List of best-selling game consoles - Wikipedia
The Nintendo DS product line are the best-selling handheld consoles, selling 154.02 million units worldwide. The majority of sales came from the DS Lite at ...
through to consumers
The following table contains video game consoles that have sold at least 1 million units worldwide either <anchor>through to consumers</anchor> or inside retail channels. Each console include sales from every iteration unless otherwise noted. The years correspond to when the initial iteration of the console was first released (excluding test markets).
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# Sell-through

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From Wikipedia, the free encyclopedia

**Sell-through** refers to the [percentage](/wiki/Percentage "Percentage") of a product that is sold by a retailer after being shipped by its supplier, typically expressed as a percentage.[\[1\]](#cite_note-Blattner2004-1)[\[2\]](#cite_note-Milady2012-2) [Net sales](/wiki/Net_sales "Net sales") essentially refers to the same thing, in absolute numbers. Sell-through is calculated during a period (usually 1 month).[\[3\]](#cite_note-Chiplunkar2011-3)

Sell through refers to sales made directly (direct sales). [Sell in](/w/index.php?title=Sell_in&action=edit&redlink=1 "Sell in (page does not exist)"), on the other hand, refers to sales made through a channel.

## Example

\[ [edit](/w/index.php?title=Sell-through&action=edit&section=1 "Edit section: Example")\]

Before the rise of the [direct market](/wiki/Direct_market "Direct market"), American [comic books](/wiki/Comic_book "Comic book") were sold to [news agents](/wiki/News_agent "News agent") through distributors in anticipation that a significant portion of the print run would eventually be unsold, then returned to the distributors who invalidated each returned copy by deliberately damaging the cover for return to the publisher for refunds where the material was pulped. Thus the business goal of the publisher would be to attempt to minimise those returns to maximise their income. By that measure, a sell-through percentage of a print run of roughly 50% was considered break-even by the standard fiscal measures of the comic book market.

When [Marvel Comics](/wiki/Marvel_Comics "Marvel Comics") came to prominence under [Stan Lee](/wiki/Stan_Lee "Stan Lee")'s new artistic direction in the early 1960s, his publishing line by title quantity was highly restricted because their distributor was [Independent News](/wiki/Independent_News "Independent News"), owned by [National Periodical Publications](/wiki/National_Periodical_Publications "National Periodical Publications") (Now [DC Comics](/wiki/DC_Comics "DC Comics")). However, although Marvel's titles could not compete with National in absolute volume of sales due to that restriction, the company's sell-through percentage soon caught National's attention in a way it could not ignore: Marvel's print runs were selling-through at 70% while National's were much closer to 50%. That meant that while Marvel's product might not have sold as much as National's in simple numbers, Marvel had to refund the distributors significantly less money for unsold product and thus was becoming much more profitable.[\[4\]](#cite_note-4)

## See also

\[ [edit](/w/index.php?title=Sell-through&action=edit&section=2 "Edit section: See also")\]

- [Electronic sell-through](/wiki/Electronic_sell-through "Electronic sell-through")

## References

\[ [edit](/w/index.php?title=Sell-through&action=edit&section=3 "Edit section: References")\]

1. **[^](#cite_ref-Blattner2004_1-0)**Patrick Blattner (2004). [_Using Microsoft Office Excel 2003_](https://archive.org/details/usingmicrosoftof00blat). Que Publishing. pp. [676](https://archive.org/details/usingmicrosoftof00blat/page/676)–. [ISBN](/wiki/ISBN_(identifier) "ISBN (identifier)") [978-0-7897-2953-8](/wiki/Special:BookSources/978-0-7897-2953-8 "Special:BookSources/978-0-7897-2953-8").
2. **[^](#cite_ref-Milady2012_2-0)**Milady (18 December 2012). [_Retail Management for Salons and Spas_](https://books.google.com/books?id=YqFuCgAAQBAJ&pg=PA93). Cengage Learning. pp. 93–. [ISBN](/wiki/ISBN_(identifier) "ISBN (identifier)") [978-1-285-60845-7](/wiki/Special:BookSources/978-1-285-60845-7 "Special:BookSources/978-1-285-60845-7").
3. **[^](#cite_ref-Chiplunkar2011_3-0)**Chiplunkar (2011). [_Product Category Management_](https://books.google.com/books?id=J2Um7Z-VghQC&pg=PA76). Tata McGraw-Hill Education. pp. 76–. [ISBN](/wiki/ISBN_(identifier) "ISBN (identifier)") [978-0-07-015320-2](/wiki/Special:BookSources/978-0-07-015320-2 "Special:BookSources/978-0-07-015320-2").
4. **[^](#cite_ref-4)**Tucker, Reed (2017). _Slugfest: In the Epic 50-Year Battle between Marvel and DC_. Da Capo Press. p. xiii.

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