](/solutions/ai-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&q=70)\
\
Content Creation Tools \
Build content that captivates and converts](/solutions/content-creation-tools/)
- [![](https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&q=70)\
\
See all features \
See all our product offerings in one place](/features/)

[See what’s new](/whats-new/)

For your industry

BackClose Main Menu

#### For your industry

- [E-commerce and retail](/solutions/ecommerce-marketing-tools/)
- [Service-based Business](/solutions/lead-generation-platform/)
- [Mobile and web apps](/solutions/mobile-app-marketing-tools/)
- [Start-ups](/solutions/marketing-tools-startups/)
- [Agencies and freelancers](/andco/)
- [Developers](https://mailchimp.com/developer/)

Professional Services

BackClose Main Menu

#### Professional Services

- [Hire an Expert](/experts/)
- [Personalized onboarding](/services/onboarding/)
- [Customer success](/services/customer-success-management/)

Integrate your apps

BackClose Main Menu

### Integrate your apps

- [Shopify](https://mailchimp.com/integrations/shopify-mailchimp/)
- [Wix](https://mailchimp.com/integrations/wix/)
- [Salesforce](/integrations/mailchimp-for-salesforce/)
- [Canva](/integrations/canva/)
- [WooCommerce](/integrations/woocommerce-mailchimp/)
- [See 300+ integrations](/integrations/)

- Resources

BackClose Main Menu





### Resources



Learn with Mailchimp

BackClose Main Menu





#### Learn with Mailchimp



- [E-commerce](/resources/e-commerce/)
- [Digital content](/resources/digital-content/)
- [Marketing automations](/resources/marketing-automations/)
- [Audience management](/resources/crm/)
- [Websites](/resources/websites/)
- [Email marketing](/resources/email/)
- [Social media](/resources/social-media/)

Mailchimp Presents

BackClose Main Menu

#### Mailchimp Presents

- [Podcasts](https://mailchimp.com/presents/)
- [Series](https://mailchimp.com/presents/)
- [Films](https://mailchimp.com/presents/)

For Developers

BackClose Main Menu

#### For Developers

- [Marketing API](https://mailchimp.com/developer/marketing/guides/quick-start/)
- [Transactional API](https://mailchimp.com/developer/guides/transactional-api-quick-start/)
- [Release notes](https://mailchimp.com/developer/release-notes/)
- [Transactional email](/features/transactional-email/)

[See all resources](/resources/)

- [![](https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&q=70)\
\
Help Center](/help/)
- [![](https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&q=70)\
\
Case Studies](/case-studies/)
- [![](https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&q=70)\
\
Events](/events/)

Professional Services

BackClose Main Menu

#### Professional Services

- [Hire an Expert](/experts/)
- [Personalized onboarding](/services/onboarding/)
- [Customer success](/why-mailchimp/customer-success/)

- [Switch to Mailchimp](/switch-to-mailchimp/)
- [Pricing](/pricing/marketing/)

- [Search](/search/)
- This page is now available in other languages.English

- [EN\
\
English](/resources/how-to-help-drive-more-sales-in-any-season/)
- [ES\
\
Español](javascript:void(0))
- [FR\
\
Français](javascript:void(0))
- [BR\
\
Português](javascript:void(0))
- [DE\
\
Deutsch](javascript:void(0))
- [IT\
\
Italiano](javascript:void(0))

- [Contact Sales:+1 (800) 315-5939](tel:+18003155939)
- Hi, %s


BackClose Main Menu







### Account











- [Audience](https://admin.mailchimp.com/audience/?ref=plums_nav)
- [Campaigns](https://admin.mailchimp.com/campaigns/?ref=plums_nav)
- [Account](https://admin.mailchimp.com/account/?ref=plums_nav)

[Mailchimp Home](https://admin.mailchimp.com/?ref=plums_nav)

- [Log In](https://login.mailchimp.com/?locale=en)
- [Start Free Trial](/pricing/marketing/)
  - [Intuit](https://www.intuit.com/)
  - [Turbo Tax](https://turbotax.intuit.com/)
  - [Credit Karma](https://www.creditkarma.com/)
  - [Quickbooks](https://quickbooks.intuit.com/)
  - [Mailchimp](https://mailchimp.com/)

## [Marketing Library](/resources/)

Explore Topics

### Explore Topics

#### Marketing Tactics—

- [Social Media](/resources/social-media/)
- [E-Commerce](/resources/e-commerce/)
- [CRM](/resources/crm/)
- [Websites](/resources/websites/)
- [Digital Content](/resources/digital-content/)
- [Marketing Automations](/resources/marketing-automations/)
- [Email](/resources/email/)

#### Business Stages—

- [Prep & Start](/resources/prep-and-start/)
- [Manage & Run](/resources/manage-and-run/)
- [Grow & Scale](/resources/grow-and-scale/)

[Grow & Scale](/resources/grow-and-scale/)

[Drive Sales](/resources/drive-sales/)

# How to Help Drive More Sales in Any Season

It’s always a great time to generate (or accelerate) momentum. Here are 6 tips to help your business.

![](https://eep.io/images/yzco4xsimv0y/1JW7F8g8I2tCtkEAMUwcc9/4d0a2c7df30f95f73d81d6a76c7793e1/Issue_03_Article_Header_V03.png?w=980&q=70)

The traditional peak shopping season centers on Black Friday for many online retailers. But, depending on your line of business, sales can rise or fall any time of year. So whether business is booming or lagging, there’s always space to get more strategic with your sales. Let’s explore 3 smart moves to help drum up business in slow times, plus 3 ways to help stay steady when sales are strong.

### First things first

Before talking about growth, let’s check on your current e-commerce approach. Take a closer look at your website and existing campaigns—are your products and content pieces as timely as possible? If this is your first audit since the holidays, make sure you delete any winter or holiday-themed messaging. Then think about the calendar events coming up and how you can plan content that resonates with your audience and is relevant to their interests. For example, a spring break-themed sales event might speak to the college crowd, but may not be the best choice if you’re going after the 35-and-older demographic.

![](https://eep.io/images/yzco4xsimv0y/kyyyN0CseKVmzXmNrrg0C/9860293c3ed1e5d46b3c1919eee82dbb/Issue_03_Article_Inline_Images_01.png?w=980&q=70)

### 3 ways to help generate demand if sales are slow

#### 1\. Follow the hype model

It works for the multi-million dollar streetwear industry for a reason: no one wants to miss out on the next big thing. Creating surprise short-term sales events is a great way to generate demand when there normally isn’t. Keeping up with your social channels is key to getting the word out in advance or sharing user-generated content from engaged customers who caught the sale.

If product drops aren’t your style, you can generate demand by reducing the availability of a given product. Pick a popular item to start, one that you can feel confident will sell out if inventory becomes low. With availability down, demand will hopefully shoot up, persuading customers to pull the trigger faster so they don’t miss out.

[Create a campaign](https://admin.mailchimp.com/campaigns/#/create-campaign)

![](https://eep.io/images/yzco4xsimv0y/sMvIZjINwwnFKFTV40QLo/a5bd26ed92f618106a3f7fae2ca33530/Issue_03_Article_Inline_Images_02.png?w=980&q=70)

#### 2\. Throw a pop-up

Pop-up experiences are a great way to create urgency around your brand while offering a fun and unique way to engage with your customers. Just like limited-edition products, pop-ups typically find success by limiting the duration of their event. From a few weeks to a single weekend, timing the length of your pop-up could be key to creating [FOMO](/resources/fomo-marketing/).

To bring your pop-up to life, consider partnering with a local brick-and-mortar or events space, depending on the size of your experience. If you’re working with a smaller budget, even a tent at your local vendor market or community event can go a long way. Just make your [activation](/resources/brand-activation/) feel like you, to help your customers feel excited about their experiences connecting to your brand.

![](https://eep.io/images/yzco4xsimv0y/6ODU3rPsIdlrxYYOzZwNhD/127a13f9c7d255199ab9a952d337dc7f/Issue_03_Article_Inline_Images_03.png?w=980&q=70)

#### 3\. Plan for holidays and events

Planning around major calendar events in your industry is a savvy way to spend your resources while staying in the conversation. Consider the moments that your audience is tuned into online, whether that’s a gift-giving day like Valentine’s Day or a cultural event like the annual Big-Game-That-Shall-Not-Be-Named. Think of these major moments as platforms for getting content in front of the right audiences.

First, post on your social accounts and include relevant hashtags to help make your business easily searchable. Then, set up automated emails to help drive business from your regulars leading up to these key dates. If your pricing strategy has enough wiggle room, try setting up timely promotions to cast the widest net within your target audience. Finally, if you need a hand creating beautiful and on-brand content, use Mailchimp’s [Creative Assistant](https://admin.mailchimp.com/creative-assistant/) to make it happen in just a few clicks.

[Try our marketing calendar](https://admin.mailchimp.com/campaigns/#tab:Calendar%20View)

### 3 ways to keep momentum if sales are booming

Even if business has been consistently strong, you can still make some moves to help drive even more sales now and in the future.

![](https://eep.io/images/yzco4xsimv0y/4PlZgbuVMyhGUY2TZTTOZW/ac5521061892c085bb7117c9bcff9dab/Issue_03_Article_Inline_Images_04.png?w=980&q=70)

#### 1\. Gain 5-star reviews

Even one-time customers can help do right by your business by leaving favorable reviews, so make it easy with a well-timed request for feedback.

Following up just after delivery, when the product is new and excitement is high, could be one of the most effective times to solicit feedback from your audience. It can also help sway your next customer into committing to a purchase. Be sure to place your product reviews in a visible spot on your website for easy reference.

Think of these reviews as your e-commerce “word-of-mouth” or a personal recommendation from a friend. Highlighting that third-party endorsement could be an effective way to reaffirm a purchase decision or persuade someone who’s still deciding.

![](https://eep.io/images/yzco4xsimv0y/1qm5w9X388xp4ElbWTEHxs/5b1abe569e63dd5f81af1db0314f6805/Issue_03_Article_Inline_Images_05.png?w=980&q=70)

#### 2\. Create a post-purchase strategy

The only thing better than making one sale is making two. Establishing a base of repeat customers can do big things for your bottom line. So make sure you’ve considered the customer journey [beyond the first sale](/resources/how-to-personalize-customer-experience/).

Create a [welcome page](https://admin.mailchimp.com/campaigns/#/create-campaign/explore/form:signupFormPage) with a sign-up form or encourage customers to add their email address at checkout—whatever works to add their email to your list so you can follow up with new sales opportunities. To save time, set up an [automation](https://admin.mailchimp.com/campaigns/#/create-campaign/explore/automation) to send [product recommendations](https://admin.mailchimp.com/customer-journey/#/create-campaign/explore/purchaseFollowup) based on their most recent purchases. Or send a reminder email every set number of days if you sell a refillable product.

[Make a post-purchase plan](https://admin.mailchimp.com/customer-journey/#/explore)

![](https://eep.io/images/yzco4xsimv0y/6Jd5oabOWG7IP69owe2U50/6d39bd0d6f78f410eb0348680d22bbad/Issue_03_Article_Inline_Images_06.png?w=980&q=70)

#### 3\. Help turn window shoppers into satisfied customers

Not everyone who visits your site makes a purchase, so focus on converting as many onlookers as possible. Limiting friction points between your business and your visitors could help push the odds in your direction. For instance, try including a newsletter sign-up or link to your social channels as soon as someone new stops by your website. Then hit them with a retargeting ad, a great way to get back in front of the more elusive members of your target audience.

If you’re seeing people fail to pull the trigger at checkout, you can reach out to them automatically with abandoned cart automation. As long as their information is in your email list, you can leave a friendly reminder in their inbox persuading them to come back and close the sale. If you’re feeling generous, try throwing in a discount code to sweeten the deal.

[Create a retargeting ad](https://admin.mailchimp.com/campaigns/#/create-campaign/explore/adCampaign:remarketingAd)

No matter how business shapes up, it’s important to realize it won’t stay that way forever. Staying nimble with your marketing can help you reach new customers and see your business in a new light, while crafting a long-term strategy can help keep your regulars coming back for more. Look for sales opportunities throughout the calendar year so that your Black Friday peak can become one of many.

## Enjoy articles like this?

Subscribe for more e-commerce marketing tips and insights.

[Sign Up Now](https://mailchi.mp/9860dd0cdfa4/ecommerce-newsletter-signup)

## Related Topics

- [Personalization](/resources/personalization/)
- [Grow Your Team](/resources/grow-your-team/)
- [Grow Brand Awareness](/resources/grow-brand-awareness/)
- [Measure Marketing Performance](/resources/measure-marketing-performance/)
- [Drive Sales](/resources/drive-sales/)

Share This Article

[Share this article on Twitter](http://twitter.com/share?url=https://mailchimp.com/resources/how-to-help-drive-more-sales-in-any-season/) [Share this article on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://mailchimp.com/resources/how-to-help-drive-more-sales-in-any-season/) [Share this article on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://mailchimp.com/resources/how-to-help-drive-more-sales-in-any-season/) [Email this article](mailto:?subject=How to Help Drive More Sales in Any Season&body=https%3A%2F%2Fmailchimp.com%2Fresources%2Fhow-to-help-drive-more-sales-in-any-season%2F)

- ### Related Links:

- [How Nock Co. Manages Supply and Demand](https://mailchimp.com/resources/issue-51-featuring-nock-co/)

- [How To Drive Traffic to Your E‑commerce Store](https://mailchimp.com/resources/how-to-drive-traffic-to-your-ecommerce-store/)

- [How To Increase Online Sales](https://mailchimp.com/resources/increase-online-sales/)


* * *

### Products

- [Why Mailchimp?](/why-mailchimp/)
- [Product Updates](/whats-new/)
- [Email Marketing](/features/email/)
- [Websites](/features/website-builder/)
- [Transactional Email](/features/transactional-email/)
- [How We Compare](/resources/mailchimp-comparisons/)
- [GDPR Compliance](/gdpr/)
- [Security](/about/security/)
- [Status](https://status.mailchimp.com/)
- [Mobile App](/features/mailchimp-mobile/)

### Resources

- [Marketing Library](/resources/)
- [Free Marketing Tools](/resources/free-marketing-features-overview/)
- [Marketing Glossary](/marketing-glossary/)
- [Integrations Directory](/integrations/)

### Community

- [Agencies & Freelancers](/andco/)
- [Developers](https://mailchimp.com/developer/)
- [Events](/events/)

### Company

- [Our Story](/about/)
- [Newsroom](/newsroom/)
- [Give Where You Live](https://mailchimp.com/givewhereyoulive)
- [Careers](/jobs/)
- [Accessibility](https://www.intuit.com/accessibility/)

### Help

- [Contact Us](/contact/)
- [Hire an Expert](/experts/)
- [Help Center](/help/)
- [Talk to Sales](https://mailchimp.com/sales/)

- [![Mailchimp Presents](https://eep.io/images/yzco4xsimv0y/73ZAoe8O3Y7SXQLeCNTq5u/8ddf1f63b4abdf7f67149d3a9d74a0bd/MCP.svg?w=260&q=70)](https://mailchimp.com/presents/)


Films, podcasts, and original series that celebrate the entrepreneurial spirit.



[Check it out](https://mailchimp.com/presents/)


* * *

- [Intuit](https://www.intuit.com/)
- [Turbo Tax](https://turbotax.intuit.com/)
- [Credit Karma](https://www.creditkarma.com/)
- [Quickbooks](https://quickbooks.intuit.com/)
- [Mailchimp](https://mailchimp.com/)

- [![[KB] Download on the App Store](https://eep.io/images/yzco4xsimv0y/1u3hha7FE0Q402e2qsMu6a/5e403548149c1618b64034284f692ff1/icon-ios.svg?w=160&q=70)](https://mailchimp.app.link/9v17ZhaeNR)
- [![Get it on Google Play](https://eep.io/images/yzco4xsimv0y/64EpnI4RsQI66c2y2O60G2/4c34d7bc4dd7a4362c7e19a06c109e21/icon-android.svg?w=160&q=70)](https://mailchimp.app.link/dxK9lDeHTR)

- [![Facebook](https://eep.io/images/yzco4xsimv0y/5daYAeMRSgIUUiSquGwsgI/c4f1bcaa7f06c0dbf66158331144eaf5/icon-facebook-21-20.svg?w=160&q=70)](https://www.facebook.com/mailchimp/)
- [![X (formerly Twitter) Logo](https://eep.io/images/yzco4xsimv0y/3VjJhbqftKuok6gqYuUQKy/b19aae83616891ee31ca7f801dcbb77d/icon-twitter-20-20.svg?w=160&q=70)](https://twitter.com/Mailchimp)
- [![Instagram](https://eep.io/images/yzco4xsimv0y/RlNw7Xkw8uKYAUoYU4aQw/e6b336e1e536e5ffccdc1654448d3c79/icon-instagram-21-20.svg?w=160&q=70)](https://www.instagram.com/mailchimp/)
- [![LinkedIn](https://eep.io/images/yzco4xsimv0y/n5saFR4miW4U4ygUIQo0A/f396bbf6610cc219e2e50a130010378c/icon-linkedin-20-20.svg?w=160&q=70)](https://www.linkedin.com/company/mailchimp)
- [![YouTube](https://eep.io/images/yzco4xsimv0y/2z1ra9BrgQewIqMQckMasg/61893a8beccd98808e4f8083d5a19764/icon-youtube-29-20-White__1_.svg?w=160&q=70)](https://www.youtube.com/user/Mailchimp)
- [![Pinterest](https://eep.io/images/yzco4xsimv0y/7nawBEArBKpxRukK66OZtN/2f0650df51c47298c6612737af44f22d/pinterest-logo-20-20.svg?w=160&q=70)](https://www.pinterest.com/mailchimp/)

[![GDPR Friendly Tools](https://eep.io/images/yzco4xsimv0y/5YvMZrsHz6u8Xl3dbjlPWD/d795b8d01679466c44f5938cde4ac046/EN.svg?w=1600&q=70)](/gdpr/)

This page is now available in other languages.

English
Español
Français
Português
Deutsch
Italiano

©2001-2024 All Rights Reserved. Mailchimp® is a registered trademark of The Rocket Science Group. Apple and the Apple logo are trademarks of Apple Inc. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. [Privacy](https://www.intuit.com/privacy/statement) \| [Terms](/legal/terms/) \| [Legal](/legal/) \| [Cookie Preferences](/legal/cookies/#optanon-toggle-display/)