TikTok vs Instagram: Key Differences You Need to Know - SocialBee
TikTok is solely focused on short-form videos, while Instagram is a fully established visual platform that allows for photo-sharing on top of any type of video.
highly diverse audience
This social media giant has a <anchor>highly diverse audience</anchor>, males aged 25-34 being the predominant category of active users, followed by women of the same age. However, there are plenty of other age groups who are active on Instagram, which makes it a great space to cater to a more diverse crowd.
Instagram: Global user age and gender distribution 2024 | Statista
Instagram: Global user age and gender distribution 2024 \| Statista

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# Instagram: distribution of global audiences 2024, by age and gender

Published by

[Stacy Jo Dixon](/aboutus/our-research-commitment/3088/stacy-jo-dixon),


Apr 29, 2024


[Link to Statistic](#statisticContainer)

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

## Teens and social media

As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of [preferred social network among teenagers in the United States](/statistics/250172/social-network-usage-of-us-teens-and-young-adults/), second to Snapchat and TikTok. Instagram was one of the [most influential advertising channels](/statistics/1246840/most-influential-advertising-gen-z/) among female Gen Z users when making purchasing decisions. Teens report [feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious](/statistics/934093/teenagers-emotions-feelings-using-social-media-usa/). Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that [35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media](/statistics/934121/negative-social-media-effects-usa-teenagers-emotional-well-being/), while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Read more


## Distribution of Instagram users worldwide as of April 2024, by age and gender

table

column chart


CharacteristicFemaleMale18-2415.2%16.5%25-3414.2%16.4%35-448.1%7.9%45-544.8%3.9%55-642.7%1.9%65+1.7%1.2%

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## Other statistics on the topic   [Instagram](/topics/1882/instagram/)

[![Instagram accounts with the most followers worldwide as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/420000/421169-blank-100.png)\
\
Social Media & User-Generated Content\
\
Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/) [![Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)](https://cdn.statcdn.com/Statistic/270000/272014-blank-100.png)\
\
Social Media & User-Generated Content\
\
Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/) [![Distribution of Instagram users worldwide as of April 2024, by age group](https://cdn.statcdn.com/Statistic/325000/325587-blank-100.png)\
\
Social Media & User-Generated Content\
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Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/) [![Leading social media websites in the United States as of March 2024, based on share of visits](https://cdn.statcdn.com/Statistic/265000/265773-blank-100.png)+\
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Social Media & User-Generated Content\
\
U.S. market share of leading social media websites 2024](/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/)

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## **Statistics on**  "    Instagram    "

**The most important statistics**

- [Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)
- [Social media: active usage penetration in selected countries and territories 2024](/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/)
- [Leading social media usage reasons worldwide 2023](/statistics/715449/social-media-usage-reasons-worldwide/)
- [Media usage in an online minute 2023](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)

**The most important statistics**

- [Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/)
- [Global year-on-year social media audience growth 2024](/statistics/1294062/social-media-year-on-year-growth/)
- [U.S. market share of leading social media websites 2024](/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/)
- [ACSI - U.S. customer satisfaction with online platforms 2022-2023](/statistics/236726/us-customer-satisfaction-index-of-social-media-sites/)
- [Gen Z: selected social media platforms in the U.S. 2020-2025](/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/)

**The most important statistics**

- [Instagram users worldwide 2019-2028](/statistics/1138856/instagram-users-in-the-world/)
- [Countries with the most Instagram users 2024](/statistics/578364/countries-with-most-instagram-users/)
- [Instagram: countries with the highest audience reach 2024](/statistics/325567/instagram-penetration-regions/)
- [Instagram: distribution of global audiences 2024, by age and gender](/statistics/248769/age-distribution-of-worldwide-instagram-users/)
- [Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/)
- [Instagram: distribution of global audiences 2024, by gender](/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/)
- [U.S. Instagram users 2024, by age group](/statistics/398166/us-instagram-user-age-distribution/)
- [U.S. Instagram users 2024, by gender](/statistics/530498/instagram-users-in-the-us-by-gender/)

**The most important statistics**

- [Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)
- [Instagram: most popular posts as of 2024](/statistics/673810/instagram-posts-most-likes/)
- [Instagram: average reach per post type 2022-2023](/statistics/1353279/average-reach-per-post-instagram/)
- [Instagram: post interaction 2022-2023, by format](/statistics/1353273/instagram-post-interaction-by-format/)
- [Instagram: engagement on posts 2023-2024, by type of interaction](/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/)
- [Instagram: average reach of posts 2023-2024, by number of followers](/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/)
- [Instagram: average reels reach 2023-2024, by number of followers](/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/)
- [Instagram: favorite types of posts for global users 2023](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/)

**The most important statistics**

- [Engagement rates among global IG influencers 2022-2023, by profile size](/statistics/992887/growth-engagement-rate-influencers-followers/)
- [Share of Instagram influencers worldwide 2023, by category](/statistics/1123051/instagram-influencers-share-world-category/)
- [Global distribution of Instagram influencers in 2023, by number of followers](/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/)
- [Average price per post of Instagram influencers worldwide 2023, by followers](/statistics/1250908/price-per-post-instagram-influencers-worldwide/)
- [Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers](/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/)

**The most important statistics**

- [Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)
- [Social media platforms used by marketers worldwide 2022, by target group](/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/)
- [Most important social media platforms for marketers worldwide 2023](/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/)
- [Most important social media platforms for global B2B & B2C marketers 2023](/statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/)
- [Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)
- [Facebook and Instagram CPM (cost-per-mille) in the UK 2024](/statistics/1114986/facebook-cost-per-mille-uk/)

## Other statistics that may interest you Instagram

Overview


4


- [Premium Statistic\
Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)
- [Basic Statistic\
Social media: active usage penetration in selected countries and territories 2024](/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/)
- [Premium Statistic\
Leading social media usage reasons worldwide 2023](/statistics/715449/social-media-usage-reasons-worldwide/)
- [Basic Statistic\
Media usage in an online minute 2023](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)

Benchmark


5


- [Basic Statistic\
Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/)
- [Basic Statistic\
Global year-on-year social media audience growth 2024](/statistics/1294062/social-media-year-on-year-growth/)
- [Premium Statistic\
U.S. market share of leading social media websites 2024](/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/)
- [Basic Statistic\
ACSI - U.S. customer satisfaction with online platforms 2022-2023](/statistics/236726/us-customer-satisfaction-index-of-social-media-sites/)
- [Basic Statistic\
Gen Z: selected social media platforms in the U.S. 2020-2025](/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/)

Users


8


- [Premium Statistic\
Instagram users worldwide 2019-2028](/statistics/1138856/instagram-users-in-the-world/)
- [Basic Statistic\
Countries with the most Instagram users 2024](/statistics/578364/countries-with-most-instagram-users/)
- [Premium Statistic\
Instagram: countries with the highest audience reach 2024](/statistics/325567/instagram-penetration-regions/)
- [Basic Statistic\
Instagram: distribution of global audiences 2024, by age and gender](/statistics/248769/age-distribution-of-worldwide-instagram-users/)
- [Basic Statistic\
Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/)
- [Basic Statistic\
Instagram: distribution of global audiences 2024, by gender](/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/)
- [Premium Statistic\
U.S. Instagram users 2024, by age group](/statistics/398166/us-instagram-user-age-distribution/)
- [Basic Statistic\
U.S. Instagram users 2024, by gender](/statistics/530498/instagram-users-in-the-us-by-gender/)

Content reach


8


- [Basic Statistic\
Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)
- [Basic Statistic\
Instagram: most popular posts as of 2024](/statistics/673810/instagram-posts-most-likes/)
- [Basic Statistic\
Instagram: average reach per post type 2022-2023](/statistics/1353279/average-reach-per-post-instagram/)
- [Premium Statistic\
Instagram: post interaction 2022-2023, by format](/statistics/1353273/instagram-post-interaction-by-format/)
- [Premium Statistic\
Instagram: engagement on posts 2023-2024, by type of interaction](/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/)
- [Premium Statistic\
Instagram: average reach of posts 2023-2024, by number of followers](/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/)
- [Basic Statistic\
Instagram: average reels reach 2023-2024, by number of followers](/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/)
- [Basic Statistic\
Instagram: favorite types of posts for global users 2023](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/)

Influencers


5


- [Premium Statistic\
Engagement rates among global IG influencers 2022-2023, by profile size](/statistics/992887/growth-engagement-rate-influencers-followers/)
- [Premium Statistic\
Share of Instagram influencers worldwide 2023, by category](/statistics/1123051/instagram-influencers-share-world-category/)
- [Premium Statistic\
Global distribution of Instagram influencers in 2023, by number of followers](/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/)
- [Premium Statistic\
Average price per post of Instagram influencers worldwide 2023, by followers](/statistics/1250908/price-per-post-instagram-influencers-worldwide/)
- [Premium Statistic\
Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers](/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/)

Advertising & marketing


6


- [Premium Statistic\
Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)
- [Premium Statistic\
Social media platforms used by marketers worldwide 2022, by target group](/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/)
- [Premium Statistic\
Most important social media platforms for marketers worldwide 2023](/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/)
- [Premium Statistic\
Most important social media platforms for global B2B & B2C marketers 2023](/statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/)
- [Premium Statistic\
Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)
- [Premium Statistic\
Facebook and Instagram CPM (cost-per-mille) in the UK 2024](/statistics/1114986/facebook-cost-per-mille-uk/)

Further related statistics

14


- [Basic Statistic\
Rate of Instagram user activity in the U.S. 2021](/statistics/270512/us-instagram-user-ratio-rate-of-activity/)
- [Premium Statistic\
Share of young French adults using Instagram and Snapchat by age 2018](/statistics/967946/instagram-snapchat-use-young-adults-france/)
- [Premium Statistic\
Denmark: Instagram user share 2024, by age group](/statistics/649933/instagram-usage-in-denmark-by-age-group/)
- [Basic Statistic\
Instagram usage frequency in the United States 2018, by gender](/statistics/712825/us-instagram-usage-frequency-gender/)
- [Basic Statistic\
Latin America: Instagram user share 2018, by age](/statistics/754379/latin-america-usage-penetration-instagram-age/)
- [Basic Statistic\
Instagram usage frequency in the United States 2018, by age group](/statistics/712828/us-instagram-usage-frequency-age-group/)
- [Premium Statistic\
UK fashion and beauty influencers with the most Instagram followers 2019](/statistics/801105/most-followers-instagram-fashion-beauty-influencers-united-kingdom/)
- [Basic Statistic\
Peru: Instagram user share 2018, by marital status](/statistics/1060283/peru-share-instagram-users-marital-status/)
- [Basic Statistic\
Colombia: Instagram user share 2018, by marital status](/statistics/1060243/colombia-share-instagram-users-marital-status/)
- [Basic Statistic\
Costa Rica: Instagram user share 2018, by marital status](/statistics/1060249/costa-rica-share-instagram-users-marital-status/)
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Popular sponsored influencers on Instagram 2017](/statistics/734761/popular-sponsored-influencers-instagram/)
- [Basic Statistic\
Venezuela: Instagram user share 2017-2018](/statistics/990748/instagram-penetration-rate-venezuela/)
- [Premium Statistic\
Dominican Republic: number of influencers 2020, by followers](/statistics/1173938/dominican-republic-number-influencers-size-followers/)
- [Premium Statistic\
Daily use of photo social media apps 2016, by age](/statistics/676503/australia-photo-social-media-apps-daily-use/)

## **Further Content:** You might find this interesting as well

### Statistics

- [Rate of Instagram user activity in the U.S. 2021](/statistics/270512/us-instagram-user-ratio-rate-of-activity/ "Share of active Instagram users in the United States as of January 2021")
- [Share of young French adults using Instagram and Snapchat by age 2018](/statistics/967946/instagram-snapchat-use-young-adults-france/ "Percentage of French aged between 16 and 25 years old using Instagram and Snapchat in 2018, distributed by age group")
- [Denmark: Instagram user share 2024, by age group](/statistics/649933/instagram-usage-in-denmark-by-age-group/ "Distribution of Instagram users in Denmark as of August 2024, by age group")
- [Instagram usage frequency in the United States 2018, by gender](/statistics/712825/us-instagram-usage-frequency-gender/ "Frequency of Instagram use in the United States as of February 2018, by gender")
- [Latin America: Instagram user share 2018, by age](/statistics/754379/latin-america-usage-penetration-instagram-age/ "Share of Instagram users in Latin America in 2018, by age")
- [Instagram usage frequency in the United States 2018, by age group](/statistics/712828/us-instagram-usage-frequency-age-group/ "Frequency of Instagram use in the United States as of February 2018, by age group")
- [UK fashion and beauty influencers with the most Instagram followers 2019](/statistics/801105/most-followers-instagram-fashion-beauty-influencers-united-kingdom/ "Most-followed United Kingdom (UK) fashion and beauty influencers on Instagram as of December 2019 (in millions)")
- [Peru: Instagram user share 2018, by marital status](/statistics/1060283/peru-share-instagram-users-marital-status/ "Share of Instagram users in Peru in 2018, by marital status")
- [Colombia: Instagram user share 2018, by marital status](/statistics/1060243/colombia-share-instagram-users-marital-status/ "Share of Instagram users in Colombia in 2018, by marital status")
- [Costa Rica: Instagram user share 2018, by marital status](/statistics/1060249/costa-rica-share-instagram-users-marital-status/ "Share of Instagram users in Costa Rica in 2018, by marital status")
- [Popular sponsored influencers on Instagram 2017](/statistics/734761/popular-sponsored-influencers-instagram/ "Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)")
- [Venezuela: Instagram user share 2017-2018](/statistics/990748/instagram-penetration-rate-venezuela/ "Share of Instagram users in Venezuela in 2017 and 2018")
- [Dominican Republic: number of influencers 2020, by followers](/statistics/1173938/dominican-republic-number-influencers-size-followers/ "Number of Instagram influencers in the Dominican Republic as of May 2020, by number of followers")
- [Daily use of photo social media apps 2016, by age](/statistics/676503/australia-photo-social-media-apps-daily-use/ "Daily use of photo social media apps in Australia as of July 2016, by age group")

### Topics

[![](https://cdn.statcdn.com/Topic/1882.jpg)Instagram](/topics/1882/instagram/) [![](https://cdn.statcdn.com/Topic/1164.jpg)Social media](/topics/1164/social-networks/) [![](https://cdn.statcdn.com/Topic/1002.jpg)Mobile app usage](/topics/1002/mobile-app-usage/) [![](https://cdn.statcdn.com/Topic/751.jpg)Facebook](/topics/751/facebook/) [![](https://cdn.statcdn.com/Topic/1716.jpg)User-generated content](/topics/1716/user-generated-content/)

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We Are Social, & DataReportal, & Meltwater. (April 24, 2024). Distribution of Instagram users worldwide as of April 2024, by age and gender \[Graph\]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/

We Are Social, und DataReportal, und Meltwater. "Distribution of Instagram users worldwide as of April 2024, by age and gender." Chart. April 24, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/

We Are Social, DataReportal, Meltwater. (2024). Distribution of Instagram users worldwide as of April 2024, by age and gender. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/

We Are Social, and DataReportal, and Meltwater. "Distribution of Instagram Users Worldwide as of April 2024, by Age and Gender." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/

We Are Social & DataReportal & Meltwater, Distribution of Instagram users worldwide as of April 2024, by age and gender Statista, https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/ (last visited September 13, 2024)

Distribution of Instagram users worldwide as of April 2024, by age and gender \[Graph\], We Are Social, & DataReportal, & Meltwater, April 24, 2024. \[Online\]. Available: https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/

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